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All Journal Indonesian Journal of Educational Development (IJED) Jurnal Akademik Pengabdian Masyarakat Journal of Innovative and Creativity Paramacitra : Jurnal Pengabdian Masyarakat
Puji Novita Sari
Universitas Negeri Makassar
Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Strategi Pemasaran Digital dan Inovasi Produk: Pengaruhnya terhadap Kinerja UMKM di Kabupaten Buleleng Ni Luh Sinta Yani; Puji Novita Sari; Rahmawati Sarizki Habie; Septiannisa Paramita; Muhammad Ansar Anto
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4845

Abstract

Penelitian ini dilakukan untuk mengkaji pengaruh penerapan pemasaran digital serta inovasi produk terhadap kinerja pemasaran Usaha Mikro, Kecil, dan Menengah (UMKM) yang beroperasi di Kabupaten Buleleng, Provinsi Bali. Latar belakang penelitian ini berangkat dari kenyataan bahwa pertumbuhan jumlah UMKM yang pesat belum sepenuhnya diiringi dengan peningkatan kinerja pemasaran yang optimal, khususnya dalam aspek pemanfaatan media digital dan pengembangan produk yang inovatif. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis regresi linier berganda, yang dirancang untuk menguji hubungan kausal antara variabel independen (pemasaran digital dan inovasi produk) terhadap variabel dependen (kinerja pemasaran). Sampel penelitian terdiri atas 52 pelaku UMKM aktif yang telah mengimplementasikan strategi digital marketing, dengan pengumpulan data dilakukan melalui penyebaran kuesioner dan pengolahan data menggunakan perangkat lunak SPSS for Windows versi 22.0. Hasil pengujian menunjukkan bahwa secara parsial, digital marketing memberikan pengaruh positif namun tidak terlalu kuat terhadap kinerja pemasaran, sedangkan inovasi produk menunjukkan pengaruh positif dan signifikan dengan kontribusi yang lebih dominan. Secara simultan, kedua variabel tersebut berpengaruh positif dan signifikan terhadap peningkatan kinerja pemasaran UMKM, dengan tingkat signifikansi sebesar 0,006 (< 0,05). Temuan ini menegaskan bahwa kombinasi antara strategi pemasaran digital yang tepat dan inovasi produk yang berfokus pada kebutuhan konsumen mampu meningkatkan efektivitas pemasaran, memperluas wawasan pasar, serta mempercepat adaptasi terhadap tren konsumen. Selain itu, sinergi kedua aspek ini juga memperkuat hubungan pelanggan, mendorong peningkatan penjualan, dan menumbuhkan loyalitas terhadap merek lokal. Dengan demikian, penelitian ini menyoroti pentingnya integrasi teknologi digital dengan inovasi berkelanjutan sebagai strategi utama untuk memperkuat daya saing dan meningkatkan kinerja pemasaran UMKM di era ekonomi digital saat ini.
Pelatihan Pencegahan Kekerasan Seksual Bagi Siswa di Lingkungan Sekolah Reni Alfiyah; Jusnawati Jusnawati; Alwi Usra Usman; A. Hardiyanti; Puji Novita Sari
Paramacitra Jurnal Pengabdian Masyarakat Vol. 3 No. 02 (2026): Volume 03 Nomor 02 (Mei 2026)
Publisher : PT Ininnawa Paramacitra Edu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62330/pjpm.v3i02.533

Abstract

The dynamics of educational institutions, which are increasingly vulnerable to sexual violence, demand a new paradigm through strengthening students' capacities via preventive actions based on education. One way to reduce the risk of sexual violence against children in school environments is through a more participatory and context-appropriate prevention education model. This article describes the implementation of a community service program in the form of sexual violence prevention training for students in the school environment, namely at UPT SPF SMP Negeri 26 Makassar. The program is designed to strengthen students' self-protection literacy through a participatory approach that integrates dialogical lectures, group discussions, and written reflections. The novelty of the program lies in its emphasis on fostering student agency in recognizing power relations, identifying risky situations, and formulating self-protection strategies relevant to students' daily contexts at school. The results show changes in awareness and sensitivity of students' collective commitment in maintaining school safety from acts of violence. Instilling understanding of sexual risks becomes more effective when students formulate self-protection strategies. Cross-sector collaboration and participatory interaction based on dialogue for students provide solutions in addressing sensitive issues in secondary education. The main recommendation is directed towards forming a preventive synergy between the school and families to create comprehensive protection strategies.
Pendampingan UMKM dalam Membangun Etika Kerja dan Pemanfaatan Teknologi Digital di Kota Singaraja Ni Luh Sinta Yani; Nurliana Nurliana; Maghfirah Sari Azis; Ahmad Fadhil Imran; Puji Novita Sari
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 3 (2026): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i3.10677

