Garuda - Garba Rujukan Digital

PENGARUH HARGA, GAYA HIDUP, KUALITAS DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION DI ECOMMERCE ZALORA Zahrotul Ulya; Nanda Adhi Purusa; Ariati Anomsari; Awanis Linati Haziroh
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4745

Pertumbuhan pengguna internet di Indonesia mendorong peningkatan aktivitas e-commerce, termasuk di Zalora. Penelitian dilakukan untuk menguji pengaruh harga, gaya hidup, kualitas produk, dan promosi terhadap keputusan pembelian di ecommerce Zalora. Penelitian ini menggunakan pendekatan kuantitatif dan metode sampling mengunakan Purposive Sampling. Sampel penelitian terdiri dari 125 responden yang merupakan pengguna aktif Zalora di kalangan mahasiswa. Hasil penelitian menunjukkan bahwa harga, kualitas, dan promosi memiliki pengaruh signifikan terhadap keputusan pembelian. Harga produk fashion menunjukkan pengaruh yang signifikan (t hitung = 4.048, signifikansi = 0.000), di mana harga yang kompetitif menjadi pertimbangan utama konsumen. Kualitas produk juga berpengaruh signifikan (t hitung = 2.424, signifikansi = 0.017), dengan konsumen cenderung memilih produk berkualitas tinggi. Promosi terbukti menjadi faktor paling berpengaruh (t hitung = 6.263, signifikansi = 0.000), di mana berbagai bentuk promosi efektif menarik minat beli konsumen. Sebaliknya, gaya hidup tidak memiliki pengaruh signifikan terhadap keputusan pembelian (t hitung = 0.689, signifikansi = 0.492). Kesimpulannya penelitian ini dapat memberikan indikasi terhadap ecommerce Zalora untuk meningkatkan keputusan pembelian produk fashion.

Organizational Impact On Work Discipline Apac Inti Corpora Wicaksono, Nugroho Adi; Nanda Adhi Purusa; Kusni Ingsih; Mila Sartika
Jurnal Telekomunikasi dan Informatika Lbh. 2 Àir. 2 (2024): December : International Journal Of Accounting, Management, And Economics Rese
Publisher : Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/ijamer.v3i1.141

This study aims to examine the impact of the work environment, organizational culture, and leadership style on employee work discipline at Apac Inti Corpora. A quantitative approach was used, with a questionnaire distributed to 279 employees selected as the sample, calculated using the Slovin formula with a 5% margin of error, from a population of 2,514 employees. The sampling technique applied was random sampling to ensure that the selection process was random and representative of the entire population. The collected data was analyzed using SPSS 25 software to examine the relationship between the three independent variables and one dependent variable. The leadership style variable specifically assesses staff perspectives on their supervisor's leadership style. The results of the study show that the work environment does not have a significant positive impact on work discipline. However, organizational culture and leadership style were found to have a significant positive effect on employee work discipline. Specifically, these findings indicate that a conducive work environment, supportive organizational culture, and effective leadership style can enhance employees' work discipline in performing their roles and responsibilities.

Pelatihan Manajemen Konflik pada Karyawan Hotel di Semarang Nanda Adhi Purusa; Suhita Whini Setyahuni
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 4 No. 1: February 2022
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v4i1.600

Kegiatan pengabdian kepada masyarakat berupa pelatihan manajemen konflik bertujuan untuk memberikan pemahaman tentang pengelolaan konflik pada karyawan hotel di Semarang. Pelatihan ini diikuti oleh 18 karyawan yang tergabung dalam tiga hotel berbeda di Kota Semarang yaitu Hotel Noormans, Hotel Candi Indah dan Sisingamangaraja Guest House. Pelaksanaan kegiatan pelatihan terdiri dari tiga tahapan yaitu persiapan, pemberian materi tentang manajemen konflik, dan diskusi untuk pendalaman kasus. Teknik pengumpulan data menggunakan focus group discussion dan indikator keberhasilan pelatihan ini dilihat dari tindakan karyawan yang berkontribusi pada pendalaman kasus. Hasil dari kegiatan pengabdian kepada masyarakat ini mampu mengidentifikasi bahwa komunikasi merupakan faktor yang penting dalam pengelolaan konflik pada karyawan hotel. Komunikasi tersebut perlu disertai dengan sikap asserteivess dan responsiveness. Sehingga dalam setiap konflik atau permasalahan dapat mengarah pada suatu bentuk kompromi atau kerjasama yang saling menguntungkan. Conflict Management Training for Hotel Employees in Semarang Community service activities in the form of conflict management training aim to understand conflict management for hotel employees in Semarang. This training was attended by 18 employees of three different hotels in Semarang City, namely Noormans Hotel, Candi Indah Hotel, and Sisingamangaraja Guest House. The implementation of the training activities consists of three stages, namely preparation, provision of material on conflict management, and discussions for deepening cases. The data collection technique uses focus group discussions, and indicators of the success of this training are seen from the actions of employees who contribute to the deepening of the case. This community service activity results can identify that communication is essential in managing conflict among hotel employees. This communication needs to be accompanied by an attitude of assertiveness and responsiveness. So that every conflict or problem can lead to a form of compromise or mutually beneficial cooperation.

