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Admisi dan Bisnis
Published by Politeknik Negeri Semarang
ISSN : 14114321     EISSN : 25273582     DOI : https://doi.org/10.32497/ab
Core Subject : Economy,
Economics, Econometrics & Finance
Admisi dan Bisnis Journal receives articles from research and literature review in social and technology. Focus of Admisi dan Bisnis Journal are : 1. Economics 2. Management 3. Secretarial 4. Business Administration 5. Information System in Business 6. Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 274 Documents
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ANALISIS PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP LOYALITAS PELANGGAN PT GARUDA INDONESIA (PERSERO) TBK BRANCH OFFICE SEMARANG Alifatul Amiroh; Putut Haribowo
Admisi dan Bisnis Vol 18, No 3 (2017): OKTOBER 2017
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (756.058 KB) | DOI: 10.32497/ab.v18i3.1220

Abstract

The purpose of this research is to find out the influence of customer relationship managementwhose variable consist of continuity marketing, one to one marketing, and partnering programon the customer loyalty at PT Garuda Indonesia (persero) Tbk branch office Semarang. Dataobtained from literature search and spreading of the questionnaire to 100 respondents bypurposive sampling techniques. Meanwhile, the analysis techniques uses validity test, reliabilitytest, normality test, multikolinearity test, heteroskedasticity test, linearity test, multiple linierregression analysis, T test, F test, and coefficient of determination. Based on the calculationsusing SPSS version 24, the result of the research showed that the regression equation Y = 0,117+ 0,313 + 0,494 + 0,189 + e. It means that continuity marketing, one to one marketing,and partnering program have significant and positive influence on the customer loyalty. Themost influence variable is one to one marketing with the highest coefficient regression of 0,494.The coefficient of determination test is 0,490. It means that the customer loyalty of 49,0% isinfluenced by continuity marketing, one to one marketing, and partnering program. While therest of 51,0% is influenced by other factors
SATISFACTION AS INTERVENING VARIABLE TO BUILD CUSTOMER’S LOYALTY TOWARDS PT.SAMUDERA PERDANA SELARAS SEMARANG AS FREIGHT FORWARDING COMPANY Ayu Wular Arum; Budi Prasetya; Sri Eka Sadriatwati
Admisi dan Bisnis Vol 19, No 2 (2018): JUNI 2018
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (909.365 KB) | DOI: 10.32497/ab.v19i2.1277

Abstract

This research is purposed to find out whether there was any direct or indirect significant and positive influence between service quality which consist of 5 indicators: reliability, responsiveness, assurance, empathy, and tangible, price, customers’ satisfaction to customers’ loyalty. The population of this research are all exporters of PT.Samudera Perdana Selaras Semarang in 2016 which are 80 exporters. The sample technique used for this research is saturation sample which means all exporters. The analysis technique used was path analysis.The result shows that the F test for regression stage 1 and 2 are higher than F table so it is concluded that there is an influence between Service Quality and Price variable to Exporter’s Satisfaction simultaneously or H3 is accepted, and hypothesis that there is an influence between Service Quality, Price, and Exporter's Satisfaction to Exporter’s Loyalty simultaneously or H7 is also accepted. Partially, based on t test for regression coefficient stage 1 and 2, price is proved to have the biggest influence directly and indirectly to customer loyalty with regression coefficient between 3,485 and 4,362. While the coefficient of determination (R test) is obtained by adjusted R2 value = 0.608 = 60.8% shows that the influence of Service Quality, Price, Exporter's Satisfaction on Exporter’s Loyalty is 60,8%, and the influence of other variables that influence the value of exporter's satisfaction variable beyond this research is 39,2%.It is recommended that PT.Samudera Perdana Selaras Semarang provides services as promised and in accordance with customer’s expectations, also by improving the service quality by 24 hours availibility of services whether there is a change or no change of stuffing or loading and unloading schedule.
PENGARUH LINGKUNGAN KERJA TERHADAP MOTIVASI KERJA KARYAWAN PADA PT. PUPUK SRIWIDJAJA PALEMBANG, PUSRI PEMASARAN DAERAH (PPD) JAWA TENGAH Heni Ingsiyah; Putut Haribowo; Isnaini Nurkhayati
Admisi dan Bisnis Vol 20, No 1 (2019): PEBRUARI 2019
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.428 KB) | DOI: 10.32497/ab.v20i1.1428

