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INDONESIA
Jurnal Studi Komunikasi
ISSN : 25497294     EISSN : 25497626     DOI : -
Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), one of the journals published by Faculty of Communications Science Dr. Soetomo University, was established in January 2017. Jurnal Studi Komunikasi a double blind peer-reviewed journal, explores critical and constructive inquiries into a wide range of fields of study on Communication Science that include culture, religion, media, gender, public policy, development, environment, disaster, and tourism, with emphasis on interdisciplinary approaches: Communication Studies. It addresses issues with multi-perspectives view. Each volume of the journal discusses a specific theme based on “Call for Papers”, through which scholars, from diverse disciplines, are invited to contribute. Jurnal Studi Komunikasi published on March, July, and November.
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Articles 526 Documents
Maternal health literacy as an effort to reduce maternal mortality Nursanti, Siti; Tayo, Yanti; Utamidewi, Wahyu; Nurhasanah, Hanna
Jurnal Studi Komunikasi Vol. 5 No. 3 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i3.3598

Abstract

The Karawang Regency's progress in reducing maternal mortality through an expanding (EMAS) program does not inherently reduce maternal mortality. The change in the incidence of postpartum mother mortality has led the Government of the Karawang Regency to a breakthrough by implementing an appreciation of the level of mothers’ comprehension during the postpartum period between fathers. This research investigated the extent of the father's communication process in Kelas Bapak to improve the father's awareness of maternal health over the postpartum. This study employs descriptive qualitative methods of research. The study results found that Kelas Bapak inspired families to treat maternal health at the Regional General Hospital of Karawang Regency during the postpartum period. This study concludes that one of the causes of a father's lack of understanding about his mother is that his mother's health is unconcerned during the postpartum period.
Handling Covid-19 in Sampang: leadership and local elite public communication strategy Hidayat, Endik; Susilo, Daniel; Garcia, Erica Monica A.
Jurnal Studi Komunikasi Vol. 5 No. 2 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i2.3613

Abstract

After the Covid-19 outbreak, the emergence of an economic recession is the impact of various policies to prevent the spread of the virus, such as the extreme lockdown policy to Large-Scale Social Restrictions. Sampang, a small regency in Madura Island, Indonesia, has successfully maintained the low case of Covid-19. This article elaborates on the success of the Sampang Regency in maintaining its green zone status. More specifically, what is the Sampang government's communication strategy during the Covid-19 pandemics. This article used a qualitative method with a case study approach in ten villages of Sampang with a Focus Group Discussion. The results show that the local elite's communication strategy in Sampang during the pandemic situation does not only physically come directly to the field or meet villagers but also virtually using mass media effective to maintain the low index Covid-19 transmission.
The Influence of Digital Fitness Influencer on Parasocial Interaction and Fan Citizenship Behaviour with Systematic Literature Review Approach Mubarak, Nu'man; Kusumawati, Andriani; Raharjo, Kusdi
Jurnal Studi Komunikasi Vol. 5 No. 3 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i3.3633

Abstract

This article elucidate the concept of fan citizenship behaviour can be influenced by digital fitness influencers and parasocial interactions. This article uses a systematic literature review approach to clarify the concept fan citizenship behaviour by integrating source credibility theory and social exchange theory. The results provide 39 articles extend an overview of digital fitness influencers in holistic, how fitness influencers build relationships in a parasocial and resiprokal. Digital fitness influencers share content through photos, videos and interact with fan through comments or short messages, and fan form imaginary relationships called parasocial relationships. From the relationships, fan gratify their psychological necessity such as pleasurement, cultivate loyalty and commitment to digital fitness influencers.
Selecting relationship and uploads: mediatisation studies on Indonesian migrant worker’s media engagement Yudha, Reza Praditya
Jurnal Studi Komunikasi Vol. 5 No. 3 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i3.3663

