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All Journal JURNAL EKONOMI SAKTI (JES) PARETO : Jurnal Ekonomi dan Kebijakan Publik Didaktik : Jurnal Ilmiah PGSD STKIP Subang Buletin Poltanesa Ekodestinasi : Jurnal Ekonomi, Bisnis, dan Pariwisata JUAN: Jurnal Pengabdian Nusantara ECONOMIST: Jurnal Ekonomi dan Bisnis Journal of Economic Studies
Sri Ningsih
Universitas Jambi
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Determinaan Pendapatan UMKM Kuliner Perempuan dan Strategi Peningkatannya Di Mendalo Indah Kabupaten Muaro Jambi Amellya Safitri; Muhammad Rachmad R; Sri Ningsih
Jurnal Ekonomi Sakti Vol 15 No 2 (2026)
Publisher : LPPM - STIE SAKTI ALAM KERINCI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36272/jes.v15i2.510

Abstract

This study aims to: 1) determine the effect of business capital, age, product innovation, and digital payments on the income of female culinary MSMEs in Mendalo Indah. 2) formulate strategies to increase the income of female MSMEs. The analysis method used in this study is quantitative descriptive analysis. The quantitative analysis tool uses multiple linear regression using Eviews 12. The population in this study consists of female culinary MSME entrepreneurs in Mendalo Indah Village. The sample used consisted of 72 female culinary MSME entrepreneurs in Mendalo Indah Village. The results of this study indicate that: 1) the variables of business capital, age, product innovation, and digital payments simultaneously have a significant effect on the income of female culinary MSMEs in Mendalo Indah Village, Muaro Jambi Regency. Partially, the variables of business capital, product innovation, and digital payments have a positive and significant effect on income, while the age variable does not have a significant effect. 2) The prioritized strategy is the WO strategy with the highest TAS score, which is to utilize the opportunities of digital technology development and digital payments to minimize weaknesses related to capital limitations and business management.
Co-Authors Al Parok Amellya Safitri Bunga Paramita Citra Melsa Fitria Deki Irawan Dela Meilani Dwi Hastuti Dwita Amelia putri Fradya Randa Hardiani Hardiani Harum Fadhila Novrianti Ita Amalia putri Junaidi Junaidi Lastri Anggi Fani Logi Mulawarman Muhammad Rachmad R Nuriah Alfisyahri Parmadi Parmadi Purwaka Hari Prihanto Putri Ayu Rian Putra Sandra Cipta Mustika Selamet Rahmadi Shinta Emilatul Qistiyah Siti Hodijah Sufnirayanti Sufnirayanti Yafi Yafi Yulmardi Yulmardi Zamzami Zamzami Zamzami Zulgani Zulgani