PROKESMAS: Program Pelatihan Keuangan Sederhana Menuju UMKM Naik Kelas Suhita Whini Setyahuni; Linda Ayu Oktoriza; Nanda Adhi Purusa
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 4 No. 3: August 2022
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v4i3.769

Prokesmas merupakan suatu bentuk program pelatihan yang bertujuan untuk meningkatkan pemahaman tentang pengelolaan keuangan bagi UMKM supaya dapat naik kelas. Pelatihan ini mencakup akuntansi dasar dan penyusunan laporan keuangan yang diterapkan pada kelompok UMKM laundry. Program kegiatan ini menggunakan metode seminar dan praktek secara langsung untuk nenyusun laporan keuangan yang sederhana. Kegiatan pelatihan ini diikuti oleh 35 mitra pengusaha UMKM laundry dari Kabupaten Pekalongan, Pemalang, dan Batang Jawa Tengah. Tujuan diadakannya kegiatan pelatihan ini adalah untuk meningkatkan kemampuan mitra UMKM dalam menyusun laporan keuangan sederhana. Pengukuran pemahaman peserta menggunakan instrumen kuesioner pre-test dan post-test. Program pelatihan ini dilaksanakan dalam bentuk pemaparan materi untuk memberikan pemahaman terkait akuntansi dasar dan praktek langsung untuk meningkatkan keterampilan peserta dalam menyusun laporan keuangan sederhana. Berdasarkan hasil pre-test peserta mendapatkan nilai rata-rata 6,79 sedangkan pada hasil post-test menunjukkan nilai rata-rata 9,53. Maka, implementasi program pelatihan ini mampu meningkatkan pemahaman terhadap akuntansi dasar dan penyusunan laporan keuangan sederhana supaya mewujudkan UMKM naik kelas. PROKESMAS : The Basic Financial Reporting Training as Upgrading UMKM Program Prokesmas is a training program that aims to increase understanding of financial management to increase the level of MSMEs. This program consists of basic accounting and financial reports that are applied to the laundry UMKM group. The training program uses the seminar method and the practice of preparing simple financial reports. This training program is attended by 35 participants, who are laundry MSMEs business practitioners in Pekalongan, Pemalang, and Batang Regencies in Central Java, Indonesia. Prokesmas intends to upgrade the capability of UMKM in basic financial reporting, which becomes an important aspect of the business. Measuring the success of the program using pre-test and post-test questionnaire instruments. The implementation of this training program consists of materials to improve basic accounting and hands-on practice to improve the skills of participants in preparing simple financial reports. Based on the results of the pre-test, participants got an average score of 6.79 while the post-test results showed an average score of 9.53. Thus, the implementation of this training program can improve basic accounting and the preparation of simple financial reports for UMKM to increase the level of UMKM.

Pelatihan Perhitungan Harga Pokok Produksi Pada Usaha Kecil Jamu Serbuk Jahe Merah “Aku Djamoe” Di Kecamatan Bergas Ungaran Suhita Whini Setyahuni; Linda Ayu Oktoriza; Nanda Adhi Purusa; Diana Puspitasari
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 5 No. 4 (2023): November
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v5i4.1459

Kegiatan pengabdian kepada masyarakat dilakukan bertujuan untuk meningkatkan kemampuan pelaku usaha kecil “Aku Djamoe” dalam penentuan harga pokok produksi. Ketepatan dalam perhitungan dapat meningkatkan kemampuan dalam persaingan produk sejenis. Ketepatan dalam penentuan harga pokok produksi dalam satuan, maka akan tepat juga dalam penentuan harga jual. Sehingga membantu pemilik untuk bisa mengetahui tingkat keuntungan yang didapat. Mitra dalam kegiatan pelatihan ini adalah Metode kegiatan dilakukan melaului diskusi bersama (Focus Grroup Discussion-FGD) diawali dengan pemaparan materi dan pelatihan penghitungan harga pokok produksi. Hasil yang diperoleh dalam kegiatan PKM adalah peningkatan pengetahuan mitra dan keterampilan mitra dalam penentuan harga pokok produksi. Peningkatan pemahaman mengenai kemampuan mitra tercapai 80% dari perolehan hasil post-test. Cost of Good Sold Workshop for ”Aku Djamoe” Small Business in Bergas Ungaran District Community service activity aims to increase the ability of small business practitioners of "Aku Djamoe" in determining the cost of production. Accuracy in calculations can increase capabilities in competition with similar products. Accuracy in determining the cost of production in units will also be accurate in determining the selling price. So it helps the owner to know the level of profit obtained. The activity method is carried out through joint discussions (Focus Group Discussion-FGD) starting with the presentation of material and training on the distribution of the cost of production. The results obtained are an increase in partner knowledge and partner skills in determining the cost of production. Increased understanding of partner capabilities was achieved by 80% of the post-test results.