Abstract

Indonesian migrant workers use social media for various needs. Workers’ engagement on social media is usually related to their hometown and socio-culture abroad. This study draws on Couldry and Hepp’s idea of ​​mediatisation to examine the interrelation of communication practices and media use to socio-cultural dynamics. The author argues that media engagement is related to socio-cultural context, especially workers’ socio-cultural group. Applying virtual ethnography, the author analysed media types, actor constellations, communication themes, and practices. The findings show that workers select relationships, posts, and types of social media, and their social media engagement is strongly related to their hometown socio-culture. Workers use Facebook to present hardworking, collectively, and homely self-images, WhatsApp to connect to intimate relationships or close family, while young workers choose, and Instagram to construct a modern, successful, and expressive self-image. Additionally, workers join local group accounts to update news and maintain a sense of belonging to the hometown.
The impact of social media influencers purchase intention in the Philippines G. Dalangin, Jerico John; Mc Arthur, James M.B.; Salvador, Jan Benedict M.; Bismonte, Angelika B.
Jurnal Studi Komunikasi Vol. 5 No. 3 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i3.3708

Abstract

The study aims to determine consumers' perception of the advertising efficacy of social media influencers regarding their purchase intention. The researcher believes that specific strategies and skills should be customised to attract consumers' buying intention for an influencer to be effective across social media. The study adopted the "social media influencer questionnaire" developed by Xin Jean Lim. It is an organised questionnaire designed to assess and analyse the effectiveness of social media influencers connected to consumers' purchase intention. A total of 200 respondents from NCR, Metro Manila, participate in this study, with 129 female participants, 71 male participants and mostly from 18 to 24 years old. The respondents' assessment implies that an influencer who establishes most of their honesty and is trustworthy can change consumers' behaviour and purchase intention. Attractiveness and relationships with the product are seen to be also adequate. The respondents' assessment also implies that there is an optimistic and agreeable attitude towards the different advertising efficacy of an influencer for the purchase intention of consumers. Furthermore, there is a significant relationship between the advertising effectiveness and purchase intention of consumers. Female respondents have a higher perception of social media influencers than male respondents because women use the internet more often.
Indonesian covid-19 issue on media: review on spiral of silence application theory Tawai, Adrian; Suharyanto, Agung; Putranto, Teguh Dwi; de Guzman, Broderick M. N.; Prastowo, Ari Agung
Jurnal Studi Komunikasi Vol. 5 No. 2 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i2.3758

Abstract

Covid-19 has resulted in a global health and socioeconomic crisis that is still unprecedented in history. Since Indonesia confirmed its first Covid-19 case, UNICEF has led several pandemic response efforts in collaboration with the government, the World Health Organization (WHO), and other partners. This research discussed the process of handling the Covid-19 pandemic in Indonesia. The theory used in this research was the Spiral of Silence theory, while the method used van Dijk's Critical Discourse Analysis. The object of research was articles on Kompas.com published from August to December 2020. We concluded that the government provides too much security through nonverbal languages, such as not providing examples of the health protocol implementation that should have been implemented during the Covid-19 pandemic. Furthermore, there is still a sense of security generated in the absence of compliance with policies and sanctions that should have been implemented. As a result, the public has become oblivious to the applicable regulations and believes that the pandemic is not a major issue. As a result, this condition has worsened the Covid-19 pandemic situation in Indonesia.
Co-branding of compass shoes on social networks Basit, Abdul; Munfarida, Siti; Rully, Rully; Vidal, Mateo Jose A.
Jurnal Studi Komunikasi Vol. 5 No. 2 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i2.3759

