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Jurnal Ilmiah Universitas Batanghari Jambi
ISSN : 14118939     EISSN : 25494236     DOI : -
Jurnal Ilmiah Universitas Batanghari Jambi adalah peer-review jurnal akses terbuka yang bertujuan untuk berbagi dan diskusi mengenai isu dan hasil penelitian yang lagi hangat pada saat ini. Jurnal ini diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, Jurnal ini mencakup multidisiplin ilmu, terbit sebanyak tiga kali dalam setahun yaitu pada bulan Februari, Juli dan Oktober.
Arjuna Subject : -
Articles 2,540 Documents
Pengaruh Pengeluaran Pemerintah dan Investasi terhadap Pertumbuhan Ekonomi di Provinsi Jambi Tahun 2004-2023 Hasminidiarty, Hasminidiarty; Putriyani, Sri Devi
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 1 (2025): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i1.6087

Abstract

This research aims to determine the effect of government spending and investment on economic growth in Jambi Province during the 2004-2023 period. Data obtained from the Central Statistics Agency (BPS) of Jambi Province. This research uses multiple linear regression analysis tools. The results of this research show that simultaneously there is a positive and significant influence between government spending and investment on economic growth, but partially the investment variable does not show a significant influence on the economic growth of Jambi Province during the 2004-2023 period.
Strategi Pengelolaan Obyek Wisata Tane’ Olen yang Berkelanjutan di Desa Wisata Setulang, Kecamatan Malinau Selatan Hilir Kabupaten Malinau Setiono, Yuhar; Susanto, Agus; Hamzah, A. Hadian Pratama
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 1 (2025): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i1.5847

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This research aims to develop strategy input for developing the potential economic value of environmental services at the Tane'Olen Tourism Object using the TCM (Travel Cost Method) method approach. The research was conducted using a combined research approach model between quantitative research and qualitative research. The data collected was processed quantitatively and described qualitatively (The Explanatory Sequential Design). The results of the research show that the programs that are necessary in the sustainable management of the Tane'Olen Object are meeting the needs of: promotion of arts and culture, adequate infrastructure, maintained environmental quality, development of community empowerment, sustainable conservation of the Tane'olen forest, preservation of local wisdom, improvement Setulang Village PAD and improving community welfare, all elements of these needs are in quadrant III; These 8 (eight) sub-elements of needs are the basis for managing the Tane'Olen Object.
Strategi Pengembangan Agroindustri Tahu di Desa Tambakagung Puri Mojokerto Putri, Icha Alifia Yokendy; Mubarokah, Mubarokah; Widayanti, Sri
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 1 (2025): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i1.5659

Abstract

The objectives of this study were to identify the process of making tofu, analyze internal and external factors, and formulate a strategy for the development of tofu agro-industry. The methods used include SWOT analysis, IFE and EFE matrix, and data collection through observation, interviews, questionnaires, and documentation. The results of the analysis show that internal strengths include entrepreneurial experience and product quality, while weaknesses include lack of human resources and simple technology. External opportunities include high consumer purchasing power, while threats include unstable raw material prices. The proposed strategies include improving product quality, branding, optimizing strategic locations, and strengthening relationships with stakeholders. This research provides benefits for students, companies, and universities, and suggests an increased role for MSE organizations, workforce training, and investment in waste management technology. By utilizing existing strengths and opportunities, the tofu agro-industry in Tambakagung Village can be developed effectively and sustainably, contributing to the local economy and job creation.
Penerapan Cooperative Learning Tipe Think Pair Share untuk Meningkatkan Hasil Belajar dan Keterlibatan Siswa dalam Pembelajaran Matematika Wahyuni, Sri; Purnama, Eka Desy; Budiman, Januar
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 1 (2025): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i1.5552

Abstract

The Cooperative Learning model of Think Pair Share type to improve learning outcomes and student engagement in learning mathematics at Dharma Mulya Christian High School Surabaya. The subjects of this study were 20 students consisting of 11 female students and 9 male students. This research uses the Kemmis and McTaggart method through 2 cycles. Initial data showed that none of the students' involvement was located at the High level, there was 1 student at the Moderate level, 12 students at the Low level and there were 7 students at the Very Low level. From the written test to determine the learning outcomes of 20 students, only 4 students scored above the KKM, there were 16 students who did not meet the KKM or 80% of students' scores did not meet the specified standards. The final results of Cycle 1 and Cycle 2 for student engagement there was no one in the Very Low category, there were 2 students in the Low category, the Moderate category increased, namely there were 15 students, and the High category had 3 students. Likewise, for student learning outcomes at the end of cycles 1 and 2, 17 students reached the KKM or the percentage reached 85%, so that the research has reached the success indicator. This study found that the application of Cooperative Learning type Think Pair Share can improve learning outcomes and student involvement in learning mathematics.
Strategi Komunikasi Pemasaran Sanggar Musik Gita Loka (SMGL) Maghfuroh, Mazkiyah; Zulaikha, Zulaikha; Maella, Nur Annafi Farni Syam
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 1 (2025): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i1.5806

