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Agus Yuniawan Isyanto
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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,896 Documents
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Pertanian Bioindustri Berbasis Zero Waste melalui Pemanfaatan Biogas untuk meningkatkan Nilai Tambah Agribisnis dan Keberlanjutan Roosganda Elizabeth
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 2 (2026): Juli 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i2.25537

Abstract

Zero-waste-based bioindustrial agriculture is an agricultural development approach that integrates crop and livestock subsectors through the optimal utilization of agricultural waste to generate economic, social, and environmental benefits. This study aims to analyze the role of biogas utilization within a zero-waste bioindustrial agriculture system and its contribution to value-added creation and agribusiness sustainability. The study employed a qualitative descriptive approach supported by quantitative analysis of economic and financial feasibility data related to biogas utilization. Data were collected from previous studies, scientific literature, and other relevant sources. The results indicate that the conversion of livestock waste into biogas provides economic benefits through additional income generation, energy cost savings, and the utilization of biogas slurry as organic fertilizer. Financial feasibility analysis demonstrates that biogas enterprises are economically viable, as indicated by a Benefit-Cost Ratio (B/C Ratio) greater than one and an Internal Rate of Return (IRR) exceeding the prevailing interest rate used in the analysis. Beyond direct economic benefits, the bioindustrial system also creates opportunities for agribusiness MSME development through the production of organic fertilizers, compost, liquid organic fertilizers, and rural energy enterprises. Crop–livestock integration within the bioindustrial framework promotes a circular economy that enhances resource-use efficiency, value-added creation, and agribusiness sustainability. Therefore, the development of zero-waste-based bioindustrial agriculture should be promoted as a strategic approach to improving farmers’ welfare while supporting environmental sustainability.
Analysis of Fresh Fruit Bunch Price Fluctuations of Oil Palm and Their Impact on Farmers' Welfare in Mukomuko Regency Ana Nurmalia
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 2 (2026): Juli 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i2.23717

Abstract

This study aims to analyze fluctuations in the price of oil palm Fresh Fruit Bunches in Mukomuko District and the factors that influence them. Data were collected through direct interviews and field observations and supported by secondary data from eight oil palm companies in the region. Single Exponential Smoothing and linear regression methods were used to predict price trends and analyze internal factors such as fertilizer use, crop age, marketing channels, and farmer experience. The results showed that TBS prices fluctuated significantly from 2018 to 2022, with a sharp increase in 2021-2022, influenced by government policies and international market conditions. The factors of marketing channels and age of oil palm plants were shown to have a significant influence on TBS prices. In conclusion, although the predictions show a steady upward trend in prices until 2028, price fluctuations remain a major challenge affecting smallholders' welfare. Therefore, risk management strategies are needed to protect farmers' income from the negative impact of price fluctuations.
Pengaruh Pemasaran Produk Pertanian melalui Media Sosial Berbasis Framework 7C terhadap Minat Konsumen Koperasi TAVIDA Kornelius Kornelius
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 2 (2026): Juli 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i2.25111

Abstract

PENELITIAN INI MENGANALISIS PENGARUH PEMASARAN PRODUK PERTANIAN MELALUI MEDIA SOSIAL BERDASARKAN KERANGKA 7C (CONTEXT, CONTENT, COMMUNITY, CUSTOMIZATION, COMMUNICATION, CONNECTION, DAN COMMERCE) DI KOPERASI TALENTA INOVASI MUDA (KOPERASI TAVIDA) KABUPATEN LANDAK. PENELITIAN MENGGUNAKAN METODE KUANTITATIF DESKRIPTIF DENGAN MELIBATKAN 100 RESPONDEN YANG DIPILIH MELALUI TEKNIK PURPOSIVE SAMPLING. ANALISIS DATA DILAKUKAN MENGGUNAKAN PARTIAL LEAST SQUARES–STRUCTURAL EQUATION MODELING (PLS-SEM) UNTUK MENGUKUR PENGARUH KINERJA PEMASARAN MEDIA SOSIAL BERDASARKAN DIMENSI-DIMENSI DALAM KERANGKA 7C.HASIL PENELITIAN MENUNJUKKAN BAHWA PEMASARAN PRODUK PERTANIAN MELALUI MEDIA SOSIAL BERBASIS KERANGKA 7C EFEKTIF DALAM MENINGKATKAN MINAT KONSUMEN. DIMENSI CONNECTION DAN COMMERCE MENJADI FAKTOR YANG PALING BERPENGARUH, MENUNJUKKAN PENTINGNYA AKSESIBILITAS, KEMUDAHAN INTERAKSI, DAN FITUR TRANSAKSI DALAM PEMASARAN DIGITAL. SEBALIKNYA, DIMENSI COMMUNITY DAN CUSTOMIZATION MENUNJUKKAN PENGARUH YANG RELATIF LEBIH RENDAH, YANG MENGINDIKASIKAN BAHWA STRATEGI PEMBANGUNAN KETERLIBATAN KOMUNITAS DAN PENYEDIAAN KONTEN YANG DIPERSONALISASI BELUM DITERAPKAN SECARA OPTIMAL.SECARA KESELURUHAN, PENELITIAN INI MENEGASKAN BAHWA PENGUATAN SETIAP KOMPONEN DALAM KERANGKA 7C, TERUTAMA KONEKTIVITAS INTERAKTIF DAN FASILITASI TRANSAKSI, DAPAT MENINGKATKAN EFEKTIVITAS PEMASARAN PRODUK PERTANIAN LOKAL MELALUI MEDIA SOSIAL.Kata kunci: Pemasaran Media Sosial, Produk Pertanian, Kerangka 7C, Strategi Pemasaran Digital.
Strategi Pemberdayaan Petani Jagung Akibat Perubahan Iklim di Kecamatan Cijeungjing Kabupaten Ciamis Ivan Sayid Nurahman; Iwan Setiawan; Eka Purna Yudha; Muhamad Nurdin Yusuf
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 2 (2026): Juli 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i2.23319

