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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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Prospek Bisnis Budidaya Melon Inthanon Menggunakan Greenhouse (Studi Kasus Pondok Pesantren Al-Hidayat Gerning Kabupaten Pesawaran) Kurniawati, Risma; Handayani, Sri; Noer, Irmayani; Irawati, Luluk
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.20697

Abstract

Al-Hidayat Gerning Islamic boarding school is a boarding school that farms inthanon melon using a greenhouse. However, in the implementation of cultivation, the boarding school faces various challenges, such as the high price of inthanon melon seeds, limited market access, and high initial investment for green house construction. The objectives of the study were (1) to identify the costs, revenues, and profits of inthanon melon farming, (2) to analyze the feasibility of inthanon melon farming, and (3) to analyze the sensitivity of inthanon melon farming. The data analysis method is quantitative method. The results of this study (1) The business cost structure consisting of fixed costs of Rp9,908,393, variable costs of Rp11,065,350, total costs of Rp20,974,74 and revenue of Rp37,440,000 so as to get a profit of Rp16,466,257 during one planting period. (2) Financial feasibility analysis shows the NPV value of Rp231,899,623>0, IRR of 20.73%>8% interest rate, Net B/C ratio of 1.683>1, BEP of 6 years 7 months 25 days shorter than the project life of 10 years and PBP for 3 years 6 months 28 days shorter than the project life of 10 years. Based on these results, inthanon melon farming at Al-Hidayat Islamic Boarding School is feasible to run, and (3) Sensitivity analysis of a 10% increase in production costs shows an NPV value of 0.211, IRR of 0.165, and Net B/C of 0, 118. This indicates that if the sensitivity value is less than one, then the inthanon melon farming business at Al-Hidayat Islamic Boarding School is not sensitive to these changes. Meanwhile, a decrease in the price of inthanon melon by Rp25,000 shows an NPV value of 1.246, IRR 0.574 and Net B/C 0.369. This indicates that the price decrease is sensitive to NPV or future net profit because the sensitivity value is more than one.
Faktor-faktor yang Memengaruhi Pendapatan Petani Kentang di Desa Ranupani, Kecamatan Senduro, Kabupaten Lumajang Wilujeng, Resa Putri Tri; Ibrahim, Jabal arik
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.20024

Abstract

Potato is a major crop that is the main source of income for farmers in Ranupani Village. In addition, the production costs required are also very high, including fertilizer, labor, pesticides and land tax. The purpose of this study is to identify the amount of income received by potato farmers in Ranupani area. In addition, the next objective is to analyze several factors that can influence the income of potato farming in Ranupani area. The method used is a quantitative approach with an explanatory research design using primary data. The study population was 155 farmers with simple random sampling method obtained a total sample of 35 farmers. The method to analyze the income is by reducing the total revenue (TR) with total cost (TC), while multiple linear regression analysis is done to analyze some factors that can influence the farm income. The results of the study obtained the income received by potato farmers in Ranupani Village Area reached a range of Rp. 35,321,857 which means that farmers have benefited from the potato farming. Then the results of the data that have been processed show that the independent variables or independent variables together significantly affect the dependent variable or the dependent variable, but partially only the variables of fertilizer costs and seed costs that influence the income of potato farming.
Hubungan Persepsi Alumni Fakultas Pertanian dan Bisnis Universitas Kristen Satya Wacana Terhadap Pekerjaan di Sektor Pertanian dengan Minat Bekerja di Sektor Pertanian Sirenden, Mutiara; Zebua, Damara Dinda Nirmalasari
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.22352

Abstract

The sustainability of the agricultural sector today is the regeneration of farmers, by rebuilding the successors of agriculture, namely the younger generation, in future farming activities. The objectives of this study are 1) to analyze the level of perception of alumni of the Faculty of Agriculture and Business, Satya Wacana Christian University (FPB UKSW) regarding work in the agricultural sector; 2) to analyze the level of interest of FPB UKSW alumni to work in the agricultural sector; and 3) to analyze the relationship between the perception of FPB UKSW alumni towards work in the agricultural sector and their interest in working in the agricultural sector. This type of research is quantitative descriptive with sampling using simple random sampling techniques. The data analysis technique in this study uses scoring with three categories to analyze perceptions and interests as well as Spearman Rank correlation analysis to analyze the relationship between variable (X) and the dependent variable (Y). The results of the study show that 1) the level of perception of UKSW FPB alumni regarding work in the agricultural sector is in the moderate category, namely 62%; 2) the level of interest of UKSW FPB alumni to work in the agricultural sector is in the moderate category, namely 68%; and 3) the relationship between the perceptions of UKSW FPB alumni regarding work in the agricultural sector and their interest in working in the agricultural sector is significantly correlated (<0.001) and strongly positive with a correlation coefficient value of 0.761. This means that the more positive the perception of UKSW FPB alumni towards work in the agricultural sector, the higher the interest in working in the agricultural sector.
Tingkat Persepsi Pekebun Terhadap Agroforestri Berbasis Kelapa Sawit di Kecamatan Galang Kabupaten Deli Serdang Provinsi Sumatera Utara Zannah, Adelia; Wahyudi, Dedi; Yusuf, Mukhtar
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21337

