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Jurnal Komunikasi
Published by Universitas Tarumanagara
ISSN : 20851979     EISSN : 25822727     DOI : https://doi.org/10.24912/jk
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Komunikasi (P-ISSN: 2085-1979 and E-ISSN: 2528-2727) http://journal.untar.ac.id/index.php/komunikasi/index is a national journal published by Faculty of Communication Universitas Tarumanagara. Scientific articles published in Jurnal Komunikasi are result from research and scientific studies conduct by academics and practitioners in communication field. Jurnal Komunikasi published twice a year. First volume will be publish on Juli and second volume on December. Articles published in Jurnal Komunikasi have been trough peer-review process by reviewer. Final decision of articles acceptance will be taken by editor team.
Arjuna Subject : -
Articles 287 Documents
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Building a National Identity Through Dangdut Music Programs on Television (Case Study: D’Academy 5 Indosiar) Sabagyo, Oktuta Arn; Vera, Nawiroh
Jurnal Komunikasi Vol. 15 No. 2 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i2.24415

Abstract

One of the main functions of television is as a medium of entertainment. Indosiar, one of the private television stations in Indonesia, has an entertainment program called D'Academy 5, which is a talent search program for dangdut musicians and singers. Dangdut music is still considered lower-class music. This music is performed very simply, starting from a makeshift stage, wearing clothes that tend to be sexy, and much more. The mission of the D'Academy 5 program is to raise the image of dangdut music as classy music that can be enjoyed by all levels of society from various social classes. There are even many opinions that say that dangdut music is original Indonesian music, so this music deserves to be called a national identity for Indonesian people. This study aims to see and describe the process of national identity construction carried out by television media through the dangdut music program. This study is qualitative research using the constructivism paradigm. Using the four stages of the social construction theory of mass media: the stage of preparing construction materials, the stage of construction distribution, the stage of forming construction reality, and the stage of confirmation. The case study method is used as an analytical tool. The results of this study indicate that national identity is basically something that must be built and maintained. The identity built through the D'Academy 5 program is not only limited to dangdut music but also includes other cultural elements. There area social values in culture that are maintained and conveyed to the wider community. Indosiar, through this program, tries to emphasize that dangdut is Indonesian music. With the regeneration of dangdut musicians and singers in Indonesia, it is hoped that this music will continue to exist. The elevated image of dangdut music, with audiences from various social classes.
The Mediating Role of Brand Trust: Is Enhancing TikTok Marketing Activities Important to Create Loyalty? Mettasari, Bewita; Kurniawati, Kurniawati; Masnita, Yolanda
Jurnal Komunikasi Vol. 15 No. 2 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i2.24991

Abstract

Indonesian people are becoming more aware of the significance of skincare, increasing the demand for beauty care products. As a result, the frequency of purchasing skincare products in Indonesia has also risen. Local Indonesian skincare is a popular choice among the public. The variety of local skincare products encourages competition among companies to market their products. In the times, marketing through social media is increasingly popular to interact directly with customers. Indonesia ranks second in the world, with the number of TikTok users reaching 109.90 million. This research uses the S-O-R Model to analyze the positive influence of Marketing Activities on social media on Brand Loyalty, with the mediating role of Customer Brand Engagement and Brand Trust. The hypothetical relationships in the proposed model are tested using Structural Equation Modeling (SEM). Of the total respondents who were TikTok users for six months or more, 87.3% were women. This research aims to understand how social media marketing activities (SMMA) impact brand loyalty (BLO) for local skincare brands in Indonesia. It also considers the mediating roles of customer-based equity (CBE) and brand trust (BTR) in this relationship. The results of hypothesis testing showed a significant positive influence on all variables tested. The role of mediation has also proved significant, albeit with varying degrees of influence. Some variables tend to have a low influence on Brand Loyalty, while the most significant influence is seen in the influence of SMMA on Brand Trust. Thus, this study has important implications for local skincare companies in developing effective marketing strategies to build strong brand loyalty and increase customer trust in the brand.
Risk Communication Model Of Covid-19 Disaster Through Instagram And Twitter In Pemerintah Kabupaten Klaten Elisabet Isyana Rahayu; Puji Lestari; Edwi Arief Sosiawan
Jurnal Komunikasi Vol. 15 No. 2 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i2.25167

