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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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Dinamika Keberhasilan Program Bertani Untuk Negeri di Kecamatan Gekbrong dalam Perspektif Persepsi dan Partisipasi Natalia, Shelly; Arbi, Muhammad
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18798

Abstract

The Bertani Untuk Negeri program is an agricultural empowerment initiative aimed at improving farming productivity, implementing standard operating procedures (SOP), and enhancing farmers’ welfare. Implemented in Gekbrong Subdistrict, Cianjur Regency, the program involves farmers as key actors. Its success depends largely on farmers' active participation and their perceptions of the program’s benefits and effectiveness. This study analyzes: (1) the influence of perceptions on farmer participation, (2) the influence of perceptions on program success, and (3) the influence of participation on program success. Conducted from February to June 2024, the study used a quantitative approach through surveys and questionnaires with 104 farmers from a population of 144. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). Results show that farmers’ perceptions positively and significantly influence participation and program success. Participation has a stronger impact on program success and partially mediates the effect of perception. These findings highlight that positive perceptions and active farmer participation are critical for achieving program goals, including improving productivity, applying SOP, and increasing income.
Integrasi Teori Difusi Inovasi dan Perilaku Berencana untuk Memprediksi Perilaku Adopsi Sistem Tanam Jajar Legowo Putra, Rizki Aditya; Oktaviyani, Rena; Amanah, Siti; Sadono, Dwi; Fatchiya, Anna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18507

Abstract

Jajar legowo is a rice planting technique that has been proven to increase rice productivity, but its adoption among farmers is still low. The diffusion of innovation theory and the theory of planned behavior are considered instrumental in explaining the behavior of innovation adoption. The purpose of this research is to analyze the phenomenon of farmers' innovation adoption behavior in the field by integrating these two theories. The research methodology employed is a qualitative approach through a literature review from reputable sources and interviews with farmers. The results of this study indicate that the integration of the Diffusion of Innovation and Theory of Planned Behavior provides deeper insights into the behavior of agricultural innovation adoption. Farmers' adoption behavior is influenced by innovation characteristics and subjective norms supported by external forces and self-efficacy. Farmers' perceptions of the Jajar Legowo system, which increases yields and reduces production costs, have a strong influence on their adoption intentions. Social norms, especially the influence of extension workers and farmer groups, play a significant role in shaping adoption intentions. Additionally, perceived behavioral control and farmers' self-efficacy in implementing this system are key determinants in successful adoption.
Pengendalian Persediaan Kedelai Sebagai Bahan Baku Tahu (Studi Kasus Industri Tahu Jembar Manah, Kecamatan Sumedang Selatan, Kabupaten Sumedang, Jawa Barat) Ramadhina, Ratu Rizki; Mukti, Gema Wibawa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19799

Abstract

Soybean is the raw material used in the production of tofu. Jembar Manah Tofu Industry is a producer of sumedang tofu that uses an estimation method in purchasing soybean raw materials. This study aims to analyze the production performance of sumedang tofu and the inventory control of soybeans as raw material, also provide inventory control recommendations to optimize inventory costs in the Jembar Manah Tofu Industry. The research design is qualitative with a case study approach. The data were analyzed using descriptive analysis and the Economic Order Quantity (EOQ) method. The results showed that the materials used in tofu production consist of soybeans, coagulant, coarse salt, and cooking oil. The production process includes washing and soaking, grinding, boiling, filtering, coagulating, molding, cutting, marinating, and frying. The industry currently orders soybeans in quantities of 5,000 kg with a frequency of 12 orders per year and a delivery lead time of 1–2 days. By applying the EOQ method, the optimal purchase quantity is 2,484 kg with a frequency of 18 orders per year, safety stock of 250 kg, and reorder point of 500 kg. EOQ implementation can reduce total inventory costs by 20,31%, demonstrating its potential to address uncertainties in the procurement of soybean raw materials.
Strategi Pemasaran Sayuran Hidroponik di Griya Hijau Hidroponik Pinandhito, Aryo; Rochdiani, Dini
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18301

