cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Agus Yuniawan Isyanto
Contact Email
agusyuniawanisyanto@unigal.ac.id
Phone
+6285223361182
Journal Mail Official
mimbaragribisnis@unigal.ac.id
Editorial Address
Jl. RE Martadinata No. 150 Ciamis 46274
Location
Kab. ciamis,
Jawa barat
INDONESIA
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
 50   51   52   53   54 
TEKNOLOGI PENGGUNAAN AUTOFEEDER DAN PRODUKSI TERHADAP PENDAPATAN PEMBUDIDAYA UDANG VANAME (Litopenaeus vannamei) Yenti Rokhmulyenti; Maman Haeruman; Dety Sukmawati; Euis Dasipah; Nataliningsih Nataliningsih
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9250

Abstract

The purpose of this study was to prove the effect of using an autofeeder on production, as well as to prove empirically the effect of using an autofeeder on income, and to prove the effect of using an autofeeder on production with intervention as a variable. The method used in this study is the Regresion method with a population of 95 vaname shrimp cultivators located in Sukabumi Regency. The results of this study indicate that the use of autofeeder, production and income of vannamei shrimp cultivation in Sukabumi Regency are in the good category, through increased production of autofeeder use which will increase the income that increases from the production of vannamei shrimp farmers in Sukabumi Regency has a positive effect on increasing production and income.
FAKTOR-FAKTOR YANG MEMENGARUHI VOLUME EKSPOR TEH HITAM SEBELUM DAN SELAMA MASA PANDEMI COVID-19 (Suatu Kasus Di PT XYZ, Jawa Barat) Medi Atikah Sari; Lies Sulistyowati
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8795

Abstract

PT XYZ is a state-owned enterprise in West Java that exports most of its black tea production to the international market. However, the Covid-19 pandemic began to hit Indonesia in early March, which had an impact on economic aspects, one of which was international trade. The purpose of this study is the impact of the value of domestic prices, export prices, the exchange rate of the rupiah against the United States dollar, the amount of production, and the Covid-19 pandemic on the export volume of black tea and to compare the average export volume of black tea at PT XYZ before and during the Covid-19 pandemic. This research is quantitative, with primary data collection obtained through interviews and secondary data obtained through archives, papers, and publications from research-related institutions. Monthly time series data were used in this study for 72 months, from January 2016 to December 2021. The analysis used multiple linear regression and different independent sample t-tests with the help of SPSS 28 software. The results showed that the domestic price, export price, the rupiah exchange rate against the US dollar, the amount of production, and the Covid-19 pandemic simultaneously affected the export volume of black tea at PT XYZ. Partially, the rupiah exchange rate against the US dollar affected the volume of black tea exports at PT XYZ. Meanwhile, domestic prices, export prices, total production, and the Covid-19 pandemic did not partially affect the export volume of black tea at PT XYZ. There are significant differences in the average volume of black tea before and during the Covid-19 pandemic.
STRATEGI PROMOSI AGROEDUKASI PADA PT. TANIKOTA AGRIBUDAYA EDULESTARI Risda Anastasia; Lucyana Trimo
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9172

Abstract

PT. Tanikota Agribudaya Edulestari is an agroeducation company. All this time, Tanikota has executed some promotion strategies that have attracted many visitors. However, Covid-19 requires that activities in Tanikota be stopped for a while. Likewise with promotion activities that don’t have innovation and depend on word of mouth. So, when Tanikota is reopened, the number of visitors doesn’t increase significantly. This study aims to (1) Analyze Tanikota promotion before and during Covid-19 pandemic (2) Identify internal and external factors at Tanikota (3) Formulate priority of promotion strategy for Tanikota. The design used in this study is qualitative with case study research technique. The first objective was analyzed using descriptive analysis and the second objective was analyzed using Analytical Hierarchy Process. The result of the study showed that before pandemic, Tanikota executed some promotion strategies such as personal selling, word of mouth, sales promotion, publicity, instruction materials, corporate design and social media marketing, whereas during pandemic, Tanikota depends more on word of mouth. In addition, there are 8 strengths, 10 weaknesses, 9 opportunities, 6 threats in Tanikota and the main priority of the promotion strategy is optimizing social media with a weight of 0,206.
PENGARUH EMOTIONAL BRANDING TERHADAP LOYALITAS PELANGGAN PRODUK HERBAL RAHSA NUSANTARA Yaritsha Nafhan Thyola; Roni Kastaman; Faizal Syahmurman
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8516

