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SINERGI: Jurnal Ilmiah Ilmu Manajemen

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Published by Universitas Dr. Soetomo Surabaya

ISSN : 20874987 EISSN : 25490419 DOI : https://doi.org/10.25139/sng.v12i2.5705

Core Subject : Economy,

Economics, Econometrics & Finance

SINERGI : Jurnal Ilmiah Ilmu Manajemen invites scholars, researchers, and students to contribute the result of their studies and researches in management human resources and marketing field, strengthen science knowledge exchange with other institutions.

Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)

Articles 173 Documents

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THE EFFECT OF ASSOCIATED MEDIATION, LOYALTY, BRAND IMAGE AND THE QUALITY ACCEPTED TO THE EQUITY OF THE BRAND Sarwani, Sarwani; Suprihhadi, Heru; Herawati, Andry
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 11 No. 1 (2021)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

One of the essential topics in marketing management is subject to brand equity. Initially, brand equity was recognized to can be given to bring added value to a product in the means corporate brand name. It is imperative to acknowledge that brand equity is an inseparable part of marketing and essential to the organization to create and build intense brand name organization experiences that will influence the decision-making process to brand name organization choice for membership. Thus, this study aims to prove and analyze the indirect influence amongst the brand equity dimensions on brand equity. For this study's purpose, brand equity dimensions include brand awareness, brand association, brand loyalty, brand image and perceived quality. In this study, a sum of 120 usable questionnaires from cooperation enterprises active membership was gathered. The result indicates that only a mediating influence brand loyalty of brand association on brand equity, and a mediating influence the perceived quality of the brand image on brand equity.

CHALLENGE ON REGIONAL ECONOMIC IMPACT DURING COVID 19 OUTBREAKS Radianto, Sambari; Wijayanti, Tri Cicik; Aurelia, Naurah
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 11 No. 1 (2021)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Indonesia officially declared the first case of the corona virus infection that caused Covid-19 in early March 2020. Since then, various counter measures have been taken by the government to reduce the impact of the Covid-19 outbreaks in various sectors. Restrictions on community activities affect business activities which led to economics declination.This study aims to estimate the impact of the COVID-19 outbreaks on the regional economics development.Â This research using composite index to estimate the challenge COVID-19 outbreaksÂ on the regional economic and this was carried out by building an index composite showing the severity of health on one hand and economic performance on the other.This research shows, 34 provinces in Indonesia can be classified into four quadrants: 1) health improving and the economy is improving, 2) health is improving and the economy is deteriorating, 3) health worsening and the economy is improving, and 4) health is deteriorating and the economy is deteriorating. This study aprovide suggestions in order to be more accurate in identifying problems and finding precise solutions, the local government should collect data and research on economic aspects in a fast and precise way, namely 1) the level of the COVID-19 outbreak in the province, 2) risk factors for natural disasters, 3), factors characteristic of economic problems, 4) fiscal burden factors.

BOJONEGORO'S ECONOMIC GROWTH STRATEGY: TURNING CURSES INTO BLESSINGS Suyoto, Suyoto; Adi, Fery Permana
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 11 No. 1 (2021)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

The purpose of this study is to analyze the economic dan resources growth in Bojonegoro using six pillars sustainble development in order to improve it's human capital and capital resources. This study was conducted in Bojonegoro, using qualititave approach with the level of explanation descriptive. As for the type of data used in this research included in this type of qualitative data. Data collection techniques used self inqury secondary data analysis include, observation and documentation. The data analysis technique used in this research is a descriptive technique which includes three stages of analysis, namely data reduction, data display and conclusion drawing/verification. The result show that in general, the six pillars of Bojonegoro's sustainable development as stated in the previous discussion are basically the choice of the path of transformation, but it is still necessary to confirm how this scenario will be followed. For this, it is necessary to affirm what must be transformed, namely the six elements of Bojonegoro's transformation, Vision Transformation, Vision for Economic Development, Environmental Vision, Social Vision, Fiscal Policy Vision,Vision of the Bureaucracy, Vision of Leadership

