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Candra
Universitas Muhammadiyah Mataram
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Impact of Digital Marketing, Product Quality, and Customer Relationship Management on Online Shop Consumer Loyalty Qusairi, Andri Al; Candra, Candra; Sudarta, Sudarta; Iswanto, Dedy; Maniza, Lalu Hendra
Eqien - Jurnal Ekonomi dan Bisnis Vol 13 No 04 (2024): Eqien - Journal of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v13i04.1880

Abstract

This study seeks to explore the effects of digital marketing, product quality, and customer relationship management (CRM) on consumer loyalty within the context of online retail. Employing a quantitative approach, the study conducted a survey among 91 respondents, comprising 34 males and 56 females. Data collection instruments utilized a Likert scale with 29 items designed to measure respondents' perceptions of the study variables. Regression analysis results indicate that collectively, digital marketing, product quality, and CRM explain 49.3% of the variation in consumer loyalty. Specifically, CRM emerges as significantly influential with the highest beta coefficient (0.438) and low statistical significance (p = 0.000), while digital marketing and product quality show less significant impacts With p-values of 0.296 and 0.127, respectively, these results highlight the critical role of effective customer relationship management strategies in fostering consumer loyalty in online commerce. They also indicate the necessity for strategic enhancements in digital marketing and product quality to optimize their influence. This research contributes to the comprehension of the dynamics affecting consumer behavior in the digital age.
Pengaruh Citra Dan Kepercayaan Merek Terhadap Loyalitas Merek (Studi Kasus Kepada Konsumen Telkomsel Di Kantor Pt. Grapari Mataram) Candra, Candra; Suhastini, Novia; Amil, Amil; Iswanto, Dedy
Journal of Government and Politics (JGOP) Vol 1, No 1 (2019): Juli
Publisher : UNIVERSITAS MUHAMMADIYAH MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jgop.v1i1.943

Abstract

Munculnya berbagai macam produk dalam suatu kategori dengan kualitas produk yang sudah menjadi standar dan dapat dengan mudah ditiru dan dimiliki oleh siapapun mengakibatkan sulitnya suatu perusahaan untuk mempertahankan dirinya sebagai pemimpin pasar. Untuk mengatasi penetrasi yang dilakukan oleh kompetitor, maka Telkomsel harus tetap menjaga pangsa pasarnya, salah satunya dengan bentuk citra merek (brand image) dan kepercayaan merek (brand trust yang kuat). Jika suatu perusahaan mampu menciptakan citra merek (brand image) dan kepercayaan merek (brand trust) yang kuat, positif dan mempunyai nila (value) dan  brand yang kuat akan menciptakan rasa percaya bagi  konsumen untuk menentukan suatu pilihan pada suatu merek. Sehingga untuk melihat pengaruh citra dan kepercayaan merek terhadap loyalitas konsmune, metode penelitian yang di gunakan adalah pendekatan kuantitatif dengan metode penelitian survei yaitu suatu penelitian yang mengambil sampel dari suatu populasi dengan menggunakan kuesioner sebagai instrumen pengumpulan data. Desain deskriptif adalah untuk mendeskripsikan variabel penelitian. Desain penelitian yang digunakan merupakan penelitian conclusive yang bersifat kausal (causal research), yang bertujuan untuk mempelajari hubungan sebab-akibat antara variabel independen (bebas) terhadap variabel dependen (terikat). Tehnik pengumpulan data yang digunakan adalah Penelitian lapangan, Observasi,Teknik Wawancara dan Kuisioner (angket). Hasil penelitian menunjukkan bahwa variabel independen brand image (citra merek) dan brand trust (kepercayaan merek) berpengaruh posistif dan signifikan baik secara persial maupun simultan  terhadap loyalitas merek (brand trust) dengan tingkat nilai koefisien determinasi (Adjusted R Square) atau kemampuan variasi nilai variabel independen dalam mempengaruhi variabel dependen.
Penanaman Mangrove sebagai Upaya Pelestarian Kawasan Wisata Gili Petagan Desa Padakuar Lombok Timur Lalu Hendra Maniza; Muhammad Naim; Candra; Zihori Maulida
Karuna: Jurnal Pengabdian Masyarakat Multidisiplin Vol. 2 No. 1 (2025): Karuna: Jurnal Pengabdian Masyarakat Multidisiplin
Publisher : CV Yazri Aksara Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62238/karuna.v2i1.197

