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Agus Yuniawan Isyanto
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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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Faktor-Faktor yang Memengaruhi Keputusan Pembelian Minyak Goreng Kemasan Bermerek di Kota Bandung Singgih, Saskia Firmani; Utami, Hesty Nurul
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12368

Abstract

Consumer behavior influences the purchase decision-making process. The consumer decision process in buying branded packaged cooking oil products will be decided by various things, including product attributes. The purpose of this study is to see how much influence product attributes (brand, product quality, and price) on consumer decisions in buying branded packaged cooking oil in Bandung City. This study uses a quantitative research design with survey methods conducted in three sub-districts, namely Buah Batu District, Babakan Ciparay District, and Bandung Kulon District. The analysis used is descriptive analysis and inferential analysis consisting of regression analysis, T test, and F test. The results showed that product attributes which include brand variables, product quality, and price were only product quality variables that had a negative effect or hypotheses were rejected against purchasing decisions, while brand and price variables had a positive effect. This shows that the majority of consumers making purchases do not make quality the main goal. Consumers make purchases as an obligation to meet basic needs.
Kerentanan Rumah Tangga Petani Padi Sawah Tadah Hujan (Studi Kasus Di Kecamatan Kroya Kabupaten Indramayu) Kusumo, Rani Andriani Budi; Mukti, Gema Wibawa; Charina, Anne
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13888

Abstract

Changes in environmental conditions pose a significant threat to rice production in Kroya Sub-district, Indramayu Regency, which in turn affects the vulnerability of farmer households. This study aims to analyze the vulnerability context faced by wet-rice farmer households in Kroya District, Indramayu Regency, using a qualitative design and case study techniques.   The study collected primary data from 50 informants and participants through observation and in-depth interviews. The data was analyzed descriptively using three simultaneous activities: data reduction, data presentation, and conclusion drawing. The results indicate that vulnerabilities are related to shocks and seasons, and there are subjective factors in understanding the context of vulnerability. To address the vulnerability, farmer households implement adaptation strategies such as diversifying their income streams in both agricultural and non-agricultural sectors.
PERUBAHAN PERILAKU KONSUMEN RUMAH TANGGA DI JAWA BARAT DALAM PEMBELIAN SEMBAKO PADA MASA PANDEMI COVID-19 Suhanda, Aludra Septariza; Kurnia, Ganjar
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10350

Abstract

The COVID-19 pandemic has suppressed all aspects of life, but opportunities have opened up in the economic sector, namely the increase in the use of e-commerce. West Java is the province that has the highest e-commerce transactions. The food ingredient category, which generally includes basic necessities, is the most widely sold e-commerce business in West Java. The purpose of this study describes the factors related to changes in consumer behavior in purchasing basic necessities during the pandemic. The research method used is quantitative with a survey approach. The study was conducted on household consumers in West Java. The results showed that: (1) the majority of consumers are aware of online food purchases, (2) the possibility of trying is the innovation characteristic most related to decision making in adopting online staple food purchases, (3) there has been a change in online food purchase decision making during and after the COVID-19 pandemic but the changes are not too large, (4) consumers who have made the decision to adopt online staple food purchases continue to  Implementation stage, (5) the majority of consumers do not find problems in purchasing basic necessities online, so consumers tend to continue purchasing basic necessities online after the COVID-19 pandemic.
Analisis Tingkat Kepuasan dan Loyalitas Konsumen Lotu Coffee and Eatery di Jalan Kalimantan Kota Bandung Gloria, Jeanete Gwendelin; Pardian, Pandi; Hapsari, Hepi; harina, Anne
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14365

Abstract

The coffee business sector is now experiencing a significant increase in Bandung City. This increase cannot be separated from the increasing intersert and consumption of coffee among Indonesians. Coffee consumption in Indonesia has increased rapidly in recent years. This is driven by various factors such as lifestyle changes, the growth of the middle class and the increasing popularity of coffee shops as places to gather and socialize. One of the main strategies to deal with increasingly fierce business need to make various efforts to identify consumer preferences ranging from the desired quality and flavour of coffee to convenience and griendly effiecient service. One of the coffee business in Bandung is Lotu Coffee and Eatery. Consumer expectations and satisfaction are measured using Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). Consumer satisfaction can lead to consumer loyalty to the products sold, therefore consumer loyalty in this study is measured using the Customer Loyalty Index (CLI). Data collection was carried out by distributing 100 questionnaires and showed that consumers were very satisfied and had a high level of loyalty.
KETERKAITAN KARAKTERISTIK PETANI DAN JUMLAH POHON MANGGANYA DALAM PERUBAHAN IKLIM Rasmikayati, Elly; Sukayat, Yayat; Saefudin, Bobby Rachmat
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.11133