Abstract

The aim of this research is to analyze the marketing communications strategy of Sanggar Musik Gita Loka (SMGL) in attracting the interest of prospective new students as well as awareness, using the SOSTAC analysis method modeled by Paul R. Smith (2022) with a descriptive qualitative approach. The results of the research show that the use of social media Instagram and Facebook at Sanggar Musik Gita Loka was successful in attracting the interest of prospective new students as well as awareness, although the percentage was not as high as conventional promotional tools. The results of this research reveal that overall Sanggar Musik Gita Loka (SMGL)' has succeeded in implementing the SOSTAC strategy in attracting prospective new students even though it has not yet 100% met the target.
Implementasi Teori Belajar Humanistik terhadap Optimalisasi Hasil Belajar IPA di Sekolah Dasar Santika, Dewa Gede Alit Widya; Suarni, Ni Ketut; Margunayasa, I Gede
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 1 (2025): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i1.4811

Abstract

This research aims to improve the optimization of natural science (science) learning outcomes for grade 6 elementary school students through the implementation of humanist learning theory.  This research uses qualitative and quantitative approaches to understand holistically. A quasi-experimental design was used with two groups of students as research subjects. The experimental group received intervention with a humanism learning model that focused on the application of humanism theory. Meanwhile, the control group followed conventional learning. Data collection involves pre-test, post-test. Data analysis includes T tests for quantitative data and thematic analysis for qualitative data. The research results show a significant increase in student learning outcomes who follow the humanism learning model, along with positive changes in students' perceptions and experiences of science learning.
Media Sosial Instagram sebagai Media Promosi Daya Tarik Wisata di Kabupaten Pulau Morotai Hito, Giska; Ihalauw, John Joi; Damiasih, D
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 1 (2025): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i1.5156

Abstract

This research aims to describe the promotional strategy carried out by the Morotai Island Regency Tourism Office via Instagram social media. Interviews with the marketing division of the Morotai Island Regency Tourism Office and followers of the @dispar.morotai account were research subjects using qualitative descriptive methods. The data obtained was primary and secondary data, through observation, interviews and documentation. The research results show that the Morotai Island Regency Tourism Office has not maximized the use of Instagram social media to promote tourist attractions. This promotional strategy involves several stages, such as segmentation, targeting, positioning, and branding.
Prototype Aplikasi Marketplace Hewan Oktavian, Karel; Ikhsani, Iqbal Nur; Susanto, Fredy; Ryando, M. Bucci
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 1 (2025): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i1.5704

Abstract

Nowadays, trading through marketplaces has become a part of everyday life. Names like Tokopedia, Shopee, and Bukalapak are no longer unfamiliar to the public. This Animal Marketplace Application prototype was created as a platform where animal sellers and buyers can meet. Typically, animal trading is done offline by visiting the seller's location. However, it is very difficult to find animal sellers due to its complex segmentation. Cloud-based and using a mobile platform, the animal marketplace is designed to connect sellers and buyers from various locations, aiming to facilitate interactions between them. The hope is that this application can help small and medium enterprises (SMEs) in Indonesia.
Pendekatan Literature Reviews dalam Keterlibatan Konsumen pada Sosial Media Instagram: Mengetahui Efek Customer Complaint terhadap Loyalitas Konsumen dan Kepuasan Konsumen Dillah, Sahari Ayu Farrah; Kurniawati, Kurniawati; Siagian, Yolanda Masnita
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 1 (2025): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i1.5812

Abstract

The development of the internet and digital technology currently makes it easier for consumers to convey consumer responses and satisfaction. Customer response in expressing dissatisfaction with a product or service due to a difference between expectations and the actual capabilities of a product or service offered. This will have a negative effect which is believed to affect consumer loyalty. This research discusses consumer involvement in providing complaints on Instagram social media, and whether it affects consumer satisfaction and loyalty. The research method used is a Systematic Literature Review (SLR) with the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-analyses) analysis model. The research results show that consumer complaints given or disseminated on Instagram social media have an effect on consumer loyalty and consumer satisfaction.
Analisis Faktor-faktor yang Mempengaruhi Persepsi dan Partisipasi Masyarakat dalam Program Pemulihan Ekosistem Tahura Orang Kayo Hitam Br Ginting, Nurhikmah Mila; Marwoto, Marwoto; Fazriyas, Fazriyas
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 1 (2025): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i1.5541

Abstract

This study analyzes the factors influencing community perception and participation in the ecosystem restoration program of Orang Kayo Hitam Forest Park (Tahura). Employing a mixed-methods approach, the research combines quantitative surveys (n=300) with in-depth interviews (n=30) of community members surrounding the Tahura. Exploratory factor analysis identified five main factors affecting community perception: ecological knowledge, socio-economic benefits, institutional trust, social norms, and previous conservation experience. Regression and path analyses revealed a significant relationship between perception and levels of community participation. The study underscores the importance of a holistic approach to community-based conservation area management, considering ecological, socio-economic, and institutional aspects. Practical implications include the development of environmental education programs, sustainable economic incentive schemes, and co-management systems that involve communities throughout the entire Tahura management cycle.