Abstract

Climate change causes rainfall in most parts of Indonesia to decrease. Climate change means farmers are no longer able to use local knowledge to predict climate, thereby reducing the level of corn commodity productivity. Cijeungjing District is one of the corn production centers in Ciamis Regency, which is affected by climate change due to rain-fed agriculture. This research aims to determine the adaptation strategies of corn farmers in response to climate change, and to analyze appropriate strategies for empowering these farmers. This research uses a qualitative research method with a descriptive approach carried out through observation, interviews, and documentation. The research subjects included corn farmers who were recruited through snowball sampling. The Miles and Huberman data analysis model is used for data analysis. The results show that local farmers have implemented adaptation strategies for corn farmers due to climate change, namely: 25 percent of farmers changed planting times, 10 percent of farmers changed crop varieties, and 65 percent of farmers left their land fallow. Relevant empowerment strategies include: introduction of corn varieties that are resistant to extreme climatic conditions; development of efficient irrigation systems and soil conservation to overcome the problems of drought and soil erosion due to climate change; training and counseling for farmers to implement agricultural practices that are environmentally friendly and adaptive to climate change; and institutional support that facilitates corn farmers' access to the information, resources, and technology needed to deal with climate change.
Valuasi Ekonomi Wana Wisata Batu Kuda di Jawa Barat, Indonesia Mantika M Warahmah; Endah Djuwendah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 2 (2026): Juli 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i2.24947

Abstract

Batu Kuda Forest Tourism Area is located in Bandung Regency, West Java. The area is a protected forest tourism destination that provides substantial environmental services and recreational benefits. However, the economic value of Batu Kuda Forest Tourism remains uncertain because most of the recreational benefits and environmental services provided by the area are not reflected in market mechanisms, causing its true economic value to be potentially underestimated. This study aimed to identify visitor characteristics and estimate the economic value of Batu Kuda Forest Tourism. This study applies the Individual Travel Cost Method approach by distributing questionnaires to 100 respondents using the accidental sampling technique. The results showed that the visitor profile was characterized by a relatively balanced gender composition, dominated by young adults aged 21–30 years, largely dominated by students with an average monthly income of less than IDR 1,000,000, and residing within 11–20 km of the tourist destination. The estimated consumer surplus was IDR 121,403 per visit, resulting in a total economic value of IDR 2.841.447.128 per year. These findings provide a new perspective as a basis for decision making in the management and development of tourism areas sustainably in the future.
Efisiensi Usahatani Cabai Rawit dengan Teknologi Irigasi Tetes di Kabupaten Ciamis Suci Nurianti; Candra Nuraini; Abdul Mutolib
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 2 (2026): Juli 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i2.22574

