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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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KOMUNIKASI PEMASARAN UMKM DI MASA PANDEMI COVID 19 (Studi Kasus Cafe Kopierte) Jafaruddin, Nurhana; Djayanti, Desi Dwi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10182

Abstract

The Covid-19 pandemic that occurred has caused many economic setbacks in the world, one of the fields that has been greatly affected, namely culinary. This is due to large-scale social restrictions set by the government. Culinary UMKM are one of the businesses that have been affected quite a lot because of this policy, because there is a tendency for consumers to only buy basic goods and ingredients. Cafe Kopierte is one of the UMKM affected by the co-19 pandemic. As a business that does not provide primary needs, it causes a decrease in demand for products from these UMKM. This is a new challenge for owners to maintain their business during the Covid 19 pandemic. This study aims to determine marketing communications carried out by Kopierte cafe owners to adapt during a pandemic. The research method used is descriptive qualitative. From the results of research conducted by the author, marketing communications carried out by cafe Kopierte are using two methods, namely personal selling and word of mouth. Personal selling is done by providing direct information via Whatsapp to customers. Word of Mouth which is done by providing the best information and service to customers who make purchases through online platforms
Analisis Bibliometrik Tren Kajian Preferensi Konsumen Komoditas Buah Segar di Indonesia Napitupulu, Tia Sofiani; Sumarlina, Sumarlina; Husnudin, Uni Baroroh
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14499

Abstract

The study of consumer preferences is a major consideration in determining production and marketing strategies, including for fresh fruit products. This research aims to examine trends in studies on consumer preferences in the marketing of fresh fruits in Indonesia. The study was conducted using bibliometric analysis of data from studies over the period 2013-2023 from the Google Scholar database. Data collection was carried out using the Publish or Perish application by applying an appropriate keyword strategy as a form of selection. Subsequently, mapping and visualization of the analysis results were performed using the VOSviewer application. The analysis results show that the number of publications on consumer preferences for fresh fruits has significantly increased in the last decade, with the main focus on product attributes such as freshness, price, and taste. Studies on consumer preferences for fresh fruits in Indonesia predominantly focus on understanding consumer preferences, product attributes, and data collection methods. The most frequently appearing keywords reflect a strong interest in consumer preferences for local fruits compared to imported ones. The findings of this study open opportunities for further research, particularly in low-density areas such as specific geographical and demographic focuses and certain types of fruits that show potential for further study.
Penanggulangan Risiko Kualitas Sayuran Hidroponik Melalui Penerapan Diagram Ishikawa Ramadhan, Dikri Syahru; Astutiningsih, Endang Tri; Rini, Neneng Kartika
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.11289

Abstract

Hydroponic vegetables are horticultural products that are increasingly in demand so that they are currently being improved in agriculture. The purpose of this study is to look at the type and number of defects in vegetables, specifically damage that requires improvement, influential aspects and appropriate solutions to improve the quality of vegetables in CV. Indonesian agrarian orange. Descriptive method is the main method used in this research. The data analysis method used is Ishiwaka diagram analysis and uses Checksheet tools and Pareto diagrams. The results showed 4 types of vegetable defects. Priority defects that must be repaired are torn leaves, rotten stems and rotten yellow leaves. Causes that affect the quality of vegetables include material, human, work methods and environmental factors. The right solution to use is (1) materials: choose and look for quality seeds and use hydroponic nutrients at the right dosage, (2) humans: improve skills and control workers (3) work steps: do more incentive prevention (4) Environment: maintenance of preventive pests is carried out in keeping the environment clean on green house land.
Pelestarian Varietas Padi Ladang Lokal untuk Pertanian Berkelanjutan: Pelestarian Varietas Padi Lokal Bangka Nopriansyah, Syarli; Mustikarini, Eries Dyah; Khodijah, Nyayu Siti
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.13139

