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All Journal Trikonomika: Jurnal Ekonomi Jurnal Teknologi Informasi dan Ilmu Komputer Jurnal Bisnis, Manajemen, dan Informatika Jurnal Mirai Management Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Jurnal Mitra Manajemen JCES (Journal of Character Education Society) SEIKO : Journal of Management & Business Majalah Ilmiah UNIKOM Almana : Jurnal Manajemen dan Bisnis Jurnal Manajemen Bisnis Jurnal Orientasi Bisnis dan Entrepreneurship Jurnal Media Ekonomi Jurnal Ekonomi Efektif Prosiding Konferensi Nasional PKM-CSR Jurnal Pengabdian Masyarakat Akademisi Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi eProceedings of Management Innovative: Journal Of Social Science Research Indonesian Journal of Humanities and Social Sciences
Aldilla Iradianty
Universitas Telkom
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Pengembangan Bisnis UMKM Santri Disabilitas Tuna Netra pada Bidang Inovasi dan Pemasaran di Cianjur Jawa Barat Atika, Ayu Rissa; Iradianty, Aldilla; Jumiatin, Dedah; Hendriawan, Deri
JOM Vol 5 No 1 (2024): Indonesian Journal of Humanities and Social Sciences, March 2024
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ijhass.v5i1.4959

Abstract

This study delves into Community Service at the Generasi Qurani Disability Islamic Boarding School in Cianjur, West Java, with the primary objective of economically empowering visually impaired students through a blend of academic, religious education, and entrepreneurship training. An integral facet of this empowerment initiative is the establishment of a mat business, spearheaded by visually impaired students and employing a door-to-door marketing approach. However, despite its noble intentions, the mat business encounters various challenges that necessitate strategic intervention. Firstly, there exists a dearth of innovation in the mat products, hampering their competitiveness in the market. Secondly, the marketing strategy deployed thus far has failed to maximize outreach, thus limiting market penetration. To address these challenges effectively, the research adopts a structured approach comprising three key stages. Initially, extensive training sessions are conducted to foster innovation skills in mat product development, emphasizing novel designs and manufacturing techniques. Subsequently, practical workshops focus on leveraging internet technologies to establish and manage online stores, coupled with targeted online marketing strategies. Finally, specialized training in financial management equips participants with essential skills in budget planning, expenditure management, and capitalization strategies. The outcomes of this research endeavor yield notable accomplishments. Firstly, the creation of innovative mat products characterized by appealing and distinctive designs, including those inspired by characters. Secondly, the successful establishment and operation of a dynamic online store, leveraging popular platforms such as Instagram, WhatsApp, and e-commerce channels. Thirdly, enhanced visibility for the business through strategic mass media publications and engaging promotional video content. Lastly, the attainment of legal recognition through trademark registration for the mat products. In conclusion, this research endeavors to uplift the income and economic well-being of visually impaired students engaged in the mat business while simultaneously fostering inclusivity and expanding economic opportunities for individuals with visual disabilities.
Co-Authors , Inne Gartina Aditya, Bayu R Adriana Nabila Setyawan Andaradanta, Davin Dawa Andrieta Shintia Dewi Andrisyah, Andrisyah Anggraeni, Hanny Anisah Firli Annastasya Meisa Putri Aprianto, Fadly Ayu Rissa Atika Azizah, Pandan Zahwa Bayu Rima Aditya Biasmara, Hanif Artafani Dedy Rahman Wijaya Dian Indiyati Dinda Mustika Ramdiani Fadly Aprianto Firdausi, Muhammad Abror Gartina, Inne Guntur Prabawa Kusuma Hastungkoro Endah Pramesti Irni Yunita Jumiatin, Dedah Kendra Veren Widya Arista Kotama, I Nyoman Darma Muhammad Badar Naupal Irfan Firdaus Oktaviandri, Annisa Palti Marulitua Sitorus Pradana, Ringas Agil Pramadeva, Derby Pramesti, Hastungkoro Endah Pratama, Aditya Nur Primadika Nugraha Raehan Shufiaziis Ramdiani, Dinda Mustika Ratna Komala Putri Siska Komala Sari SRI RAHAYU Sri Rahayu Widya Arista, Kendra Veren Wijaya, Dedi Rahman Zahro, Ifat Fatimah