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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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Analisis Preferensi dan Faktor-faktor yang Memengaruhi Keputusan Pembelian Minyak Goreng di Kota Salatiga 'iin, Huurin; Roessali, Wiludjeng; Nurfadillah, Suryani
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14166

Abstract

This study aims to analyze consumer preferences and their influence on purchase decisions for cooking oil in Salatiga City. The research was conducted in June - July 2023. The research location was determined purposively at 2 traditional markets in Salatiga City, namely Pasar Raya I and Pasar Blauran I. The research method used was survey method with a sample of 110 respondents taken with quota sampling technique. The data analysis used in the research is conjoin analysis and binary logistic regression analysis. The conjoint analysis showed that the cooking oil attributes most preferred by Salatiga City consumers are cooking oil with size ≥ 2 liters, standing pouch packaging, price Rp 15,000 - Rp 20,000, and including well-known brand cooking oil. The order of cooking oil attributes considered most important by consumers are brand attributes (importance value 30.522%), price attributes (importance value 28.339%), size attributes (importance value 20.911%), and packaging attributes (importance value 20.228%). The logistic regression analysis results show that the variables of income (X1), lifestyle (X2), motivation (X3), price (X4), loyalty (X5), and quality (X6) simultaneously affect the decision to purchase cooking oil in Salatiga City. The variables of motivation, loyalty, and quality partially influence the decision to purchase cooking oil in Salatiga City. The variables of income, lifestyle, and cooking oil price did not partially influence the decision to purchase cooking oil in Salatiga City.
NILAI TAMBAH AGROINDUSTRI GULA KELAPA Jauhari, Zhiya Safni; Sundari, Ristina Siti; Heryadi, D Yadi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10776

Abstract

Coconut palm is a plantation commodity with high economic value; almost all parts can be utilized. One of them is coconut sap. Coconut sap is a clear liquid with a sweet taste produced from coconut flower bunches. If sold in raw form, coconut sap has a price of Rp. 350.00/kg, while if it is processed into coconut sugar products, it has a price of Rp. 12,000/Kg. Therefore, coconut sugar maker processes the sap to produce added value. This study aims to determine how much-added value and profit is generated in the coconut sugar agro-industry in Ciparakan Village, Kalipucang District, Pangandaran Regency. The method used is the case study method. The data analysis used is added value analysis. The results of this study indicate that the coconut sugar agro-industry in Ciparakan Village, Kalipucang District, Pangandaran Regency, can provide an added value of IDR 1,323 per kg of sap with an added value ratio of 69.02% which is included in a high added value ratio. The profit earned is IDR 1,073 per kg with a conversion factor 0.17.
Analisis Pengaruh Bauran Pemasaran Terhadap Peningkatan Volume Penjualan Padi Kelompok Tani Kembang Mekar di Desa Tal Kecamatan Satar Mese Santu, Lorensius; Payong, Polikarpus; Piran, Ronaldus Don; Jandu, Inosensius Harmin
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14919

Abstract

This research aims to find out how the marketing mix influences the increase in rice sales volume of the Kembang Mekar Farmers Group. The marketing mix is one of the factors that can influence the increase in sales volume of a product. The marketing mix itself consists of four elements, namely product, price, promotion and distribution. In the context of the Kembang Mekar farmer group, it is important to analyze the influence of the marketing mix on increasing rice sales volume. Thus, this research aims to identify factors in the marketing mix that can increase the sales volume of rice for the Kembang Mekar farmer group. In the context of ideal conditions, the Kembang Mekar farmer group is expected to be able to increase rice sales volume significantly. The location of this research was carried out at the Kembang Mekar farmer group. Determining the location of the research was carried out deliberately. The time for conducting the research is from February to May 2024. Product and price have a significant influence on the volume of rice sales in the Kembang Mekar farmer group, while place and promotion do not have a significant influence individually.
Etika Permaculture Sebagai Solusi Ilmiah Untuk Keberlanjutan Lingkungan dan Ekonomi yang Meredakan Kecemasan Petani Organik Kusnaedi, Putri Maudi; Hartono, Choirussahla Aqiilah; Kamilah, Shofiah; Ernah, Ernah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12497

