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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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Pengaruh Marketing Mix 7P terhadap Loyalitas Konsumen dengan Kepuasan Sebagai Mediator di Kopi Bubuk Sinar Baru Cap Bola Dunia Della, Della; Zebua, Damara Dinda Nirmalasari
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.19902

Abstract

Sinar Baru Cap Bola Dunia Coffee Powder is one of the oldest traditional coffee brands in Bandar Lampung, currently facing intense market competition. To retain existing customers while attracting new ones, an effective marketing strategy is essential. This study aims to examine the direct and indirect effects of the 7P marketing mix (product, price, place, promotion, people, process, and physical evidence) on consumer loyalty, with satisfaction acting as a mediating variable. The research employed a survey method involving 130 purposively selected respondents. The data were examined using a method called Structural Equation Modeling with Partial Least Squares (SEM-PLS), using SmartPLS 4 software. The results indicate that the 7P marketing mix has a significant and positive direct effect on consumer loyalty (path coefficient = 0.465) and also indirectly affects loyalty through satisfaction as a partial mediator (indirect effect = 0.282). These findings indicate that the direct influence on consumer loyalty is greater than the indirect influence through consumer satisfaction as a mediator. The study provides strategic implications for coffee industry practitioners in designing 7P marketing approaches that are more targeted and consumer-centered.
Dampak Contract Farming Peternak Sapi Perah Terhadap Ketahanan Pangan Rumah Tangga di Kabupaten Pasuruan Herlin, Mariana; Ariyani, Aminah Happy Moninthofa; Nugroho, Taufik Rizal Dwi Adi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.22288

Abstract

Food security is a strategic issue in agricultural development. Dairy farmers in Tutur Subdistrict, Pasuruan Regency face problems of small-scale livestock ownership, which has an impact on low milk production and income. Limited capital and production facilities cause unstable income, which affects the ability to meet household food needs. Contract farming is a solution to overcome these problems. This study aims to identify the factors that influence farmers' decisions to join contract farming and analyze its impact on household food security. This study was conducted in Tutur District, Pasuruan Regency, with 96 respondents using a multistage sampling method. Data analysis used probit regression to identify participation factors and Propensity Score Matching (PSM) to estimate the impact of contract farming on household food security as measured using the Food Insecurity Experience Scale (FIES). The results showed that the number of livestock and farming experience had a significant effect on farmers' participation in contract farming. PSM analysis shows that contract farming reduces the FIES score by 1.586%. This indicates that contract farming significantly improves household food security.
Analisis Kelayakan Finansial Ubi Kayu (Manihot esculenta) di Kecamatan Tlogowungu Kabupaten Pati Rosinta, Maela; Ekowati, Titik; Setiadi, Agus
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21826

Abstract

Financial feasibility analysis was conducted to evaluate the feasibility of cassava farming based on the financial performance of the business. This study aims to analyze income and financial feasibility as well as the sensitivity of changes in production factors and cassava yield in Tlogowungu District, Pati Regency. The research was carried out over four months, from April to July 2025, in Lahar Village, Tlogosari Village, Regaloh Village, Suwatu Village, and Cabak Village, Tlogowungu District, Pati Regency. The research method used was a survey method with a total sample of 70 cassava farmers, determined through simple random sampling. The research data were analyzed using descriptive quantitative analysis. Statistical data analysis was performed using Microsoft Excel and IBM SPSS statistical tests. The results of the study showed that the average cassava farm area was 2.45 ha, with productivity of 17,629 kg/ha, average production of 43,191 kg, and an average selling price of Rp1,844/kg. The total farming cost amounted to Rp33,892,956/ha/MT, while the revenue reached Rp82,381,143/ha/MT, and the income was Rp48,488,187/ha/MT. The EAT (Earnings After Tax) was Rp48,483,220/ha/MT, with a BEP (Break-Even Point) of 18,321 kg in units and Rp691/kg in currency value. The profitability ratio was 57.77%, indicating that cassava farming is profitable. The investment feasibility analysis showed a B/C ratio of 2.13, an NPV (including land investment) of -Rp265,933,808, and an NPV (excluding land investment) of Rp130,401,907, indicating that the farming enterprise is financially feasible. The IRR (Internal Rate of Return) was 293.65%, and the Payback Period (PP) was 35 months, which further confirms that cassava farming is feasible to operate. The sensitivity analysis revealed that a 10% increase in production costs, a 10% decrease in selling prices, and a combination of both cost increases and output decreases are sensitive to the financial feasibility of cassava farming.
Efisiensi Teknis Usahatani Mina Padi dan Padi Konvensional di Desa Panembangan, Kabupaten Banyumas, Provinsi Jawa Tengah Rachmanto, Ardhian; Lestari, Sri; Mulyani, Altri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.20471