Abstract

The growth of herbal products in Indonesia is increasing every year causing the competition between herbal product companies to be increasingly tight. One of the herbal product companies in Indonesia is Rahsa Nusantara, but the growth in the category of loyal customers is not so significant. The research was conducted at the Rahsa Nusantara company in the range of January to August 2022. This study aims to determine the effect of emotional branding on Rahsa Nusantara's customer loyalty by using a simple linear regression method. The population in this study are Rahsa Nusantara customers who have made a minimum of one transaction. Collecting data using a questionnaire with a Likert scale. The results of the research findings that emotional branding can affect customer loyalty positively significantly with the highest emotional branding aspect in the vision aspect is known by correlation test. The results of the regression test resulted in a regression coefficient with a value of 0.462, indicating that each addition of one unit to the emotional branding variable will increase the value of customer loyalty by 0.462. The coefficient of determination found at 32% means that customer loyalty is only influenced by 32% by emotional branding. Thus, future research needs to examine other than emotional branding variables.
ANALISIS PREFERENSI KONSUMEN TERHADAP PRODUK SAYURAN ORGANIK (Studi Kasus Pelanggan Supermarket Total Buah Segar, Kecamatan Bekasi Utara, Kota Bekasi) Fika Anggraini; Slamet Abadi; Suhaeni Suhaeni
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8130

Abstract

Public awareness of a healthy lifestyle has increased, especially in modern society, some people are becoming more selective in determining the vegetables to be consumed, even now some people are starting to set certain conditions in determining the vegetables to be purchased, one of which is organic vegetables. This study aims to determine consumer characteristics, the decision-making process in purchasing organic vegetables, and consumer preferences for the attributes of organic vegetables in the Total Buah Segar Supermarket, North Bekasi District. Using consumer preference theory and theory of planned behavior (TPB). In this study, researchers set 100 people as respondents with the accidental sampling method. The analytical method used is descriptive analysis and multiple linear regression. The independent variable is attitude, subjective norm, and behavioral control, as well as the dependent variable purchase intention. The buying decision-making process includes need recognition, information search, alternative evaluation, purchase decision and post-purchase evaluation. The results showed that subjective attitudes and norms had a significant effect on the purchase intention of organic vegetables. Behavioral control has no significant effect on the intention to buy organic vegetables in Total Buah Segar, North Bekasi District. The implications for Total Buah Segar, North Bekasi District, need to pay attention to consumer preferences in marketing strategies for organic vegetables and be more active in seeking information about consumer preferences on a regular basis, in order to be consistent in maintaining consumer satisfaction and always improving store facilities and the quality of organic vegetable products.
ANALISIS POTENSI KEWIRAUSAHAAN GULA AREN BADUI, AKSELERASI TEKNOLOGI INOVATIF DAN PEMBERDAYAAN SDM EKSIS DI MASA KRISIS DAMPAK COVID19 Giovanni Inez Erika Margaretha; Geraldy Samuel Ivan; Roosganda Elizabeth; Rinsan Hutabarat; Annisaa Soeyono; Ratu Erlina G,; Didik Notosudjono; Arief T. Hardiyanto; Hamzah Bustomi; Hendro Sasongko; Martinus Tukiran; Hari Muharam
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9286