Abstract

In a developing country like Indonesia, the impact of climate change on food production is a challenge that must be overcome. Climate change can affect various things in agriculture, especially on the number of trees produced. The problem of this change is very crucial where changes in the number of trees affect the income of mango farmers. The purpose of this study is to describe the characteristics of farmers and mango farming, analyze the impact of climate change on the number of mango trees, and identify mango farming activities that are affected by climate change and how farmers deal with them. The research sample was 60 respondents from mango farmers in 4 villages in Panyingkiran District, Majalengka Regency, West Java Province. The data analysis method used is descriptive statistics and the Chi-Square test. The results of the study showed that the characteristics of farmers in the study locations tended to be more male, productive aged 20 - 40 years, married, most of them had the latest education at the elementary level. Farming characteristics of mango farmers are based on the number of mango trees owned, the median value is 200 trees, with on-farm income ranging from 5 – 100 million rupiah per season, and has experience in mango farming for 5 – 50 years. The results showed that there was a relationship between climate change and the number of mango trees. Meanwhile, farming activities affected by climate change include cultivation system activities, maintenance activities, as well as marketing and cultivation activities. Meanwhile, the way farmers overcome these obstacles includes borrowing additional capital, improving sanitation, using specific pesticides and using hormones.
Analisis Faktor-faktor Produksi Usahatani Tebu di Desa Banyuputih Kecamatan Banyuputih Kabupaten Situbondo Mayangsari, Andina
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.13038

Abstract

The aim of this research is to identify factors that influence production in the sugar cane farming sector and evaluate the scale of production in sugar cane farming in Banyuputih Village, Banyuputih District, Situbondo Regency. The data used involves primary information obtained directly from farmers, including variables such as name, age, education level, land area, amount of seed used, amount of fertilizer used, and number and type of workforce. Secondary data was also obtained from various agencies and institutions, including the Central Statistics Agency (BPS). The research was carried out on all sugar cane farmers in Banyuputih Village, Banyuputih District, by selecting 30 respondents as samples using non-probability sampling with a purposive sampling technique. The data analysis method applied is the Cobb-Douglas production function model using SPSS software. The research results show that, based on the Cobb-Douglas production function analysis, it can be concluded that sugar cane farming in Banyuputih Village, Banyuputih District, Situbondo Regency, is significantly influenced by the use of seeds, urea fertilizer, phonska fertilizer, and labor. Simultaneously, all observed variables have a significant influence on sugarcane production. Furthermore, the scale of production businesses in sugar cane farming in Banyuputih Village, Banyuputih District, Situbondo Regency, was found to be in a condition of Increasing Return to Scale.
Pengaruh Problematika Lahan Rawa Lebak pada Minat Keberlanjutan Usahatani Padi di Provinsi Sumatera Selatan Januarti, Indri; Mulyana, Andy; Yazid, Muhammad; Lifianthi, Lifianthi; Arbi, Muhammad; Damayanthy, Dini; Triyuliani, Maulidia
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14198