Abstract

Ciamis Regency is one of the bird’s eye chili pepper producing areas in West Java. Although this chili pepper productivity in Ciamis Regency is still relatively low, indicating that optimal farming efficiency has not yet been achieved. One of the main problems is the inefficient use of inputs, especially water. Therefore, the application of drip irrigation is considered to have the potential to improve the technical, allocative, and economic efficiency of chili pepper farming. This study aims to analyze production factors that affect chili pepper production, analyze technical inefficiency, and measure the level of technical, allocative, and economic efficiency in chili pepper farming with the application of drip irrigation. The research was conducted from June-September 2025 using a descriptive quantitative approach with a census method on 55 chili pepper farmers who use drip irrigation. Data analysis was performed using SFA with the Cobb-Douglas production function. The results of the study indicate that mulch and stakes have a positive and significant effect, while the factors of land area, manure, NPK fertilizer, lime, and drip irrigation have a positive but insignificant effect. Farmer education and experience reduce technical inefficiency, while family size increases it. Factors affecting production costs include production, manure, NPK fertilizer, pesticides, stakes, drip irrigation, and labor, which have a positive effect on cost increases. The average technical efficiency value was 0.83, allocative efficiency was 0.90, and economic efficiency was 0.74, indicating that drip irrigation is not yet fully economically efficient and still has opportunities for improved chili papper production performance.
Analisis Finansial Sayuran Organik di PT Orgo Organic Farm Indonesia Adila Shofia Ramadhana; Bambang Yudi Ariadi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 2 (2026): Juli 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i2.24276

Abstract

Pertanian organik di Indonesia berkembang sebagai respons terhadap isu kesehatan, kelestarian lingkungan, degradasi lahan, serta tingginya penggunaan pestisida sintetis pada pertanian konvensional. Penelitian ini bertujuan menganalisis pengelolaan usaha, struktur pembiayaan, dan kelayakan finansial usaha sayuran organik di PT Orgo Organic Farm Indonesia. Penelitian menggunakan pendekatan deskriptif dan kuantitatif. Data primer diperoleh melalui observasi, wawancara, dan kuesioner, sedangkan data sekunder diperoleh dari dokumen penjualan dan biaya usaha. Analisis dilakukan untuk menilai penerimaan, biaya, keuntungan, dan kelayakan finansial usaha menggunakan indikator R/C ratio, B/C ratio, dan Break Even Point (BEP). Hasil penelitian menunjukkan bahwa pengelolaan usaha dilakukan melalui budidaya organik multi-komoditas dan pemasaran berbasis pesanan, sehingga panen dan penyiapan produk disesuaikan dengan permintaan pelanggan. Struktur pembiayaan menunjukkan bahwa modal awal usaha berasal dari pemilik, sedangkan kebutuhan operasional selama usaha berjalan dipenuhi dari perputaran hasil penjualan, tanpa pembiayaan dari pinjaman bank, investor, maupun utang dagang. Selama Mei–Agustus 2025, usaha menghasilkan total penerimaan sebesar Rp19.901.060,00, total biaya sebesar Rp8.704.332,00, dan keuntungan sebesar Rp11.196.728,00. Nilai R/C ratio sebesar 2,29 dan B/C ratio sebesar 1,29 menunjukkan bahwa usaha layak dan menguntungkan, sedangkan BEP penerimaan sebesar Rp5.593.043,35 dan BEP unit penjualan rata-rata sebesar 792,33 pack menunjukkan bahwa realisasi usaha berada di atas titik impas. Dengan demikian, usaha sayuran organik di PT Orgo Organic Farm Indonesia layak secara finansial selama periode penelitian.
Analisis Kepuasan Konsumen Terhadap Bauran Pemasaran (7P) Menggunakan Importance Performance Analysis dan Customer Satisfaction Index Pada Seckopi Kota Duri Putri Siska Junianti; Fajar Restuhadi; Deby Kurnia
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 2 (2026): Juli 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i2.23974

Abstract

Perkembangan usaha coffee shop yang pesat meningkatkan persaingan, sehingga Seckopi coffee shop perlu melakukan evaluasi terhadap penerapan bauran pemasaran guna memenuhi kepuasan konsumen. Studi mengenai kepuasan konsumen pada coffee shop telah banyak dilakukan pada wilayah perkotaan besar dengan tingkat persaingan dan karakteristik konsumen yang berbeda, oleh karena itu penelitian ini mengisi kesenjangan dalam memahami perilaku dan kepuasan konsumen coffee shop di wilayah non-metropolitan yang masih terbatas seperti Kota Duri. Penelitian ini bertujuan untuk menganalisis tingkat kepentingan dan kinerja atribut bauran pemasaran (7P) serta tingkat kepuasan konsumen terhadap penerapan bauran pemasaran pada Seckopi di Kota Duri. Metode penelitian yang digunakan adalah deskriptif kuantitatif dengan pendekatan survei. Pengambilan sampel dengan cara purposive sampling terhadap 100 konsumen Seckopi. Pengumpulan data dilakukan menggunakan kuesioner dengan skala likert yang telah diuji validitas dan reliabilitasnya. Metode analisis data yang digunakan meliputi analisis deskriptif untuk menggambarkan karakteristik konsumen, Importance Performance Analysis (IPA) untuk menganalisis tingkat kepentingan dan kinerja atribut bauran pemasaran, serta Customer Satisfaction Index (CSI) untuk mengukur tingkat kepuasan konsumen secara keseluruhan. Hasil analisis Importance Performance Analysis pada diagram kartesius menunjukkan bahwa yang menjadi prioritas utama perbaikan yaitu atribut variasi menu, keterjangkauan harga, akses parkir, dan desain interior tempat. Hasil perhitungan Customer Satisfaction Index menunjukkan nilai sebesar 80,05% yang berada pada kategori puas. Hal ini menunjukkan bahwa secara umum penerapan bauran pemasaran di Seckopi telah mampu memenuhi harapan konsumen, meskipun masih terdapat beberapa atribut yang perlu ditingkatkan untuk mencapai tingkat kepuasan yang lebih optimal. 
Pengaruh Pemasaran Digital terhadap Niat Beli Konsumen Produk Frozen Food Kentang di Harry’s Farm Food Pangalengan Marshall Hesekiel Nataniel Hutapea; Yosini Deliana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 2 (2026): Juli 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i2.25087