MS GLOW FOR MEN: DIGITAL MARKETING STRATEGY ON MEN'S FACIAL CARE PRODUCTS Susilo, Daniel; Putranto, Teguh Dwi; Navarro, Charles Julian Santos
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 11 No. 1 (2021)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Technological developments over the last few years have led to a strategy transformation from conventional to online. This digital marketing strategy is carried out by many local and traditional companies because they do not believe it is more effective than traditional marketing activities, such as using brochures and catalogs. Various products have started to take advantage of digital marketing strategies, including MS Glow men's facial care products. The method used in this research is content analysis of Krippendorff on Instagram @ during the period January 1, 2021 to January 31, 2021. The conclusion of this research are more to do with promotions that highlight information about MS Glow For Men and the benefits of using MS Glow For Men.Keywords: MS Glow For Men, Digital Marketing Strategy; Menâ€™s Facial Care, Instagram; Content Analysis.

KNOWLEDGE-BASED VARIABLES IN THE SUSTAINABILITY OF PRIVATE UNIVERSITIES IN EAST JAVA Istikhoroh, Siti
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 11 No. 2 (2021)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Organisational sustainability is closely linked to the organisation's brand image in the eyes of stakeholders and the wider community. Each organisation can build a positive image through effective communication or innovative marketing models, one of which is social media. Social media is the most appropriate means of communication and marketing for universities to recruit prospective students. This study analysed the role of knowledge-based variables in building higher education sustainability, as universities are knowledge institutions and always maintain or develop knowledge through research activities. Knowledge-based variables include Intellectual Capital, University Management Intelligence, and Social Media. Based on this, this research aimed to find out the significance of knowledge-based variables in the sustainability of private universities in East Java. This research focused on human behaviour by using a survey with a quantitative approach and data collected through a questionnaire. This study concludes that Social Media Marketing does not reduce the impact of intellectual capital on private universities' sustainability in East Java. Social Media Marketing does not reduce the impact of the University Managerial Intelligence on the sustainability of private universities in East Java.

THE INFLUENCE OF THE DARE TO BE BARE CAMPAIGN ON BRAND IMAGE ON INSTAGRAM @RAIKUBEAUTY Octaviana, Vanisha; Susilo, Daniel; Vidal, Mateo Jose A.
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 11 No. 2 (2021)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

A woman's beauty comes from within, not from the outside. Raiku Beauty is able to establish itself amid its long-established beauty product competitors, despite its youth. Through @RaikuBeauty, Raiku Beauty uses Instagram to transmit messages and communicate a product in order to establish a brand image. The goal of this research was to determine whether there is an effect of @Raikubeauty Instagram social media content on the dare to be bare campaign on the Image Raiku brand. Quantitative explanatory research is used, including data collection techniques in the form of surveys. The population consisted of @Raikubeauty followers, with a sample size of 395 responses calculated using the Taro Yamane formula, and the hypothesis was tested using simple linear regression. The findings of hypothesis testing suggest that social media content on Instagram regarding the campaign dare to be bare has a substantial effect on brand image by 60.2 percent. This suggests that the dimensions of campaign-related social media material have an impact on brand image.

MAGGOT BSF CULTIVATION DEVELOPMENT STRATEGY AS ECONOMIC RESILIENCE DURING PANDEMIC Indrasari, Meithiana
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 11 No. 2 (2021)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

This research is motivated by the large amount of waste that accumulates in many areas in Indonesia, especially household organic waste. The accumulated amount of waste is caused by the processing that is still not optimal to reduce the capacity of the amount of waste. Mr. Bilal's maggot cultivation business is a proven effective way to reduce the capacity of household organic waste in his village. The purpose of this study was to study the profile of maggot cultivation in Karang Pilang District, to analyze the prospects for the development of maggot cultivation during the covid pandemic, to determine a cultivation development strategy that is in accordance with the conditions and potential in the city of Surabaya. The population used in this study were all maggot cultivators in the city of Surabaya. The sample in this study was Maggot BSF cultivator Mr. Bilal in Kedurus village, Karang Pilang sub-district, Surabaya. The sampling method is the Accidental Sampling technique. The method used in this research is descriptive qualitative method. Data analysis using descriptive-qualitative analysis, without using quantitative techniques. The price of maggot is set according to the expenses that have been incurred during the production process and add a percentage to the profit to get a profit. Marketing strategy, introduce more to consumers in order to increase income or more profit, provide the best service, implement a selling system by upholding honesty when explaining maggot with honest conditions, with this attitude consumers will be happy and like this place of cultivation.

