cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Muiszudin
Contact Email
muiszudin2004@yahoo.com
Phone
-
Journal Mail Official
iszoe_khat@yahoo.com
Editorial Address
-
Location
Kota pontianak,
Kalimantan barat
INDONESIA
JURNAL MANAJEMEN MOTIVASI
Published by Universitas Muhammadiyah Pontianak
ISSN : 20851596     EISSN : 24075310     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen yang memiliki kontribusi signifikan terhadap perkembangan ilmu pengetahuan, pemikiran, profesi dan praktik manajemen
Arjuna Subject : -
Articles 528 Documents
 49   50   51   52   53 
The Role Of Brand Trust In Product Quality In Influencing Repurchase Intention For Skintific Products (A Study of Generation Z Consumers) Tiara Shely Winata; Hadi, Effed Darta
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8905

Abstract

This study investigates the relationship between product quality, brand trust, and repurchase intention among Generation Z consumers of Skintific products. Using a quantitative approach, data were collected through an online survey with a five-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS. The findings show that product quality positively and significantly influences both brand trust and repurchase intention. Brand trust also partially mediates the relationship between product quality and repurchase intention. These results emphasize the importance of maintaining product quality and strengthening brand trust to encourage customer loyalty. Keywords: Product Quality; Brand Trust; Repurchase Intention
The Influence of Employee Hospitality and Price Perception on Revisit Intention in Tanjung Duriat Sumedang Ahmad Muzadi; Supriyadi, Tedi; Sukirman, Oman
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8912

Abstract

This study examines the influence of employee hospitality and price perception on revisit intention at Tanjung Duriat, Sumedang. A quantitative survey was conducted with 399 respondents, analyzed using multiple linear regression in SPSS. The results show that employee hospitality and price perception significantly affect revisit intention, both partially and simultaneously, with a contribution of 48.9%. Price perception has a stronger influence than hospitality. These findings imply that improving service quality and implementing fair, value-based pricing are essential strategies to enhance tourist loyalty and ensure sustainable destination competitiveness. Keywords: Employee Hospitality; Price Perception; Revisit Intention; Tourist Loyalty; Service Quality; Value-Based Pricing; Tourism Destination; Sustainable Tourism
Implementation of Syncoreblud PT Syncore Indonesia's Digital Marketing Media Strategy in Building the Company's Brand Awareness Rahmatika Amalia Pawestri; Roostika, Raden Roro Ratna
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8914

Abstract

Brand awareness is essential for building consumer trust in a company’s products or services through effective marketing strategies. This study examines the implementation of digital marketing media strategies to build brand awareness at PT Syncore Indonesia, particularly SyncoreBLUD. A qualitative approach was applied through field observations, interviews, and documentation. The findings show that WhatsApp, Instagram, YouTube, Facebook, and the company website are consistently used as digital marketing platforms to strengthen and maintain brand awareness. These platforms support the company’s communication and promotional activities. The results are expected to provide practical insights for developing sustainable digital marketing strategies in the future. Keywords: Digital Marketing Strategy; Social Media Effectiveness; Brand Awareness
Analisis Diferensiasi Sertifikasi Tenaga Kerja Pariwisata Standar Internasional dan Nasional Pada Program KSATRIA Habibah Madzin Yusufiah; Supriyadi, Tedi; Putra, Gilang Pratama
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8915

Abstract

This study examines the differentiation of tourism workforce certification based on ASEAN MRA-TP and SKKNI standards within the KSATRIA Program to strengthen the competitiveness of Indonesia’s tourism human resources. A descriptive comparative quantitative approach was applied using secondary data from the 2025 KSATRIA Program. Data were analyzed using descriptive statistics, cross-tabulation, and Chi-Square tests with SPSS software. The results show that certification remains dominated by SKKNI standards with significant regional differences. These findings highlight gaps in ASEAN MRA-TP implementation and provide empirical support for strengthening ASEAN-aligned certification to improve workforce competitiveness and regional mobility readiness. Keywords: ASEAN MRA-TP; Competitiveness; Certification; SKKNI; Tourism
The Influence Of Digital Transformation And Financial Literacy On Msme Performance With Innovation As A Mediating Variable (A Study on MSMEs in Purwosari District) Sari, Rindi Kartika; Choiruddin, Muhammad Nanang
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8916

Abstract

This study examines the influence of digital transformation and financial literacy on MSME performance through innovation in Purwosari District, Pasuruan. Using a quantitative approach, data were collected from 100 MSMEs and analyzed with PLS-SEM. The results show that digital transformation directly improves MSME performance, whereas financial literacy has no direct effect. Both variables significantly enhance innovation, which positively affects performance and mediates their relationships with performance. These findings highlight innovation as a key mechanism for transforming digital capabilities and financial knowledge into business outcomes. Therefore, strengthening innovation capacity is essential for improving MSME competitiveness and sustainability.
Profitability Moderates The Influence of Good Corporate Governance (GCG) and Corporate Social Responsibility (CSR) Disclosure on The Company's Value Lailatus Sa'adah; Wardhani , Emeralda Aprilia; Soedarman, Mohamad; Fernanda, Hadiana
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8917

Abstract

This study examines the effect of Good Corporate Governance (GCG) and Corporate Social Responsibility (CSR) disclosure on firm value, with profitability as a moderating variable, in mining companies listed on the Indonesia Stock Exchange during 2022–2024. Using a quantitative approach, data from 16 companies (48 observations) were analyzed using Partial Least Squares (PLS). The results show that GCG and CSR positively and significantly affect firm value. Profitability significantly weakens the relationship between GCG and firm value but does not moderate the relationship between CSR and firm value. These findings highlight the importance of governance and CSR practices in enhancing firm value.
Evaluation of Marketing Strategy for Jungle Gold Chocolate Products Using the Internal-External (IE) Matrix Approach Gustiana Istita, Nelly; Djohanputro, Bramantyo; Denny Tewu, ML.
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8918

