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Cakrawala : Jurnal Humaniora Bina Sarana Informatika
Published by Universitas Bina Sarana Informatika
ISSN : 14118629     EISSN : 25793314     DOI : -
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Jurnal Cakrawala difokuskan kepada kajian dan keilmuan bidang Humaniora dan Sosial yang meliputi bidang Bahasa, Komunikasi, Sosial.
Arjuna Subject : -
Articles 277 Documents
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Transformation of BUMNTrack News Content on Digital Media In Achieving Sustainable Business Sumardi, Eko -
CAKRAWALA: JURNAL HUMANIORA BINA SARANA INFORMATIKA Vol 24, No 1 (2024): Maret 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v24i1.21822

Abstract

 ABSTRACTDigitalization forces print media to transform into online media so that the number of online media increases. In January 2023, the Press Council noted that there were 1,711 media companies in Indonesia that had been verified. The largest number is online media, namely 902 companies. Data from the Press Workers Union (SPS) in 2022, the number of print media will decrease to only 399 media. The previous year there were still 593 print media. The BUMNTrack print magazine utilizes digital platform media in delivering news content to build a sustainable business in the digital era. The print magazine BUMNTrack, which is published once a month, has been transformed into bumntrack.co.id and BUMNTrack TV, whose news content can be seen on YouTube, Instagram, Facebook. Research title "Transformation of BUMNTrack News Content in Achieving Sustainable Business in the Digital Era". The research objective is to determine BUMNTRACK's content transformation strategy on digital media in achieving sustainable business. The research uses qualitative methods with a case study approach. Research results: The use of digital media by BUMN Track until December 2023 is as follows: 1) The bumntrack.co.id news site contains 10-15 news content related to BUMN per day. 2) The https://www.instagram.com/bumn.track account has 1,113 posts, 3,715 followers and 1,112 following. 3) The https://www.youtube.com/c/BUMNTrackTV account has 322 thousand subscribers and displays 435 videos related to BUMN news. 4) The transformation of BUMNTrack content into digital media has maintained BUMNTrack's credibility in the eyes of readers and clients in the center. The transformation of BUMNTrack's news content encourages sustainable business development amidst the decline in the media business. 5) The transformation of BUMNTrack content into digital media ensures that BUMNTrack's branding as a news media specifically for BUMN is maintained. A number of BUMNTrack marketing activities, including annual events such as the BUMN Branding and Marketing Award and the Environmental Social Responsibility Award (TJSL Award) always receive support from BUMN and BUMN. The transformation of news content into digital media carried out by BUMNTrack has encouraged efforts to build a sustainable business. Keywords: Sustainable Business, BUMN, Digital Media, Content Transformation  
Strategi Bidang Program LPP TVRI Pusat Dalam Meningkatkan Mutu Tayangan Munanjar, Azwar; Wibowo, Enggar Cahyo
CAKRAWALA: JURNAL HUMANIORA BINA SARANA INFORMATIKA Vol 24, No 1 (2024): Maret 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v24i1.18945

Abstract

This study aims to describe the management strategy of the Central TVRI LPP program in improving the quality of shows based on the organization’s Communication Theory in it. Furthermore, this study aims to determine the supporting and inhibiting factors of the airing of Central TVRI programs in improving the quality of impressions. The type research used is a qualitative approach. The data sources obtained from Central TVRI emppyees using data collection methods, namely observation, interview and documentation. The results showed that improving the quality of impressions, Central TVRI implemented varios management strategies. They are 1) Prepare program planning, 2) Produce or purchase programs, 3) Supervise and evaluate each program, 4) Supervise and evaluate each program. The supporting factors of the Central TVRI programs are the breadth of location, power and broadcast coverage so that it is easily accessible to all viewers throughout Indonesia. While the inhibiting factors are human resources that continue to decrease and the reduction of professional experts in their fields, as well as the limited state budget which has an impact on suboptimal production equipment. After conducting research at Central TVRI concluded, although TVRI’s audience is slight inferior to the number of other private television viewers, TVRI still conducts and makes programs by making broadcast strategies and updating its programs so that TVRI viewers, interest returns
Representasi Budaya Patriarki dalam Serial Drama “Gadis Kretek” Wahyuningratna, Ratu Nadya
CAKRAWALA: JURNAL HUMANIORA BINA SARANA INFORMATIKA Vol 24, No 1 (2024): Maret 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v24i1.20890