SOCIAL IMPACT OF FINANCIAL TECHNOLOGY AND ISLAMIC ECONOMICS EDUCATION: - Basrowi, basrowi
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 11 No. 2 (2021)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

The purpose of this study is to test hypotheses about how the impact of financial technology (Fintech) and Islamic economic education in improving social welfare. Correlational quantitative research was chosen to reveal the social impact of the two variables. The research population is all people in Lampung Province, Indonesia who are educated in Islamic economics, who at the time of the study were at least sitting in the fifth semester undergraduate program. The sample is 308 people or 10% of the population of 3080 people. Data were collected using a questioner that was shared using Google Form. Data analysis was performed using a structural equation model (SEM) approach with the Lisrel 8.80 program. The results showed that, the social impact of utilizing financial technology and Islamic economic education includes two aspects, namely positive and negative impacts which are all related to people's economic behavior, economic learning, and psychological and spiritual health. Positive impacts dominate more than negative impacts.

FINANCIAL RATIO ANALYSIS IN PREDICTING FINANCIAL DISTRESS OF FOOD AND BEVERAGE COMPANIES WITH LOGISTIC REGRESSION Azis, Yunia Mulyani
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 11 No. 2 (2021)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

The purpose of this study is to analyze the effect of financial ratios such as leverage, liquidity, activity, and profitability on the possibility of financial distress (financial distress). The population in this study are all food and beverage companies listed on the Indonesia Stock Exchange in the period 2017 - 2020 totaling 30 companies. The samples taken were 6 food and beverage companies using a purposive sampling technique, namely the selection of samples based on certain criteria. The number of observations that were processed and analyzed were 18 observations. Logistics Regression is the method used in this research. The results showed that the activity ratio and leverage ratio had a significant effect on predicting financial distress, while the liquidity ratio and profitability ratio had no significant effect on predicting financial distress..

THE EFFECT OF WORK MOTIVATION AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE: The Effect of Work Motivation and Work Discipline on Employee Performance Hakim, Adi Lukman; Faizah, Erna Nur; Nujulah, Firdausi
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 11 No. 2 (2021)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Human resources management is one that is needed in the era of globalization. Every organizational goal always expects resources that are able to work effectively and so that the company can be achieved. Human Resources is a central factor in an organization. The research objective is to determine the effect of work discipline and work motivation on employee performance at Kopitiam Cafe and Restaurant partially and simultaneously. Research method with associative method then using a quantitative descriptive approach. Multiple linear regression is a data analysis technique. The results of this study are as follows: The more disciplined an employee is in working, the more employee performance increases. The effect of these variables is significant positive . The more an employee is motivated to be enthusiastic about work, the more employee performance increases. The effect of these variables is significant positive. The more disciplined an employee is in working and the more motivated an employee is to be enthusiastic at work when combined simultaneously, the more employee performance increases. The effect of these variables is significant positive.

Page 13 of 18 | Total Record : 173

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sasetyo Aryono

Contact Email setyosinergi002@gmail.com

Phone +6281392001063

Journal Mail Official setyosinergi002@gmail.com

Editorial Address Economic and Business Faculty Dr Soetomo University Semolowaru No. 84 Surabaya, East Java, Indonesia

Location Kota surabaya, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sasetyo Aryono

Contact Email
setyosinergi002@gmail.com

Phone
+6281392001063

Journal Mail Official
setyosinergi002@gmail.com

Editorial Address
Economic and Business Faculty Dr Soetomo University Semolowaru No. 84 Surabaya, East Java, Indonesia

Location
Kota surabaya,

Jawa timur

INDONESIA