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Journal : jurnal ar-ribh

PENGARUH STRATEGI PEMASARAN ONLINE TERHADAP MINAT BELI KONSUMEN DI KOTA MAKASSAR (STUDI KASUS TOKO RAMADHAN STATIONERY) Rasyid, Muh Nur; Nasrullah, Nasrullah; Sumarni, Sumarni
Jurnal Ar-Ribh Vol 4, No 1 (2021): April 2021
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1019.055 KB) | DOI: 10.26618/jei.v4i1.5217

Abstract

This research was conducted with the aim to determine whether or not the influence of online marketing strategies on consumer buying interest in paperbag, book and pen at Ramadhan Stationery stores. The research used in this study used a quantitative, where this study used a questionnaire as a data collection tool. The design of this survey method is descriptive quantitative. The sampling method uses the slovin formula, where the entire population is sampled. Data collection techniques using questionnaires, field observations and interviews.This research is a descriptive quantitative research design because it is a concept development and data collection to examine the effect of online marketing strategies on consumer buying interest, a case study of Ramadhan Stationery Stores in Makassar City. From the results of the regression analysis using the SPSS 26 program, the coefficient value of the influence of marketing strategies on purchase intention is 0.818 with a value of p = 0.000 0.0, this is supported by the results of the t test, namely the t value of 12.336 with a significance of 0.000 and t table of 1, 98447 with a specified significance level of 0.05 or 5%. This shows that the marketing strategy has a significant positive effect on consumer buying interest in the City of Makaassar (Case Study of Ramadhan Stationery Stores), this means that the better the marketing strategy carried out at Ramadhan Stationery Stores, the more consumers' buying interest in Ramadhan Stationery Stores will increase.Keywords: Online Marketing Strategy, Consumer Purchase Interest 
Co-Authors Adrianto, Ratno Apriliya Tiyas Ningrum AR, Chaerunnisa AR., Chaerunnisa Asruni Sri Suharwati Cahyani Dewi Masyitoh Chaerunnisa AR Chaerunnisa AR Chaerunnisa Chaerunnisa Choirul Anwar Dafiniatul Ulum Danar Firdaus Bondan Prakoso Dea Aurela Herawan Deisy Indrawaty Djaman Devy Febriyani Widyastuti Dinda Tuefifa Kholifah Dwi Ida Puspita Sari dwi ida puspitasari Dwijayanti Mutiara Sujaya, Sri Eka Putri Rahayu Eka Putri Rahayu Eka Putri Rahayu Elvira, Vivi Filia fahria tou Fatimatuzzahra, Siti Fatma Siti Fatimah Febriady, Ahmad Gloria Priska Britani Sumlang Gusti Noorlitaria Achmad Iin Arianti Imram Radne Rimba Putri Imram Radne Rimba Putri Isnaniah, Enny Julia Arlianti Devani Kania Imanuella Rante Karlina, Heni Khoirun Nisa, Rizqy Marcello Putra Hardani, Iqbal Maspah, Maspah Masruroh1,2, Ah Yusuf3 , Nikmatur Rohmah4, Irfansyah Baharudin Pakki5 , Anita Dewi Prahastuti Prasojo6 , Qurnia Andayani1 , *Agung Dwi Laksono7 Miftakhurrohmah Muh. Amri Arfandi Muhamad Zakki Saefurrohim Muhammad Henry Gunawan Muhammad Rafli Aidillah Nadya Zahira Shafa Nasrullah Nasrullah Nava Yuliandari Niken Mei Nuranisah Nungki Ardiyani Nur Afifah, Wuri Nur Aini Febrianti Nur Ainun Nabilah, Kharisya Nur Asiza Nur Asiza Patricia Theresia Angel Pramuntadi, Andri R. Jaka Sarwadhamana Raden Jaka Sarwadhamana Raden Jaka Sarwadhamana Raden Jaka Sarwadhamana Raden Jaka Sarwadhamana Rahayu, Eka Putri Rahma Badaruddin Rasyid, Muh Nur Rianti, Rika Rini Nurul Hidayah Ririn Arianti, Ririn S Siswanto Sarlia Sarlia Siti Fatimah supriyo supriyo Suraini, Fiyeri Suwanto Suwanto Tata Sri Lestari Ulia Fitri Ulia Fitri Ulya Fitri Umi Darniati Rumbaru Wanda Gustia Wardani, Citra Rizki Yuni Tami Zaenal Amirudin Zahrah Nuraliyah