Abstract

The purposes of this research were to find out (1) The influence of physical work environment on employees’ work motivation at PT. Pusri Palembang, PPD Jateng, (2) The influence of non-physical work environment on employees’ work motivation at PT. Pusri Palembang, PPD Jateng, and (3) work environment on employees work motivation at PT. Pusri Palembang, PPD Jateng.  This study was a survey method with questionnaires, and literature study.  The sample in this study were 35 employees’ of the PT. Pusri Palembang, PPD Jateng.   The data analysis technique used was multiple regression.  From the analysis of multiple regression in this research, it could be found that the physical work environment and non-physical work environment had positive impact on the employees’ work motivation.  The most dominant variable that positively influenced the employees’ work motivation was the non physical work environment.  While from the result of determination coefficient (Adjusted R Square) showed that 0,46 or 46% of the independent variable were physical work environment and non-physical work environment.  It meant that 46% of the employees’ work motivation was explained by work environment.  While  54% was explained by other factors not examined in this research. 
ANALISIS PERBANDINGAN METODE EOQ DAN METODE POQ DENGANMETODE MIN-MAX DALAM PENGENDALIAN PERSEDIAAN BAHAN BAKU PADA PT SIDOMUNCUL PUPUK NUSANTARA Careza - Rizky; Yuli - Sudarso; Sri Eka Sadriatwati
Admisi dan Bisnis Vol 17, No 1 (2016): Pebruari 2016
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (803.035 KB) | DOI: 10.32497/ab.v17i1.874

Abstract

Inventory control of raw materials is veryimportant in proses production in thecompany, without inventory control, thecompany will face the risk that the companycannot production goods and fulfill thecustomer demand on time.PT Sidomuncul Pupuk Nusantaraimplemented the Min-Max method in theirinventory control of Biolit but in the actualthis method does not fit properly. They ordersraw materials still available by aconsiderable amount in the warehouse andwith quantity between 100-300kg per orders,there is over stock.EOQ method and POQ method could solvethat problem, they could determine the orderquantity become more economical, minimizereorder cost, and storage costs. Inventorycontrol will be optimal if PT SidomunculPupuk Nusantara used EOQmethod becausethe company does not require warehouse withgreat capacity for saving their quantity,thecarrying cost for biolit will be less,depreciation can also be reduced, theinsurance cost will be less. Frequency ofpurchases for EOQ method as much as 42times a year with quantity of 26 kg per orders.EOQ method can save the inventory cost ofraw materials as much as Rp127.985.727,-from Rp 182.053.200 (actual state of thecompany) to be Rp54.067.473 (EOQ Method)
The Influence of Product Price and Exchange Rate toward Export Volume of Adidas T-Shirts (A Case Study at PT. Apparel One Indonesia 1) Affan Naufal Syafida; Karnowahadi - Karnowahadi; Fatchun - Hasyim
Admisi dan Bisnis Vol 20, No 3 (2019): OKTOBER 2019
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (80.996 KB) | DOI: 10.32497/ab.v20i3.1772