Abstract

Griya Hijau Hidroponik, as one of the hydroponic vegetable suppliers in Bandung, faces challenges due to a decline in hydroponic vegetable sales caused by suboptimal marketing methods. This study aims to analyze the marketing strategy for hydroponic vegetables at Griya Hijau Hidroponik using the Business Model Canvas (BMC) approach and SWOT analysis. The main objective of this research is to understand the business performance of hydroponic vegetables and the marketing strategies implemented by Griya Hijau Hidroponik. The research method used includes SWOT analysis to identify internal and external factors affecting the business, as well as BMC to understand the business model applied. The results of the SWOT analysis indicate that Griya Hijau Hidroponik is positioned in Quadrant I, meaning the company is in a favorable condition with opportunities and strengths that can be maximized. Based on the findings, the recommended marketing strategies include utilizing certifications and expertise to produce high-quality products, expanding marketing to business consumer segments, and enhancing promotion and education through social media content. The implementation of these strategies is expected to improve the competitiveness and sustainability of Griya Hijau Hidroponik in the hydroponic agriculture industry.
Pengaruh Karakteristik Anggota Komunitas Berkebun Semarang Terhadap Keputusan Melakukan Urban Farming di Kota Semarang, Jawa Tengah Christine, Hosianna; Gayatri, Siwi; Mariyono, Joko
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19019

Abstract

Urban farming refers to agricultural practices conducted in urban areas, offering a wide range of benefits. The success of the Komunitas Berkebun Semarang as a platform for the residents of Semarang to learn about and implement urban farming practices is closely related to the individual characteristics of its members. This study aims to examine the influence of member characteristics such as age, educational background, training participation, family acceptance, and number of family members on the decision to engage in urban farming. The research was conducted from February to March 2025 in Semarang City. The research location was selected purposively, based on the consideration that the Komunitas Berkebun Semarang is one of the most active urban farming communities in the city. The sampling technique employed was probability sampling, specifically simple random sampling. The sample size was determined using the Slovin formula, resulting in a total of 70 respondents. Data collection was carried out through interviews using structured questionnaires and field observations. The data were analyzed using descriptive statistics and binary logistic regression analysis. The results of the binary logistic regression test indicate that age, educational background, training participation, family acceptance, and number of family members simultaneously have a statistically significant influence on the decision to engage in urban farming. However, partially, only educational background, training participation, and family acceptance were found to have a significant influence, while age and number of family members did not show a significant effect.
Pengaruh Pesan Pemasaran Melalui Media Sosial “Instagram” Terhadap Minat Beli Produk Di CV Tirta Fertindo Pratama Wati, Anista; Gayatri, Siwi; Mariyono, Joko
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18689

Abstract

This study aimed to analyze the influence of marketing messages that were delivered by CV Tirta Fertindo Pratama through social media Instagram on consumer purchase intention. The research was conducted on the Instagram account @fertindo_semarang. The research method in this study was a case study method with a Non-Probability Sampling technique. The sample consisted of 100 respondents, who were followers of the @fertindo_semarang Instagram account. The data analysis method that was applied in this study was quantitative analysis using multiple linear regression analysis. The results of the study showed that the variables message structure (X1), message format (X2), message content (X3), message source (X4), age (X5), and education (X6) simultaneously had a significant effect on purchase intention (Y). These six independent variables contributed 75.4% to the dependent variable, which was purchase intention. In the partial test (t-test), the findings revealed that structure, format, and content of the social media of @fertindo_semarang had a positive and significant influence on purchase intention. Message source had a positive but not significant influence. Age had a negative and did not significant influence on purchase intention. Education had a negative but had significant influence on purchase intention. The variable that had the most dominant influence on purchase intention was message content, as it had the lowest significance value and the highest beta coefficient.
Efektivitas Media Sosial sebagai Sarana Promosi Pelatihan Project Management AGAVI Institute dengan Pendekatan AIDA Aini, Azizah; Yudha, Eka Purna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18457