Abstract

Perkembangan pemasaran digital mendorong UMKM agribisnis untuk memanfaatkan media sosial dan marketplace dalam memasarkan produk pangan olahan. Harry’s Farm Food Pangalengan telah menggunakan Instagram dan Shopee untuk memasarkan produk frozen food kentang, namun pengelolaan pemasaran digitalnya masih perlu dianalisis karena kinerja marketplace belum sepenuhnya stabil. Penelitian ini bertujuan untuk menganalisis pengaruh Pemanfaatan Media Sosial Instagram, Optimasi Listing Produk, dan Desain Promosi Digital terhadap Niat Beli Konsumen. Penelitian menggunakan pendekatan kuantitatif dengan metode survei deskriptif-eksplanatori. Responden penelitian berjumlah 44 orang yang dipilih menggunakan purposive sampling dengan kriteria mengikuti akun Instagram Harry’s Farm Food Pangalengan, pernah melihat atau berinteraksi dengan konten produk, dan berusia minimal 17 tahun. Data dikumpulkan melalui kuesioner dengan skala Likert 1–5, kemudian ditransformasikan menggunakan Method of Successive Interval (MSI). Analisis data dilakukan melalui uji validitas, reliabilitas, analisis deskriptif, uji asumsi klasik, regresi linier berganda, uji t, uji F, dan koefisien determinasi menggunakan SPSS. Hasil penelitian menunjukkan bahwa Pemanfaatan Media Sosial Instagram berpengaruh positif dan signifikan terhadap Niat Beli Konsumen. Optimasi Listing Produk dan Desain Promosi Digital tidak berpengaruh signifikan secara parsial. Secara simultan, ketiga variabel berpengaruh signifikan terhadap Niat Beli Konsumen dengan nilai Adjusted R Square sebesar 0,678. Strategi pemasaran digital Harry’s Farm Food Pangalengan perlu memprioritaskan penguatan Instagram, disertai perbaikan listing produk dan promosi digital sebagai elemen pendukung.
Faktor-faktor yang Memengaruhi Minat Petani Kelapa Sawit Rakyat terhadap Sertifikasi RSPO di Kecamatan Bosar Maligas Tifany Zia Aznur; Khairul Fahmi Purba; Dian Retno Intan; Azqia Wardani; Hendris Syah Putra
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 2 (2026): Juli 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i2.23157

Abstract

Being an export commodity, palm oil must meet global standards in order to compete and be accepted in international markets. One of the standards that must be met is the sustainability standard through the Roundtable on Sustainable Palm Oil (RSPO). The RSPO aims to ensure that palm oil production is carried out in an environmentally friendly manner and does not harm social and economic aspects. The RSPO principles state that palm oil production must protect the environment and biodiversity, safeguard social, community, and labor interests, and increase food availability. This study aimed to analyze the factors that influence smallholder palm oil farmers' interest in RSPO certification in Bosar Maligas District. The study used a survey method with a total sample of 342 people, consisting of 161 RSPO-certified farmers and 181 non-RSPO farmers, selected using stratified random sampling. The data were analyzed using econometric procedures, namely binary logistic regression. The results showed that the four factors, farmer age, education, number of dependents, and farming experience, have a positive and significant effect on farmers' interest in RSPO certification in Bosar Maligas District, with a contribution of 32.1%. Furthermore, it is necessary to develop a certification program through group-based assistance so that the RSPO certification adoption process can be more effective.

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