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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Journal of Business Management Education (JBME) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan J-MAS (Jurnal Manajemen dan Sains) JUMANJI (JURNAL MANAJEMEN JAMBI) JURNAL RISET AKUNTANSI JAMBI Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science TIN: TERAPAN INFORMATIKA NUSANTARA Journal of Sustainable Business Hub (JSBH) Jurnal Ekonomi dan Bisnis Digital (MINISTAL) JUPADAI : Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Pengabdian Harapan Ibu (JPHI) Swakarya: Jurnal Penelitian Sosial dan Pemberdayaan Masyarakat Abdimas Mandalika Prosiding Seminar Nasional Unimus Jurnal Akuntansi dan Sistem Informasi
Efandri Agustian
Nusa Cendana University, Kupang, Indonesia
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A Model for Improving MSME Competitiveness and Performance: The Impact of Digital Marketing, Product Innovation, and Market Orientation in The Creative Industry Sector in Southwest Sumba Regency Kurniawati, Merlyn; Faah, Yuri Sandra; Agustian, Efandri; Moensaku, Familya Maria D.L.
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5737

Abstract

The existence of creativity-based MSMEs has significant potential for creating jobs, encouraging innovation and entrepreneurship, increasing regional income, strengthening local cultural identity, and contributing to overall economic growth through the utilization of human resources and creative ideas. The increasing number of MSMEs operating in the creative industry sector inevitably creates increasingly fierce competition. MSMEs must be able to improve their competitiveness and business performance through product innovation, marketing digitalization, and effective market orientation. The purpose of this study is to develop a model for improving the competitiveness and performance of MSMEs in the creative industry sector in Southwest Sumba Regency, East Nusa Tenggara, through three main constructs: digital marketing, product innovation, and market orientation. Data analysis was conducted using descriptive qualitative methods by systematically compiling data/information obtained from field research in the form of interviews, field notes, and documentation. The data was organized into categories to facilitate analysis. The research informants consisted of creative industry business actors, local government officials, and digital marketing practitioners. The research results show that the creative industry in Southwest Sumba Regency has superior potential, especially in the craft sub-sector (woven fabrics, handicrafts, and jewelry made from beads and metal), which combines local cultural values ​​with commercial aesthetics. However, business actors face challenges in expanding markets, improving product quality, and adopting effective digital marketing strategies. Adopting digital marketing and product innovation, combined with a strong market orientation, can improve the competitiveness and performance of MSMEs in Southwest Sumba Regency.
ANALISIS PEMBENTUKAN PORTOFOLIO OPTIMAL DENGAN MENGGUNAKAN MODEL MARKOWITZ PADA SEKTOR ENERGI Agustian, Efandri; Indah Mutiara
JUMANJI (JURNAL MANAJEMEN JAMBI) Vol. 8 No. 2 (2025): JUMANJI (JURNAL MANAJEMEN JAMBI)
Publisher : Fakultas Hukum dan Ekonomi Bisnis

