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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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Analisis Saluran Pemasaran Serundeng Sapi (Studi Kasus pada Agroindustri Serundeng Sapi Liyan di Kelurahan Kotabaru Kecamatan Cibeureum Kota Tasikmalaya) Sujaya, Dedi Herdiansah; Pardani, Cecep
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16848

Abstract

This research aims to determine: (1) The marketing channels for beef serundeng in the Liyan cattle serundeng Agroindustry, (2) The amount of margin, costs and profits of marketing beef serundeng in the Liyan cattle serundeng Agroindustry, (3) The size of the price share received by producers (producer's share) cow serundeng in the Liyan cow serundeng Agroindustry from retail prices. The research method used is a case study. The data obtained consisted of primary and secondary data. The number of respondents in this study was four people, consisting of one manufacturer and three retailers. The research results show that: (1) There are two marketing channels, that was Marketing channels 1: Producer  à  Consumer, and Marketing Channels 2: Producer  à  Traders Retailers à Consumers. (2) In channel 1 there are no margins, profits and marketing costs, because consumers come directly to buy from producers. Meanwhile, in channel 2 the marketing margin is IDR. 5,000,- per piece with marketing costs of Rp. 1,000,- per pc so that the marketing profit is IDR. 4,000,- per pc. (3) The share of the price received by producers (Producer's Share) in marketing channel 1 is 100 percent, and in marketing channel 2 is 75 percent.
Kinerja Ekonomi Industri Informal Berbasis Pertanian di Kabupaten Bandung Charina, Anne; Kusumo, Rani Andriani Budi; Mukti, Gema Wibawa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16562

Abstract

This study is motivated by the large number of informal agriculture-based industries in Bandung Regency that have survived for more than one generation. How their economic performance is interesting and important to study, amidst the many limitations and problems faced by the informal industry. A mixed method approach was used in this study. 115 informal agriculture-based industry units were selected as samples using the simple random sampling technique. Qualitative data were analyzed using the Thematic Analysis principle assisted by N-Vivo 12 software, while quantitative data processing for measuring economic performance used descriptive statistics. The results of the study show that the economic performance of the majority of informal agriculture-based industries (60%) has a Net Profit Margin of 5-19%, and 13% has an NPM >20% while 27% has an NPM <5%. The level of competition, innovation, market access and entrepreneur characteristics are factors that must be considered in improving economic performance in the informal industry.
Pengambilan Keputusan Petani Padi dalam Menggunakan Combine Harvester di Desa Kepuhkajang Kecamatan Perak Wahyuningrum, Widya; Soedarto, Teguh; Setiawan, Risqi Firdaus
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15961

Abstract

Post-harvest activities in rice farming are very noteworthy because the choice of harvesting process and time will affect the quantity and quality obtained and quality obtained. Farmers are faced with several factors that factors into consideration for the decision to use an agricultural technology. Objective of this research is to analyze the factors that influence decision making of farmers in using combine harvester during harvesting. The location of this research is in Kepuhkajang Village, Perak District, Jombang Regency. The research method used is quantitative method. The sampling method used is using probability sampling technique with cluster random sampling method with the number of research samples sampling technique with cluster random sampling method with the number of research samples the number of research samples is 87 farmers who are divided into two criteria, namely 61 farmers who are users of combine harvester and 26 farmers who do not use combine harvester. Data collection methods used were filling out questionnaires by respondents, interviews, and observations. respondents, interviews, and observation. Data analysis was conducted using the method of binary logistic regression analysis with the help of SPSS software. The result of of this research is that the land area variable and the income variable have a significant and positive effect on farmers' decision making in farming. significantly and positively on farmers' decision making in using combine harvester using a combine harvester with a value of 0.012 and 0.005 respectively. Meanwhile, the variables of age, number of family members, level of education, and length of farming do not have a significant farming do not significantly affect the decision-making of farmers in using a combine harvester.
Pengembangan Agroindustri Kopi Arabika yang Berkelanjutan (Studi Kasus pada Koperasi Produsen Tani Hutan Giri Senang, Kabupaten Bandung, Jawa Barat) Sopian, Shaliha Taqiya; Trimo, Lucyana; Perdana, Tomy; Charina, Anne
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15356