Abstract

This study aims to explain the influence of both product price and exchange rate variables and each partial influence toward export volume of Adidas t-shirts. This study used explanatory study type with quantitative approach. The independent variables of this study are product price and exchange rate, while the dependent variable is export volume of Adidas t-shirts. The data used in this study is secondary data in the form of time series within the period of May 2016 to December 2018. This study used multiple linear regression analysis in IBM SPSS 23. The analysis results of this study showed that together, both variables of product price and exchange rate are influencing export volume of Adidas t-shirts. While partially, the variable of product price has a negative and significant influence toward export volume of Adidas t-shirts. The variable of exchange rate has a positive but insignificant influence toward export volume of Adidas t-shirts
The Influence Of Capital, Location, And Length Of Trading Toward’s Traders Income In Traditional Market After Revitalization (Study Of Legi Market In Parakan Temanggung) Firmania, Fahma -; Karnowahadi, Karnowahadi -; Inayah, Inayah -
Admisi dan Bisnis Vol 21, No 2 (2020): JUNI 2020
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (102.173 KB) | DOI: 10.32497/ab.v21i2.1877

Abstract

The purpose of this research was to find out the effect of capital, location, and length of trading on traders income in traditional market after revitalization. The population in this study are all trader in Legi market totaling 3200 peoples. The sample used in this research are 97 peoples. This research used multiple regression analysis which consisted of the coefficient of determination, F test, and T test. The data were collected using questionnairs of likert scale. The result of this research shows that the percentage of influence between independent variables and the dependent variable was 17,2%. The result of statistical F test has significant value < significant level (0,000<0,05). It means that capital, location, and length of trading have  significantly affected towards treders income. Partially, the capial and length of trading significantly affected towards treders income but the location doesn’t has significantly affected toward traders income and the regression equation was equal to P = 1,821 + 0,213M + 0,065L + 0,274LU.
PENGARUH FAKTOR PSIKOLOGIS, BUDAYA DAN SITUASIONAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKO ALFAMART DI KECAMATAN NGALIYAN, SEMARANG Puspitasari, Amarwati -; Taviyastuti, Taviyastuti -; Saleh, Khairu -
Admisi dan Bisnis Vol 17, No 3 (2016): Oktober 2016
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (660.552 KB) | DOI: 10.32497/ab.v17i3.923

Abstract

PT Sumber Alfaria Trijaya Tbk is one of thecompanies engaged in modern retail withAlfamart store as stores. Consumer Buyingdecision is one measure that can describe theperformance of the company's existence. Thepurpose of this study is to investigate theInfluence of Psychological Factors, Culturaland Situational to Consumer BuyingDecisions in Alfamart Stores in NgaliyanDistrict, Semarang. To get the appropriateresults, this study uses Statistical methodssuch as multiple linear regression method, Ttest, F test and the coefficient ofdetermination (R2). Based on the results ofmultiple linear regression equation Y = 1.673+ 0.227 (X1) + 0.263 (X2) + 0,305 (X3) .Based on the the analysis t value of variablepsychological factors is (2.404), culturalfactors is (2.901) , situational factors is(4.480) having a value greater than t table(1.660) . ANOVA calculation results areknown that the calculated F value (40.980) isgreater than F table (2.700). Then it can beconcluded that these three variables partiallyand simultaneously influence purchasingdecisions. And situational factors (X3) havestrong dominant influence on purchasingdecisions.
PENTINGNYA PENDAFTARAN MEREK SUATU PRODUK Anugraheni, Lilis Mardiana
Admisi dan Bisnis Vol 15, No 3 (2014): Oktober 2014
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (404.113 KB) | DOI: 10.32497/ab.v15i3.1005

Abstract

The brand is a sign of a picture, name, word, letters, figures, composition of colors, or the combination of these elements, which has distinguished features and uses in the trading of goods or services. Thus it can be said that the brand is the identity of a product or service. Furthermore, these products are known and trusted by the business community. It needs to be introduced, maintained the quality of the product and protected from the efforts from others who want to take an advantage of the brand of goods or services illegally. The product brand registration is a step to secure the ownership and legal protection. Besides from the field of law, the product brand registration also provides many other advantages which can be gained.
EFFECTIVE OF INTERPERSONAL COMMUNICATION AT PT KERETA API INDONESIA (PERSERO) DAOP 4 SEMARANG Pratiwi, Siska Eka; Farouk, Umar -
Admisi dan Bisnis Vol 18, No 1 (2017): PEBRUARI 2017
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (578.845 KB) | DOI: 10.32497/ab.v18i1.1058