Abstract

Environmental damage, particularly in the field of agriculture, remains a hot topic of national discourse. On the other hand, human demands for natural resources and agriculture are on the rise in tandem with population growth. In response to these circumstances, a new paradigm for the development of environmentally friendly and sustainable agricultural systems and lifestyles has emerged in Indonesia, known as permaculture, which embodies ethical principles. The objective of this research is to examine how the ethics of permaculture can serve as a scientific solution to environmental and economic sustainability, aiming to alleviate concerns among organic farmers. The research is conducted at Kebun Hanif Regenerative Culture in West Bandung Regency. This study employs a qualitative descriptive method. The research findings indicate that the application of permaculture ethics in Kebun Hanif demonstrates commendable environmental sustainability, as evidenced by various indicators such as soil physical, biological, and chemical properties, which signify fertile soil. Economic sustainability through the application of permaculture ethics is also deemed viable based on a business feasibility analysis. Consequently, farmer anxieties have diminished because, by adopting permaculture ethics, not only is environmental sustainability achieved, but economic viability and sustainability are also proven.
Pengaruh Penggunaan Sistem Bioflok pada Produktivitas dan Kelayakan Usaha Pembesaran Ikan Lele Konsumsi di Kota Pontianak Aisyiah, Nur; Kurniati, Dewi; Maswadi, Maswadi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13964

Abstract

Catfish is one of the many fresh water fishes with high potential for farming in Pontianak. It also has high economic value. Increasing demand for catfish forced its farmers to also further increase their productivity. Methods of farming catfish have always been developed to fufill that goal. One of which is with biofloc system. Catfish farming using biofloc system is a catfish-raising system with the help of purposefully-grown microorganism which functions as detritivore, processing catfish farming waste. The biofloc can then be used as natural source of food for the catfish. It can be accelerated by inserting non-pathogenic bacterial culture of probiotic paired with aerator as both an oxygen supplier and air distributor. The purpose of this study is to gauge the productivity, production cost, and take of business with and without biofloc system and eligibility of catfish farming with and without biofloc system to develop and increase its quality, especially in Pontianak. The number of respondents is 86 samples, calculated using the Slovin method. Productivity of catfish farming with biofloc system is 56,88 kg/m2 with an average production cost as much as Rp 20.594.400,23 a year and an avegare take reaching Rp 26.340.593,02. Catfish farming business with bifloc system is eligible for development.
PENGARUH SELERA DAN PERSEPSI HARGA TERHADAP PEMBELIAN ULANG PRODUK AYAM GORENG SARI LAUT DI KOTA SUNGGUMINASA-GOWA Paly, Muhammad Basir
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10446

Abstract

Ayam Goreng Sari Laut (AGSL) is very familiar as fast food for urban consumers. This study aims to estimate the effect of taste and perceived price on AGSL repurchase. Using a survey method of 285 consumers as a sample. The variables measured are taste (X1), price perception (X2), and repurchase (Y). Data is collected through online questionnaires which are distributed to consumers. Test the validity and reliability of the data collected. Then proceed with the model feasibility test and determinants, F test and t test. The results of the analysis show that all items and variables used are valid and reliable. The model feasibility test obtained the value of r = which means feasible, the determinant value was obtained 0.57.76%, which means that Y is determined at 57.76% by X1 and X2; the rest is determined by other variances outside the model. The F test shows a very significant effect (sig<0.01), while the t test also proves that X1 and X2 have a very significant effect (sig<0.01) on repeat purchases. This study concludes that AGSL traders need to maintain current consumer tastes and price perceptions.
Analisis Efisiensi Pemasaran Sayuran Hidroponik Pakcoy pada Usahatani Amor Kota Tangerang Selatan Rahmadina, Shelvy; Simbolon, Sehat; Nuralyasari, Putri; Ramadhani, Putri; Jumiyanti, Jumiyanti
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14713

Abstract

This research was conducted to determine marketing channels, marketing margins, and farmer share of hydroponic pak choy vegetables in Amor farming, South Tangerang City.  This research uses a qualitative and quantitative descriptive approach to analyze the marketing efficiency of pak choy hydroponic vegetables.  Data was collected through direct interviews and secondary data from other agencies.  The research results show that two marketing channel patterns are formed: pattern I involves farmers and consumers, and pattern II involves farmers, traders and consumers.  Pattern II has the highest marketing margin of IDR 9,000, while pattern I has the lowest margin of IDR 0.  Therefore, pattern I is more efficient.  Farmer share analysis shows that pattern I is the most efficient because farmers sell directly to consumers without involving traders, so they have a farmer share of 100%. It is hoped that the results of this research will become a marketing reference and decision for Amor farming, as well as academic reference material and a source of information about marketing efficiency.
Agribisnis Jamur Tiram dan Strategi Pengembangannya Soejono, Djoko; Soetriono, Soetriono; Zahrosa, Dimas Bastara; Maharani, Ariq Dewi; Prabowo, Rachmat Udhi; Amam, Amam
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12099