Abstract

The chocolate industry is shifting toward sustainable and plant-based products amid supply volatility. This study evaluates Jungle Gold’s marketing strategy using the IE Matrix. Based on differentiation and value-based marketing theory, a descriptive quantitative approach was applied using IFE and EFE matrices. The results show strong product differentiation but weaknesses in pricing, capacity, and distribution. External opportunities exist, but threats remain significant. The IFE score of 2.82 and EFE score of 2.74 place the firm in a hold and maintain position. The strategy is relevant but requires improvement in digital marketing, distribution, and cost efficiency. Keywords: Marketing Strategy, IE Matrix, Plant-Based Chocolate
Optimizing Ship Crew Recruitment Through the Implementation of Operational Risk Management Strategies: A Case Study of PT TOS Indonesia Ruranha; Silvanita Mangani, Ktut; Denny Tewu, M.L.
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8919

Abstract

This study analyzes the optimization of ship crew recruitment through operational risk management at PT TOS Indonesia. The study is grounded in ISO 31000, HRM, and recruitment theory. A qualitative case study approach is applied using interviews, observation, and document analysis. Findings reveal key risks such as crew shortages, competency mismatches, and verification delays. Existing systems remain reactive. Therefore, risk-based strategies including standardization, digitalization, and continuous monitoring are required. The study concludes that risk-based recruitment improves effectiveness, compliance, and operational reliability. Keywords:Ship Crew Recruitment, Operational Risk Management, Manning Agency, Risk-Based Recruitment, Maritime Human Resources, ISO 31000, Recruitment Process Optimization, Maritime Safety
Social Media Marketing and Ecotourism Behavior in Marine Tourism: The Sequential Mediating Role of Environmental Knowledge and Environmental Perceived Value Taryati Sukmawati; Urada, Christanto Nanga; Trisnawati , Ema; Megawati
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8920

Abstract

This study examines whether social media marketing (SMM) influences ecotourism behavior (EB) at marine tourism destinations in West Kalimantan, Indonesia, through sequential mediation of environmental knowledge (EK) and environmental perceived value (EPV) within the S-O-R framework. PLS-SEM analysis of 355 respondents across Pulau Lemukutan, Pulau Temaju, and Pantai Temajuk reveals that SMM has no direct effect on EB but operates through two full mediation channels: a cognitive path via EK and an evaluative path via EPV. This establishes a boundary condition where ecotourism behavior requires cognitive-evaluative processing. Destination managers should prioritize educational content and ecological value-building over promotional strategies. Keywords: Social Media Marketing; Ecotourism Behavior; Environmental Knowledge; Environmental Perceived Value; Marine Tourism; S-O-R Framework; PLS-SEM
PERAN PROMOSI DIGITAL DALAM PENGEMBANGAN PARIWISATA BUDAYA DI CIREBON Yohandi, Iklimah; Putra, Gilang Pratama; supriyadi, tedi
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8921

Abstract

This study examines the limited effectiveness of digital promotion in developing cultural tourism in Cirebon. It aims to analyze the role of digital promotion and propose an integrated framework. A qualitative case study was conducted using observation, interviews, and documentation, analyzed through thematic analysis with NVivo 12. The results show that digital promotion enhances destination visibility and tourist attraction, but its effectiveness is constrained by limited human resources, weak content management, and insufficient stakeholder collaboration. The study implies that integrated digital strategies, strategic content development, and collaborative governance are essential to support sustainable cultural tourism development. Keywords: Digital Promotion; Cultural Tourism; Social Media; Tourism Development; Cirebon

Page 51 of 53 | Total Record : 528

 49   50   51   52   53 

Filter by Year

2013 2026


Reset
Filter By Issues
All Issue Vol 22 No 1 (2026): Jurnal Manajemen Motivasi Vol 21 No 2 (2025): Jurnal Manajemen Motivasi Vol 21 No 1 (2025): Jurnal Manajemen Motivasi Vol 18 No 2 (2022): Jurnal Manajemen Motivasi Vol 18 No 1 (2022): Jurnal Manajemen Motivasi Vol 17 No 2 (2021): Jurnal Manajemen Motivasi Vol 17 No 1 (2021): Jurnal Manajemen Motivasi Vol 16 No 2 (2020): Jurnal Manajemen Motivasi Vol 16 No 1 (2020): Jurnal Manajemen Motivasi Vol 15 No 2 (2019): Jurnal Manajemen Motivasi Vol 15 No 1 (2019): Jurnal Manajemen Motivasi Vol 14 No 2 (2018): Jurnal Manajemen Motivasi Vol 14 No 1 (2018): Jurnal Manajemen Motivasi Vol 13 No 2 (2017): JURNAL MANAJEMEN MOTIVASI Vol 13 No 1 (2017): JURNAL MANAJEMEN MOTIVASI Vol 12, No 3 (2016): Jurnal Manajemen Motivasi Vol 12 No 2 (2016): MOTIVASI Vol 12, No 2 (2016): Jurnal Manajemen Motivasi Vol 12, No 1 (2016): Jurnal Manajemen Motivasi Vol 11, No 2 (2015) Vol 11, No 1 (2015) Vol 10, No 3 (2014) Vol 10, No 2 (2014) Vol 10, No 1 (2014) Vol 9, No 3 (2013): Jurnal Manajemen Motivasi More Issue