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Efektivitas Bantuan Pemerintah Melalui Akses Permodalan Bank 9 Jambi Dalam Upaya Peningkatan Kinerja UMKM Menuju Digitalisasi Purwati, Mulia Inda; Evrina, Evrina; Agustian, Efandri; Mutiara, Indah
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 2 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (November - Desember 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i2.3122

Abstract

Usaha mikro kecil dan menengah (UMKM), merupakan salah satu kekuatan pendorong terdepan dalam pembangunan ekonomi. UMKM memegang peranan yang cukup signifikan dalam perekonomian. Kontribusi UMKM dalam perekonomian sangat tinggi, dalam laporan Menteri Keuangan tahun 2022, kontribusi UMKM lebih dari 50% lapangan pekerjaan di seluruh dunia. Di negara berkembang, UMKM formal berkontribusi sekitar 40% dari Produk Domestik Bruto (PDB). Masalah akses permodalan yang sulit menjadi hambatan bagi pertumbuhan dan perkembangan UMKM. Beberapa penelitian menunjukkan tentang berbagai masalah yang dihadapi yaitu antara lain adanya persyaratan penjaminan serta sulitnya adminitrasi dalam peminjaman modal. Stimulus yang dibuat oleh Pemerintah Provinsi Jambi melalui Bank 9 Jambi dengan memberikan bantuan KUR yang “mudah, murah dan cepat” telah membuat peningkatan pinjaman yang dilakukan oleh pelaku UMKM. Sehingga permasalahan berikutnya adalah, apakah kemudahan pinjaman tersebut sudah efektif untuk mendukung kinerja dan perkembangan UMKM menuju digitalisasi. Pemerintah sebagai katalisator harus melakukan upaya dalam mempercepat peningkatan dan perkembangan UMKM menuju Digitalisasi. Tujuan penelitian ini adalah untuk melihat bagaimana efektivitas akses permodalan Bank 9 Jambi dalam Upaya peningkatan kinerja dan perkembangan UMKM Kota Jambi. Urgensi penelitian ini penting, dimana ditemukan sebuah kesimpulan dan Solusi bagi skema akses permodalan yang merupakan bantuan Pemerintah dalam mendukung kinerja UMKM. Hasil penelitian ini mendapatkan temuan bahwa pembiayaan Bank 9 Jambi yang diberikan sangat efektif dalam meningkatkan kinerja UMKM yang telah menjadi nasabahnya. Selain itu pembiayaan Bank 9 Jambi berhasil membantu para UMKM dalam memenuhi kebutuhan lainnya tanpa mengesampingkan prinsip kepercayaan dan amanah yang mereka terima.
Improving the Performance of Batik Craft MSMEs in Jambi City Through a Comparative Advantage Strategy Using the House Model Approach Mulia Inda Purwati; A. Rozi; Efandri Agustian
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5731

Abstract

As a country that has various types of creative industries such as the batik craft industry. Batik should be able to become one of the business fields that can support the economy (Nengsih et al., 2021). This is also what makes the government serious in managing batik crafts so that they can be used as superior products. The Jambi Batik industry is currently shrinking, one of the reasons is that most of the Jambi patterned batik circulating in the market is supplied from Java. This causes the price of Javanese Jambi batik to be more popular with the public because the price is cheaper. One of the strategies that can be applied to improve the performance of MSMEs is through the Comparative Advantage  approach (Porter, 1985). This strategy emphasizes the use of competitive advantages possessed by MSMEs in order to compete effectively in the market (Suryana A, Kartika R, 2022). To support the implementation of the Comparative Advantage strategy, this study adopts The House Model approach, which is a business development model based on competitive advantage. The House Model consists of several main elements, such as a strong business foundation, innovation strategy, resource management, and the role of stakeholders in supporting business growth (Nengsih et al, 2021 and Schmitz, 2007). The results of this study show that Jambi batik crafts can develop and compete with crafts in other batik centers by utilizing local and innovative materials to improve the quality and added value of Jambi batik, so that the results of these batik products have their own characteristics. Furthermore, from the Marketing side, it must also be based on local identity by not forgetting the use of digitalization to open up access to the global market.
The Effectiveness of the Cassava Supply Chain to Support Increasing Farmers' Income in Realizing Strong Food Security in Malacca Regency Efandri Agustian; Marisi Marisi; Lia Nurfadhilah; Midian E Sihombing
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5733

