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AI-BASED HUMAN CAPITAL AS A CATALYST FOR INCREASING THE STRATEGIC AGILITY OF EDUCATIONAL ORGANIZATIONS Kusumawati, Ida; Rahman, Muthi'ah; Tri Ananda Dewi, Annisa; Hikmah, Uryatul; Khofsah, Siti; Haisuma Kunta, Ittaqillah; Hasan Agus R, Abu
International Journal of Multidisciplinary Reseach Vol. 1 No. 5 (2025): Desember
Publisher : International Journal of Multidisciplinary Reseach

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Abstract

The development of AI technology is able to invite educational organizations to continue to learn and develop the capacity of human capital, so that they are able to adapt to changes in the world. The purpose of this research is to explain the role of AI-based human capital as a catalyst to improve and increase the strategic agility of an educational organization. Through descriptive analysis and literature review, the implementation of human capital management and development is able to strengthen educational organizations by responding to changes quickly, making data-based decisions, and fostering innovation. AI also plays a role in personalizing learning, improving human capital competence, and process efficiency. How to maximize these benefits? It is necessary to develop an adaptive culture, digital literacy, and strengthen infrastructure and policies. The results of this study explain that the synergy between AI and human capital capacity is important in increasing the strategic agility of educational organizations to answer challenges in the current era.
Customer Perceived Value (Cpv) From The MPI Perspective: Integration Of Academic Service Quality And Blessing Orientation Rahman, Muthi'a; Dewi, Annisa Tri Ananda; Hikmah, Uryatul; Khofsah, Siti; Kunta, Ittaqillah Haitsuma; Kusumawati, Ida; Najiburrohman, Najiburrohman
AFKARINA: Jurnal Pendidikan Agama Islam Vol 10, No 1 (2025): JUNI
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/afkarina.v10i1.15026

Abstract

This study aims to analyze Customer Perceived Value (CPV) in Islamic education management by integrating academic service quality with blessing orientation, highlighting both functional and spiritual dimensions of student experience. A qualitative approach with a case study design was employed, with data collected through documentation, observation, and semi-structured interviews. Analysis followed systematic stages of data reduction, data display, and verification, using content analysis, discourse analysis, and interpretive approaches to capture both rational and experiential insights. Findings indicate that academic service quality significantly contributes to student satisfaction and comfort, while blessing orientation encompasses meaning, serenity, and depth of the learning experience. The integration of these dimensions produces a holistic CPV, extending beyond conventional functional aspects to include emotional and spiritual elements. The study underscores the importance for Islamic educational institutions to harmonize service quality with spiritual values to enhance the overall educational experience, providing a foundation for designing policies and strategies that address students’ comprehensive needs, fostering meaningful, contextually relevant, and spiritually enriching learning environments.
The Transformation of Islamic Education in Pesantren: Integrating Digital Marketing within the Global EdTech Ecosystem hikmah, Uryatul; Saputra, Yusril Ihza; Nabila, Hafidatun; Aminullah, Aminullah; Holidi, Moh.; Mudarris, Badrul
AFKARINA: Jurnal Pendidikan Agama Islam Vol 10, No 1 (2025): JUNI
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/afkarina.v10i1.15049

Abstract

Study This aim For analyze modern Islamic boarding school rebranding strategy in maintain identity tradition while adopt technology global education (EdTech) for strengthen position in the digital education market. Research This use approach qualitative descriptive with studies cases in some superior modern Islamic boarding school. Data collected through interview deep with manager Islamic boarding school, observation activity digital marketing, as well as analysis content on social media platforms and official websites. Research This show that modern Islamic boarding schools are rebranding through specific market segmentation, use visual content that combines ethics Islamic with modern aesthetics , as well as utilization of EdTech platforms for learning distance far. Strategy This succeed change perception public from institutions traditional become institutions relevant futuristic with need global industry without remove mark originality Islamic boarding school. In general practical, research This give guide for institutions education religion based for do measurable digital transformation. In theoretical, results This enrich literature about management marketing education in face disruption technology in the global era
Analyzing the Effectiveness of the Turba (Turun Bareng) Strategy for Student Recruitment in the Era of Social Media Exclusivity Febrianto, Febi; Rofik, Moh.; Hikmah, Uryatul; Hasanah, Muthia; Kamil, Muh.; Rohman, M. Kholilur; Mundiri, Akmal
AFKARINA: Jurnal Pendidikan Agama Islam Vol 10, No 1 (2025): JUNI
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/afkarina.v10i1.16358

Abstract

This study aims to analyze the effectiveness of the Turba (Turun Bareng) strategy in recruiting prospective students in the era of social media exclusivity at MA Raudlatul Jinan. The research employed a qualitative approach using a case study design. Data were collected through in-depth interviews, observations, and document analysis involving the principal, public relations officers, admission committee members, teachers, parents, prospective students, and community leaders. Data were analyzed using the interactive model of Miles, Huberman, and Saldaña, consisting of data condensation, data display, and conclusion drawing and verification. The findings reveal three major aspects of the Turba strategy's effectiveness. First, Turba successfully builds trust among prospective students and parents through direct interpersonal communication. Second, Turba serves as an effective personal communication approach that reaches communities beyond the limitations of social media, particularly those with varying levels of digital access and literacy. Third, Turba significantly contributes to increasing new student enrollment by transforming public trust into actual enrollment decisions. The study concludes that despite the widespread use of digital marketing in educational institutions, interpersonal communication remains a fundamental component of effective student recruitment. Integrating face-to-face engagement with digital promotion enables educational institutions to establish stronger public trust, broaden community outreach, and enhance enrollment outcomes.
Developing Santri’s Soft Skills through Engaging Extracurricular Activities at Pondok Pesantren Aminullah, Aminullah; Hikmah, Uryatul; Saputra, Yusril Ihza; Nabila, Hafidatun; Holidi, Moh.; Hefniy, Hefniy
AFKARINA: Jurnal Pendidikan Agama Islam Vol 10, No 1 (2025): JUNI
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/afkarina.v10i1.15092

Abstract

This study aims to analyze the development of students' soft skills through extracurricular activities at the An-Nashiriyah Islamic Boarding School, Bawean Gresik Island, especially in the aspects of communication, confidence, leadership, teamwork, discipline, and responsibility. The research method used is qualitative with a case study approach and grounded research. Data was collected through observation, in-depth interviews, and documentation studies, then analyzed through the stages of data condensation, data presentation, and verification with content and interpretive analysis techniques. The results of the study show that extracurricular activities play a significant role in shaping students' soft skills through the process of habituation, active involvement, and direct experience in organizational activities, committees, and routine exercises. Strengthening communication skills and self-confidence occurs through speech and discussion activities, while leadership and teamwork are formed through student organizations. Discipline and responsibility develop through obedience to rules and the execution of duties. The implications of this study emphasize the importance of managing structured and sustainable extracurricular activities as an effective strategy in developing students' soft skills, so as to support the formation of Islamic boarding school graduates who are socially competent and adaptive to the demands of modern life