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The phenomenon of begging in the comment columns of public figures’ Instagram account viewed by the lens of Media Ecology Theory Rafiqah Yusna Siregar; Mazdalifah Mazdalifah; Sri Ulina Br Sembiring
Priviet Social Sciences Journal Vol. 5 No. 9 (2025): September 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i9.556

Abstract

The phenomenon of digital begging in Instagram comments by public figures reflects changing patterns of social interaction influenced by digital media. This study aims to analyze the practice of openly asking for help on social media through the lens of McLuhan's media ecology theory. Using a descriptive qualitative approach, this study combines thematic and critical discourse analyses of netizen comments directed at seven Indonesian public figures with a luxurious lifestyle. The analysis shows that these comments form a discourse pattern that emphasizes the glorification of wealth, emotional dependence, representations of suffering, and the legitimacy of public pleas. Media, in this case, Instagram, functions as a symbolic environment that shapes perceptions, behaviors, and social values. This study offers novelty by revealing the dark side of social media as a mediating space for economic hope and parasocial interaction while also highlighting the changing power relations between public figures and digital society. These findings broaden our understanding of the impact of media ecology on shaping communication culture in the platform era.
Potret Literasi Digital Mahasiswa dalam Pembelajaran Sastra Sembiring, Sri Ulina Br; Lande, Tri; Erawati, Yolani
Jurnal Pendidikan Bahasa dan Sastra Indonesia Metalingua Vol 11, No 1: Metalingua, Edisi April 2026
Publisher : Program Studi Pendidikan Bahasa dan Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/metalingua.v11i1.33144

Abstract

This study aims to describe the level of digital literacy among students in literary studies in the technological era. The method used is descriptive qualitative with 145 students of Indonesian Language and Literature Education Programme at Universitas Negeri Medan as subjects. Data were obtained through questionnaires and analysed descriptively. The results of the study show that the aspects of access and utilisation of digital technology obtained an average score of 3.87, the ability to search for and evaluate digital literary information 3.47, creativity in the production of digital literary content 3.56, and critical attitude and digital ethics 3.73, all of which are in the high category. Meanwhile, the aspect of collaboration in the digital space scored 3.39 (medium category). Overall, the students' digital literacy level was in the high category with an average score of 3.60. These findings indicate that students have been able to access, utilise, and behave ethically in the digital space, but still need to improve in collaboration. A learning strategy is needed to foster cooperation and critical digital literacy through creative projects and a practice-based digital curriculum so that students can become critical, creative, ethical, and collaborative users and creators of digital literature.