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Pengembangan Bisnis UMKM Santri Disabilitas Tuna Netra pada Bidang Inovasi dan Pemasaran di Cianjur Jawa Barat Atika, Ayu Rissa; Iradianty, Aldilla; Jumiatin, Dedah; Hendriawan, Deri
JOM Vol 5 No 1 (2024): Indonesian Journal of Humanities and Social Sciences, March 2024
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ijhass.v5i1.4959

Abstract

This study delves into Community Service at the Generasi Qurani Disability Islamic Boarding School in Cianjur, West Java, with the primary objective of economically empowering visually impaired students through a blend of academic, religious education, and entrepreneurship training. An integral facet of this empowerment initiative is the establishment of a mat business, spearheaded by visually impaired students and employing a door-to-door marketing approach. However, despite its noble intentions, the mat business encounters various challenges that necessitate strategic intervention. Firstly, there exists a dearth of innovation in the mat products, hampering their competitiveness in the market. Secondly, the marketing strategy deployed thus far has failed to maximize outreach, thus limiting market penetration. To address these challenges effectively, the research adopts a structured approach comprising three key stages. Initially, extensive training sessions are conducted to foster innovation skills in mat product development, emphasizing novel designs and manufacturing techniques. Subsequently, practical workshops focus on leveraging internet technologies to establish and manage online stores, coupled with targeted online marketing strategies. Finally, specialized training in financial management equips participants with essential skills in budget planning, expenditure management, and capitalization strategies. The outcomes of this research endeavor yield notable accomplishments. Firstly, the creation of innovative mat products characterized by appealing and distinctive designs, including those inspired by characters. Secondly, the successful establishment and operation of a dynamic online store, leveraging popular platforms such as Instagram, WhatsApp, and e-commerce channels. Thirdly, enhanced visibility for the business through strategic mass media publications and engaging promotional video content. Lastly, the attainment of legal recognition through trademark registration for the mat products. In conclusion, this research endeavors to uplift the income and economic well-being of visually impaired students engaged in the mat business while simultaneously fostering inclusivity and expanding economic opportunities for individuals with visual disabilities.
Preparing digital advancements in Pasteur Subdistrict cooperatives Arfie Aziz; Aldilla Iradianty; Vanya Rifdy
Journal of Community Service and Empowerment Vol. 5 No. 3 (2024): December
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jcse.v5i3.32968

Abstract

The digital economy presents significant opportunities for cooperatives to improve their governance and achieve Sustainable Development Goal (SDG-s) 8, which promotes decent work and inclusive economic growth. As business entities based on economic democracy, cooperatives have the potential to drive the digital economy and enhance the well-being of their members. However, cooperatives in Pasteur, West Java, face various governance challenges, including inadequate bookkeeping, member arrears on savings and loans, and low digital literacy. These hinder the performance and development of the cooperatives. A series of training programs on cooperative governance and human resource management were designed to address these challenges. The program also aimed to improve the digital literacy of cooperative leaders and members and assist them in managing financial and operational aspects more transparently, accountably, and efficiently. The training program proved effective in enhancing the knowledge and skills of cooperative leaders and members in utilizing digital applications for good governance. This led to positive outcomes such as improved bookkeeping, increased savings and loan repayment rates, and more participative and transparent decision-making.
Design Analysis to Enhance Financial Education for Student Entrepreneurs in University Aldilla Iradianty; Palti Marulitua Sitorus
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 2 (2024): July 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i2.2998

Abstract

Telkom University organizes an entrepreneurship program that serves entire students who want to start a business with a selection method to be incubated for one semester or more. Doing business for Student Entrepreneurship (SE) requires financial management expertise because it is very important to ensure that products are in line with expectations and efficient use of resources to maximize business profits. Financial skills are also important in running businesses. From that, the university holds learning finance management in the process of business incubation, but SE feels learning financial management is not interesting. Therefore, this research aims to discuss the needs of financial management for SE, lecturers, and universities with a qualitative approach through focus group discussion. The study's key findings are that SE needs to learn about financial statements. They also expect this to be done automatically on a digital basis that is easy to use, so entrepreneurial students can take advantage of the automatically generated data for proper decision-making and can focus on the creative and innovative aspects of the product. Financial apps for financial statements could potentially be made by digital software developers.