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in strengthening local economic growth and improving community welfare. However, several MSMEs continue to encounter challenges related to the implementation of professional work ethics and the effective utilization of digital technology. These challenges include limited division of tasks, informal business management practices, low awareness of workplace discipline, and suboptimal use of social media as a marketing medium. This community service program aimed to provide education and mentoring on work ethics and digital technology utilization for five MSMEs located in the Singaraja area. The activity was conducted through counseling and direct assistance using a door-to-door approach. The implementation stages consisted of observation, needs analysis, socialization, mentoring, and monitoring and evaluation. The results indicated that the participating MSME owners showed positive responses and increased awareness of the importance of work ethics, effective communication, work discipline, and the use of digital platforms for business promotion. Furthermore, the mentoring process encouraged MSME actors to begin applying digital technology, particularly social media, to support marketing activities. This program is expected to contribute to improving service quality, expanding market reach, and strengthening the sustainability of MSMEs in the future.
What predicts accounting prospective teachers' career choice? Evidence from the teaching internship program Nurdian Susilowati; Amir Mahmud; Camelia Yunika Elisabet; Puji Novita Sari; Arif Santoso
Indonesian Journal of Educational Development (IJED) Vol. 7 No. 1 (2026): May 2026
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59672/ijed.v7i1.6263

Abstract

Prospective teachers should participate in pedagogical competency programs and engage in teaching practice to become professional teachers. The urgency of this study lies in examining the factors that influence career choices and assessing the quality of future professional teachers. This study investigates the effects of career self-efficacy (SE) and career interest (CI) on career choice (CC), with career exploration (CE) as a mediator, during the teaching internship. The population was 675 accounting education students who participated in the teaching internship program. The study used a simple random sampling method, yielding 251 respondents. The questionnaire included the career decision-making career self-efficacy scale-short form (CDMSE-SF), career exploration survey (CES), and career choice. A quantitative approach using structural equation modeling (SEM) was employed in WarpPLS 5.0. The study results show a direct relationship between career self-efficacy, career interest, and career exploration on career choice. Career exploration at the teaching internship also mediates the relationship between career self-efficacy and career interest in teaching career choice. It indicates that teaching internship programs increase students' confidence, thereby strengthening their resolve to pursue a career as an accounting teacher. Future studies may also explore other variables such as outcome expectations and personal background factors.
Model Penguatan Kapasitas Usaha Perempuan Berbasis Koperasi melalui Hilirisasi Komoditas Kentang Nurliana Nurliana; Muhammad Ansar Anto; Ika Wisudawaty; Sri Hutami Adiningsih S; Puji Novita Sari
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.11789

Abstract

Women’s economic empowerment based on local potential represents a strategic approach to strengthening community economic self-reliance. However, members of the Tonasa Sukses Mandiri Cooperative in Tombolo Pao District, Gowa Regency, continue to face various challenges in developing potato-based enterprises. Potatoes are generally marketed as fresh produce, resulting in limited value addition, while cooperative members also face constraints related to processing skills, packaging, business management, and digital marketing. This community engagement program aimed to strengthen women’s entrepreneurial capacity by promoting the downstream processing of potatoes into value-added products. The program employed a Participatory Rural Appraisal (PRA) approach, comprising the identification of local potential and key challenges, participatory program planning, program implementation, and participatory monitoring and evaluation. The program was implemented through training in potato chip production, the application of appropriate simple technologies, assistance with packaging and branding, business management training, and digital marketing. The results demonstrated improvements in participants’ knowledge and skills in processing potatoes into value-added products, applying simple technologies to enhance production efficiency, developing product packaging and brand identity, maintaining basic financial records, and utilizing digital media for marketing purposes. The program contributed to strengthening the entrepreneurial capacity of women within a cooperative-based framework and to sustainably increasing the added value of potato commodities.
Co-Authors A. Hardiyanti Ahmad Fadhil Imran Alwi Usra Usman Amir Mahmud Arif Santoso Camelia Yunika Elisabet Ika Wisudawaty Jusnawati Maghfirah Sari Azis Muhammad Ansar Anto Ni Luh Sinta Yani Nurdian Susilowati Nurliana Nurliana Rahmawati Sarizki Habie Reni Alfiyah Septiannisa Paramita Sri Hutami Adiningsih S