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Jurnal Komunikasi
Published by Universitas Tarumanagara
ISSN : 20851979     EISSN : 25822727     DOI : https://doi.org/10.24912/jk
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Komunikasi (P-ISSN: 2085-1979 and E-ISSN: 2528-2727) http://journal.untar.ac.id/index.php/komunikasi/index is a national journal published by Faculty of Communication Universitas Tarumanagara. Scientific articles published in Jurnal Komunikasi are result from research and scientific studies conduct by academics and practitioners in communication field. Jurnal Komunikasi published twice a year. First volume will be publish on Juli and second volume on December. Articles published in Jurnal Komunikasi have been trough peer-review process by reviewer. Final decision of articles acceptance will be taken by editor team.
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Articles 286 Documents
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Back Matters Jurnal Komunikasi Vol 15 No 2 Sari, Wulan Purnama
Jurnal Komunikasi Vol. 15 No. 2 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

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Abstract

Back Matters Jurnal Komunikasi Vol 15 No 2
Study of Dual Brand in Indonesia Tourism Communication Teguh, Monika; Bungin, Burhan; Wono, Hilda Yunita; Santoso, Theodore Jason
Jurnal Komunikasi Vol. 14 No. 1 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i1.11388

Abstract

One of the main parts of a country's tourism communication is the tourism destination brand. The Indonesian tourism destination brand itself has changed several times since 2008. At that time, the brand used was Visit Indonesia 2008, then the following year it changed to Visit Indonesia 2009. Then in 2010 until 2021, Indonesia uses two brands at once, namely Wonderful Indonesia and Pesona Indonesia, even though the Indonesian tourism destination in question is one, namely Indonesia's destination. In fact, the use of these two brands has not been able to show a positive performance in bringing in tourists or making Indonesian tourism destinations famous and remembered by potential tourists. Therefore, we need a study on the existence of this dual brand, which is the purpose of this scientific article The subject of this study is the Indonesian tourism brand, Wonderful Indonesia, while the object studied is the duality in the use of the brand. This study was made using qualitative methods, specifically by using literature review. The method of data collection is documentation. This study uses a narrative method in its discussion. From this study, it can be explained that the brand personality of the Indonesian tourism destination brand is still weak. This is mainly due to the dual brands Wonderful Indonesia and Pesona Indonesia which have two different meanings and have not been able to represent tourist destination areas in Indonesia. In the end, this makes brand awareness, brand equity and brand loyalty are not formed. Therefore, it would be better if only one tourism destination brand can be formulated. The brand should represent various tourist destination areas and can be used consistently for a long time.
Cultural Shifting And Non-Verbal Communication Reconstruction In Covid-19 Outbreak: Indonesia’S Insight Rakhmawati, Yuliana
Jurnal Komunikasi Vol. 14 No. 1 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i1.11480

Abstract

COVID 19 has had a multidisciplinary impact on health, economic, and socio-political emergencies. In the context of communal culture, the impact is increasingly felt. Various activities that prioritize collectivity become limited and even eliminated. In general, communal people used to handle certain messages with physical touch. During the pandemic, conversely, non-verbal activity are in a shifting mode. Therefore, this research attempt to identifies interaction patterns changes in collective society addressing the new habit in non-verbal communication perspectives. This research uses literature studies on journals, previous studies, and other textual documents that are relevant to the research objectives. The analysis results were discussed by the Birdwhistell kinesics theory and Hall's proxemics theory. The research obtained the discussion about non-verbal communication patterns shifting from the haptic tradition to mediated communication. Furthermore, the discussion also apply to physical distance in space and time theory outlook. Therefore, in collective society, the changes will not only generate a new culture but also deliver the way of thinking shifting. The communication barriers presence in indexical signs use then likely happened. Further research could emphasize on macro levels in language relativity perspective. The use of positivistic paradigms to explain correlations between population characteristics and changes in communication behavior patterns during a pandemic can also be explored.
Luxury Brand Perception, Social Influence, and Brand Personality to Predict Purchase Intention Keni, Keni; Teoh, Ai Ping; Vincent, Vincent; Sari, Wulan Purnama
Jurnal Komunikasi Vol. 14 No. 1 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i1.11847