Abstract

One of the biggest staple foods for the Indonesian population is rice which comes from the rice plant commodity. Food needs are increasing in line with the rate of population growth. Increasing rice production does not have to be done through paddy fields, but new breakthroughs must be made, namely by utilizing marginal land to be converted into potential land. The rice fields planted and developed by Bangka farmers are local varieties that have adapted to the local environment. This local variety, which is developed and planted continuously, has not been released nationally, so the seeds produced are not labeled seeds. The aim of this research is to preserve and promote the existence of local rice varieties that have advantages so that they can be widely developed by becoming local superior seeds that are labeled and certified. This research uses qualitative and descriptive methods with the process of collecting primary and secondary data, in the form of direct interviews with farmers in Tiang Tara Village, Mendo Village and Labuh Air Pandan Village and collecting data from the field. The data analysis used in determining the strategy is SWOT analysis, so as to obtain a strategy for developing local rice farming in Bangka Regency. The conclusions obtained were to preserve and promote the existence of local rice varieties, strategies and breakthroughs were carried out by 1) Registering local varieties at the Center for Plant Variety Protection and Agricultural Licensing (PPVTPP); 2) Encourage and maintain the community to continue cultivating local rice; 3) Collaborating with the Ministry of Agriculture's BSIP to release local rice varieties; 4) Provide guidance and assistance to farmers to implement Good Agricultural Practices (GAP); 5) Initiate planting more than one season per year; 6) Establish the LP2B Regional Regulation (Sustainable Food Farming Land); 7) Release local rice varieties that have advantages
Analisis Faktor-faktor yang Memengaruhi Produksi Kopi Robusta (Coffea canephora) di Kecamatan Kandangan Kabupaten Temanggung Arifin, Ahmad Samsul; Millaty, Marosimy
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14223

Abstract

This research aims to determine the factors that influence the decline in robusta coffee production in Kandangan District, Temanggung Regency. The types of data used are quantitative and qualitative data. The analytical tool that will be used in this research is multiple linear regression analysis. The data obtained was processed using Statistical Package for the Social Sciences (SPSS) software. There were 103 respondents to this research, with 85% of respondents being male. As many as 42% of respondents were aged 41 to 50 years. The majority of respondents, 59%, had a primary school education level. The variables used in this research are land area, labor, capital and fertilizer. From the multiple linear regression analysis it can be concluded that the variables Land Area and Fertilizer have a positive effect on coffee production, while Capital and Labor do not have a significant effect.
STRATEGI PEMASARAN PADA USAHA SARANG BURUNG WALET DI KECAMATAN TANGGETADA KABUPATEN KOLAKA, SULAWESI TENGGARA Prihantini, Campina Illa; Haerul, Haerul; Syahrir, Syahrir; Masitah, Masitah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10883

Abstract

Swallow's Nest business is one of the businesses that have bright prospects to be developed in Indonesia at this time. This is supported by the appropriate environmental and geographical conditions and resources available to support the life of swallows that can be found in several regions in Indonesia. This study analyzes the marketing strategy of the swallow business as one of the promising businesses in the future. The analysis was carried out by qualitative descriptive analysis method, namely SWOT analysis. The results of the analysis showed that the strategy is in Quadrant I, namely intensive strategy and integrative strategy. Recommendations swallow's nest marketing strategy produces 4 main strategies that hope, can be the basis and consideration in the development of Swallow's Nest business that is able to encourage people's independence in economic life.
Kinerja Keuangan Koperasi Produksi Susu (KPS) Bogor Sebelum dan Selama Penyakit Kuku dan Mulut Firman, Achmad; Mauludin, Mochamad Ali; Kusmayadi, Tendy
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12678

Abstract

Dairy cooperatives are a forum for dairy farmers to distribute their fresh milk production. If an extraordinary event occurs in dairy farmers, it can affect the performance of dairy cooperatives, such as an outbreak of foot and mouth disease (FMD). The aim of this study was to analyze the cooperative's milk production performance and the cooperative's financial performance before and during hoof and mouth disease. The analytical method used is basic statistics to see the performance of milk production, while the financial performance analysis uses the Regulation of the Deputy for Supervision of the Ministry of Cooperatives and Small and Medium Enterprises (KUKM) of the Republic of Indonesia Number 06/Per/Dep.6/IV/2016 and the key performance index (KPIs). The research results showed that there was a 27% decrease in milk production during the foot and mouth disease (FMD) outbreak which was caused by the large number of deaths of productive dairy cows. The financial performance of KPS Bogor has a KPIs value before PMK of 73.21 and during FMD of 67.50 or both of these values are in the Fair category. However, it was seen that there was a decline in the value of financial performance before and during the FMD.
Tingkat Kepuasan Konsumen Terhadap Kedai Kopi Lo.Co Collaborative Space di Kecamatan Coblong Kota Bandung Syah, Mohamad Haikal Febrian; Trimo, Lucyana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14097

