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INDONESIA
Jurnal Bahasa Rupa
Published by STMIK STIKOM Indonesia
ISSN : 25810502     EISSN : 25809997     DOI : -
Core Subject : Humanities, Art,
Arts Humanities
Jurnal Bahasa Rupa telah terindeks pada: Google Scholar dan One Search Indonesia. Isi artikel Jurnal Bahasa Rupa meliputi ontologi keilmuan, epistemologi dan aksiologi Desain Komunikasi Visual (DKV) dan Multimedia, meliputi: (a) semiotika visual, (b) ikonografi, (c) ilustrasi, (d) tipografi, (e) fotografi, (f) animasi, (g) periklanan, (h) branding strategy, (i) corporate identity, (j) sign system, (k) logo, (l) media cetak, (m) desain kemasan, (n) film, (o) video eksperimental, (p) game, (q) terapan teknologi terbaru terkait DKV dan Multimedia, (r) metode pendidikan dalam pengajaran DKV dan multimedia, atau isu budaya terkait Desain Komunikasi Visual dan Multimedia.
Arjuna Subject : -
Articles 140 Documents
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Estetika Fotografi Eksperimental di Masa Pandemi COVID-19: Studi Kasus Pameran Finding Horizon Purnomo, Aji Susanto Anom; Rahma, Berliana Anisya
Jurnal Bahasa Rupa Vol. 6 No. 1 (2022): Jurnal Bahasa Rupa Oktober 2022
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i1.1204

Abstract

This research aims to reveal the impact of the pandemic situation on the aesthetic aspects of the artworks in the "Experimental Photography" course. Online lectures and social restrictions during the pandemic led to the emergence of a special strategy from the process of creating art works that reflected in these aesthetic aspect. The aesthetic aspect can reveal the changing value of the artwork.  The change of the value on these artworks can provide a reference in the creation of photography artworks, especially in the ideas and the development of technique. "Experimental Photography" course is a course that help student to be specializing in the art photography genre (fine-art). Art photography is one of the specialties of the Department of Photography at the Institut Seni Indonesia Yogyakarta which is also an important aspect for this research.  This study use qualitative descriptive research methods with the research populationn "Finding Horizon" Exhibition.  The research sample is the 12 best works chosen by lecturers during the exhibition. The sample will disclosed descriptively the aesthetic aspects using the theory of ideational aesthetics and technical photography according to Soeprapto Soedjono. The result of this study is a complete and reflective description of the ideational and technical aesthetic aspects of the "Experimental Photography" course work that was created during the COVID-19 pandemic. This description becomes a very important archive for future references to the learning process and the creation of photographic artworks, especially in the field of fine- art photography.
Imagined Spaces Through Public Space Typography: Preliminary Studies Using Multimodal Ethnography Putra, Wibisono Tegar Guna; Apsari, Diani
Jurnal Bahasa Rupa Vol. 6 No. 1 (2022): Jurnal Bahasa Rupa Oktober 2022
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i1.1221

Abstract

Text cannot be separated from its context, nor can the complexity of reality be reduced. The relationship of the text as a visual element between the imagined spaces that follow is what this study tries to explain further. In this article, the authors choose the quote, "Bumi Pasundan Lahir Ketika Tuhan Sedang Tersenyum" / (English: "Bumi Pasundan was created when God was smiling") which is classified as public space typography as the object of research. This discussion uses multimodal ethnography as a data search tool that will be analysed using discourse analysis to answer how quotes, as visual elements, are reproduced and depicted as a "beautiful" space through social media, creating a specific image of the imagined space.
BUKU DOKUMENTASI FOTOGRAFI “KELENTENG BOEN SAN BIO” Kaparang, Martinus Eko Prasetyo; Everlin, Shierly; Eva, Angelina Theresia
Jurnal Bahasa Rupa Vol. 6 No. 2 (2023): Jurnal Bahasa Rupa April 2023
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i2.1197

Abstract

The temple is a religious building which is a cultural heritage. Being a historical value of Chinese culture, the Temple is a place to honor the ancestors (ash house) and Gods and Goddesses with various kinds of typical Chinese ornaments as well as statues of Gods from Confucian beliefs complete with their distinctive weapons, an altar complete with a place to place incense for worship. Boen San Bio Temple was built in 1689 by Chinese traders. The purpose of designing this book is to introduce the wider community to the history of the construction of the Boen San Bio Temple, as well as to protect Chinese cultural heritage in Indonesia. This research uses descriptive and qualitative methods, research to find accurate information about the history, development, culture of the "Boen San Bio" temple building as well as factual and detailed architecture starting from the main part, to buildings on other sides such as the west side, east side, the north and south sides which maintain photography media to produce photography books in order to maintain one of the Chinese cultural heritage values ​​in Tangerang City in the form of the Boen San Bio Temple building. With the photography book, it is hoped that it will become documentation of introductory information about the Boen San Bio Temple for the first time in Indonesia.
The Influence Of Snack Portion Size Design On Teens And Young Adults Consumption Tjandra, Miki; Wianto, Elizabeth; Hartanti, Monica; Setiawan, Hendra; Clara, Beverly
Jurnal Bahasa Rupa Vol. 6 No. 2 (2023): Jurnal Bahasa Rupa April 2023
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i2.1233