Abstract

Mina paddy is an agricultural system that has been increasingly promoted to enhance the productivity and efficiency of rice farming. This study aims to: (1) analyze distribution technical efficiency values of mina paddy and conventional paddy farming; (2) analyze the factors influencing production inefficiency in mina paddy and conventional paddy farming; and (3) analyze the level of technical efficiency in mina paddy and conventional paddy farming. Research was conducted in Panembangan Village, Cilongok Sub-district, Banyumas Regency. This study employed a quantitative descriptive approach using stochastic frontier analysis (SFA) as the analytical tool. Results indicate that land size, number of family laborers, amount of seed used (equivalent to rice seed) and quantity of herbicide applied show a significant and positive effect on rice production, additionally the amount of urea fertilizer applied has a significant and negative effect on rice production. Factors influencing the level of technical inefficiency in both mina paddy and conventional paddy farming include the farmer’s age, farming experience, and the mina paddy technology dummy variable. Overall technical efficiency values demonstrate a significant difference between the efficiency levels of mina paddy and conventional paddy farming. This indicates that the cultivation approach adopted in each farming system contributes to differences in technical performance in utilizing production inputs.
Hambatan dan Harapan Pelanggan pada Perjalanan Pembelian Matcha di Matcha Bar XYZ Puteri, Arneta Fergiane; Sadeli, Agriani Hermita
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.22503

Abstract

Growing interest in matcha among young urban consumers in Indonesia has driven the rapid growth of matcha bars offering diverse service experiences. Responding to this trend, XYZ launched its matcha bar in April 2025. However, customer reviews of XYZ’s matcha products remain relatively limited compared to competitors, indicating potential issues in the customer experience that warrant further investigation. This study aims to identify pain points and customer expectations that shape experiences before, during, and after purchasing matcha at XYZ. A descriptive qualitative approach with an intrinsic case study design was employed. Data were collected through in-depth interviews with fifteen customers, one barista, and the general manager using the Sequential Incident Technique (SIT). The data were analyzed using Braun and Clarke’s thematic analysis supported by NVivo 15. Data trustworthiness was ensured through triangulation, member checking, peer debriefing, audit trails, and thick description. The findings reveal several key pain points, including product misperceptions, limited digital information, unclear service communication, inconsistencies in product preparation, issues with product and packaging quality, an inadequate store environment, and weak post-purchase retention efforts. Customers also expressed expectations for better digital information, clearer product explanations, improved consistency in preparation and packaging aesthetics, a more comfortable and well-defined store concept, and more attractive post-purchase incentives. These findings provide a basis for developing strategies to enhance the overall customer experience at XYZ’s matcha bar.
Profil Peternak Sapi Perah Rakyat Tergolong Maju dan Keberhasilan Usahanya (Suatu Kasus di Tempat Pelayanan Koperasi Los Cimaung Desa Margamukti Kecamatan Pangalengan Kabupaten Bandung) Yunasaf, Unang; Sulistyati, Marina; Nurlina, Lilis; Alim, Syahirul; Mauludin, M. Ali
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.22107

Abstract

The study was conducted at the Los Cimaung Cooperative Service Center (TPK) in Margamukti Village, Pangalengan District, Bandung Regency. The purpose of the study was to study the personal and entrepreneurial characteristics of advanced dairy farmers and the success of their dairy businesses. The study was conducted using a descriptive approach. The selection of informants was carried out purposively, totaling 12 people. The results showed that the profile of advanced dairy farmers in terms of their personal characteristics, were of productive age, had sufficient experience of over 15 years, and participated in extension and training activities. From their entrepreneurial characteristics, the informant dairy farmers showed a high orientation in achieving success from their dairy businesses and their courage in taking risks. The success of the informant's dairy business was evident in the increase in assets such as the continued increase in dairy cattle ownership and the utilization of the results to improve the quality of their welfare. Factors that need to be considered to develop advanced dairy farmers need to be done through a process of behavioral change through non-formal educational activities in the form of extension and training as well as the provision of support for affordable production inputs and milk price incentives.
Hubungan Peran Penyuluh Pertanian dalam Efektifitas Penyaluran Pupuk Bersubsidi Petani Padi Sawah di Kabupaten 50 Kota, Sumatera Sari, Nila; Marta, Andrik; Afner, Syintia Ona Guserike
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21718