Abstract

Changes in the business, economic, employment and income climate during the Covid 19 pandemic caused the global financial crisis to weaken economic growth, increase unemployment and people's purchasing power. This paper aims to present the various entrepreneurial potentials of Bedouin palm sugar, accelerate innovative technology and empower human resources for Bedouin palm sugar craftsmen to exist in the never-ending Covid-19 era. With the mixed method BEP, R/C ratio, SWOT which is interpreted descriptively qualitatively and reviews various research results and related literature. From the field findings it can be predicted that the high potential and entrepreneurial development that can be carried out by the Bedouin community in general. It is necessary to evaluate agricultural development policies from the institutional aspect of processed products, so that processed product strategies are not just raw materials and efforts to accurately formulate policies in supporting the increase in rural agro-industry going forward. Strategies for access to technology and information according to needs, the existence of adequate operational policy tools, the functioning of various supporting institutions (research, counseling, marketing), as well as regulatory support as government policies that are more focused and one-sided to accelerate the achievement of technological innovation.
PEMBERDAYAAN SDM PETANI DAN AKSELERASI TEKNOLOGI INOVATIF MEWUJUDKAN KECUKUPAN DAN PERTAHANAN PANGAN BERDAYASAING PASCA PANDEMI COVID19 Roosganda Elizabeth
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9060

Abstract

Food is the most basic needs of human life. The quality and adequacy are an important role in determining the quality, the level of intelligence of human resources. The increase rice production program, in sufficient quantities and at reasonable prices remains the top priority objectives and national agricultural development. With qualitative description methods, this paper aims to review and present various levels of technology application, the level of technical efficiency, and profitability of rice farming in the various agro-ecosystems. Agriculture as nationally and regionally, still important role and occupy a strategic place and remains a major priority development policy program is contribution to Gross Domestic Product (GDP). Therefore, providing the necessary strategy and information technology as needed, the existence of adequate operational policies, support the functioning of the various institutions (research, extension, marketing), as well as government policy support a more focused and aligned to accelerate the achievement of specific technological innovation. acceleration of the application of technological innovation, improvement of national rice products and productivity, can be pursued through: increasing productivity/optimizing the potential of agricultural resources; increasing planted area and land management; support for production facilities and capital; guarantee of grain prices, selling prices and marketing of grain and rice that provide production incentives; decrease in rice consumption; improvement of management, technical, data and information; and increasing the role and capacity of related institutions. Adequate operational policy tools are needed, the functioning of various supporting institutions (research, counseling, marketing), as well as government policy support that is more focused and impartial to accelerate the achievement of location-specific technological innovations. It is necessary to evaluate agricultural development policies from the aspect of food institutions, so that strategies and efforts to accurately formulate policies in support of increasing national rice production in the future.
ANALISIS STRATEGI BERSAING DALAM USAHA MODERN FUSION TEA DI ERA DIGITAL (Studi Kasus Menantea Di Kota Bandung) Laurensia Sri Yubilanti; Tomy Perdana; Dini Rochdiani; Gunardi Judawinata
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8434

Abstract

Tea is a drink with a unique taste that has health benefits and is known as a refreshing plant. Modern fushion brand is one way of serving tea by combining new ingredients or drinks with innovative flavors. The digital era is one factor that plays a role in creating innovation and product marketing. For this reason, the use of technology in the form of social media that continues to develop can help companies and become an opportunity for entrepreneurs to run their businesses. Menantea is one of the new companies that experiences problems in its sales, one of which is because there are competitors. Therefore, alternative strategies are needed to deal with business competition. The research method used is qualitative with case study research techniques. The analytical tools used in this study are the IFE matrix, EFE, IE, and QSPM. Based on the results of the IFE and EFE matrices it is known that the Menantea company has strong internal conditions and high external conditions. The results on the IE matrix show that the Menantea company is in growth and building a position in quadrant 1. Thus, companies should carry out alternative strategies according to the results of the QSPM analysis, namely by increasing sales promotion activities using social media digital platforms, expanding product distribution by opening stores in various regions in Indonesia, innovating and developing products, as well as maintaining the company's characteristics and increasing competitive advantage.
FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN SAYUR ORGANIK PADA USAHA KEDAI TANIKU Rita Nurjannah; Yoga Nugroho
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9569

