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Jurnal Studi Komunikasi
Published by Universitas Dr. Soetomo Surabaya
ISSN : 25497294     EISSN : 25497626     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), one of the journals published by Faculty of Communications Science Dr. Soetomo University, was established in January 2017. Jurnal Studi Komunikasi a double blind peer-reviewed journal, explores critical and constructive inquiries into a wide range of fields of study on Communication Science that include culture, religion, media, gender, public policy, development, environment, disaster, and tourism, with emphasis on interdisciplinary approaches: Communication Studies. It addresses issues with multi-perspectives view. Each volume of the journal discusses a specific theme based on “Call for Papers”, through which scholars, from diverse disciplines, are invited to contribute. Jurnal Studi Komunikasi published on March, July, and November.
Arjuna Subject : -
Articles 20 Documents
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Search results for , issue "Vol. 6 No. 3 (2022)" : 20 Documents clear
ECD-IMC: an integrated marketing communications model for selected Philippine higher education institutions DAGUMBOY, ELOIDA
Jurnal Studi Komunikasi Vol. 6 No. 3 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v6i3.4502

Abstract

Private higher education institutions (HEIs) in the Philippines have been in turmoil due to three major occurrences: the Enhanced Basic Education Act of 2013, the Universal Access to Quality Tertiary Education Act of 2017, and the Coronavirus Disease. These contributed to the abating tertiary enrolment. One scheme for enduring the ordeal is the application of budgetary cuts. Competing in a scarcer market with financial constraints is an arduous task for marketing. The paper aimed to identify the most effective platform blend among numerous communication platforms employed in the industry by recognising the importance of integrated marketing communications (IMC) and maximising HEIs' return on marketing investments. About 380 students, parents, and administrators from five private HEIs in the National Capital Region offering Senior High School programs participated as survey respondents or interviewees. The paper utilised mixed methods, various statistical tools, and variance analyses. Among the twenty marketing communication platforms, the most efficient (efficiency rating>3.736) are referrals/word-of-mouth marketing, free entrance examination, website, scholarships/discounts, and social media. In contrast, in the lower quartile (efficiency rating<3.262) are billboards, television/radio/print ads, souvenir items, sending direct messages to prospective students, and newspaper articles. To some extent, the HEIs implementation level of the various platforms is aligned with communication platforms' efficiency ratings. Further, the study ascertained differences in the preference and reached ratings according to respondents' profiles. Finally, an Efficient, Coherent, and Dynamic (ECD)-IMC model was crafted to help HEI administrators/marketers improve their enrolment with the least possible costs and to provide reference to future researchers.
Communicating about sustainability on @greenpeaceid Sirajuddin; GS, Achmad Daengs; Saragih, Megasari Gusandra; Surya, Elfitra Desy; Sandoval, Marcos R. B.
Jurnal Studi Komunikasi Vol. 6 No. 3 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v6i3.4518

Abstract

Environmental challenges are critical issues that the entire international community is currently dealing with. The number of incidents of factory waste disposal, climate change, and biodiversity extinction all represent a significant threat to all creatures' survival. As a result, Greenpeace, as an environmental group, continues to work to stop the ongoing natural damage. This study aims to find out the sustainable communication model on the Greenpeace social media site. From January 1, 2022, to February 28, 2022, Krippendorff content analysis via Instagram @greenpeaceid was used. Based on the data analysis that has been carried out, sustainability communication on the Instagram @greenpeaceid social media site for the period January 1, 2022, to February 28, 2022, is more dominant in producing posts that contain the benefits of messages that invite people to care about environmental balance.
Communicating cleanliness, health, safety, and environmental sustainability policy during Covid-19 Isnaini, Santi; Setijaningrum, Erna; Angelia, Ruth Christien Pniel
Jurnal Studi Komunikasi Vol. 6 No. 3 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v6i3.4529