Abstract

The key purpose of this study is to investigate the relationships between luxury brand perception, social influence, and brand personality towards purchase intention. It has been increasingly important for every company to improve its customers’ purchase intention in order to maintain the existence of the company, especially in an increasingly competitive business environment. Hence, this study was conducted to examine whether luxury brand perception, social influence, and brand personality have a positive and significant impact on purchase intention. This study was descriptive research and was conducted by using the cross-sectional method. The population of this research was all Indonesian smartphone users, and the sampling frame was limited to smartphone users who live in Jakarta, whereas purposive sampling was conducted for the data collection from respondents. The data collection was conducted by distributing questionnaires to 100 respondents through the internet and this study used SmartPLS software version 3.2.7. for the data analysis. The result of this study showed that luxury brand perception, social influence and brand personality have a significant and positive impact towards purchase intention. Therefore, it is essential for smartphone companies to maintain their image as a luxury brand, observe and improve customers’ influence to the others about the brand, and also associate the brand’s personalities with customers in order to increase the customers’ purchase intention. Niat pembelian memiliki peran yang semakin penting untuk setiap perusahaan karena pada saat ini, menghasilkan penjualan bukan hanya bertujuan untuk memperoleh keuntungan, tetapi juga untuk mempertahankan keberadaan perusahaan, khususnya dari kondisi persaingan yang semakin meningkat. Tujuan utama penelitian ini adalah untuk meneliti hubungan yang terjadi diantara persepsi terhadap luxury brand, pengaruh sosial dan brand personality terhadap niat pembelian. Penelitian ini merupakan penelitian deskriptif dan dilakukan dengan menggunakan metode cross-sectional. Populasi pada penelitian ini adalah seluruh pengguna smartphone di Indonesia dan sample pada penelitian ini dibatasi pada pengguna smartphone yang berdomisili di Jakarta, dimana purposive sampling digunakan untuk mengumpulkan data dari responden. Pengumpulan data dilakukan dengan mendistribusikan kuesioner kepada 100 oorang responden melalui internet dan penelitian ini menggunakan perangkat lunak SmartPLS versi 3.2.7. untuk melakukan analisis data. Hasil penelitian ini menunjukkan bahwa persepsi terhadap luxury brand, pengaruh sosial dan brand personality memiliki pengaruh yang positif dan signifikan terhadap niat pembelian. Oleh sebab itu, merupakan sebuah hal yang penting bagi perusahaan smartphone untuk mengembangkan persepsi terhadap luxury brand, pengaruh sosial dan brand personality pelanggan untuk meningkatkan niat pembelian pelanggan.
Blind Eyes, Deaf Ears: Phenomenological Study on the Meaning of Local Figures of CSR of Semen Rembang Astari, Yohana Ayu; Krisdinanto, Nanang; Nugraheni, Yuli
Jurnal Komunikasi Vol. 14 No. 1 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i1.11935

Abstract

This research focuses on the problems surrounding mining conflicts and the synergistic CSR (corporate social responsibility) program owned by PT Semen Gresik at the Rembang Factory in Timbrangan Village, Kab. Rembang, which includes areas directly adjacent to the location of the factory or source of raw materials (Ring 1). The purpose of this study is to describe the experiences and meanings of local leaders (informal leaders, who are divided into pro and contra groups) regarding the CSR program that carries the narrative of welfare. This study uses a qualitative approach and a phenemenological method, in which the researcher allows community leaders who are the research subjects to actively construct meaning through their intersubjective experiences related to the Synergy CSR program. Data collection was carried out through in-depth interviews to obtain the essence of the phenomenon that was observed and told from a first-person perspective. This study found that CSR Synergy is interpreted by local leaders (informal leaders) as a program that tends to formulate the needs of the target community with the perspective of their own interests, tends to be compiled and implemented based on an assessment of citizens' needs. Research subjects also interpret CSR as a program that make targeted societies increasingly dependent on, not empowering, and merely fulfilling statutory obligations as a formality or to create a public image since the company is responsible for exploiting the natural resources. The welfare narrative brought by the CSR program was interpreted by the research subjects as a strategy to trick the public to cover up the impact of environmental damage. In the end, this meaning has the implication of the emergence of apathy, which is reflected in the local imagery of a short-sighted ear (blind ear, deaf eye).
Indigenous People and Social Media Use: Social Media Affordances Actualization of @BaduyCraft and @SaungGunung.id Rustiraning, Aghnia Kartika
Jurnal Komunikasi Vol. 14 No. 1 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i1.12220

Abstract

Indigenous people in many parts of the world have used social media to fulfill their diverse needs. This process embodies affordances actualization or the realization of potential actions facilitated by communication technology. From digital divide perspective, researchers tend to highlight limited access as the main obstacle in the actualization process. In fact, obstacles can also be influenced by socio-cultural factors such as limited skills and customary prohibitions. Researcher used narrative study approach to explore the experiences and personal reflections of Narman, a young Badui native who runs Instagram accounts @BaduyCraft and @SaungGunung.id, in actualizing social media affordances amid limitations that are closely related to not only access, but also customary provisions, and skills. Through a thematic analysis of interview transcripts and Instagram observations, this study indicates that: limited access and customary prohibitions are not always considered as obstacles in technology usage by indigenous people. Individuals can deal with the absence of electricity and signal by preparing content asynchronously, as well as using customary provisions as guidelines to determine limitations for their social media use. In other words, socio-cultural factors play a very important role in the actualization of social media affordances, including for members of indigenous people.
Spotify WOM by Millennial Generation Amanda, Rissa
Jurnal Komunikasi Vol. 14 No. 1 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i1.12256