Abstract

The concept of oyster mushroom agribusiness is expected to increase the added value of farmers as business actors. This study aims to review the potential of oyster mushroom agribusiness based on challenges and opportunities. The research was conducted at the Oyster Mushroom Farmers Group (KPJT) Manut, Lumajang Regency. The research data were analyzed by descriptive analysis method, income and value added analysis, and SWOT analysis. The results showed that the oyster mushroom agribusiness concept managed by KPJT Manut, which consisted of 14 people, was able to manage 15,500 baglogs with 12 kinds of processed industrial products. Analysis of the added value of several superior mushroom processed products, namely mushroom meatballs by 45.42%, mushroom sticks by 40.87%, crispy mushrooms by 40.34%, mushroom broth 26.84%, and mushroom ice cream by 14.61%. The main strength factor in the form of collective action is cooperatives, while the main weakness factor is limited creativity and innovation. The main opportunity factor is the need for edutourism for the community, while the main challenge or threat factor is the fluctuation in the selling price of fresh mushrooms.
Analisis Potensi Pengembanngan Usaha Peternakan dan Mengukur Profitablitas: Analisis Benefit-Cost pada Usaha Peternakan Itik di Indramayu Nuralfiyani, Amelia; Herlina, Linda; Firman, Achmad
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14994

Abstract

Duck farming is a poultry commodity that has potential to be developed. This is supported by the ability of ducks as livestock that produce eggs and meat, so they can meet food needs for animal protein sources. It is hoped that the duck farming business will not only be a side business, but also a profitable business activity. Indramayu Regency was chosen deliberately, because it has one of the potentials for developing ducks. The criteria for testing the efficiency of a duck farming business are: R/C Ratio for a duck farming business > 1, so the business is efficient; R/C Ratio of duck farming business = 1, then the business is not efficient; The R/C Ratio for a duck farming business is <1, so the business is inefficient. The average value of economic efficiency (R/C Ratio) in duck farming businesses in Sindang District is 1.22. The average annual income of duck breeders is IDR 32,522,175. This income is obtained from the difference between the total income from the duck farming business and the costs used during the production process. The level of potential for development of the duck farming business in Sindang sub-district by evaluating the general conditions in Sindang sub-district. Based on calculations, a total internal factor score of 3.308 was obtained and a total external factor score of 3.263.
Model Pengembangan Usaha Tahu (Studi Kasus Pada UMKM HNJ Kota Bekasi) Setiyadi, Indira Sekar; Trimo, Lucyana; Charina, Anne; Renaldi, Eddy
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13626

Abstract

HNJ Tofu Factory is one of the processing industry sectors that produces raw white tofu made from soybeans. The appearance of several problems faced, such as improper business strategy management and tends to be monotonous has resulted into inconsistencies in tofu production and sales which are less significant. The purpose of this research is to optimize the development of business potential by providing HNJ Tofu Factory business model strategy so it can create new value to maintain its business. In this study, the author uses the Business Model Canvas approach to map the business model of the HNJ Tofu Factory and evaluates it using SWOT analysis. The method used in this research is a case study method with a qualitative method and data collection techniques are carried out using observation, interviews and documentation. Based on the research results HNJ Tofu Factory must: (1) Maintaining the price, quality and taste of the tofu products sold, (2) Improving the service and relationships provided to regular and potential customers, (3) Increasing the number of variations of tofu products sold, (4) Increasing the value selling by adding brand labels and packaging, (5) Improving operational management in the business, (6) Adding promotional activities via social media, (7) Improving good and stable pricing strategies, (8) Maintaining good relationships with distributors and customers, (9) Increasing the effectiveness and efficiency of business processes, (10) Increasing sales with website and e-commerce services, (11) Establishing cooperative relationships with government.

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