Abstract

This research is motivated by the trend of snacks with a salty or sweet taste which have become part of people's lifestyles, especially among teenagers and young adults. Snacks portion that exceeds the serving size has an unfavorable impact on the body's calorie intake. This study aims to analyze the effect of the size of the snack packaging portion in the form of one serving (individual pack) and family portion (family pack), on the eating patterns of teens and young adults. The population in this study were active students from several universities in Bandung, Indonesia. Data collection was done by distributing questionnaires to respondents. The study was conducted using descriptive statistical calculations and inferential statistics, namely the comparison between respondents' preferences for the choice of snack packaging that is packaged according to the serving sizes and packaged in larger sizes. Teenagers and young adults choose snacks with larger packages, both from the salty and sweet snack groups. Larger packaging sizes dominate purchasing decisions. They consume more snacks if served in larger packages. Consumers prefer large packaging which is more economical because small packaging does not have a visible added value. Individual packaging is only effective when carried or when you want to eat less snack. Based on the conclusions, further research that focuses on increasing the value of single-serving packages, how to pack family-sized snacks (family packs) to increase awareness of snack portions, or how other efforts can be made to change the behavior of eating excess snack portions can be further explored.
KENDAL CITY BRANDING Ismiati, Dwi; Rachman, Anung; Setiawan, Aris
Jurnal Bahasa Rupa Vol. 6 No. 2 (2023): Jurnal Bahasa Rupa April 2023
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i2.1249

Abstract

In 2021, Kendal district launched the city branding program through Kendal Handal "Beautiful Land Good Bussines". This research aims to describe and analyze meaning of symbols contained in Kendal logo. Logo is a symbol represents person and used to visualize the image or characteristic institution, company or organization. This research uses qualitative method with theory iconography and iconology by Erwin Panofsky to reveal meaning of logo through the aesthetic aspects of design. Through a semiotic approach by Charles Sanders Peirce to examine in depth elements of meaning in Kendal logo. Based on the findings of analysis, Kendal logo able to carry local wisdom values that characterize regional uniqueness. Visual element Kendal logo shown from use of colors, variety icons and visual stylization structure that radiates and spreads. An important findings this research that conceptually Kendal logo does not imply a logo that looks simpler. The signs on elements Kendal logo in line with vision and mission of Kendal government, to become leading industrial and tourism center. The meaning shape logo is not something static, surely will be change according to conditions inside. Kendal logo is part existing dynamics and represents geographical, historical and cultural conditions in every era.
DESAIN SIGN SYSTEM SEBAGAI MEDIA INFORMASI DI LINGKUNGAN LPI DARUSSALAM SURABAYA Masnuna
Jurnal Bahasa Rupa Vol. 6 No. 2 (2023): Jurnal Bahasa Rupa April 2023
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i2.1262

Abstract

The Darussalam Islamic Education Institute has study groups for KB, PPT, Kindergarten, and TPA. The building environment has not been equipped with a conducive environment, with the large number of study groups and the number of students making students feel less comfortable and safe. Even though every corner at LPI Darussalam can be used as a vehicle for learning to develop the basic abilities of growing children. LPI Darussalam requires a sign system as an information medium for spatial directions, space markers, and appeals to support the student learning process by using the pre-production stage including design strategies, communication strategies, creative strategies, and media strategies, the production stage includes visual concepts, and the post-production stage includes media implementation. Thus the sign system can be used as learning and child development in the aspects of language, art, motorism, and cognitive, so that students feel safe and comfortable when studying at school.
PERANCANGAN BUKU TIPOGRAFI UNTUK KEMASAN DENGAN METODE DESIGN THINKING Erlyana, Yana; Winnie, Winnie; Veronica, Veronica
Jurnal Bahasa Rupa Vol. 6 No. 3 (2023): Jurnal Bahasa Rupa Agustus 2023
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i3.1299