Abstract

The presence of Spotify as an online music streaming platform is a new alternative for music lovers to enjoy music without having to buy physical albums or download songs illegally and stored it on smartphones, which take a lot of memory. Spotify is getting more and more popular as we can see from the increasing number of Spotify users every year. Therefore, this study wants to know in depth how the millennial generation's experience in using Spotify can influence their decision in recommending online music streaming to non-Spotify users with the WOM technique. This is because Spotify is one of the most popular online music streaming platforms. This research using phenomenology method that is equipped with in-depth interviews. The results of the study show that millennial Spotify users are satisfied with the quality and the many benefits they get, especially if they choose the premium service. So they want to recommend this application to music lovers, especially music streaming lovers. Spotify is also very suitable for music lovers who are active, productive, and often listen to the songs.
Persuasive Communication in the Covid 19 Campaign for Children Zebua, Winda Dwi Astuti; Rahman, Abdul; Utari, Syifa Astasia; Robbani, Ali Izah
Jurnal Komunikasi Vol. 14 No. 1 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i1.12513

Abstract

Increasing positive cases of Covid 19 in children in Indonesia has attracted the attention of various groups, one of which is the KemenPPPA (Kementrian Pemberdayaan Perempuan dan Perlindungan Anak/ Ministry of Women's Empowerment and Child Protection. In response to this, KemenPPPA seems to be carrying out a campaign to educate children about Covid 19. Therefore, this study aims to determine the persuasif communication of the KemenPPPA in the Covid campaign in children. This study uses descriptive qualitative methods, using primary data derived from interviews and secondary data obtained from documentation and various literature studies. The data analysis techniques are; collect data, examine the data, make categorization, then test the data, and draw conclusions. The results of this study showed that KemenPPPA carried out Covid 19 campaigns and education for children in three ways, namely, making and distributing ebooks on children's stories about Covid 19, making animated videos and also creating children's forums and conducting discussions or webinars. Then the results of the study of persuasif communication indikators start from (1) audience analysis; (2) source credibility; (3) attract personal interest; (4) message clarity; (5) time and context; (6) symbols, slogans, and acronyms; (7) semantics; (8) action suggestions; and (9) content and structure, assessed to have met the criteria or elements as persuasif communication.
Social Media Movement and Covid-19 Prevention in Indonesia Susanti, Dwi; Muliawanti, Lintang
Jurnal Komunikasi Vol. 14 No. 1 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i1.13196

Abstract

The utilization of social media in distributing the information towards covid-19 pandemi is one of the effort from government and society. The access to information through social media has contribute to the pandemi prevention process by re-posting the pictures about health protocol standard. This study aims to characterize the representation of information from social movements and Covid-19 prevention in Indonesia carried out on Instagram social media in 2020-2021. Using qualitative content analysis, manually fetchingInstagram posts with relevant metadata from a social media influencer account @dr.tirta, a government social media account @kemenkes_ri, and an account initiated by public @pandemitalks. Data was collected from March 2020 to June 2021, with 1123 key content and 164 extracted codes analyzed using thematic analysis. It was found that social media is one of the media relied on by the public in accessing Covid 19 information. The input is divided into three general categories including the information needs of the Indonesian people, community problems during the Covid-19 pandemi, and government regulations and policies. And 15 themes that emerged as outputs included health protocols, care, treatment of covid patients, diet and lifestyle, diagnosis and treatment, criticism, innuendo, pregnant women and children, psychology, wrong behavior and habits, misinformation. wrong, political, economic impact and social and cultural impact. Analysis of Instagram post content during a public health crisis can provide new information and realistic insights in a crisis and identify topics of public interest or concern. What information is gathered in this way can help policymakers identify the most critical issues from a public perspective and utilize the knowledge gained to manage ongoing and future pandemis
The Transformation of Tech in Asia Indonesia into Subscription Based Digital Media amid The Covid-19 Pandemic Syarizka, Deandra
Jurnal Komunikasi Vol. 14 No. 1 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i1.13348

Abstract

The Covid-19 pandemic has accelerated digital adoption and  increased the profitability of subscription business model of global digital media companies. Digital media companies in the United States  have proven that the subscription business model can be a more stable source of income for journalism than advertising. The success story of digital media subscription in the United States has inspired Indonesian digital media to implement the subscription business model. This study aims to determine in which organizational growth phase the transformation of the Tech in Asia Indonesia business model is carried out, based on Greiner's growth theory. This study also attempts to analyze how the transformation of business model of Tech in Asia Indonesia affects the editorial team, and changes the way journalists work in producing news, based on Lueke's organizational change model. This qualitative research uses interviews, document studies and participant observation to collect primary data. The data is then processed and analyzed by data reduction techniques, data display and drawing conclusions. Researcher also use triangulation techniques for the validity of the data. The results of the study show that the transformation of business model of Tech in Asia Indonesia into a digital subscription model that happened amid the COVID-19 pandemic was carried out in the fifth growth phase within the organization. The transformation has also changed the structure of the editorial team to be more specialized, the production process through more editing stages, and to a more extensive communication culture within the organization. The selection of a soft paywall model for the  Tech in Asia Indonesia subscription has proven to be a new revenue source that helps companies maintain their business to get through difficult times amidst the pandemic. This business model also expected to be a more stable source of income in the long term.

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