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Abstract

Investasi merupakan suatu bentuk penanaman modal dengan harapan nantinya akan mendapatkan keuntungan atau bentuk manfaat lainnya dari hasil investasi tersebut. Untuk dapat meminimalkan risiko investasi saham di pasar modal, investor dapat melakukan portofolio (diversifikasi) saham dengan melakukan investasi pada banyak saham sehingga risiko kerugian pada satu saham dapat ditutup dengan keuntungan pada saham yang lainnya. Data peneltian yang digunakan merupakan data historis yang diambil dari adjusted closing price untuk saham Sektor Energi pada tahun 2023. Analisis portofolio optimal dilakukan dengan mendasarkan perhitungan dengan langkah-langkah yang harus ditempuh Menggunakan Solver Linear Programming dan membuat kurva efficient frontier. Hasil analisis menunjukkan bahwa sesuai dengan teori portofolio efisien bahwa portofolio efisien menyediakan return tertentu bagi investor dengan risiko minimal atau menawarkan kondisi risiko yang sama dengan tingkat return maksimal. Dari pembahasan dapat disimpulkan bahwa metode Resampled Efficient Frontier menemukan bobot memaksimalkan return portofolio pada angka 18,02% dengan Risiko sebesar 32%.
Analisis Tingkat Kesehatan Keuangan PT. Bank Central Asia Tbk Periode 2022–2024 Menggunakan Metode Camel Abdulloh Faqih Satrio Wibowo; Hillary Stefany Tallo; Elbertus Ranse Panshar; Yudika Putra Koten; Wilhelmus Giovanni Meak; Ade Try Pratama; Patricia Clarissa Whitney Kabosu; Anggraeni Natasya Dethan; Marshanda Irnel Cantika Nara Kaha; Cheny Sanggryla Babu Dao; Oktavianye Eka Putri Huky; Welhelmina M. Ndoen; Agustian, Efandri
JUMANJI (JURNAL MANAJEMEN JAMBI) Vol. 8 No. 2 (2025): JUMANJI (JURNAL MANAJEMEN JAMBI)
Publisher : Fakultas Hukum dan Ekonomi Bisnis

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Abstract

Bank financial soundness evaluation is essential for sustaining national financial stability and public confidence. As intermediary institutions, banks must maintain strong performance, robust governance, and efficient risk management. This study assesses the financial health of PT Bank Central Asia Tbk (BCA) over 2022–2024 using the CAMELS framework (Capital, Asset Quality, Management, Earnings, Liquidity, Sensitivity to Market Risk). The quantitative descriptive research uses secondary data from BCA's annual reports, analyzed via key financial ratios compared to Financial Services Authority (OJK) standards. Findings show BCA consistently rated very healthy across all CAMELS components. Strong capital (CAR >25–29%), preserved asset quality (NPL <1–2%), effective management with solid governance, high profitability (ROA ~3.2–3.9%, ROE ~21–24%), adequate liquidity, and low market risk sensitivity. These results underscore BCA's economic resilience, supported by prudent risk management and portfolio diversification.
Co-Authors A Rozi Abdulloh Faqih Satrio Wibowo Ade Try Pratama Adria Wuri Lastari Agra Alan Yulianza Anggraeni Natasya Dethan Anjelina Marici Dedu Cheny Sanggryla Babu Dao Chrispy Theresia P. Daud Da Lopez, Viktorianus Mahendra Darwin Zebua Dewi Riastawaty Dhae, Yosefina K. I. D. D. Djehamat, Lazarus Eka Julianti Efris Saputri Elbertus Ranse Panshar Elfiandi Evrina Fanggidae, Apriana H.J. Fa’ah, Yuri S. Gegung, Eunike Martha Hillary Stefany Tallo Hilnicputro, Wizaldy Fabiano I Nyoman Arya Wiguna Immanuel Sihombing, Midian Indah Mutiara Kanisha Noviana Devani Kiki Helencia Lestari, Adria Wuri Lia Nur Fadhilah Liona Efrina S Lisa Lestari M. Arjun Mahendra Da Lopez, Viktorianus Marisi Marisi, Marisi Marshanda Irnel Cantika Nara Kaha Melda Gusmirayanti Merlyn Kurniawati Moensaku, Familya Maria D.L. Mulia Inda Purwati Nabilla Shafanah Indirawaty Neno, Marianus S. Oktavianye Eka Putri Huky Panggabean, Marisi Patricia Clarissa Whitney Kabosu Pramita hadi, Anggun Rahmat Angga Dwi Putra Raya Sulistyowati Ridho Ilahi Rona Indara Rozi, A. Sihombing, Midian E Soraya Yuslani Eoh Sri Mulyani Sri Mulyani Welhelmina M. Ndoen Wilhelmus Giovanni Meak WULANDARI Wuri Lastari, Adria Yudika Putra Koten Yuni Andriani Yuri Sandra Fa'ah Yuri Sandra Faah