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All Journal Jurnal Keuangan dan Perbankan Journal of Applied Finance & Accounting JURNAL ILMIAH MANAJEMEN & BISNIS TEMA (Jurnal Tera Ilmu Akuntansi) Journal of Accounting and Investment Jurnal Akuntansi dan Perpajakan Jurnal Kajian Akuntansi Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Riset Akuntansi dan Keuangan Jurnal SOLMA Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi JURNAL AKUNTANSI DAN MANAJEMEN MUTIARA MADANI JAE (Jurnal Akuntansi dan Ekonomi) JMD: Jurnal Riset Manajemen & Bisnis Dewantara Jurnal Ilmiah Akuntansi Manajemen Jurnal Proaksi Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ekuivalensi International Journal of Economics Development Research (IJEDR) JMK Jurnal Manajemen dan Kewirausahaan Jurnal REKSA: Rekayasa Keuangan, Syariah dan Audit Jurnal Akuntansi dan Governance JCA (Jurnal Cendekia Akuntansi) Share: Jurnal Ekonomi dan Keuangan Islam Jurnal Akuntansi dan Keuangan JAKA (Jurnal Akuntansi, Keuangan dan Auditing) ASERSI : Jurnal Akuntansi Terapan dan Bisnis Jurnal Pengabdian kepada Masyarakat (Ngabdimas) Jurnal Mutiara Ilmu Akuntansi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Neraca Manajemen, Akuntansi, dan Ekonomi Riset Akuntansi dan Keuangan Indonesia Jurnal Ekonomi, Akuntansi dan Perpajakan Akuntansi Pajak dan Kebijakan Ekonomi Digital Jurnal Ilmiah Akuntansi JURDIASRA Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi Kontemporer Jurnal Pengabdian Masyarakat Bidang Akuntansi, Manajemen & Ekonomi
Marhaendra Kusuma
Universitas Islam Kadiri
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Effect of Marketing Activities on Dividends for Non-Controlling Interest Mediated by Profitability and Firm Value Andriana, Ririn; Kusuma, Marhaendra
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 11 No 3 (2026): September
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v11i3.9400

Abstract

The purpose of this study is to prove the effect of marketing activities on Non-Controlling Interest (NCI) expectations, namely dividends for NCI mediated by profitability and firm value. The data for this study are financial reports and stock prices of companies listed on the IDX 2020-2024 with a sample of 546 companies and observation data n = 2,730. Hypothesis testing uses Path Analysis. The results of the study indicate that marketing activities have a positive effect on the company's ability to meet NCI expectations, where profitability and firm value act as mediators of this influence. The results of the robustness test show results that are consistent with the hypothesis when testing the mediator of stock returns as a proxy for short-term NCI returns that pursue capital gains. The results of the additional test show that profitability and firm value are also mediators in the influence of marketing activities on the expectations of the owners of the parent entity. Originality of this study lies in the novelty of the model, specifically the mediating role of profitability and firm value in the relationship between marketing activities and non-controlling interest (NCI) expectations. The practical contribution of this research is to provide insights for marketing managers in formulating strategic policies aimed at meeting the expectations of all shareholders, including NCI.
Co-Authors Abdul Hadi Bin Ahamad Abdul Haris Adinda Putri Zelicca Agnes Prety Sinta Yuliana Agus Athori Agustin, Beby Hilda Ahamad, Abdul Hadi Bin Ahmad Budiman Ahmad Yani Ahmad, Abdul Hadi Bin Aina Lufitasari Ajeng Nur Putri Rahayu Akhmad Naruli Alfredo Dos Santos Alifiya Latifaturrohmah Alisa Qurrota A'yun Khoirul Bariyah Andriana, Ririn Anggita Septiarni Anis Marjukah Arif Julianto Sri Nugroho Ariska Devi Agustin Suhariani Arisyahidin, Arisyahidin Armiyani, Nora Arum Athori, Agus Awalina , Putri BARRETO, Carlos Afonso Beby Hilda Agustin Beby Hilda Agustin Beny Mahyudi Saputra Berlianty, Nurfika Ayu Novi Carlos Afonso Barreto Che Manisah Mohd Kasim Dewi Wungkus Antasari Diana Zuhroh Edi Murdiyanto Eka Wiwid Devita Eni Srihastuti Fahad Hari Putra Maulana Fazlinda Binti Ab Halim Fiola Amanda Purnamasari Fitria Nurul Izza Frana, Frana Gadis Ragil Krisistiya Hanifah Puspita Sari Hilda Agustin, Beby Imarotus Suaidah Ivana Wilda Afosma Jayanti Indah Fresilina Kasim, Che Manisah Mohd Kurnia Robik Kusumaningarti, Miladiah Kusumanungarti, Miladiah Laela Mohimmatul Kirom Luzy Nur Agustin Mariano Nunes Mariano Nunes Merinda Ratna Sari Miladiah Kusumaningarti Miladiah Kusumaningarti Moh. Khoirul Anam Muhammad Alfa Niam Nashya Youllanda Nidita Hafizna Nora Arum Armiyani Nunes, Mariano Nur Hidayati Nur Rahmanti Ratih Nur Rahmanti Ratih Pramiana, Omi Prihat Assih Puji Rahayu Purwanti, Asih Tugi Putranti, Eti Putri Agnestasya Permatasari Putri Awalina Ratih, Nur Rahmanti Ria Lusiana Rike Selviasari Rike Selviasari Ririn Andriana Rohwiyati Rusandy, Deby Santyo Sanju Kumar Singh Sanju Kumar Singh Sanju Kumar Singh Santos , Alfredo Dos Santos, Alfredo Dos Selviasari, Rike Shofia Fatimatuz Zahro’ siti isnaniati Soares, Jaime Sri Luayyi Sri Luayyi Srikalimah, Srikalimah Sulistya Violy Amanda Salsabilla Wahyu Hidayatulloh Wahyudi, Moch. Yuliana, Agnes Prety Sinta YUNIEP MUJATI SUAIDAH