Abstract

Today's competition requires each product to develop a co-branding strategy in reaching the market, especially in the digital era where social networking is a space to build brand identities. So this research was conducted to find out how to co-brand Compass Shoes on social networks. To find out how much influence the co-branding variable has on social networks, seen from the dimensions of social networks by measuring social networks—using a quantitative-explanatory methodology, a data collection using a random questionnaire with a total of 398 respondents who meet the characteristics of the sample. The results of this study have a hypothesis where the exogenous variable, namely co-branding, has a significant effect on the endogenous variable, namely social networking. Creating co-branding, of course, must have a strong strategy in innovation and be able to understand consumer desires by providing collaboration space to build a shared identity.
YouTube as Alternative Media for Digital Activism in Documentary Film Creative Industry Rospitasari, Marina
Jurnal Studi Komunikasi Vol. 5 No. 3 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i3.3779

Abstract

The development of the digital world provides ample scope to activists who are also engaged in Documentary Film Industry. In line with the democratic and deliberative spirit, YouTube, one of the social media platforms, has become an alternative media with a strategic positioning to be used by film activists to distribute their works. This research applied literature review and descriptive quantitative content analysis as a methodology. Based on alternative media theory, YouTube is alternative media that filmmakers utilise in the documentary film creative industry. Documentary films are products of the film industry and aspiration, identity struggle, and artistic expression. As a media representation of communication technology, YouTube provides ample opportunities for art activists to convey their critical ideas to voicing marginal groups’ aspirations. Based on reviewing the Watchdoc YouTube account, this research findings that YouTube supports filmmakers to develop interactive documentary and collaborative actions with other strategic stakeholders, such as Production House, NGO, individual activists, social communities, and educational institutions. According to the practising of digital activism, this phenomenon gives another perspective about building an activist network. Activism through the creative documentary industry is not reflected as people mobilisations but building engagement through the product (documentary film).
Communicating the springs and forest preservation in the Arjuna mount area, Indonesia Hermanto, Yustinus Budi; Nugroho, Matheus
Jurnal Studi Komunikasi Vol. 5 No. 2 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i2.3785

Abstract

The study's goals were to determine the impact of community empowerment for the springs and forest preservation in the Arjuna mount area from the environmental communication perspective. The quantitative descriptive research method was used, with the study population covered communities around the forest and springs that were domiciled in three villages, namely Leduk, Jatiarjo, Dayurejo Villages, Pasuruan-East Java, Indonesia. Data was gathered from respondents with a questionnaire and analysed using SEM (structural equation modelling) to find an overview of respondents' responses about community participation in preserving the Arjuna mount forest. Human resources around the forest, namely the level of education and employment, contribute to the success of revegetation of forests; family economic conditions such as personal and family income, ownership of fields and rice fields for business, and livestock and fisheries businesses assist successful forest revegetation; social characteristics of the community around the forest such as cooperation and kinship between community members contribute to forest revegetation; community institutions, namely forest village community institutions, are a vehicle for the community to revegetate forests successfully; the availability of village community facilities and infrastructures such as paved road access, transportation and communication networks, education and health facilities contribute to the successful revegetation of Arjuna mount forest.
Social media supports tourism development in the COVID-19 normal era in Bandung Wahyuni, Herpita; Purnomo, Eko Priyo; Fathani, Aqil Teguh
Jurnal Studi Komunikasi Vol. 5 No. 3 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i3.3805

Abstract

This research focuses on social media. We were using Social Media in Supporting Tourism Development During Covid-19: Case Study a New Era Policy in Bandung. This study uses descriptive qualitative research methods with data sources through the Twitter account of the Bandung City Culture and Tourism Office @DisbudparBdg assisted by the NVivo 12 Plus software. We are utilising Social Media to Support Tourism Development During Covid-19: A Case Study of New Era Policy in Bandung by measuring the use of social media in tourism planning, creation, integration, and marketing strategy. This research shows tourism planning in a new standard era by directing outdoor tourism and implementing health protocols. The Tourism Promotion Board integrates cooperation between the Bandung City Culture and Tourism Office and PT Kereta Api Pariwisata. Tourism marketing by providing tourist information can give tourists confidence that Bandung is an attractive and robust destination city in improving health regulations and strictly following health protocol rules during recreation.