Abstract

Kawasan pesisir Gili Petagan mengalami tekanan abrasi dan penurunan kualitas ekosistem mangrove akibat minimnya partisipasi masyarakat dalam pelestarian lingkungan. Kegiatan pengabdian ini bertujuan untuk meningkatkan peran masyarakat pesisir dalam konservasi mangrove melalui penanaman bibit secara kolaboratif. Kegiatan melibatkan mitra Yayasan Komite Pengelolaan Perikanan Laut (YKPPL) dan 100 peserta dari berbagai unsur masyarakat. Metode pelaksanaan mencakup sosialisasi, simulasi teknik penanaman, dan gotong royong. Hasil menunjukkan 10.000 bibit berhasil ditanam dengan tingkat keberhasilan tumbuh diperkirakan mencapai 85–90%. Kegiatan juga menghasilkan peningkatan kesadaran ekologis masyarakat serta penguatan kapasitas dalam pengelolaan ekowisata. Kegiatan ini menjadi model kolaborasi lintas sektor yang efektif untuk konservasi pesisir berbasis partisipatif.
The Influence of Digital Marketing Strategy and Risk Perception on Generation Z's Online Purchasing Behavior: Pengaruh Strategi Pemasaran Digital dan Persepsi Risiko terhadap Perilaku Pembelian Online Generasi Z Candra, Candra
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1056

Abstract

This study aims to analyze the effect of digital marketing strategies and risk perceptions on Generation Z's online purchasing behavior in Mataram City. The approach used is quantitative with the type of causal-comparative research. A sample of 97 respondents was obtained through purposive sampling technique based on the criteria of Generation Z who actively shopped online in the last three months. Data were collected using a 5-point Likert scale questionnaire and analyzed using multiple linear regression with the help of SPSS. The results showed that digital marketing strategy (β = 0.216) and risk perception (β = 0.564) had a positive and significant effect on online purchasing behavior, with a joint influence contribution of 52.8% (R² = 0.528). The research instrument is declared valid and reliable based on the results of the construct validity test and the Cronbach's Alpha value> 0.6. This study concludes that understanding of digital strategy and risk perception are important factors in determining Generation Z's online shopping behavior. The findings provide implications for digital marketers to further emphasize an adaptive approach to the behavior of young generations who are tech-savvy and sensitive to the risks of online transactions.
Digital Mindset Deficit in MSMEs Leadership: A Grounded Theory Study of Pottery Enterprises in Lombok Urfina, Yasyifa Dian; Syiam, Nazilatus; Hadi, Sulhan; Candra , Candra
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4037

Abstract

The digital economy has significantly transformed the global business environment, making digital technology a critical determinant of business competitiveness and sustainability. Despite their strategic importance, many small and medium enterprises (SMEs) face significant challenges in implementing digital transformation initiatives. This study investigates leadership-related barriers to digital transformation among Pottery SMEs in Lombok, Indonesia, with a particular focus on how deficiencies in digital mindsets emerge and shape managerial decision-making. Adopting a grounded theory approach, qualitative data were collected through in-depth interviews and participant observation involving SME owners and managers. Data analysis was conducted through systematic open, axial, and selective coding procedures, supported by NVivo software, to generate substantive theory grounded in empirical findings. The results reveal a persistent gap between awareness of digital technologies and their effective integration into daily business practices. Cognitive limitations, uncertainty, and sociocultural norms influence leaders' perceptions of digital technologies and limit their confidence in adopting digital solutions. Consequently, decision-making regarding digital initiatives remains largely intuitive and reactive rather than strategic and forward-looking, reflecting limited digital leadership capabilities. Despite this, SME leaders expressed a generally optimistic view of digital transformation, particularly regarding market expansion and business sustainability. They emphasized the importance of practical training, ongoing mentoring, and accessible digital infrastructure to facilitate digital adoption. This study provides context-specific insights into the barriers to digital mindsets in SME leadership and underscores that successful digital transformation requires not only technological readiness but also cognitive readiness and supportive institutional and socio-cultural conditions.
The Influence of Organizational Justice and Employee Engagement on Turnover Intention Through Job Satisfaction as a Simple Mediator Sudarta, Sudarta; Urfina, Yasyifa Dian; Candra, Candra; Naim, Muhammad; Wirastomo, Handoyo; Khalik, Abdul
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 10, No 1 (2026): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Januari)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v10i1.9803