Abstract

Patriarchal culture is very prevalent in indonesia, one of which is in the patrilineal Javanese culture. This culture seems to portray women as objects and do not have the dominance of men. drama series have become one of the effective mass communications that have long been a forum for voicing social issues, one of which is about the patriarchal culture that occurs in society. A drama series that recently aired on Netflix, namely Gadis Kretek, is one of the works that raises this issue. Set in a region in Java in the 60s, at that time issues regarding patriarchal culture were very close considering the role of Javanese women who had to "submit" to the head of the family. Using the Roland Barthes Semiotics method, researchers wanted to find representations of patriarchal culture from several scenes in the Gadis Kretek series. It was found that several scenes showed patriarchal practices in a household that made Dasiyah, the main character, feel very difficult in developing her aspirations because women were considered marginalized and subordinated to men.
Penerapan Strategi Public Relations Melalui Penjualan Tiket Konser Dalam Menjaga Citra Tiket.Com Di Indonesia Limarandani, Ni Putu; Alvitri, Zahra Aurelia; Hidayati, Ratih Kurnia; Mardiana, Dwi Kristi
CAKRAWALA: JURNAL HUMANIORA BINA SARANA INFORMATIKA Vol 24, No 1 (2024): Maret 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v24i1.20030

Abstract

Public relations has an important role in a company. The existence of public relations helps companies to form a positive image in front of the public. Tiket.Com is an Online Travel Agent (OTA) themed company. Tiket.Com has an innovative product, namely TO DO tickets with a choice of rides, attractions, music concerts, tourist activities, and other travel needs. The spread of business competition with fellow OTA competitors is a challenge for Tiket.Com to improve a positive image. The purpose of this study is to analyze public relations strategies in maintaining the image of Tiket.com companies through ticket sales for music concerts in Indonesia. The method used is a qualitative method through interview, observation and documentation techniques using the concept of data analysis used by researchers is the Miles and Huberman model. The result of this study is Tiket.com is an online ticket booking platform that has a public relations division that is responsible for building the company's image through various activities.
PEMANFAATAN MEDIA SOSIAL INSTAGRAM @EDUKASIPARLEMEN DALAM MENINGKATKAN CITRA Fairuz, Fara Dilla; Hanifah, Ummy; Ningsih, Titiek Surya
CAKRAWALA: JURNAL HUMANIORA BINA SARANA INFORMATIKA Vol 24, No 1 (2024): Maret 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v24i1.22058

Abstract

The mass media always reports negative information about the DPR RI, it has an impact on a negative image of the DPR RI institution and political parties. Based on the LSI survey for the period March 31-April 4 2023, the level of public trust of DPR RI institution and political parties only gained 5%. Therefore the Secretariat General of the DPR RI utilizes social media Instagram as a media for promotion, dissemination and public education through the account @edukasiparlemen. The research method used in this research is qualitative, descriptive in nature and uses case studies. Data collection techniques using observation, in-depth interviews and documentation. The conclusion of this study is that the credibility of the @edukasiparlemen account is formed due to direct interaction between Instagram followers and the Public Relations Secretariat General of the DPR RI, education delivered on Instagram is the same as offline education. Instagram followers @edukasiparlemen are dominated by high school / vocational students, students and the academic community. Published content about parliamentary education includes Did you know?, Contact Yuk, Sunmori, quizzes, etc. The contents are very clear and interactive so that they get considerable attention from followers.  Keywords: DPR RI, Public Relation, Image, Education, Instagram
MODEL KOMUNIKASI BISNIS DALAM BERWIRAUSAHA KULINER PASCA PANDEMI COVID-19 PADA UMKM KOTA DEPOK Hiswanti, Hiswanti; Bachtiar, Alfan; wukir, Iswahyu Prana; Misnan, Misnan; Suandi, Fikri
CAKRAWALA: JURNAL HUMANIORA BINA SARANA INFORMATIKA Vol 24, No 1 (2024): Maret 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v24i1.22068