Abstract

Coffee is one of the leading plantation commodities cultivated in various countries, including Indonesia. Bandung Regency is a significant producer of arabica coffee, having the highest production, largest area, and greatest productivity of arabica coffee in West Java. The vast potential of coffee makes it the main commodity at the Koperasi Produsen Tani Hutan Giri Senang (KPTHGS). This research aims to identify internal and external factors that play a role in business sustainability and formulate alternative development strategies for the arabica coffee agroindustry at KPTHGS using the Triple Bottom Line (TBL) approach. The research employs a qualitative method, gathering data through participatory observation, interviews, scientific journals, and documentation. The analytical tools utilized include the IFE, EFE, SWOT, and QSPM matrices. The research results show that the IFE matrix score is 3.069824 and the EFE matrix score is 3.20652, positioning KPTHGS in cell I of the IE matrix, indicating a growth and build position. The study concludes that the prioritized strategies for execution are maintaining product quality, developing and innovating products, establishing partnership cooperation with farmers or collectors as raw material suppliers, and expanding marketing networks by forming partnerships with cafes or distributors.
Sikap Konsumen serta Faktor-faktor yang Memengaruhi Pola Konsumsi dan Pengeluaran Konsumen Produk Olahan Ayam Beku di Kota Metro Thooriq, Naqiyya Amaniya; Indriani, Yaktiworo; Affandi, Muhammad Irfan
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16779

Abstract

This research aims to analyze (1) the decision-making process in purchasing frozen processed chicken products in Metro City, (2) consumer attitudes towards frozen processed chicken products in Metro City, (3) the factors influencing consumption patterns of frozen processed chicken products in Metro City, and (4) the factors affecting expenditures on frozen processed chicken in Metro City. The method used is survey, approvead by descriptive qualitative and quantitative approach with a sample of 100 respondents. Data collection was conducted using an online questionnaire in February in Metro City, which was determined purposively, and analyzed using the Fishbein multi-attribute model, descriptive analysis, factor analysis, and multiple linear regression. The research results indicate that (1) the attributes most considered by consumers are taste, nutritional content, and type of product. (2) Consumption patterns are influenced by the types of products frequently consumed, consumer spending on frozen chicken processed meat, the amount consumed, where the products are purchased, the quantity of main meals consumed in a day, preparation methods, frozen chicken processed meat as side dishes, and frozen chicken processed meat as snacks. (3) The factors determining the consumption pattern of frozen chicken processed products in Metro City are formed based on two main components according to the leading factor values. The first component (product attributes) consists of price (X1), brand (X2), packaging design (X4), and texture (X5). The second component (marketing appeal) consists of ease of access (X3) and promotions (X6). (4) Factors that influence expenditure are the number of family members (X2), purchasing frequency (X3) and brand (D3), while income (X1), age (X4), taste (D1), wife's education level (D2), price (D4) and wife's job (D5) do not have a significant influence on expenditure on frozen chicken meat products in Metro City.
Analisis Strategi Pemasaran dalam Upaya Meningkatkan Penjualan Poklahsar Kinar Djaya Nurhaliza, Rida; Suryana, Agus Asep Handaka; Mahdiana, Izza
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16416

Abstract

The Fish Consumption Rate (AKI) in Bandung City from 2019 to 2023 only reached 48.32 kg/capita/year, which is relatively lower compared to other regions, such as Bekasi City and Depok City. The low Fish Consumption Rate (AKI) poses a challenge for Poklahsar Kinar Djaya, as fresh fish marketing groups in Bandung City, which have also experienced a decline in revenue since the Covid-19 pandemic. The objective of this research is to identify and analyze the market environment and formulate marketing strategies that can be applied by Poklahsar Kinar Djaya. The research was conducted from February to August 2024. The research method used is a case study method with data collection through questionnaires, interviews, observations, and literature studies. Data analysis was performed using the Business Model Canvas, IFAS and EFAS Matrix Analysis, IFE and EFE Matrices, and SWOT Matrix. Based on the research conducted, the position of Poklahsar Kinar Djaya is in the Hold and Maintain strategy, which indicates that business growth and development are facing significant threats and require diversification strategies. This situation suggests that fish sales have strong potential but need to be further enhanced to mitigate the threats. Strategies that can be implemented include optimizing digital marketing strategies, enhancing branding and personal selling, and diversifying suppliers.
Transformasi Moda Produksi Peternakan Sapi Perah di Kecamatan Cilengkrang Kabupaten Bandung Abdullah, Nyimas Gisella Tiatira; Mauludin, Mochamad Ali; Sulistyati, Marina
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15721