Abstract

One of the key strategies for tourism and hospitality recovery post-Covid-19 is communicating the Cleanliness, Health, Safety, and Environmental Sustainability (CHSE) policy. CHSE policy ensures that tourism actors and tourists conduct a new tourism culture that coalesced with the global pandemic. Therefore, the current study offers a study case reviewing the communication of CHSE policy in Bromo Tengger Semeru (BTS) tourist areas. BTS is designated as one of the Indonesian government's national tourism strategic areas or New Bali with priority status. We reviewed published tourism and hospitality literature pandemic-related articles to meet our research objectives and conducted in-depth interviews with BTS community leaders. Based on the results, we identified that the communication of CHSE policy in the BTS area applies an ideation communication strategy, emphasising instructional, directional, and non-directional communication patterns. These communication patterns are implemented through the three categories of policy instruments that consider the people's cognitive, emotional, and social aspects of the BTS.
Creative tourism development through storynomics tourism model in Borobudur Lintang Citra Christiani; Prinisia Nurul Ikasari; Fitria Khairum Nisa
Jurnal Studi Komunikasi Vol. 6 No. 3 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v6i3.4682

Abstract

So far, the development of tourism in Borobudur depends on The Borobudur Temple as a tourist destination. Meanwhile, sustainable tourism, can’t only promote destinations, but also the strengthening of environmental sustainability, local wisdom, and sustainable economy. This study aims to explain the development of creative tourism through the model of storynomics tourism in Borobudur. The concept used in this research include creative tourism, storytelling in marketing communication, and storynomics tourism model. This research applies both quantitative and qualitative approach. Data collection was done through a survey, FGD, and interview. The result show that there are at least five sources of tourism creativity in Borobudur, namely creativity in nature, arts/craft, spirituality, gastronomy, and language. The creativity comes from collaboration between government, local communities, tourism service provider, and the tourism themselves. The development of creative tourism is done with the formation of cultural narrative that originates from culture, history, and relief of Borobudur Temple into story of economic value (storynomics). Should be italic
Covid-19 health communication barriers in multicultural communities in Indonesia Suciska, Wulan; Nurdin, Bartoven Vivit
Jurnal Studi Komunikasi Vol. 6 No. 3 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v6i3.4714

Abstract

The central government and local governments conducted a series of health communication efforts to deal with the Covid-19 pandemic. However, there is still a behaviour of rejection in the community that is published in the news in mass media, including online media. In public health, including health communication programs, especially in the health belief model, a person’s behaviour to follow or refuse can be influenced by health beliefs. Uncertainty can be an obstacle to behaviour. From a multicultural perspective, beliefs are one of the things that affect public health behaviour. This study tried to uncover the barriers to Covid-19 health communication in multicultural communities in Indonesia using online news content analysis methods on the five most popular news websites in Indonesia, namely okezone.com, tribunnews.com, pikiran-rakyat.com, kompas.com, and detik.com. The results revealed that the top five barriers to health communication were religion (17.2%), survival (12.67%), beliefs that Covid-19 does not exist (9.9%), self-immunity confidence (9.9%), and stigma (9.9%).
Digital tourism branding post-pandemic covid-19 on Twitter: Thailand dan Malaysia case study Nita Aribah; Suswanta
Jurnal Studi Komunikasi Vol. 6 No. 3 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v6i3.4856

Abstract

This study aims to analyse the function of social media as digital tourism branding carried out by Thailand and Malaysia after the COVID-19 pandemic. This research method uses descriptive qualitative methods with the help of the Nvivo 12 Plus application in processing the data. This study uses data from official Twitter social media accounts in Thailand and Malaysia. The results of this study indicate that the analysis of the Twitter conversations of the two accounts shows that the tweets and retweets of @AmazingThailand and @TourismMalaysia are mostly still focused on accounts from their respective domestic regions. The digital tourism branding, which is analysed using marketing communication theory, shows that Thailand and Malaysia have proactive efforts in planning indicators, creation, integration, and marketing strategies. Overall the digital tourism branding efforts carried out by Thailand and Malaysia are quite optimal.
Labour union’s website accessibility and information rights fulfilment among workers with disability Sumartias, Suwandi; Hafiar, Hanny; Amin, Kholidil; Limilia, Putri; Prastowo, Ari Agung
Jurnal Studi Komunikasi Vol. 6 No. 3 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v6i3.4952