Abstract

The third wave of the COVID-19 pandemic in Indonesia has affected various regions, including Klaten Regency, which is ranked third in the highest number of positive cases and second in the cumulative total in Central Java. Risk communication becomes crucial in reducing disaster risks due to COVID-19, and one effective avenue is through social media. The people of Klaten have started utilizing social media to receive information about COVID-19 and to provide feedback on the local government's handling of the pandemic. The objective of this research is to discover a risk communication model for COVID-19 disasters through social media in the Klaten Regency Government. This qualitative research employs interviews and social media analysis of the COVID-19 Task Force in Klaten Regency. The focus is on the risk communication model employed through social media by the Klaten Regency Government, with subjects being social media managers within the COVID-19 Task Force. The findings reveal a risk communication model that emphasizes enhancing social media management capabilities to mitigate the risks of COVID-19 in Klaten. This research contributes by introducing additional risk communication units to the existing COVID-19 risk communication model through social media and establishing Standard Operating Procedures (SOPs) for social media management in risk communication.
Citarum Watershed Restoration through Community Involvement and Tourism Village Development Novianti, Evi; Sjuchro, Dian Wardiana; Oktavia, Dina; Adnani, Qorinah Estiningtyas Sakilah; Gumilang, Lani; Sunardi; Nurfauziah, Isni
Jurnal Komunikasi Vol. 15 No. 2 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i2.25222

Abstract

The Citarum watershed is a source of livelihood for communities in 13 cities and regencies in West Java and Jakarta. However, the Citarum River is considered one of the most polluted rivers in the world, prompting the central and local governments to implement conservation programs. For Tarumajaya Village, the conservation of the Citarum watershed starts from the Situ Cisanti area accompanied by the development of a tourism village to support the Citarum Harum Program. However, the existing participation is only seen from the government side, and there is no significant community participation in terms of communication and others directly in the process of developing this tourism village. Thus, this study aims to identify community involvement in the development of tourism villages to support the restoration of the Citarum watershed in the Upper Citarum Region. This qualitative study was conducted in Tarumajaya Village, Kertasari Sub-district, Bandung Regency. Primary data were obtained through non-participant observation and in-depth interviews, while secondary data were obtained from policy documents. Data analysis included data reduction, presentation, verification, and conclusion drawing. The research findings show that the development of creative tourism villages in Tarumajaya Village is carried out to support environmental preservation and has economic value for the welfare of the community, thus supporting public health. Tarumajaya Village community innovation products have economic value in tourism and show community involvement in supporting sustainable tourism development which is expected to improve public health.
Disaster Mitigation Communication Patterns: Case Studies in Natural Disaster Vulnerable Communities in Kulon Progo Regency Rozak, Abdul; Mahfudz, Mochammad; Restendy, Mochammad Sinung; Sahlan, Mukhammad; Faiz, Achmad Zaky; Hakim, Lukman
Jurnal Komunikasi Vol. 15 No. 2 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i2.25477

Abstract

attention and vigilance. That's why disaster mitigation needs to be disseminated to all levels of society. One area that has a high level of vulnerability is Kulon Progo is a case study with a descriptive type in this research. Recorded in 2019 having 53 landslide-prone areas in 5 sub-districts. To anticipate victims, the Regional Disaster Management Agency (BPBD) of Kulon Progo Regency formed 3 Disaster Response Villages as bottom-up disaster mitigation pilots, one of which is Kalirejo Village. This effort is interesting in examining how communication patterns are carried out in natural disaster-prone areas (Kalirejo Village) in mitigating natural disasters. This study is qualitative and involves several elements including Kelurahan government officials, self-help groups, disaster risk reduction forums, volunteers, and residents who represent stakeholders related to mitigation. A qualitative approach is used to deepen understanding through observation, interviews, and focus group discussions. Data analysis uses an interactive model recommended by Miles and Huberman. The main findings of the study show that the most frequent natural disasters are landslides and floods. This is caused by the topography which causes unstable soil conditions so that it easily causes landslides when rainfall is high. The dominant communication pattern in terms of natural disaster management/mitigation is bottom-up, from the community to the Village, Kapanewon, and Regency Governments as well as BPBD. However, ritual communication patterns, both based on local traditions and wisdom as well as those with nuances of religious teachings, are still sustainable and ongoing.
Front Matters Jurnal Komunikasi Vol 15 No 2 JK, Admin
Jurnal Komunikasi Vol. 15 No. 2 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

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Abstract

Front Matters Jurnal Komunikasi Vol 15 No 2
Hate Speech Through Identity Politics On Social Media Ahead Of The 2024 Presidential Election Bajari, Atwar; Suryana, Asep; Wahyudin, Uud; Mulyana, Slamet; Rakhmaniar, Almadina
Jurnal Komunikasi Vol. 15 No. 2 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i2.25836

