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INDONESIA
WIDYAKALA JOURNAL
Published by Universitas Pembangunan Jaya
ISSN : 23377313     EISSN : 25978624     DOI : -
Core Subject : Humanities, Education, Art,
Arts Humanities Other
Widyakala's scientific journal is an interdisciplinary study in ten study program at Universitas Pembangunan Jaya (UPJ) as a contribution to the three principal scientific pattern of UPJ which is also an advantage of UPJ: 1. Humanist human development (Liberal arts) 2. Sustainable eco-development (SED) 3. Entrepreneurship (ENT).
Arjuna Subject : -
Articles 162 Documents
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Determinants of QRIS Payment Method Usage for Employees in Urban Areas Christian, Michael; Indriyarti, Eko Retno
WIDYAKALA JOURNAL : JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY Vol 11, No 2 (2024): Urban Lifestyle and Urban Development
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat UPJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36262/widyakala.v11i2.1074

Abstract

By 2024, the quantity of Quick Response Code Indonesian Standard (QRIS) users in Indonesia is projected to reach 51 million. The usage of QRIS as a cashless payment system is gaining widespread acceptance. Nevertheless, research on cashless payment methods, including QRIS, indicates that usage behavior is significantly affected by multiple variables. Conversely, prior research has predominantly concentrated on consumers' age or generational backgrounds. This study seeks to examine the factors influencing QRIS usage behavior, specifically considering the backgrounds of employees in metropolitan regions, particularly Greater Jakarta. This research employs a quantitative methodology via a questionnaire survey to gather primary data. This study demonstrates, using SmartPLS, that mobile ease of use and perceived compatibility significantly influence QRIS usage behavior. Conversely, relative advantage and social influence indicate a different outcome. This is mostly attributable to the functions and attributes of QRIS, which is no longer an innovative product, having been preceded by several e-wallets. Further research could benefit from additional information on the background of e-wallet utilization, the incorporation of supplementary variables into the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model, and the expansion of studies to encompass other urban regions.
The Mediating Role of Trust in the Impact of Electronic Word of Mouth (E-WOM) and Sales Promotions on Purchase Decisions in Shopee E-Commerce among Urban Consumer Yurizal, Shalsabila Azzahra Putri; Purwanto, Edi
WIDYAKALA JOURNAL : JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY Vol 11, No 2 (2024): Urban Lifestyle and Urban Development
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat UPJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36262/widyakala.v11i2.1076

Abstract

Electronic Word of Mouth (eWOM) and sales promotion are critical factors influencing consumer behavior, particularly in the digital age. While previous studies have identified the impact of these factors on Trust, there is a need for a more comprehensive understanding of their roles in the consumer decision-making process. This study explores the relationships between Electronic Word of Mouth (EWOM), Sales Promotion, Trust, and Purchase Decisions in e-commerce. Utilizing structural equation modeling (SEM) with data from online consumers, the research demonstrates that EWOM and Sales Promotion significantly impact Trust, significantly influencing Purchase Decisions. The findings confirm that all constructs exhibit high reliability and validity. The study contributes to the existing literature by highlighting the mediating role of Trust between EWOM, Sales Promotion, and Purchase Decisions. From a policy perspective, ensuring transparency and authenticity in online reviews and sales promotions is crucial for maintaining consumer trust. E-commerce platforms like Shopee should enhance verification processes and leverage social media for effective promotional strategies. Businesses are advised to build Trust through high-quality products, excellent customer service, and transparent communication. This research reinforces the importance of EWOM and Sales Promotion in building consumer trust, which is essential for driving purchase decisions and achieving better market performance.
Analyzing Brand Loyalty Drivers Among Generation Z Gamers Sarita, Monika Claudia; Dewi, Cynthia Sari
WIDYAKALA JOURNAL : JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY Vol 11, No 2 (2024): Urban Lifestyle and Urban Development
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat UPJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36262/widyakala.v11i2.1032

Abstract

The advancement of digital technology has profoundly altered societal lifestyles, particularly impacting Generation Z or iGeneration, who have adeptly navigated digital technologies since early childhood. Concurrently, online gaming, exemplified by Genshin Impact, has emerged as a pivotal component of this generation's social life. The fluctuating popularity of Genshin Impact in 2022 underscores shifting preferences and dynamics within online gaming. This research aims to analyze factors influencing brand loyalty within this context. The study surveyed 150 Genshin Impact players from Java Island, employing quantitative methods with primary data and utilizing Smart PLS 4.0 for data analysis. Findings indicate that electronic word of mouth (EWOM) does not directly influence brand loyalty, while online communities and online advertisements positively impact it. Brand image mediates the relationship between EWOM and brand loyalty. These insights are expected to assist the gaming industry in enhancing brand loyalty strategies. By understanding these dynamics, stakeholders can better align their marketing efforts with the evolving preferences of Generation Z, ensuring sustained engagement and loyalty in the competitive digital landscape
Impact of Sales Promotion, Store Atmosphere, Hedonic Motivation, and Fashion Involvement on Impulsive Buying Behavior in Shopee Live Streaming with Positive Emotion as a Mediator Purwanto, Agnes Debora Bernice; Irwansah, Indra Rizki; Sanny, Lim
WIDYAKALA JOURNAL : JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY Vol 12, No 1 (2025): Urban Lifestyle and Urban Development
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat UPJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36262/widyakala.v12i1.1094