Abstract

ABSTRACTThe main problem  faced by most big companies in running their business, including PT Kereta Api Indonesia (PT KAI) is the less effective of interpersonal communicationin in  their business management. This situation often triggers miscommunication among managers, staff, and employees. .This research was conducted to investigate the above mentioned problem. The qualitative approach was chosen to give more specific and operational suggestions. The purposes of this research are to find out influencial  and the most infulencial factors on the effectiveness of interpersonal communication at PT KAI. Data colleting methods used in this research were interview, observation and literature.study. The result of this research shows that  there are seven effective factors of interpersonal communiation and three ineffective factors of interpersonal communication at PT KAI. The seven effective factors are tolerance, trust, equity, response, emphaty and suporting behavior. The three ineffetive factors are  open mindedness,  togetherness and honesty.  Keywords: efectiveness; interpersonal communication; human resources  ABSTRACTMasalah utama yang dihadapi oleh sebagian besar perusahaan besar dalam menjalankan bisnisnya, termasuk PT Kereta Api Indonesia (PT KAI) adalah kurang efektifnya komunikasi interpersonal dalam pengelolaan bisnis mereka. Situasi ini sering memicu miskomunikasi antara manajer, staf, dan karyawan. Penelitian ini dilakukan untuk mengetahui permasalahan di atas. Pendekatan kualitatif dipilih untuk memberikan saran yang lebih spesifik dan operasional. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dan faktor paling infulencial terhadap efektivitas komunikasi interpersonal pada PT KAI. Metode pengumpulan data yang digunakan dalam penelitian ini adalah wawancara, observasi dan literature.study. Hasil penelitian ini menunjukkan bahwa terdapat tujuh faktor efektif komunikasi interpersonal dan tiga faktor yang tidak efektif dalam komunikasi interpersonal pada PT KAI. Tujuh faktor yang efektif adalah toleransi, kepercayaan, kesetaraan, respon, emphaty dan perilaku suporting. Tiga faktor ineffetive adalah keterbukaan pikiran, kebersamaan dan kejujuran. Kata kunci: efektifitas; komunikasi interpersona; sumber daya manusia
DESAIN MODEL MANAJEMAN PELANGGAN USAHA MIKRO KECIL DAN MENENGAH BATIK WARNA ALAM TEMANGGUNG Supaya, Sandi; Suwardi, Suwardi; Mardinawati, Mardinawati
Admisi dan Bisnis Vol 18, No 3 (2017): OKTOBER 2017
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (522.618 KB) | DOI: 10.32497/ab.v18i3.1215

Abstract

The purpose of this research is to develop a model of internationalization of customermanagement, with the specific objective to produce a customer management model that can beimplemented to confront ASEAN Economic Community (MEA) competitors. The output of thisresearch is the Customer Management Model that can be used as a guide to problem abstractionlogic, and guidance in making policies about product offer, price, service, and distribution,scientific articles, teaching materials on customer relationship management courses. Data werecollected from the owner and manager of natural color batik by using survey method. Naturalcolor batik is batik product which in its coloring process does not use chemical substance, butnatural dye from rural environment. Natural dyes from the heart of banana, mahogany, cashewleaf, mango leaves, indigo plants, jengkol skin, teak leaves, red onion leaf, jackfruit wood,rambutan fruit peel. Based on the analysis is concluded that customer life cycle and form ofcompetitive understanding of MEA 2015 become the determinant of customer managementmodel. Prospect stage, First Purchase Stage, Repeat Purchase Stage, and Main Purchase Stageis valid and reliable as the construct of the customer lifecycle variable. In the customer life cycle,the primary customer stage has the highest correlation, and the prospect stage has the lowestcorrelation. The 2015 MEA competition is seen as a form of competition to improve the quality,product competitiveness, and productivity.

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