Abstract

Subsidized fertilizer is one of the important instruments in government policy to increase agricultural production, especially rice paddy in maintaining national food security. The purpose of this study is to analyze the relationship between the role of farmer groups and extension workers in the distribution mechanism of subsidized fertilizer in 50 Kota Regency (Case Study: Harau District). The research method is a survey in Harau District, 50 Kota Regency. The number of respondents is 65 rice paddy farmers who are members of farmer groups. Primary data collection includes farmer characteristics, the role of extension workers and the role of farmer groups with data collection techniques through interviews, observations and questionnaires. Data analysis is descriptive quantitative with bivariate correlation analysis test (SPSS.20). The results of the study show that the distribution of subsidized fertilizer to farmers through 1) Data Collection and Verification, 2) Preparation of RDKK, and 3) Distribution Supervision. These stages are carried out in farmer groups and accompanied by agricultural extension workers. The relationship between the roles of farmer groups in subsidized fertilizer distribution shows that, in the context of subsidized fertilizer distribution, the role of field extension workers does not always reinforce each other across their dimensions. Their role as communicators, which emphasizes information delivery and policy dissemination, sometimes aligns with their role as motivators, which emphasizes coaching, encouragement, and empowering farmers to be active in the fertilizer distribution process.
Peran Wanita dalam Pemanfaatan Pangan pada Rumah Tangga di Desa Dunggala Kecamatan Tapa Kabupaten Bone Bolango Eyato, Fadila; Bakari, Yuliana; Singgili, Haris
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21275

Abstract

Food utilization is the process of using food ingredients to meet household nutritional and energy needs. This study aims to analyze the influence of the role of female farmers on food utilization in households in Dunggala Village, Tapa District, Bone Bolango Regency. The study used a survey method on 55 female farmers who were selected purposively. Data were collected through interviews and documentation, then analyzed descriptively and quantitatively using multiple linear regression. The results showed that the role of female farmers in food consumption had a significant negative effect on food utilization, while their role in food processing, food production, and food storage techniques had a significant positive effect. The coefficient of determination (R²) was 0.825, meaning 8.25% of the variation in food utilization was explained by these four roles. This finding underscores the need to increase the capacity of female farmers, particularly in the processing and consumption of healthy and diverse foods, to strengthen household food security.
Analisis Penerimaan Petani Pengguna Aplikasi SiKePangMas (Aksi Ketahanan Pangan Masyarakat) berbasis Smart Farming di Kabupaten Sumba Timur Mbana, Febyningsi Rambu Ladu; Saragih, Elsa Christin; Utu, Naomi Rambu; Malahina, Agung Kapading
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.22419

Abstract

Smart farming is a solution to overcome food security problems in accordance with SDG's goal 2. In East Sumba Regency, it is realized by developing the Community Food Security Action (SiKePangMas) application, an Android-based application designed to help farmers determine the right commodities, planting calendars and forecasts of potential disaster hazards for more productive agriculture. The purpose of this study was to determine the level of acceptance and factors that influence the acceptance of farmer users of the SiKePangMas application. This study is a quantitative study, conducted from June to October 2025 in East Sumba Regency. ), The research respondents were 210 farmers who used the SIKePangMas application, determined by purposive sampling technique. The problem is solved using the Technology Acceptance Model (TAM) approach and the research model testing is carried out using the SEM-PLS approach with the help of the SmartPLS 4.0 application. The results of this study indicate that perceived usefulness (PU) has a positive and significant effect on attitudes towards use (ATU), perceived usefulness (PU) is proven to have a positive and significant effect on behavioral intentions of use (BIU), perceived ease of use (PEU) has a positive and significant effect on perceived usefulness (PU), perceived ease of use (PEU) is proven to have a positive and significant effect on attitudes towards use (ATU), attitudes towards use (ATU) are proven to have a positive and significant effect on behavioral intentions of use (BIU), behavioral intentions of use (BIU) have a very strong and significant positive effect on actual use (AU) of the SiKePangMas application. Attitudes and intentions are proven to be the main predictors that determine the level of use of the SiKepanMas application in farmer farming in East Sumba Regency.
Analisis Pola Konsumsi Telur Ayam Ras oleh Rumah Tangga Peserta Program Keluarga Harapan di Kota Pekanbaru Ramadhani, Anisa; Bakce, Djaimi; Novian, Novian
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.22000

Abstract

This study is motivated by the rising price of broiler eggs and the high dependency of low-income households in Pekanbaru City particularly those participating in the Program Keluarga Harapan on this commodity as their main source of animal protein. The research aims to examine the consumption patterns of broiler eggs among PKH beneficiary households based on household category, occupation type, and education level. A quantitative approach was employed using a survey method involving 315 PKH households across seven districts in Pekanbaru City, selected through a multistage sampling technique. The data were analyzed descriptively, and the results revealed variations in broiler egg consumption patterns according to household category, education level, and occupation. However, the overall consumption level remains below the recommended daily intake of 55 grams per capita per day, both on average and across household groups.

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