Abstract

This study aims to analyze the effect of organizational justice and employee engagement on turnover intention through job satisfaction as a simple mediator at Muhammadiyah University of Mataram. Using a quantitative causal-comparative approach, data were collected from 94 contract lecturers selected through the Slovin formula. The questionnaire consisted of 20 items covering four variables: organizational justice, employee engagement, job satisfaction, and turnover intention, measured on a five-point Likert scale. Data were analyzed using the SmartPLS 4 software to test the measurement and structural models. The results indicate that organizational justice has no significant effect on job satisfaction (p = 0.444) and turnover intention (p = 0.229). Employee engagement has a significant negative effect on job satisfaction (p = 0.030) and a significant negative effect on turnover intention (p = 0.009). Meanwhile, job satisfaction does not have a significant effect on turnover intention (p = 0.966), and mediation testing shows that job satisfaction does not mediate the relationship between organizational justice or employee engagement and turnover intention. These findings suggest that employee engagement is the dominant factor influencing turnover intention, while organizational justice and job satisfaction play limited roles. The study recommends future research to include additional mediating variables such as organizational commitment or leadership support to provide a more comprehensive understanding of turnover determinants in educational institutions.
Effectiveness of Implementing Standard Operating Procedures and Job Safety Analysis in Risk Management for Pier Pile Driving Activities (Case Study on Pier Development Pile Driving at KSP BMN Tanjung Wangi Banyuwangi) Sudarta, Sudarta; Candra, Candra; Maniza, Lalu Hendra
Business Management Vol 5, No 1 (2026): Business Management Februari
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v5i1.10301

Abstract

Occupational safety and health (OSH) is a fundamental right of workers that must be guaranteed by every employer by ensuring effective and professional risk management. In the context of the BMN Tanjung Wangi pier pile driving project in Banyuwangi, the implementation of Standard Operating Procedures (SOP) and Job Safety Analysis (JSA) plays a crucial role in controlling potential occupational hazards. This study aims to evaluate the effectiveness of SOP and JSA implementation in risk management during the project. A qualitative approach was used in this study, with data collection through in-depth interviews and field observations of parties directly involved in the project, such as planners, supervisors, technicians, and workers. The results of the study show that PT Lombok Karya Perkasa (LKP) has successfully developed and implemented SOPs and JSAs as effective work guidelines for identifying, assessing, and controlling risks. The use of SOPs and JSAs significantly helps in managing hazards, such as the risk of falling, being hit by materials, and equipment damage, which have the potential to cause work accidents. With consistent implementation, it is hoped that the pile driving project can run more safely and efficiently.
Data-Driven Customer Experience Strategies in Modern Digital Marketing Candra; Dedy Iswanto; Baiq Reinelda Tri Yunarni; Rizka Kumia Andaru; Yasyifa Dian Urfina; Sulhan Hadi; Muhammad Naim
JURNAL ECONOMINA Vol. 5 No. 5 (2026): JURNAL ECONOMINA, Mei 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i5.2313