Peningkatan Keunggulan Kompetitif UMKM Toko AMMA Melalui Pelatihan Digital Marketing dan Laporan Keuangan Suhita Whini Setyahuni; Linda Ayu Oktoriza; Nanda Adhi Purusa; Mahmud Mahmud
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 6 No. 3 (2024): Agustus
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v6i3.1996

Keunggulan kompetitif entitas bisnis dapat dicapai melalui tata kelola manajemen yang baik, penguatan nilai produk, dan strategi pemasaran yang tepat. Pelatihan penyusunan laporan keuangan dan digital marketing didesain untuk tujuan meningkatkan kemampuan mitra dalam bidang akuntansi dan pemasaran. Pelatihan ini diikuti oleh 10 orang peserta yang berasal dari UMKM Toko AMMA di Kota Semarang. Metode yang digunakan dalam kegiatan pelatihan ini adalah focus group discussion (FGD) dan learning by practice. Bentuk pelatihan berupa papara materi dan praktik langsung yang didampingi oleh tim pengabdian FEB UDINUS. Kegiatan pelatihan ini berhasil meningkatkan kemampuan mitra dalam penguasaan penyusunan laporan keuangan dan keterampilan strategi digital marketing yang diukur dari peningkatan skor pre test dari rata-rata skor 67,7 menjadi 92,6 pada nilai post-test. Penguasaan mitra di bidang marketing meliputi penguasaan teknik pengambilan foto dan video serta teknik live pada marketplace. Enhancing The MSME’s Competitive Advantage Through Digital Marketing and Financial Report Workshop Competitive advantage of business entities can be achieved through good management, strengthening product value, and efficient marketing strategy. Training on preparing financial reports and digital marketing is designed with the aim of improving partners' abilities in the fields of accounting and marketing. This training was attended by 10 participants from the MSME AMMA Store in Semarang City. This training is a form of community service, which conducted through learning by practice method. The training itself is provided in two ways, first is oral presentation by team and followed by direct practice on preparing financial report and digital marketing technique. This training activity enhanced the participants skills in preparing of financial reports and digital marketing strategy skills as measured by an increase in pre-test scores from an average score of 67.7 to 92.6 in post-test scores. Participants skills on photo and video taking techniques improved as well as live techniques on the marketplace.

STUDI TERHADAP RETENSI KARYAWAN DI PT.HHK SUNGAI JELAI ESTATE, KABUPATEN KETAPANG Tia Putri Ulandari; Agung Sedayu; Aris Puji Purwatiningsih; Nanda Adhi Purusa
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 2 (2025): JUNI
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i2.3127

Introduction: This study aims to analyze the influence of leadership style, work environment, and compensation on employee retention at PT HHK Sungai Jelai Estate. Methods: This study involved 100 employees as samples. Data collection was carried out by distributing questionnaires, while the data analysis technique used was multiple linear regression. Results: The results of the study prove that leadership style, work environment, and compensation have a positive and significant influence on employee retention, with the work environment being the most dominant factor. Keywords: Compensation, Employee Retention, Leadership Style, Work Environment

THE INFLUENCE OF SALARY, INCENTIVES AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE (CASE STUDY ON PROPERTY DEVELOPER PT. PUTRA RIMBU SEJATI DEMAK) eka sekar ayu ramadhani; Aris Puji Purwatiningsih; Nanda Adhi Purusa; Mochammad Eric Suryakencana Wibowo
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.877

Problems including salary delays, uneven incentives, and frequent employee lateness to work occur at PT Putra Rimbu Sejati Demak. This research aims to determine the effect of salary, incentives, and work discipline on employee performance at PT Putra Rimbu Sejati Demak. This research used quantitative methods with a saturated sample of 80 employees. Primary data was collected through questionnaires and analyzed using descriptive statistical tests, instrument tests, classical assumption tests, multiple linear regression, and hypothesis testing with IBM SPSS version 27. The results showed that salary, incentives, and work discipline partially and simultaneously had a positive and significant effect on employee performance. The coefficient of determination (R2) of 0.562 indicates that 56.2% of variation in employee performance is explained by these three variables. This research is expected to help companies improve HR management

THE INFLUENCE OF SALARY, INCENTIVES AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE (CASE STUDY ON PROPERTY DEVELOPER PT. PUTRA RIMBU SEJATI DEMAK) eka sekar ayu ramadhani; Aris Puji Purwatiningsih; Nanda Adhi Purusa; Mochammad Eric Suryakencana Wibowo
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.877

Problems including salary delays, uneven incentives, and frequent employee lateness to work occur at PT Putra Rimbu Sejati Demak. This research aims to determine the effect of salary, incentives, and work discipline on employee performance at PT Putra Rimbu Sejati Demak. This research used quantitative methods with a saturated sample of 80 employees. Primary data was collected through questionnaires and analyzed using descriptive statistical tests, instrument tests, classical assumption tests, multiple linear regression, and hypothesis testing with IBM SPSS version 27. The results showed that salary, incentives, and work discipline partially and simultaneously had a positive and significant effect on employee performance. The coefficient of determination (R2) of 0.562 indicates that 56.2% of variation in employee performance is explained by these three variables. This research is expected to help companies improve HR management

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