Abstract

The theory of the social construction of reality and the theory of the social construction of mass media are still partially discussed. Several previous pieces of research have not yet correlated, elaborated, or synthesized from the theoretical aspect. Even though much has been said about the social construction of reality, media consumers are heavily influenced by media "made" constructions. The research aims to synthesize the Bergerian theory of social reality construction (Berger and Luckmann) with the Bunginan theory of social reality construction (Burhan Bungin). The method used is a literature study. The results showed that the synthesis of the social construction theory of reality and the social construction of mass media reality produced a thesis understanding of an objective and subjective reality which was sufficiently understood through the social construction theory of mass media reality. This is considering the individual phenomenon which, in all durations of daily life, cannot be separated from the role of social media interaction. They externalize, objectify as well as internalize reality based on mass media references. In the hierarchy, the social construction theory of reality can be placed as a grand theory by considering genealogical aspects, while the social construction theory of mass media reality can be placed as a middle-rank theory. This is of course related to the more universal focus on social construction of reality.This research aims to analyze an effective business communication model in the context of culinary entrepreneurship post the COVID-19 pandemic, particularly in Micro, Small, and Medium Enterprises (MSMEs) in Depok City. The COVID-19 pandemic has significantly impacted the culinary sector, with social restrictions and changes in consumer behavior. Therefore, it is crucial to understand how culinary MSMEs can adapt and succeed in facing these challenges.This study employs a qualitative approach, utilizing in-depth interviews with culinary MSME owners in Depok City. The data collected are analyzed using thematic analysis to identify emerging patterns and findings. The research findings indicate that an effective business communication model for culinary MSMEs post the COVID-19 pandemic involves several key elements. Firstly, MSMEs need to have a clear and targeted communication strategy, including identifying the appropriate target market and developing relevant messages. Secondly, the utilization of digital and online media is crucial in promoting products and reaching potential consumers. MSMEs need to leverage social media, websites, and online booking platforms to enhance product visibility and accessibility. Furthermore, collaboration with relevant stakeholders is also an essential factor in a successful business communication model. MSMEs can establish partnerships with local suppliers, culinary communities, and government institutions to expand their reach and gain necessary support.This research provides valuable insights for culinary MSMEs in Depok City and similar sectors in developing effective business communication models post the COVID-19 pandemic. By adopting these approaches, MSMEs can enhance their chances of success in facing challenges and capitalizing on emerging opportunities amidst changing consumer behavior and intensifying competition in the post-pandemic era.
REPRESENTASI ETNISITAS DALAM MEDIA: ANALISIS PENGARUH FILM INDONESIA TERHADAP PERSEPSI MASYARAKAT TERHADAP ETNIS TIONGHOA Purwanto, Eko; Azzahra, Mahnum Elbah; Sari, Dian Nurvita; Ashari, Sulthanah Dzakyah; Saronta, Syahrul
CAKRAWALA: JURNAL HUMANIORA BINA SARANA INFORMATIKA Vol 24, No 2 (2024): September 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v24i2.22648

Abstract

This research is a media study that discusses the representation of Chinese ethnic identity in film. The concept of postcolonial theory is used to dismantle the respresentation of Chinese ethnic identity carrried out by text. The research result show that the media has perpetuated the Chinese identity of discrimination, racism and stereotypes of rich minorities. Film as a tool conveys this meaning, that not all Chinese culture is discriminatory or negative. The aim of this research was to analyze the influence of Chinese ethnicity in society. So, there are no more misunderstandings in the film regarding the attitude and behavior of ethnic Chinese culture. Even though it provides positive benefits, there are challenges related to the Chinese ethnicity, emphasizing the important role of film in society to help maintain Bhinneka Tunggal Ika. Whitout any discrimination or negative response in the future.
Symbolic Interaction Between Personal Trainers and Members At Celebrity Fitness Express Teras Kota BSD Utomo, Ardian Setio; Asgawanti, Eka Desy; Kuswarno, Engkus; Suryana, Asep
CAKRAWALA: JURNAL HUMANIORA BINA SARANA INFORMATIKA Vol 24, No 2 (2024): September 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v24i2.23063