Abstract

The mode of production refers to the societal means and relations of organizing economic activity. It comprises force of production that influence productivity and relation of production that shape social structures. Cilengkrang Subdistrict, Bandung Regency, emerged as a dairy cattle farming center due to dairy cattle credit assistance from KUD Sinar Jaya. This study using a qualitative case study approach, analyzes the transformation of production modes in this region. Results indicate three distinct periods: the early pioneer (1980-2000), crisis and transition (2001-2010), and revival and diversification (2011-present). The study reveals shifts towards semi-petty commodity and petty commodity modes. Productive forces, primarily dairy cattle and land, varied across periods in terms of quantity. Production relations evolved from egalitarian to hierarchical with the introduction of hired labor.
Akses Petani terhadap Pembiayaan Usahatani Padi di Jawa Barat Dikaitkan dengan Kondisi Agroekosistemnya Rasmikayati, Elly; Djuwendah, Endah; Saefudin, Bobby Rachmat
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.17513

Abstract

Rice farming is an important agricultural activity in meeting the main food needs of the Indonesian people. Rice farming needs to be supported by adequate sources of financing. However, in practice, many farmers still have difficulty accessing farming financing because the agro-ecosystem conditions do not support each other. The purpose of this study was to identify the relationship between farmers' access to farming financing and their agro-ecosystem support. This study used a quantitative research design using descriptive and inferential statistics. The sample size of the study was 281 rice farmers in West Java from cluster random sampling results. The results showed that the majority of farmers generally consider that all indicators of access to farming financing to be still not supportive. Meanwhile, for the agro-ecosystem, farmers considered that most agro-ecosystem indicators had supported their farming except for OPT attacks which according to most farmers were still difficult to control. Correlation analysis showed that there was a significant relationship between farmers' access to financing and agro-ecosystem support for rice farming in West Java.
Pengaruh Partisipasi Anggota terhadap Keberhasilan Koperasi (Suatu Kasus di Koperasi Produsen Sinar Jagung Priangan, Kecamatan Nagreg, Kabupaten Bandung) Fathoni, Ilham Dwi; Karyani, Tuti
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15315

Abstract

The success of cooperative is the primary goal of every cooperative business entity. One factor that influences this is the active participation of members in the cooperative. The lack of member participation often becomes an issue, even though the success of cooperative greatly depends on the extent of member participation in supporting the activities and operations of the cooperative. This research aims to determine the level of success of the cooperative and the extent to which member participation influences the success uses a survey method involving 73 cooperative members selected using the proportionate stratified random sampling technique. The data analysis technique used is multiple linear regression analysis. The results show that the level of member participation falls within the high criteria with a percentage of 78,95%, and the success level of the KSJP cooperative is in the good category with percentage of 79,15%. The independent variables consist of member meetings, capital contributions, cooperative supervision, and service utilization cooperative, while the dependent variable is the success of the cooperative. The research results indicate that the success of the cooperative can be explained by the variables of member participation in meetings, member participation in capital contributions, member participation in supervision and cooperative services by 56,5%, while 43,5% is explained by other variables not examined in this study. Simultaneously, the variables of member meetings, capital contributions, cooperative supervisions, and service utilization significantly affect the success of KSJP, while partially, only service utilization significantly affects the success of the cooperative.
Perkembangan dan Prospek Komoditas Pangan Segar Asal Tumbuhan (PSAT) di Indonesia Mufidah, Norma; Hidayat, Syarif Imam; Rizkiyah, Noor
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.17059

Abstract

ABSTRACT Fresh Food of Plant Origin (PSAT) is an important commodity that supports national food security and has a strategic role in meeting the nutritional needs of the community. As an agrarian country, Indonesia has great potential in the development of PSAT, but challenges such as land conversion, price fluctuations, and low productivity are still obstacles. This study aims to analyze the development and prospects of Fresh Food of Plant Origin (PSAT) commodities in Indonesia with a focus on strategic commodities, namely rice, corn, and soybeans. The method used includes time series data analysis with the ARIMA model to predict PSAT production trends until 2045. PSAT commodities include rice, corn and soybeans. The secondary data analyzed includes production data from 2002 to 2022 obtained from 34 provinces in Indonesia. The results of the study show that the distribution of PSAT commodities in Indonesia when viewed from the production of areas that have an increasing development tendency throughout 2019-2022 is the Java archipelago. The results of the development trend and prospects of PSAT commodities in Indonesia based on ARIMA analysis stated that the forecast for PSAT commodity production from 2022-2045 continues to increase, especially in rice and corn commodities. Therefore, strategic policies such as land protection, provision of agricultural technology, and improvement of distribution efficiency are needed to ensure the sustainability of PSAT production.

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