Abstract

In carrying out rice farming in non tidal swamp land, farmers face various problems. The problems or obstacles faced by farmers cause low productivity and sometimes crop failure. Low productivity has an impact on the low income earned by farming households and in aggregate can disrupt national food security and security. If the income earned by farmers from rice farming continues to decline, it is likely that farmers' interest in cultivating rice will also decrease and over time this will threaten the sustainability of rice farming in non tidal swamp areas. Therefore, this research aims to (1) Analyze the factors that are problematic in non tidal swamp land in rice farming, (2) Analyze indicators of interest in the sustainability of non tidal swamp rice farming in South Sumatra Province and (3) Analyze The influence of the problems of non tidal swamp land on farmers' interest in continuing to cultivate rice in non tidal swamp land. The research method used was a survey method with 80 farmers as respondents. The data analysis used in this research is multiple regression analysis and sustainability index figures. The TKT output target of this research is that the important concepts and characteristics of a technology have been proven analytically and experimentally. The results of the research show that the educational human capital variable has a significant effect on problems in the non tidal swamp area. From the results of the analysis, it can also be seen that the sustainability value is 55, meaning that the sustainability of rice farming in the non tidal swamps of South Sumatra Province is at a fairly sustainable level. These results are also in line with field conditions, where farmers still want or are interested in continuing to carry out rice farming in non tidal swamp land. The relationship obtained from the data analysis carried out between the problems of non tidal swamp land and the interest in sustainable farming which was analyzed using a correlation test had a value of 0.45, which means that there is a fairly strong relationship between the problems of lowland swamp land and farmers' interest in continuing to carry out sustainable farming.
POTENSI EKONOMI PEMANFAATAN LAHAN PEKARANGAN DI DESA SUKAJADI KECAMATAN SADANANYA KABUPATEN CIAMIS Kurniawati, Tiktiek; Puspitasari, Anisa; Amalia, Lidya Nur; Adnan, Bahana Aditya
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10816

Abstract

This research was conducted with the aim of knowing the economic potential of using yards in Sukajadi village, Sadananya District, Ciamis Regency and to find out the form of using yards and the amount of capital needed to use the yards and contributing to the use of yards in increasing economic income for the people in the village. Sukajadi, Sadananya District, Ciamis Regency. This study uses a descriptive method with a quantitative approach. Data collection techniques were carried out in 3 ways, namely field surveys, questionnaires, and documentation. The population consists of 341 household heads. The sampling technique used is a simple random sampling technique. The results of the study found that land use in the form of yard land use has the potential to increase income. So that it can help the family economy. As for the form of land use yards that can increase income can be in the form of land use yards in other forms of business such as (groceries business, workshops, and so on). Meanwhile, the amount of income received before utilizing the land was only less than IDR 500,000 up to IDR 1,000,000. However, after utilizing the yard owned, the income earned increased by around IDR 1,000,000 or even more every month.
Analisis Peluang Pasar Suplemen Tulang Berbahan Aktif Tanaman Lokal di Jawa Tengah Putri, Khairina Rahmania Prayoga; Setiawati, Indah; Istiqomah, Vina Helmi Nur; Maspudah, Ai Munawaroh Sa’adatul; Nuraini, Linda Aulia; Alexsyah, Fakhri Dwi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12641

Abstract

The research was conducted to determine the market aspects of innovative bone supplement products in the form of effervescent tablets that utilize local plant from Central Java by analyzing interest, competitors, and business potential. The research method was carried out using the method of literature study and development strategy. The data obtained was sourced from Google Trends for information on the level of product interest. A data search through Google was conducted to find competitor information in the market. The analysis was conducted using interest analysis using Google Trends, SWOT analysis, and competitor analysis. The results showed that this supplement product has a great opportunity and is able to compete with other products to sell in the market of Central Java Province, because the supplements presented have many advantages compared to other similar products in terms of price, content, and target consumers.
Faktor-Faktor yang Memengaruhi Ekspor Biji Kakao Indonesia ke Pasar Amerika Serikat Yudha, Eka Purna; Larasati, Farah; Fadhilah, Adistia
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14012

Abstract

Cocoa is one of the leading commodities in the plantation sector which has an important role and contributes greatly to Indonesia's export activities. Cocoa has the potential to improve the country's economy through international trade between Indonesia and its destination market, the United States, which is known as a world cocoa beans importer. Part of the cocoa that is processed and used as this research material is cocoa beans. This study aims to identify and analyze the factors that influence the export of Indonesian cocoa beans to the United States. The method used is a multiple linear regression analysis method using SPSS software using variables that are processed. These variables are world cocoa bean prices, Indonesian cocoa bean export prices to the United States market, cocoa bean export prices to competing countries (Ecuador), Indonesia's real GDP, GDP real United States, Population of Indonesia and the United States, and Productivity of cocoa beans.

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