Abstract

Poverty remains a major issue in Indonesia, including Malacca Regency, East Nusa Tenggara (NTT), despite the region’s strong natural resource potential. Cassava is one of Malacca Regency’s key commodities with significant potential to support local economic growth, yet cassava farmers generally remain poor and require targeted intervention. This study aims to examine the cassava supply chain management (SCM) system in Malacca Regency in order to identify an ideal management model that can support economic development and community welfare. The research uses a mixed-method sequential explanatory approach (Creswell, 2014), conducted in three phases, beginning with a preliminary survey to understand the characteristics of the cassava supply chain. The findings show that the cassava supply chain involves seven main actors: farmers, collector traders, small agents, large agents, retailers, modern markets, and consumers. The SCM system has generally operated effectively, with integrated relationships and good collaboration among actors from upstream to downstream, ensuring efficient distribution to consumers. However, farmers’ profits remain limited due to the long supply chain. The cassava supply chain includes three main flows—goods, money, and information—and overall has functioned well, enabling sustainable, long-term relationships among stakeholders.
A Model for Improving MSME Competitiveness and Performance: The Impact of Digital Marketing, Product Innovation, and Market Orientation in The Creative Industry Sector in Southwest Sumba Regency Merlyn Kurniawati; Yuri Sandra Faah; Efandri Agustian; Familya Maria D.L. Moensaku
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5737

Abstract

The existence of creativity-based MSMEs has significant potential for creating jobs, encouraging innovation and entrepreneurship, increasing regional income, strengthening local cultural identity, and contributing to overall economic growth through the utilization of human resources and creative ideas. The increasing number of MSMEs operating in the creative industry sector inevitably creates increasingly fierce competition. MSMEs must be able to improve their competitiveness and business performance through product innovation, marketing digitalization, and effective market orientation. The purpose of this study is to develop a model for improving the competitiveness and performance of MSMEs in the creative industry sector in Southwest Sumba Regency, East Nusa Tenggara, through three main constructs: digital marketing, product innovation, and market orientation. Data analysis was conducted using descriptive qualitative methods by systematically compiling data/information obtained from field research in the form of interviews, field notes, and documentation. The data was organized into categories to facilitate analysis. The research informants consisted of creative industry business actors, local government officials, and digital marketing practitioners. The research results show that the creative industry in Southwest Sumba Regency has superior potential, especially in the craft sub-sector (woven fabrics, handicrafts, and jewelry made from beads and metal), which combines local cultural values ​​with commercial aesthetics. However, business actors face challenges in expanding markets, improving product quality, and adopting effective digital marketing strategies. Adopting digital marketing and product innovation, combined with a strong market orientation, can improve the competitiveness and performance of MSMEs in Southwest Sumba Regency.
Strategi Pengelolaan Keuangan Keluarga Berpenghasilan Tidak Tetap dalam Menghadapi Financial Stress di Kecamatan Lamba Leda Selatan Maria Yolantia Sajung; Petrus E. de Rozari; Efandri Agustian; Wehelmina M. Ndoen
JUMANJI (JURNAL MANAJEMEN JAMBI) Vol. 9 No. 1 (2026): JUMANJI (JURNAL MANAJEMEN JAMBI)
Publisher : Fakultas Hukum dan Ekonomi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to describe the level of financial stress and financial management strategies employed by families with irregular incomes in Bangka Pau Village, South Lamba Leda District. A mixed-methods approach was used, collecting quantitative data through questionnaires and qualitative data through in-depth interviews. The results indicate that families' financial stress levels are high, primarily due to seasonal income uncertainty, fluctuations in the prices of basic necessities, and significant social and customary obligations. Facing these challenges, families employ simple financial management strategies, such as planning daily expenses, cutting non-priority expenses, and prioritizing basic needs and education costs. Furthermore, families rely on secondary income and social support through customary mechanisms such as arisan (social gatherings) and assistance from relatives. These findings suggest that families' financial adaptation strategies focus more on short-term sustainability and fulfilling customary obligations that cannot be postponed.
Pengaruh Uang Saku, Pendidikan Keuangan Keluarga dan Gaya Hidup Terhadap Pengelolaan Keuangan Pribadi Melalui Literasi Keuangan sebagai Variabel Intervening Maria Fatima Yosefa; Christien C. Foenay; Chrispy Theresia Pratiwi Daud; Efandri Agustian
JUMANJI (JURNAL MANAJEMEN JAMBI) Vol. 9 No. 1 (2026): JUMANJI (JURNAL MANAJEMEN JAMBI)
Publisher : Fakultas Hukum dan Ekonomi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Along with rapid economic development and growth accompanied by technological advances in the digital era, financial understanding is increasingly needed by both individuals and society. An understanding of financial management can serve as a foundation for managing personal finances. Based on this background, this study aims to examine and analyze the effect of allowance, family financial education, and lifestyle on personal financial management, with financial literacy as an intervening variable. This study employs a quantitative approach. The sample consists of 84 respondents who are boarding house students living in RT 17, Penfui Timur Village. The sampling technique used in this study is the Slovin formula. The data analysis technique applied is PLS-SEM (Partial Least Square–Structural Equation Modeling). Data processing was carried out using SmartPLS 4.0 software. The results of this study indicate that allowance has a positive and significant effect on the personal financial management of boarding house students, with a P-value of (0.021). Family financial education also has a positive and significant effect on personal financial management, with a P-value of (0.019). Lifestyle does not have a significant effect on personal financial management, with a P-value of (0.372). Allowance does not have a significant effect on financial literacy, with a P-value of (0.305). Family financial education does not have a significant effect on financial literacy, with a P-value of (0.069). Lifestyle does not have a significant effect on financial literacy, with a P-value of (0.069). Financial literacy has a positive and significant effect on personal financial management, with a P-value of (0.000). Allowance does not have a significant effect on personal financial management when mediated by financial literacy, with a P-value of (0.302). Family financial education does not have a significant effect on personal financial management when mediated by financial literacy, with a P-value of (0.068). Lifestyle does not have a significant effect on personal financial management when mediated by financial literacy, with a P-value of (0.437).
Transformasi ekonomi kelompok tani perempuan “Iye Ape Satu Hati” melalui implementasi strategi pemasaran hasil tani berbasis digital Donal Anry Jaya Sinurat; Efandri Agustian; Chrispy Theresia Pratiwi Daud; Dyah Wahyu Nastiti; Darwin Zebua; Hardo Aprilio; Midian Immanuel Sihombing
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 2 (2026): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v10i2.38870