Abstract

The present study examines website accessibility on the labour union's website regarding their ability to provide a friendly website for people with disabilities. Web Content Accessibility Guidelines (WCAG) were employed to assess web accessibility. Labour union confederation’s website had significant accessibility errors on adaptable, navigable, operable, and low-contrast elements. Besides, the website had severe alerts and errors. Generally, most websites have not employ accessibility guidelines; hence information rights fulfilment among people with disabilities failed to be achieved. The limitation of this research lies in the number of labour union websites being analysed. Nevertheless, this research employs labour confederation websites with many members and federations that represent labour unions based on the type and location in Indonesia. Another limitation lies in the evaluation tools, which are limited to free tools usage. Thus, future research should employ various tools, neither free nor paid tools. Website developers should get socialisation regarding the urgency of website accessibility while repairing some aspects with low scores and errors. The government should enforce accessibility regulations. The community of people with disabilities should actively deliver their feedback to web developers thus their information rights can be fulfilled. The information rights fulfilment among workers with a disability tends to neglect by the labour unions. It can be seen from the labour union confederation's website that it is not accessible yet for all workers, so an inclusive workplace is challenging to achieve.
Visualisation of image restoration for Indonesian public officials during the Covid-19 Pandemic Pratiwi, Miftha; Andarini, , Rindang Senja; Setiyowati, Rini; Santoso, Anang Dwi
Jurnal Studi Komunikasi Vol. 6 No. 3 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v6i3.4971

Abstract

Most studies on image restoration concentrate on text analysis of firms and CEOs in the Western context; hence, there is a need to explore similar practices in public organisations or public officials in an Eastern context. This study intends to investigate tactics and methods for repairing the image of public officials in eastern nations, including Indonesia, to fill this void. Visual and thematic analysis was performed on a dataset containing 2,000 Instagram posts from seven public officials in Indonesia. According to our findings, the visual analysis identifies six content kinds, while the thematic analysis identifies ten content types. They constitute image restoration methods, such as compensation, bolstering, corrective action, and shifting the blame, and image recovery strategies, such as reducing offensiveness of event, corrective action, and denial. This study reveals that, contrary to western literature, public authorities in Indonesia tend to employ the method of minimising the offensiveness of an occurrence.
Strategi akomodasi komunikasi pendidikan seks remaja dalam keluarga kawin campur antar ras Clara; Murtiningsih, Bherta Sri Eko
Jurnal Studi Komunikasi Vol. 6 No. 3 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v6i3.4981

Abstract

The role of parents is very important in communicating sex education to children. However, in this study, the researchers focused on communication between families of different cultures, namely parents from Indonesia and the Netherlands in providing sex education to adolescents. Every culture has a different view of sex education. It can be seen that Indonesian culture still considers sex education taboo, so few parents discuss sex education for teenagers. At the same time, in the Netherlands, there are programs on sex education so that children can get it and avoid its unhealthy effects. The study aimed to determine: 1) family communication patterns in sex education by parents to adolescents in families of different cultures; 2) knowing the communication barriers faced and the role of family communication in discussing sex education in families of different cultures. The theory used in this research is Communication Accommodation. This study uses a qualitative approach with a case study method. The data collection technique used is in-depth interviews. The findings show that the communication pattern shown by families with Dutch Sundanese culture is a balanced split pattern and the Dutch-Balinese family shows an equality split pattern of communication. The communication pattern that takes place is driven by intercultural relationships that are open and mutually respectful. The obstacles found were differences in mindsets and ways of communicating in discussing sexual problems in children and the three families of participants showed using a convergence strategy in communicating and interacting with family members, namely by adjusting their mindset, intonation, gesture, language, behaviour or Actions in carrying out family communication to communicate can be successful.
Peran Peran aktor Twitter pada gerakan tagar #unsubscribepodcastcorbuzier Yumna Khairunnisa; Aulia, Tazkya; Ompusunggu, Esra Julianti; Charisma, Thia
Jurnal Studi Komunikasi Vol. 6 No. 3 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v6i3.4993

Abstract

The #CloseTheDoor Corbuzier Podcast caused controversy by uploading content featuring LGBT (Lesbian, Gay, Bisexual, and Transgender). As a form of rejection, the public used the hashtag #UnsubscribePodcastCorbuzier on Twitter to spawn a New Social Movement. The research reveals the question of how the Twitter actor role is formed by the hashtag communication network #UnsubscribePodcastCorbuzier. This study uses qualitative Social Network Analysis and Graph Theory. Based on network system analysis, @youtube became a very striking actor in the network. Relation has the property of the direction of the relationship or directed graph. Based on the results of the actor centrality research, YouTube actors in this study have high centrality. The #UnsubscribePodcastCorbuzier hashtag movement aligns with Jenkins' theory of Participatory Media Culture. People connect with each other through social media, sharing thoughts and tagging other accounts related to specific topics discussed.

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