Abstract

The rapid growth of online shopping in Indonesia has led platforms like Shopee to implement live streaming to enhance customer engagement and encourage impulsive purchases. This study examines the effects of sales promotion, store atmosphere, hedonic motivation, and fashion involvement on impulsive buying behavior in Shopee Live streaming, with positive emotion serving as an intervening variable. Utilizing a quantitative approach, data was collected from 200 Shopee users in Jakarta through purposive sampling. Structural Equation Modeling (SEM) was applied for data analysis to test the relationships between variables. Results indicate that sales promotion, store atmosphere, hedonic motivation, and fashion involvement significantly influence impulsive buying behavior directly and through positive emotion. The findings reveal that positive emotion plays a crucial mediating role, particularly with sales promotions, hedonic motivation, and fashion involvement, enhancing impulsive buying tendencies. These insights offer valuable implications for e-commerce platforms and marketers aiming to optimize live-streaming features to drive impulsive purchases through engaging and emotionally resonant experiences.
The Dynamics of Determinants Making Stock Investment Decisions: Does Investor Sentiment Possess Significant Influence? Nicola, Nicola; Christian, Michael
WIDYAKALA JOURNAL : JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY Vol 12, No 1 (2025): Urban Lifestyle and Urban Development
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat UPJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36262/widyakala.v12i1.1170

Abstract

In 2024, the Composite Stock Price Index underwent a significant fall due to multiple domestic and worldwide issues. Numerous prior research have investigated financial behavioral elements as a connection in investment decisions; nevertheless, this study presents originality by concentrating on these factors that exert a direct influence. This study analyzes the financial behavioral aspects that affect stock investment decisions in Indonesia, particularly in the Jakarta region. This research employs a quantitative approach via a questionnaire survey to gather primary data, which is subsequently analyzed using SmartPLS. This discovery alters the current paradigm. This study revealed that, despite the common belief that investor sentiment affects investing decisions, the findings indicate that investor sentiment does not exert a substantial influence. This study demonstrated that, contrary to numerous other studies indicating that investor sentiment affects investment decisions, investor sentiment does not exert a substantial influence. This discovery contests the current paradigm and demonstrates that elements such as economic fundamentals, market volatility, and individual investor traits are more influential in investment decision-making. This study encourages research on other factors affecting Indonesian stock market investment decisions. Future research should include more factors and widen the study region to better understand investment behavior.
The Effect of Taxation Knowledge and Tax Sanctions on Compliance of MSME Taxpayers in Bandung City Ghifari, Farhan Fadil
WIDYAKALA JOURNAL : JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY Vol 12, No 1 (2025): Urban Lifestyle and Urban Development
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat UPJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36262/widyakala.v12i1.1104

Abstract

The tax industry generates the majority of Indonesia's state revenue. In the evolution of the Indonesian state, taxes are a crucial tool. For this reason, it is crucial that taxpayers fulfill their tax responsibilities. Strong state revenue will also come from strong compliance. But the fast rise of micro, small, and medium-sized businesses also needs attention because they have a huge opportunity to bring in money for the state. In order for these micro, small, and medium-sized businesses (MSMEs) to pay their taxes, the government should help and guide them. The point of this study is to look into how tax fines and tax compliance affect people in the Bandung City area following the law. Through surveys, businesses that were classified as micro, small, or medium were called. The businesses were picked at chance. The author got information from 153 different people. After that, the results were put through a number of tests, such as validity and reliability studies. After that, regression and normal assumption tests were done with SPSS version 27. What the study found shows is how important tax fines and tax rule knowledge are for people to follow the rules. Also, the sum of tax fines and tax information changes how well people follow the rules. The writer says the government will help and give more advice to small, small, and medium-sized businesses in and around Bandung City. Their plan is to share the tax money to make this happen. This will make people more likely to pay their taxes, which will help the state get more money. The study's results show that tax understanding and tax penalties affect how well people in the Bandung City area pay their taxes. 54.9% of the people have power.
The Role of Digital Literacy and Entrepreneurial Knowledge on Technopreneurship Intention Nugroho, Prasetyo Adi; Tambun, Sihar; Nurjanah, Siti; Pitaloka, Endang
WIDYAKALA JOURNAL : JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY Vol 12, No 1 (2025): Urban Lifestyle and Urban Development
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat UPJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36262/widyakala.v12i1.1106