Abstract

The appropriate utilization of typography holds substantial significance as it directly influences the visual perception of a brand. Typography serves as a visual manifestation of a brand, wherein the distinctive characteristics of each letter reflect the brand's overall image. Similarly, within the domain of packaging design, typography assumes a critical role in upholding brand identity. Recognizing the urgency of this matter, the present study endeavors to develop an informative compendium that exhibits the application of typography in packaging design through visually captivating presentations, complemented by case studies of well-known brands prevalent in the Indonesian market. Employing the design thinking methodology, which entails problem-solving through product development, this study culminates in the production of a book that showcases typographical content presented in an uncluttered layout, emphasizing the significance of typography while elucidating its contents. The study presents its findings in the form of a book showing typographical content, meticulously designed with a clean layout that highlights the exploration of typography within the book's contents. The significance of this research stems from the demand for comprehensive and visually engaging resources that demonstrate the application of typography in packaging design, aligning with the evolving requirements of the digital economy industry and the educational needs of Visual Communication Design students in Indonesia.
Perkembangan Penelitian Tipografi: Kajian Bibliometrik Santoso, Citra Fadillah
Jurnal Bahasa Rupa Vol. 6 No. 2 (2023): Jurnal Bahasa Rupa April 2023
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i2.1307

Abstract

An essential component of visual communication design is typography. Moreover, research on typography has been done in the past from both the standpoints of study and creation. Yet, there has never been research done on examining the development trend of studies on the subject of typography. Therefore, the following research questions were addressed: (1) What are the trends in research productivity regarding to typography topics based on year, publication source, affiliation, country, citation, and authorship from year to year? and (2) How is the development of research themes regarding to typography research from year to year? To conducted the research question, this research used the bibliometric method. Based on the keyword "typography" in the Scopus database, the information was retrieved, then examined and visualized using the Vos Viewer. The study's findings indicate that there has been a noticeable increase in typographic research from 1854 to 2022 in the Scopus database. Tiny nodes show up as a result of the co-occurrence visualization, indicating that there are still unique potential for research on typography-related issues. In the eight clusters, these tiny nodes are dispersed outside of the big nodes (red, green, blue, yellow, orange, brown, light blue, and purple clusters). Research possibilities with typography topics that contain the novelty can also be produced from new research that has been indexed in the Scopus database, in addition to being based on these tiny nodes.
Komunikasi Visual Kajang Dalam Upacara Ngaben di Bali Swandi, I Wayan; Nuriarta, I Wayan
Jurnal Bahasa Rupa Vol. 6 No. 2 (2023): Jurnal Bahasa Rupa April 2023
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i2.1313

Abstract

Kajang is one of the essential elements in Balinese death rites. Kajang, as a symbol, has visual communication because it is a representation of the meanings of life. This research aims to classify the Kajang's appearance and interpret the Kajang's rerajahan from a visual communication perspective as the ceremony's spirit. The benefit of this research is that it can be used as a reference in classifying the visual appearance of awnings and is useful for understanding the meaning of awnings, so that awnings can be widely recognized by the Balinese people. The research method used is a critical qualitative method with the point of view of cultural studies.The results show that in the Hindu tradition, especially in Bali, Kajang is written in the Modre script and the Swalalita script and then placed on the curvature of the person to be incised. The types of Kajang in the composition of Ulaka Warih Ida Bhatara Dalem Benculuk Tegeh Kori, namely; (1) Kajang Klasa Walaka, (2) Kajang Pemijilan Walaka, (3) Kajang Kawitan Walaka, (4) Kajang Recedana Walaka, and (5) Kajang Sari/ Siwa Walaka. Kajang in Balinese Hindu tradition is a symbol (pengawak) of the spiritual and physical bodies of people who have died. In visual communication, Kajang is an illustration that explains a narrative of life. Religiously, the Kajang is a religious symbol with the meanings of human life.
PEMANFAATAN INFOGRAFIS BERBASIS ILUSTRASI UNTUK MELESTARIKAN DAN MENDIDIK SISWA SD TANTANG PERMAINAN TRADISIONAL BETAWI Permatasakti, Damba; Salsabila, Afifah
Jurnal Bahasa Rupa Vol. 6 No. 3 (2023): Jurnal Bahasa Rupa Agustus 2023
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i3.1318

Abstract

Most of the traditional games in Jakarta are attached to the Betawi culture. Betawi traditional games not only have cultural values ​​that are implied to be preserved but are helpful for children in practicing their soft skills in real life. However, the game's popularity among the younger generation has decreased significantly because the primary method of disseminating the traditional Betawi game, namely word-of-mouth, has been passed down from generation to generation. This resulted in the inevitable extinction of traditional games. This research was conducted to find new media for preserving traditional Betawi games by adopting the Design Thinking method from IDEO and Stanford d. School: Empathy, Interpretation, Ideas, Experiments, and Tests. The result of this research is an illustrated book with an infographic style intended for elementary school students. The infographic style provides an overview of the equipment required, step-by-step instructions on how to play using short narrations, and displays game situations in vivid scenes. The tasteful design style of elementary school students applying the Betawi color scheme received positive feedback from the target market during testing. Thus, the book proved to arouse elementary school student's interest in learning and playing traditional Betawi games. So that efforts to preserve Betawi traditional games with new media is achieved.

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