Abstract

Deforestation has become a major environmental concern due to widespread land clearing. Diversification of crops is important as a solution to the problems of deforestation and monoculture farming systems through agroforestry. Agroforestry combines forestry with plantation crops to increase land productivity, ecosystem balance, food security, and human welfare. This study aims to examine the level of perception of farmers towards palm oil-based agroforestry in Galang District, Deli Serdang Regency, North Sumatra Province. The study location is in Galang District, Deli Serdang Regency, North Sumatra. Samples were taken from six villages in Galang District. This study was conducted from March to May 2025. The methodology used was quantitative descriptive. Data were collected through questionnaires, interviews, and observations. The level of perception was measured using a Likert scale. The data analysis used in this study was descriptive analysis with a continuous Likert scale. This scale had a minimum value of 1 and a maximum value of 5, with a total of 68 respondents. The farmers' perceptions were analyzed based on two main indicators, namely acceptance and evaluation. The results of the study showed that farmers' perceptions of oil palm-based agroforestry were in the low group, namely 46% of the total.
Strategi Penghidupan Petani Padi Sawah Pasca Bencana Gempa Bumi (Studi Kasus di Desa Sarampad, Kecamatan Cugenang, Kabupaten Cianjur) Purnama, Miftah Gurnita; Kusumo, Rani Andriani Budi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.20525

Abstract

The earthquake that struck Cianjur in 2022 caused damage, including to the rice farming sector. Farmers implemented various strategies to maintain their livelihoods in the vulnerable conditions after the earthquake and to obtain a better livelihood. This study aims to: 1) identify changes in the livelihood assets of rice farmer households after the earthquake and 2) identify the livelihood strategies of rice farmer households after the earthquake. The study was conducted in Sarampad Village, Cugenang District, Cianjur Regency. The research design used a qualitative approach with a case study technique. There were 34 informants in this study, consisting of 18 key informants and 16 supporting informants, who were determined using snowball sampling. Data analysis was conducted descriptively using NVivo software. The results showed that the earthquake caused changes in all five categories of livelihood assets. Changes in natural assets were indicated by the drying up of irrigation water and damage to rice fields in the form of cracks and increased soil porosity. Changes in physical assets were indicated by damage to houses and agricultural tools. Changes in financial assets were indicated by difficulties in accessing agricultural capital. Changes in social assets were indicated by the inactivity of farmer groups. Changes in human assets were indicated by difficulties in finding agricultural labor. The livelihood strategies implemented by farming households after the earthquake include replacing and adding commodities, improving rice fields, utilizing home gardens, adding businesses other than farming, adding trade and service businesses, and utilizing asset ownership. Optimal and equitable collaboration is needed in the process of restoring the conditions of farmers and their businesses after the earthquake.
Hubungan Bauran Pemasaran dengan Keputusan Pembelian Produk Biji Kopi Robusta Harap Kopi di Kota Tangerang Sinaga, Apri Gunawan; Yuliawati, Yuliawati
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.19865

Abstract

The phenomenon of Indonesian lifestyle integrating coffee as a part of social activities, along with the stagnation of loyal customers at Harap Kopi since 2021, forms the background of this study. This research aims to analyze the relationship between the marketing mix—which includes product, price, place, and promotion—and the purchase decision of robusta coffee beans in the home industry of Harap Kopi in Tangerang City. A quantitative approach with a descriptive correlational method and convenience sampling technique was employed, involving 50 respondents. The data were analyzed using Spearman’s rank correlation. The results indicate that all marketing mix variables have a positive and significant relationship with purchase decisions. Price (r = 0.653) and promotion (r = 0.641) variables show a strong correlation, while product (r = 0.444) and place (r = 0.401) show a moderate correlation.
Analisis Faktor-faktor yang Memengaruhi Keputusan Pembelian Minyak Goreng Merek Bimoli di Pasar Swalayan Kota Semarang Purnamasidhi, Naura Adristy; Mariyono, Joko; Prasetyo, Edy
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.22172