Abstract

The purpose of this research is to prove whether there is an influence of digital literacy and entrepreneurship knowledge on technopreneurship intention moderated by ICT self-efficacy. This research can provide a much better understanding of how an individual can develop the intention to become a technopreneur, along with their digital literacy, entrepreneurship knowledge, and ICT self-efficacy. A survey was conducted with 150 entrepreneurs as respondents. The collected data were analyzed using structural equation modeling (SEM) with SmartPLS, a variance-based structural equation modeling approach.. The results of this study indicate that Digital Literacy has a positive effect on Technopreneurship Intention, Entrepreneurship Knowledge has no effect on Technopreneurship Intention, ICT self efficacy has a positive effect on Technopreneurship Intention, moderation of ICT Self Efficacy fails to strengthen the positive effect of digital literacy on technopreneurship intention, moderation of ICT Self Efficacy fails to strengthen the positive effect of entrepreneurship knowledge on technopreneurship intention. These results can provide an overview of what individuals must do or need to achieve their desire to become a technopreneur. If someone has good digital skills, they will be more confident in finding and utilizing technology business opportunities, it is very important to deeply understand the potential of technology entrepreneurship.
Analysis of Robert Entman's Framing in The Netflix's Documentary Film “Ice Cold: Murder, Coffee, and Jessica Wongso” Basarah, Finy Fitrya; Ridaryanthi, Melly; Winarty, Shenthya
WIDYAKALA JOURNAL : JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY Vol 12, No 1 (2025): Urban Lifestyle and Urban Development
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat UPJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36262/widyakala.v12i1.1036

Abstract

Jessica Kumala Wongso suddenly became a “celebrity” because of the murder case she was accused of in 2016. In 2023, after more than 5 years since the case was decided by the court, the Netflix reconstruct this case in a documentary film “Ice Cold: Murder, Coffee, and Jessica Wongso”. This research wants to see the media construction by using Robert Entman's framing analysis model, which have some categorizations: Issue Selection and Highlighting of Certain Aspects of the Issue, Define Problems, Diagnose Causes, Make Moral Judgment and Treatment Recommendations. The results show that the media constructs messages by taking opinions and statements from various sources; before, during, and after the trial process ends. This documentary does not side with or against Mirna or Jessica, but rather highlights how the criminal justice system in Indonesia actually works. This film highlights what the criminal justice system, really is in Indonesia. The victim here is not only Mirna (if there is a case), but also Jessica as a victim of injustice in the criminal justice system in Indonesia, and the Indonesian people because the public in general has the right to know how the situation actually happened. When connected to the Sustainable Development Goals, it can be seen that one of element at number 16, Justice, is still a concern, especially in Indonesia
Missing Pieces: The Stunting Challenges by Single Mothers in Indonesia Khusaini, Moh.; Fazaalloh, Al Muizzuddin; Finuliyah, Firdaus
WIDYAKALA JOURNAL : JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY Vol 12, No 1 (2025): Urban Lifestyle and Urban Development
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat UPJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36262/widyakala.v12i1.1142

Abstract

Child stunting remains a significant health issue in Indonesia, particularly within single-mother households facing socioeconomic challenges. This study aims to analyze the impact of single-mother status on child stunting prevalence while evaluating other socioeconomic factors such as educational level, poverty status, and access to basic facilities. The research employs descriptive statistics, multinomial logistic regression, and binary logistic regression methods with SUSENAS 2022. The findings reveal that single-mother status, especially in the divorced while living and divorced due to death categories, significantly increases the risk of child stunting. Additionally, factors such as low maternal education, employment in informal sectors, and limited access to proper sanitation increase stunting prevalence. This study highlights the urgency of integrated policies to support single mothers through improved education, access to stable employment, and enhanced infrastructure to reduce stunting and improve the quality of life for children in vulnerable households. Furthermore, to improve the quality of life of children in each household, debriefing related to nutrition can be carried out for mothers. Thus, problems related to the prevalence of stunting can be minimized, especially from single mothers.  
Digital Adaptation Strategies for Enhancing MSME Resilience Against Extreme Weather in Urban Contexts Ariwangsa, IGN Oka; Putra P, Komang Widhya Sedana
WIDYAKALA JOURNAL : JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY Vol 12, No 1 (2025): Urban Lifestyle and Urban Development
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat UPJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36262/widyakala.v12i1.1149

Abstract

More frequent extreme weather conditions disrupt urban ecosystems and the sustainability of MSMEs, crucial contributors to the local economy. This paper seeks to explore extreme weather conditions' impacts on MSMEs in Denpasar, Indonesia, and the mitigation role of digital technologies using IoT and GIS for environmental risk mitigation. This study employs a quantitative approach by using PLS-SEM in order to analyze the interactions between extreme weather, digital adaptation strategies, and the sustainability of MSMEs. It was found that extreme weather negatively impacts the operation and financial stability of MSMEs, while digital adaptation strategies have significantly improved their resilience and sustainability. The originality of this study lies in integrating resilience theory and technological determinism to address the challenges of urban MSMEs. Recommendations on how to strategically facilitate digital transformation to enhance operational efficiency for sustainable urban development are provided

Page 15 of 17 | Total Record : 162

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