Abstract

Lo.Co Collaborative Space has been established for 3 years, starting from 2021 until now. In conducting its business, Lo.Co Collaborative Space is expected to endure competition with other competitors by focusing on customer orientation. This research aims to analyze consumer satisfaction. The population of this study is all consumers of Lo.Co Collaborative Space, and the sample selection in this research uses purposive sampling technique with 100 respondents. The research design used is a quantitative design with a descriptive survey research approach. Data analysis employs descriptive statistics, Customer Satisfaction Index (CSI), and Importance Performance Analysis (IPA). The research results indicate that the majority of Lo.Co Collaborative Space consumers are aged 21-24 years, male, have completed high school education, and they are students, with an income of Rp2,500,000 - Rp5,000,000. The Customer Satisfaction Index (CSI) value is 85.44% or 0.854, indicating high satisfaction among consumers, while Importance Performance Analysis (IPA) shows that coffee flavor, clear communication, and store color or paint in line with the cafe concept are the main priorities for improvement to enhance consumer satisfaction.
HUBUNGAN KARAKTERISTIK PETANI DENGAN PENDAPATAN USAHATANI PADI SAWAH TADAH HUJAN DI DESA MANDAHU KECAMATAN KATALA HAMU LINGU KABUPATEN SUMBA TIMUR Amah, Yeti Njuka; Retang, Elfis Umbu Katongu; Mbana, Febyningsi Rambu Ladu
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10653

Abstract

This study aims to analyze the relationship between farmer characteristics and income of paddy rice farming with a rainfed irrigation system in Mandahu Village, Katala Hamu Lingu District, East Sumba Regency. Research activities were carried out from October 2022 to January 2023. The sample in this study was 61 people, who are rainfed rice farmers in Mandahu Village. In order to determine the average income of the sample, an income analysis was carried out, and to determine the relationship between the characteristics of farmers and the income of farmers, a Spearman Rank Correlation Coefficient Test was carried out. The results of this study explain that the average income of a sample of rainfed lowland rice farmers in Mandahu Village is IDR 14,724,987 per hectare. The test results illustrate that the factors of age, education level, and number of dependents in the sample family have no relationship with the income of the sample. Meanwhile, the length of farming and land area of the sample are concluded to have a relationship with the income of the sample.
Faktor-faktor yang Memengaruhi Pengambilan Keputusan Petani dalam Program Replanting (Peremajaan) Kelapa Sawit Swadaya di Kabupaten Sekadau, Kalimantan Barat Rulianawati, Nia; Hutajulu, Josua Parulian; Aritonang, Marisi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14833

Abstract

Oil palm rejuvenation is the process of planting young seedlings in place of 20–25-year-old oil palm trees. Old oil palm trees are unproductive and lose productivity every month, which is why this is done. The purpose of this study is to ascertain the degree to which farmers freely decide whether to replant oil palm and the variables influencing these decisions. This study employs a quantitative methodology that includes documentation, questionnaire-based interviews, and observation. In the independent oil palm rejuvenation initiative, the degree of farmer decision-making and the factors influencing farmer decision-making are assessed using logistic regression analysis. As a result, the autonomous oil palm rejuvenation program's level of farmer decision-making is 1, meaning that farmers are carrying out the program. Regression analysis is then performed once everything is finished. In the oil palm rejuvenation initiative in Sekadau Regency, West Kalimantan, farmers' decision-making is heavily influenced by a number of factors, including their income, degree of education, and participation in extension activities. Age, the number of dependents, and land area are not very essential considerations.

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