Abstract

This study aims to describe the characteristics of consumers of Bimoli brand cooking oil in supermarkets in Semarang City and analyze the factors that influence their purchasing decisions. The research was conducted from June to August 2025 in five supermarkets representing Semarang City, namely ADA Swalayan Setiabudi, ADA Swalayan Majapahit, Super Indo Imam Bonjol, Super Indo Siliwangi, and Super Indo Sukarno Hatta. The research method used a survey with a quota sampling technique (non-probability sampling) to collect data from 150 Bimoli consumers, with samples taken using a purposive sampling technique. The independent variables included product price (X1), product quality (X2), brand image (X3), packaging (X4), fanaticism (X5), and number of family members (X6), while the dependent variable was purchase decision (Y). Primary and secondary data were analyzed using descriptive analysis and logistic regression with the help of SPSS, including validity and reliability tests, as well as model testing using the Omnibus Test, Likelihood test, Overall Model Fit test, Hosmer and Lemeshow test, coefficient of determination test, and Wald test. The results of the study show that the majority of respondents are women (76%), aged 26-30 years (62%), with a bachelor's degree, working as employees, with a middle income (42%), and purchasing 2 L refills. The results of the logistic analysis reveal that product quality, brand image, packaging, and fanaticism has a significant positive effect on purchasing decisions, while product price and number of family members have no significant effect.
Implementasi Soil Bioengineering Terhadap Produksi Padi di Desa Tulus Rejo Kecamatan Pekalongan Setiawan, Putra Fajar; Sutarni, Sutarni; Fitriani, Fitriani; Apriyani, Marlinda
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21752

Abstract

The increase in rice production in river basins (DAS) often faces challenges in the form of a decline in land quality due to land erosion and soil structure degradation that has an impact on farmers' harvests. One of the approaches that is beginning to be developed to overcome this problem is the soil bioengineering technique, which is a vegetation-based soil conservation method that aims to resist erosion and improve the physical condition of the land naturally. This research aims to: (1) analyze the cost, receipt and income of rice farming in the Tulusrejo Village Watershed, (2) analyze the comparison of costs, production and income between soil bioengineering farmers, and (3) analyze the factors of rice production and the influence of soil bioengineering on rice production, (4) analyze the elasticity of rice production. The research was carried out in Tulus Rejo Village, Pekalongan District using the cluster random sampling method on 37 rice farmers in river basins (DAS). The data was analyzed using the Shapiro-Wilk, Mann-Whitney U test and the Cobb-Douglas linear regression model. The research results show that the implementation of soil bioengineering causes significant differences in total costs, production and income between the two groups of farmers. In addition, based on the regression results, it is known that the variables of land area, seeds, fertilizers and pesticides have a real effect on rice production, while soil bioengineering does not have a significant statistical effect. This finding indicates that the implementation of production inputs and the implementation of soil bioengineering techniques are effective in increasing rice production and are suitable for implementation as an environmentally friendly and sustainable land conservation strategy. The production elasticity value of 1,176 shows the condition of increasing return to scale, which means that the addition of production inputs proportionally will increase rice production output proportionally.
Strategi Peningkatan Pemanfaatan Teknologi Smart Farming di CV Bumi Agro Technology Gunawan, Stephani; Noor, Trisna Insan
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.20368

Abstract

Agriculture is a sector with the lowest productivity rate, compared with other sectors in Indonesia. Artificial Intelligence technology usage in the agriculture sector (smart farming) can address the problem, by making the inputs more effective and maximizing the output in agriculture. This research was conducted in CV Bumi Agro Technology, as one of the farms that apply smart farming systems, with the aim to analyze the Technology Readiness Level (TRL) at CV Bumi Agro Technology, and observe applicable strategies to leverage the utilization of smart farming. With qualitative descriptive research methods, the results obtained were the TRL of smart farming in CV Bumi Agro Technology is at level 7 out of 9. The level of conformity in the gap analysis is 77.77%. Strategies that can be applied are doing periodic evaluation regarding the technology, actively collaborating and seeking support, as well as educating and training the manpower.
Strategi Penguatan Kelembagaan Kelompok Tani untuk Meningkatkan Daya Saing Agribisnis Paprika (Studi Kasus di Kelompok Tani Dewa Family) Jafaruddin, Nurhana; Diana, Tungga Buana; Oktavia, Henita Fajar
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.22479

Abstract

Paprika is a high-economic-value horticultural commodity with increasing demand in modern retail and culinary industries, yet its fulfillment is often hindered by supply continuity and quality standard issues. This study aims to analyze the institutional conditions and competitiveness of paprika agribusiness, as well as to formulate institutional strengthening strategies for the Dewa Family Farmer Group. The method used is descriptive qualitative with a SWOT analysis approach (Strengths, Weaknesses, Opportunities, Threats) to identify internal and external factors. The results indicate that Dewa Family possesses internal strengths in the form of 29 greenhouses with modern technology and strong retail partnership networks (Hero, Superindo, Lottemart), but still faces weaknesses in skilled labor capacity and unstandardized cultivation management. The formulated institutional strengthening strategies include optimizing production technology, enhancing human resource competence through training, and implementing strict SOPs to ensure supply stability and competitiveness in both domestic and export markets.

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