Abstract

The debate surrounding the 2024 General Election in the virtual space, such as social media, has led netizens to exchange hate speech and heavy criticism regarding their respective support. Two groups have emerged: government supporters highlighting the successes of President Joko Widodo and those shifting their support to Anies Baswedan after Prabowo joined the government. Over time, this phenomenon has led to the proliferation of hate speech based on identities such as religion, ethnicity, and fanatical groups, potentially dividing public opinion. This study aims to explain the emergence of hate speech and the forms of hate speech based on identity politics leading up to the 2024 General Election. This study employs virtual ethnographic analysis (Virtual Ethnography) to observe tweets or statuses on selected accounts and the comments that arise from those tweets. The objects of analysis are the trends of words and phrases and the content within observed sentences or paragraphs. The research findings have been presented in the form of tabulation and categorization. The results show that comments and statuses containing hate speech always create bidirectional and multi-directional communication models among users. Hate speech often uses phrases and keywords that lead to insults, malicious accusations, curses, and accusing the opposing party of being stupid and evil. Based on this study, social media users must realize that the presidential campaign is a time to have different choices but remain aware of the same nation. Users need to develop an awareness of social media ethics. Enforcing rules against those who spread hate speech is key for every actor involved.
Development Model of Tourism Communication and Creative Economy Based on Local Culture in East Sumba Sari, Wulan Purnama; Pandrianto, Nigar; Sukendro, Gregorius Genep; Azeharie, Suzy; Irena, Lydia
Jurnal Komunikasi Vol. 15 No. 2 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i2.26251

Abstract

As something unique, local culture can be utilized in various fields, one of which is tourism. The development of the tourism industry is characterized by several things, for example there is an increase in community participation to advance the local tourism industry, and the use of the creative economy. This research itself was carried out by looking at the potential that Indonesia has in the tourism and creative economy sectors which still have great potential to be developed further while still supporting the preservation of Indonesia's local culture. The research was carried out at a location in East Sumba, because it has a natural attraction for tourism which is already worldwide, but its development so far has not been optimal. Apart from having natural potential for tourism development, Sumba also has local culture and creative economy products, such as woven fabrics. This research was conducted with the main aim of producing a model for the development of tourism and creative economy based on local culture. This research itself will focus on the use of local culture in the tourism sector and the creative economy in tourism communication studies. The research was conducted using a qualitative approach and case study method. Data was obtained through FGD and interviews with resource persons. Based on the research results, it can be concluded that East Sumba has potential in terms of tourism development, the potential is in the form of natural resources, creative economic products, local culture and infrastructure suggestions. Developing this potential must receive support from the government in the form of development and policy making that favors local communities. Apart from that, tourism development also requires the development of human resources, which therefore requires collaboration between the government and local communities.
Cover Jurnal Komunikasi Vol 15 No 2 Sari, Wulan Purnama
Jurnal Komunikasi Vol. 15 No. 2 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

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Abstract

Cover Jurnal Komunikasi Vol 15 No 2
Comparison of Instagram Hashtags in Increasing Audience Engagement Through Music Concerts in Indonesia Paramita, Sinta; Aulia, Sisca; Rusdi, Farid
Jurnal Komunikasi Vol. 15 No. 2 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i2.29061

Abstract

In 2023, various music concerts will begin to be held nationally and internationally. Indonesian music fans came in droves to enliven the music concert. Audience music concert activities do not only focus on concerts and purchasing concert tickets but also on crowds in the virtual sector. The activity of watching a music concert is documented and uploaded via social media and Instagram. The use of hashtags is used to support the concert as well as being a means of self-actualization as a music fan. Uploads on Instagram social media with the hashtag immediately received attention from other social media users who were interested in the concert. From this explanation, this research will look at two things. Firstly, how influential hashtags on Instagram are in increasing audience engagement through three music concerts held in Indonesia. Second, look at the comparison of the three music concert hashtags. The research approach used in this research is quantitative, using extensive data-based social network analysis (SNA) methods. The application used in this research is Analisia.io, an artificial intelligence (AI) social analytic application as a tool for collecting virtual data according to the researchers' criteria. The first result of this research is that #blackpinkworldtourjakarta's cumulative total audience engagement is 17,653. #the90festival cumulative total audience engagement 144,150. And #coldplayjakarta, the total audience engagement was 811,387. The first Instagram hashtag most discussed virally is #coldplayjakarta, the second is the hashtag #the90festival, and the last is the hashtag #blackpinkworldtourjakarta. From this analysis, Instagram hashtag comparison activities in increasing audience engagement through music concerts in Indonesia fall into the concept of a network society: timelessness, the cultural consequences of information capitalism, the power of identity, and changing times.

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