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BUSINESS DEVELOPMENT STRATEGY USING SWOT METHOD (Study On White Wood Oil Refining Ud. Tegal Arum) Mita Rahmawati; Abid Muhtarom; Zulkifli Lubis
Jurnal Scientia Vol. 12 No. 01 (2023): Education, Sosial science and Planning technique
Publisher : Sean Institute

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Abstract

This study aims to determine the best marketing strategy that can be applied by UD Eucalyptus Oil Refinery. Tegal Arum in providing good quality, so that it can increase its sales and find out whether the right marketing strategy is by using a SWOT analysis at the UD Eucalyptus Oil Refinery. Tegal Arum. This research is a research with a qualitative approach with the type of case study research on the object using SWOT analysis, IFAS, EFAS, and SWOT matrix. From the results of the SWOT, IFAS, and EFAS analysis shows that the IFAS table shows a difference in score of -0.09 and the EFAS table shows a difference in score of 0.24 so that it is in quadrant III, which supports the turnaround strategy. Based on the above results, the marketing strategy using SWOT, IFAS, and EFAS at UD Eucalyptus Oil Refinery. Tegal Arum is already in quadrant III, which is supporting the turnaround strategy, which means UD Eucalyptus Oil Refining. Tegal Arum has enormous opportunities, but also has various internal constraints or weaknesses.
THE VALIDITY OF THE ESTABLISHMENT OF THE LEGAL ENTITY STATUS OF THE VILLAGE-OWNED ENTERPRISE “SUMBER REJEKI” LATUKAN VILLAGE : JURIDICAL REVIEW Erda Zenta Priscilasari; Adang Moelyono; Abid Muhtarom
EQUALEGUM International Law Journal Volume 1, Issue 1, 2023
Publisher : SYNTIFIC

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Abstract

Background. The establishment of village-owned enterprises (hereinafter abbreviated as Bumdes) is based on the needs and potential of the village as an effort to improve community welfare. This business entity is intended to encourage or accommodate all activities related to increasing the income of the village community. This study aimed to determine the procedures in the formation of Bumdes that are legal entities and to determine and analyze the legal consequences of Bumdes that obtain ratification from the Ministry of Law and Human Rights (hereinafter abbreviated as Kemenkumham), the validity of  business entities to become legal entities, the authority of ratification and the legal consequences of Bumdes that do not meet the requirements of ratification in Kemenkumham. Research Method. This research was a normative research that uses a normative juridical approach, this approach is carried out by examining all laws and regulation number 11 of 2021 concerning Bumdes that are related to the problem (legal issue) being studied. Findings. The consistency and suitability of one law with another in Bumdes that are not registered with the PDTT Ministry of Villages and are not also authorized by Kemenkumham are in fact still running as ordinary business entities but are not free to develop business. Conclusion. The establishment and registration of Bumdes as legal entities is to facilitate village partnerships, facilitate the promotion of regional potential, accelerate regional economic improvement.
Determinasi Digital Payment, Persepsi Konsumen, Kualitas Pelayanan Dan Lokasi Terhadap Keputusan Pembelian Dimediasi Minat Beli Pada Cv Sido Makmur Di Babat Lamongan Maria Laimu; Abid Muhtarom; Danu Kusbandono
Jurnal Penelitian Teori & Terapan Akuntansi (PETA) Vol. 8 No. 2 (2023): Juli 2023
Publisher : Program Studi Akuntansi - STIE Kesuma Negara Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51289/peta.v8i2.736

Abstract

The business world is currently growing rapidly, this causes entrepreneurs to have to face fierce competition in the business world. Bicycles are vehicles that are in great demand from various circles. The novelty in this study is 6 variables, namely Digital Payment, Consumer Perception, Service Quality, Location, Purchase Decision and Purchase Interest, as well as research locations that have never been studied. This type of quantitative descriptive research, the sample used as many as 240 samples using simple random sampling technique. The test tool uses Smasrt PLS version 3.0. The research result it can be concluded that Digital Payment (X1), Consumer Perceptions (X2), Service Quality (X3), Location (X4) have a positive and significant effect on Purchase Decision (Y). In the digital payment variable mediation test, consumer perceptions of purchase decisions mediated by purchase intention is said to be Non Mediation, theevariableeservice quality, location onnpurchase decisions mediated by purchase intention is said to be Partial Mediation.
Maximizing sales: synergy of job autonomy, innovation culture, emotional intelligence, and a touch of creativity Muhtarom, Abid; Ausat, Abu Muna Almaududi; Azzaakiyyah, Hizbul Khootimah; Syamsuri, Syamsuri; Suherlan, Suherlan
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 14 No 1 (2025): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - June
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/iqtishaduna.v14i1.2321

Abstract

Purpose – This study examines the impact of job autonomy, innovation culture, and emotional intelligence on the sales performance of MSMEs, with creativity as a mediating variable. Given the intense competition in the business environment, MSMEs must foster innovation and creativity to enhance their sales performance. Job autonomy enables MSME owners and managers to make independent decisions, fostering creativity in problem-solving. At the same time, an innovation culture promotes boldness in generating new ideas, and emotional intelligence strengthens customer and team relationships. Method – This research adopts a quantitative approach using the SEM-PLS methodology, with a sample of 100 MSMEs in Bandung city, Indonesia, selected through purposive sampling. Data was collected via an online questionnaire. Findings – The findings reveal that job autonomy, innovation culture, and emotional intelligence significantly and positively affect sales performance, with creativity playing a crucial mediating role. Implications – Theoretically, this study extends the self-determination theory (SDT), organizational innovation theory, and resource-based view (RBV) theory by demonstrating the interplay between autonomy, innovation, and emotional intelligence in enhancing creativity and sales performance. Practically, the findings highlight the need for MSME owners to foster workplace autonomy, encourage an innovative work culture, and enhance employees' emotional intelligence to improve business success through creative approaches.