Abstract

AbstrakKegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas dan mendorong transformasi ekonomi Kelompok Tani Perempuan “Iye Ape Satu Hati” melalui implementasi strategi pemasaran hasil tani berbasis digital. Permasalahan utama yang dihadapi kelompok adalah keterbatasan dalam pemasaran produk, khususnya rendahnya pemanfaatan media digital. Metode pelaksanaan kegiatan menggunakan pendekatan partisipatif yang meliputi tahapan identifikasi kebutuhan, pelatihan pemasaran digital, implementasi strategi, pendampingan intensif, serta monitoring dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan anggota dalam memanfaatkan media sosial sebagai sarana pemasaran. Selain itu, terjadi perubahan perilaku anggota dalam melakukan promosi secara lebih aktif, peningkatan frekuensi pemasaran, serta adanya indikasi peningkatan penjualan hasil tani. Implementasi strategi pemasaran digital juga berkontribusi terhadap perluasan akses pasar dan peningkatan peluang ekonomi kelompok. Dengan demikian, integrasi teknologi digital dalam pemasaran hasil tani terbukti efektif dalam mendorong kemandirian ekonomi kelompok tani perempuan. Kata kunci: pemasaran digital; kelompok tani perempuan; pemberdayaan masyarakat; transformasi ekonomi; hasil tani. AbstractThis community service activity aims to enhance capacity and promote economic transformation of the Women Farmer Group “Iye Ape Satu Hati” through the implementation of digital-based agricultural marketing strategies. The main problem faced by the group is limited marketing capability, particularly the low utilization of digital media. The method used a participatory approach consisting of several stages, including needs assessment, digital marketing training, strategy implementation, intensive mentoring, as well as monitoring and evaluation. The results indicate an improvement in members’ knowledge and skills in utilizing social media as a marketing tool. In addition, there is a behavioral change in conducting more active promotion, increased marketing frequency, and indications of increased sales of agricultural products. The implementation of digital marketing strategies also contributes to expanding market access and enhancing economic opportunities for the group. Therefore, the integration of digital technology in agricultural marketing is proven to be effective in supporting the economic independence of women farmer groups. Keywords: digital marketing; women farmer group; community empowerment; economic transformation; agricultural products.
ANALISIS PENGELOLAAN KEUANGAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI KELURAHAN FATUBESI KECAMATAN KOTA LAMA KOTA KUPANG Indri Yani Safitri; Wehelmina M Ndoen; Yuri S Faah; Efandri Agustian
GLORY Jurnal Ekonomi dan Ilmu Sosial Vol 7 No 3 (2026): GLORY Jurnal Ekonomi dan Ilmu Sosial
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70581/glory.v7i3.25549