Abstract

Kedai Taniku is a digital platform for providing horticultural agricultural products, one of which is organic vegetables. The Kedai Taniku business is a newly developed business that requires information regarding consumer factors in making purchasing decisions as well as consumers who do not buy organic vegetables at Kedai Taniku where this information can be used as a reference for developing the Kedai Taniku business. This research was conducted in West Aceh District, namely in the Kedai Taniku business. The choice of business in this study was carried outpurposivelybecause it is a digital platform for marketing agricultural products that partners in the ORMAWA BEM FP UTU service program and is a newly developed business. This research was conducted from October to November 2022. The method used in this research is the Logistic Regression method. Based on the data processing, it is obtained that variables that have a significant effect on purchasing decisions/decisions are not variables that affect purchasing decisions/decisions not to buy including Revenue (X1) with sig. 0.004, Lifestyle (X2) with sig. 0.035, Price (X3) with sig. 0.017, and Promotion (X6) with a sig. 0.020, Distribution (X7) with sig. 0.005, Quality (X8) with sig. 0.039. The variables that have no effect include the Process variables (X4) and Location (X5).
STRATEGI PENGEMBANGAN USAHA GULA MERAH NIRA KELAPA DI DESA KARANGSARI KECAMATA ADIPALA KABUPATEN CILACAP Nurti Novita Sari; Sulistyo Sidik Purnomo; I Putu Eka Wijaya
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8344

Abstract

This study aims to identify internal and external factors and strategies that can be applied to the development of coconut palm sugar business. This research was conducted in Karangsari Village, Adipala District, Cilacap Regency. The analytical method used is SWOT analysis. Internal strategic factors strengths and weaknesses are: the production process and technology used in practice, the availability of production facilities and infrastructure, diversification, having agents and regular customers, processing is carried out every day, natural sweet taste, the grinder has not been able to access production information, the product does not yet have a label. brands, limited independent business capital, human resources, lack of information on plantation replanting schedules, lack of knowledge about market demand. External strategic factors, opportunities and threats are: market demand is quite high, transportation facilities support distribution, already have a clear market, many healthy lifestyle trends are switching to consuming coconut sap brown sugar as an ingredient in food, the price of coconut sap brown sugar can compete with the market. other sugar products, the existence of a private partnership program for product development, the provision of seeds by the government through extension workers, the existence of a bazaar for the introduction of coconut palm sugar products at certain events, the prices set by agents tend to be low, limited funds for business development from the government, limited access to technology, information , and communication regarding coconut palm sugar, the lack of government support for the export potential of coconut palm sugar products. The strategy that can be applied in the development of coconut palm sugar business is the S-O strategy.

Page 52 of 167 | Total Record : 1668

 50   51   52   53   54 

Filter by Year

2015 2026


Reset
Filter By Issues
All Issue Vol 12, No 1 (2026): Januari 2026 Vol 11, No 2 (2025): Juli 2025 Vol 11, No 1 (2025): Januari 2025 Vol 10, No 2 (2024): Juli 2024 Vol 10, No 1 (2024): Januari 2024 Vol 9, No 2 (2023): Juli 2023 Vol 9, No 1 (2023): Januari 2023 Vol 8, No 2 (2022): Juli 2022 Vol 8, No 1 (2022): Januari 2022 Vol 7, No 2 (2021): Juli 2021 Vol 7, No 1 (2021): Januari 2021 Vol 6, No 2 (2020): Juli 2020 Vol 6, No 1 (2020): Januari 2020 Vol 5, No 2 (2019): Juli 2019 Vol 5, No 1 (2019): Januari 2019 Vol 4, No 2 (2018): Juli 2018 Vol 4, No 1 (2018): Januari 2018 Vol 3, No 2 (2017): Juli 2017 Vol 3, No 1 (2017): Januari 2017 Vol 1, No 3 (2016): Juli 2016 Vol 1, No 2 (2016): Januari 2016 Vol 1, No 1 (2015): Juli 2015 More Issue