Abstract

This study employs a Systematic Literature Review approach to examine literature indexed in Google Scholar, the Directory of Open Access Journals, and Scopus from 2017 to 2026 to explore digital transformation within quality management systems (Quality 4.0). The results of the review indicate that existing research still has fundamental limitations, characterized by a predominance of conceptual approaches, a lack of empirical evidence and longitudinal studies, and a tendency to focus on digital transformation in general, thus failing to address the specific context of quality management systems. Furthermore, the available literature remains fragmented and has not yet produced an integrative model that comprehensively links the technological, organizational, and human resource dimensions, thereby limiting its practical implications for organizations. Based on these findings, there is a research gap that calls for the development of a holistic, measurable, and empirically grounded cross-sectoral implementation model for Quality 4.0. Therefore, future research should focus on formulating an empirically validated integrative framework, developing practical change management strategies, enhancing contextual digital competencies, strengthening cybersecurity, and exploring the application of human-centered artificial intelligence to support the effectiveness and sustainability of quality management systems in the digital era.
BPOM Certification as a Quality Signal: Its Impact on Amifa Skinglow Local Skincare Products Rosa Sapitri; Candra Candra
JURNAL ECONOMINA Vol. 5 No. 7 (2026): JURNAL ECONOMINA, Juli 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i7.3242

Abstract

Indonesia's local skincare industry is experiencing rapid growth through digital platforms. However, consumers continue to face information asymmetry regarding product safety and quality. This study examines the effects of BPOM certification, brand awareness, perceived quality, promotion, and customer trust on purchase intention toward the local skincare brand Amifa Skinglow. Using an explanatory quantitative research design, data were collected from 153 respondents and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results indicate an R-square value of 0.770, demonstrating that the proposed model explains a substantial proportion of the variance in purchase intention. All independent variables have positive and significant effects on purchase intention. Customer trust emerged as the strongest predictor (β = 0.571), followed by brand awareness (β = 0.264), highlighting that consumer trust and brand reputation play a more influential role in shaping purchase intention than formal product certification.
Pengaruh Hybrid Work Implementation dan Kesejahteraan Karyawan Terhadap Produktivitas Karyawan di Era Pasca-Pandemi: (The Impact of Hybrid Work Implementation and Employee Well-being on Employee Productivity in the Post-Pandemic Era) Ramayanto; Baiq Reinelda Tri Yunarni; Candra; Sulhan Hadi; Rahmad Hidayat; Saskia Anggun Khairunnisa; Nazilatus Syiam
Transparansi : Jurnal Ilmiah Ilmu Administrasi Vol. 9 No. 1: Juni 2026
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/ejp2tz73

Abstract

This study aims to analyze the influence of hybrid work implementation and employee well-being on employee productivity at Grab in the Bali–Nusa Tenggara (Nusra) region in the post-pandemic era. This study employs a quantitative approach using a correlational research design. The sample size was determined using Lemeshow’s formula, resulting in 70 respondents selected through purposive sampling. Data collection was conducted through observation, interviews, and a questionnaire using a Likert scale. Data analysis employed multiple linear regression using SPSS, preceded by validity, reliability, and classical assumption tests. The results indicate that the implementation of hybrid work has a positive and significant effect on employee productivity, with a coefficient of 0.338 and a p-value of 0.012 (<0.05). Additionally, employee well-being also has a positive and significant effect with a coefficient of 0.434 and a significance level of 0.000 (<0.05), and is the more dominant variable. Simultaneously, both independent variables have a significant effect on employee productivity with a calculated F-value of 14.926 and a significance level of 0.000 (<0.05). The coefficient of determination (R²) of 0.288 indicates that the variables of hybrid work implementation and employee well-being account for 28.8% of the variation in employee productivity, while the remainder is influenced by other variables outside the scope of this study. This study concludes that increases in employee productivity are not solely determined by the implementation of a hybrid work system but are also significantly influenced by the level of employee well-being.
Co-Authors Abdul Khalik Abdul Khalik Agung Gunawan Caryadi Amil, Amil Baiq Reinelda Tri Yunarni Baiq Reinelda Tri Yunarni Dedy Iswanto Hadi, Sulhan Iswanto, Dedy Lalu Hendra Maniza Maniza, Lalu Hendra Moh. Gozali Mohamad Ariansidi Muhammad Naim Nazilatus Syiam NAZILATUS SYIAM Novia Suhastini Qusairi, Andri Al Rahmad Hidayat Ramayanto Rindiani . Risqia Thufhil Laeli Rizka Kumia Andaru Rosa Sapitri Salimuddin Saskia Anggun Khairunnisa Sudarta, Sudarta Sulhan Hadi Sulhan Hadi YASYIFA DIAN URFINA Zihori Maulida