Abstract

Penelitian ini bertujuan untuk menganalisis dan mendeskripsikan bagaimana pengelolaan keuangan yang diterapkan oleh pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Kelurahan Fatubesi, Kecamatan Kota Lama, Kota Kupang. Pendekatan penelitian yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Informan dalam penelitian ini terdiri dari pelaku UMKM di sektor mebel dan kuliner yang beroperasi di wilayah tersebut. Hasil penelitian menunjukkan bahwa sebagian besar pelaku UMKM di Kelurahan Fatubesi belum menerapkan pengelolaan keuangan secara optimal. Pencatatan keuangan masih dilakukan secara sederhana, bahkan beberapa pelaku usaha belum memisahkan keuangan pribadi dan usaha. Perencanaan dan pengendalian keuangan dilakukan berdasarkan pengalaman dan kebutuhan harian tanpa perhitungan yang sistematis. Namun demikian, pelaku usaha telah memiliki kesadaran akan pentingnya pengelolaan keuangan dalam menjaga keberlangsungan usaha. Penelitian ini menyimpulkan bahwa peningkatan pemahaman dan kemampuan pelaku UMKM dalam pengelolaan keuangan sangat diperlukan agar usaha dapat berkembang secara berkelanjutan. Diperlukan pula dukungan dari pemerintah dan lembaga terkait melalui pelatihan serta pendampingan dalam hal pencatatan dan perencanaan keuangan usaha. Kata Kunci : Pengelolaan Keuangan, UMKM, Mebel, Kuliner, Kelurahan Fatubesi
Co-Authors A Rozi A. Rozi Abdulloh Faqih Satrio Wibowo Ade Try Pratama Adria Wuri Lastari Agra Alan Yulianza Anggraeni Natasya Dethan Anjelina Marici Dedu Aprilio, Hardo Cheny Sanggryla Babu Dao Chrispy Theresia P. Daud Chrispy Theresia Pratiwi Daud Christien C. Foenay Da Lopez, Viktorianus Mahendra Darwin Zebua Daud, Chrispy Theresia Pratiwi Dewi Riastawaty Dhae, Yosefina K. I. D. D. Djehamat, Lazarus Donal Anry Jaya Sinurat Dyah Wahyu Nastiti Eka Julianti Efris Saputri Elbertus Ranse Panshar Elfiandi Evrina Familya Maria D.L. Moensaku Fanggidae, Apriana H.J. Fa’ah, Yuri S. Gegung, Eunike Martha Hillary Stefany Tallo Hilnicputro, Wizaldy Fabiano I Nyoman Arya Wiguna Indah Mutiara Indri Yani Safitri Kanisha Noviana Devani Kiki Helencia Lestari, Adria Wuri Lia Nur Fadhilah Lia Nurfadhilah Liona Efrina S Lisa Lestari M. Arjun Mahendra Da Lopez, Viktorianus Maria Fatima Yosefa Maria Yolantia Sajung Marisi Marisi Marisi Marisi, Marisi Marshanda Irnel Cantika Nara Kaha Melda Gusmirayanti Merlyn Kurniawati Merlyn Kurniawati Midian Immanuel Sihombing Mulia Inda Purwati Mulia Inda Purwati Mutiara, Indah Nabilla Shafanah Indirawaty Ndoen, Wehelmina M. Neno, Marianus S. Oktavianye Eka Putri Huky Panggabean, Marisi Patricia Clarissa Whitney Kabosu Petrus E. de Rozari Pramita hadi, Anggun Rahmat Angga Dwi Putra Raya Sulistyowati Ridho Ilahi Rona Indara Sihombing, Midian Immanuel Sihombing Soraya Yuslani Eoh Sri Mulyani Sri Mulyani Wehelmina M. Ndoen Welhelmina M. Ndoen Wilhelmus Giovanni Meak WULANDARI Wuri Lastari, Adria Yudika Putra Koten Yuni Andriani Yuri S Faah Yuri Sandra Fa'ah Yuri Sandra Faah