Abstract

One of the education in the agricultural sector whose information can be found on Instagram social media, is Project Management through virtual agribusiness training. This study aims to (1) Identify the characteristics of consumers of the AGAVI Institute Project Management Training Program (2) Analyze the effectiveness of promotional media on consumer buying interest in the This study analyzes the effectiveness of social media using the AIDA approach observatively and exploratively through a qualitative approach, determining informants and respondents purposively, namely Project Management training users and 2 informants (Program & Relation Manager) AGAVI Institute. Proving the AIDA approach is considered effective with an overall score of 4.08 and the score of each AIDA variable is worth attention 4.25, interest 4.10, desire 4.02, and action 3.97. The evaluation that can be done by AGAVI Institute after this research is to pay attention to promotional content so that it can convince the audience to purchase the training offered.
Efisiensi Teknis, Alokatif dan Ekonomis pada Usahatani Padi Organik di Kecamatan Cipatujah Arifin, Muhamad Ilham Gumilang; Djuliansah, Dedi; Nuryati, Rina
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19695

Abstract

The UPLAND program aims to meet food needs by increasing productivity and farmer income. As part of the program, farmers are required to adopt certified organic rice cultivation practices. To successfully manage their farming activities farmers must use production input efficiently to achieve optimal yields and improve income from organic rice farming. This study aims to analyze the efficiency of input use in organic rice farming in terms of technical, allocative, and economic efficiency. The research was conducted in Cipatujah Subdistrict, the location of the UPLAND Program implementation, from July to November 2024. A survey method was used with questionnaires and interviews as instruments. The sampling technique employed was simple random sampling, with 106 farmer respondents. The data were analyzed using the Stochastic Frontier production function. The results showed that the average organic rice farmers in the region have achieved technical efficiency. However, allocative and economic efficiency have not yet been achieved, indicating the need for further optimization in the allocation and combination of production factors.
Preferensi Konsumen terhadap Sifat Organoleptik dan HargaTelur Asin Original dan Oregano (Plectanthrus amboinicus SPRENG) Sundari, Ristina Siti; Fitriadi, Budhi Wahyu; Hidayati, Reny
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18241

Abstract

Eggs are functional foods that are always available in every home, considering their nutritional content and practicality of serving. However, duck eggs are still constrained in consumption because of their sharp, eggy smell. This study aims to determine consumer preferences for the organoleptic properties of original and oregano-salted eggs (Plectanthrus amboinicus SPRENG). Data were obtained through an organoleptic test questionnaire to 85 respondents. Data analysis used an independent sample t-test. The results showed that original and oregano-salted eggs had the same preferences for the color of the egg yolk and egg white. The texture of oregano-salted eggs differs from that of the original salted eggs. The taste of egg yolk and egg white differs greatly from original salted eggs and oregano salted eggs. Oregano-salted eggs have a better taste than oregano-salted eggs. The most prominent difference is that the aroma of oregano-salted eggs no longer smells eggy. It is very preferred by consumers.
Strategi Adaptasi Petani Cabai Terhadap Dampak Perubahan Iklim di Sekitar Danau Tempe Sasmita, A. Nina; Halimah, Andi Sitti; Ambar, Abdul Azis
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19408

Abstract

This study aims to analyze the adaptation strategies of chili farmers to climate change around Lake Tempe, focusing on the influence of climate change perception and livelihood capital. A quantitative approach was employed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). Data were collected through questionnaires distributed to chili farmers in the study area. The results indicate that chili farmers experience significant impacts of climate change, such as shifts in planting seasons, increased pest and disease attacks, and reduced water availability. In response, farmers adopt various adaptation strategies, including crop diversification, the use of agricultural technology, and adjustments in planting schedules. The SEM-PLS model shows that climate change perception has a positive and significant effect on adaptation strategies, with a path coefficient of 0.421 (p < 0.001). Livelihood capital—which includes natural, human, physical, social, and financial assets—has a stronger influence with a path coefficient of 0.512 (p < 0.001). The R-square value of 0.612 indicates that both independent variables explain 61.2% of the variance in farmers’ adaptation strategies. In conclusion, the adaptation strategies of chili farmers around Lake Tempe are significantly influenced by their perception of climate change and the strength of their livelihood capital. These findings highlight the importance of enhancing climate literacy and improving access to productive resources to strengthen farmers’ resilience to climate change.

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