Abstract

Celebrity Fitness is a company operating in the largest fitness world in Asia. This research aims (1) To understand further how personal trainers communicate when welcoming members, (2) To understand further how personal trainers use communication when training with members, (3) To understand further how personal trainers use communication in attracting members interest in training, (4) To be able to understand how members perceive the communication used by personal trainers. The research was carried out using a qualitative approach with participant observation to observe the communication between personal trainers and members. In answering this problem, researchers used a symbolic interaction theory approach and conversation analysis through an interpersonal communication process using verbal and nonverbal communication. As a result of this research, researchers constructed personal trainer communication into three categories, namely, personal trainers always pay attention to members both in terms of feelings and health, personal trainers also educate members by providing explanations about everything regarding the field of fitness and professional advice to members, and personal trainers always remind members of their mutually agreed training schedule and fitness goals. Meanwhile, members perceptions of the communication carried out by personal trainers are good. for members, the appearance of a personal trainer is the most important thing, as is an athletic body shape and always appearing fashionable in clothing. She was followed by good skills in the world of fitness, a polite, friendly attitude, and always looking energetic.
Fenomena Konten Prank Terhadap Anak dalam Media Sosial dan Dampaknya Terhadap Moralitas Anak Zahra, Oliviea Novrimada; Az-Zahra, Salsabila; Fatimah, Zanadia Manik; Syahri, Moch; Zulfikar, Moh Fikri
CAKRAWALA: JURNAL HUMANIORA BINA SARANA INFORMATIKA Vol 24, No 2 (2024): September 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v24i2.19924

Abstract

This research aims to describe the phenomenon of prank content on social media TikTok and YouTube and its impact on children's morality. Prank content is defined as content that contains the creator's actions or tricks to prank other people with the aim of joking and entertaining. Morality is defined as rules of value about what should be done in interacting with other people. This study used a descriptive qualitative method. This research data is in the form of prank content against children. The research data source is prank video content on the Tik Tok and YouTube applications. The results obtained from this research were that 8 forms of prank were found, namely, (1) breaking eggs, (2) kidnapping children, (3) leaving children in the mall, (4) smearing feces, (5) invisible prank, (6) black eyes, (7) hitting cats, and (8) pulling chairs. The content of the prank has an impact on moral values, namely, (1) respecting fellow human beings, (2) respecting women, (3) respecting other people's opinions and being willing to live side by side with other people who are different, (4) tolerance. feeling, fair, likes to serve, friendly, loyal, polite and keeps promises, (5) democratic attitude: non-discriminatory and non-repressive, (6) respect for sexuality and family life, (7) attitude towards the nation and state, love of the homeland, and (8) traditional values and rules of courtesy.
Transformasi Digital Komunikasi Pemasaran. Strategi Meningkatkan Penjualan Produk Usaha Kecil Menengah (UKM) dalam Pemasaran Digital. Studi Pada Produk Maicih Bandung Harningsih, Harningsih; Andayani, Lies; Siregar, Rachmi Kurnia; Alamsyah, Alamsyah
CAKRAWALA: JURNAL HUMANIORA BINA SARANA INFORMATIKA Vol 25, No 1 (2025): Maret 2025
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v25i1.27245

Abstract

Digital transformation has become an essential need in facing the dynamics of the global economy and the changing behavior of today’s consumers. Through digitalization, SMEs can reach wider markets, accelerate production and distribution processes, and strengthen customer relationships. Maicih has successfully built a strong brand through product innovation and creative marketing strategies. This study aims to analyze how digital transformation is applied in Maicih Bandung’s marketing communication strategy and its impact on increasing sales. The approach used is qualitative descriptive with a case study method, to deeply explore marketing strategies through digital media, the use of reseller networks, and distribution via modern retail (supermarkets). Research findings: Through SWOT analysis, it can be seen that Maicih intensively utilizes social media, particularly TikTok, with live streaming up to 10 hours per day as a form of interactive and real-time promotion. The hybrid distribution strategy through reseller communities and supermarkets provides wider market reach while strengthening brand positioning in the national market. The marketing strategy employed is integrated with multiple components, forming a unified whole through the concept of Integrated Marketing Communication (IMC), involving synergy between content, interaction, and direct sales. It can be concluded that a consistently and adaptively implemented digital transformation can maintain competitiveness and sustain business existence in order to increase sales volume. Partnering with resellers and collaborating with retail supermarkets becomes the main strategy in maintaining customer loyalty.

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