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The Pengaruh Media TikTok dan Faktor Pertemanan terhadap Pengambilan Keputusan dalam Belanja Online di TikTok Shop: (Studi Mahasiswa Asrama Sukamara di Kota Palangkaraya) Irfani, Irfani; Harinie, Luluk Tri; Sukmani, Meylinda; Meitiana, Meitiana
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 2 (2026): SENTRI : Jurnal Riset Ilmiah, Februari 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i2.5860

Abstract

This study looks at how TikTok media and peer influence affect online buying decisions among students at the Sukamara Dormitory in Palangkaraya City. The rapid growth of digital technology and social commerce has changed social media platforms. TikTok has shifted from being purely for entertainment to offering integrated online shopping with features like short videos, live streaming, and TikTok Shop. For university students, TikTok has become a main source of product information and purchase prompts. Peer relationships play a key role in shaping buying behavior through recommendations, discussions, and social validation. This research is important because students in dormitories have many social interactions that can strengthen both digital and social influences on their purchasing choices.This study uses an explanatory research design with a quantitative approach. Data were collected through structured questionnaires given to all 96 students at Sukamara Dormitory using a census method. The analysis involved descriptive statistics, multiple linear regression analysis, and hypothesis testing with SPSS software to explore the effects of the independent variables.Based on the results of the R² test (value 0.350 = 35.0%) and the results of the study indicate that TikTok media has a significant positive influence on online purchasing decisions, and peer influence also significantly influences students' purchasing choices. In addition, TikTok media and peer influence together have a significant impact on online purchasing decisions. These findings emphasize the need to combine digital media strategies with social influence factors. This study concludes that understanding how social media platforms interact with peer dynamics is crucial for creating effective digital marketing strategies and promoting responsible online shopping habits among students.
ENVIRONMENTAL, SOCIAL, AND GOVERNANCE DISCLOSURE AND BANK FINANCIAL PERFORMANCE IN INDONESIA: THE MODERATING ROLE OF FIRM SIZE (2020–2024) Evanggelion, Ekklesia; Harinie, Luluk Tri; Yeba, Evinalia; Sukmani, Meylinda
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.27348

Abstract

This study examines whether Environmental, Social, and Governance (ESG) disclosure is associated with the financial performance of Indonesian listed banks during the 2020–2024 period and whether firm size moderates this relationship. The research adopts a quantitative explanatory approach, where ESG disclosure is measured using a disclosure index developed through content analysis of annual and sustainability reports. Financial performance is represented by several indicators, including return on assets, return on equity, net profit margin, and earnings per share. The findings indicate that the direct effects of individual ESG disclosure dimensions on financial performance are generally weak and not consistently evident across different performance indicators. Meanwhile, firm size shows a more stable relationship with financial performance in several model specifications. When the moderating effect is considered, the relationship between ESG disclosure and financial performance appears more conditional, suggesting that the financial relevance of ESG practices may depend on specific bank characteristics. This study is limited by a relatively small sample size and the use of disclosure-based ESG measurement. Future research is recommended to expand the sample coverage, extend the observation period, and incorporate alternative ESG measurement approaches to provide more comprehensive insights into the relationship between ESG practices and financial performance. Keywords: ESG Disclosure; Banking Sector; Financial Performance; Firm Size Moderation; Indonesia Stock Exchange