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INDONESIA
Jurnal Ekonomi dan Bisnis
Published by Universitas Kristen Satya Wacana
ISSN : 19796471     EISSN : 25280147     DOI : -
Core Subject : Economy, Humanities, Art, Social,
Arts Humanities Economics, Econometrics & Finance Social Sciences
Jurnal Ekonomi dan Bisnis is a fully refereed (double blind peer review), open-access online journal for academics, researchers, graduate students, early-career researchers, and undergraduate students, published by Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana, Indonesia. Jurnal Ekonomi dan Bisnis is a periodical publication (two times a year, in April and Oktober) from the Faculty of Economics and Business Universitas Kristen Satya Wacana Salatiga with the main objective to disseminate scientific articles in the fields of economics, business and accounting.
Arjuna Subject : -
Articles 256 Documents
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The influence of crowdedness on brand image and its impact on word of mouth Nasa, Alda Rizkino Wega Intan; Wahyuningtyas, Agustina Shinta Hartati; Haryati, Novi; Isaskar, Riyanti
Jurnal Ekonomi dan Bisnis Vol. 28 No. 2 (2025)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v28i2.13995

Abstract

Popularitas yang terjadi pada sebuah restoran dapat menyebabkan keramaian yang tak terhindarkan, seperti yang terjadi pada restoran Mie Gacoan di Kota Malang, di mana tempat tersebut menarik sejumlah besar pengunjung setiap harinya. Situasi ini dapat menimbulkan berbagai dampak negatif seperti antrean yang panjang, waktu tunggu layanan yang lama, dan masalah kesesakan, baik dalam hal kesesakan manusia maupun kesesakan spasial. Kesesakan manusia mengacu pada sesaknya suatu tempat akibat terdapat banyaknya orang, sedangkan kesesakan spasial mengacu pada benda-benda non-manusia yang memenuhi suatu ruangan seperti meja, kursi, dan berbagai dekorasi lainnya. Kondisi ini dapat mempengaruhi citra merek pada suatu restoran, yang pada akhirnya akan memengaruhi komunikasi dari mulut ke mulut yang diinisiasi oleh konsumen. Penelitian ini menggunakan analisis Partial Least Squares-Structural Equation Modeling (PLS-SEM) dengan sampel sebanyak 150 responden. Temuan penelitian ini menunjukkan adanya hubungan positif antara kesesakan manusia dengan citra merek, serta antara kesesakan spasial dengan citra merek. Demikian pula, terdapat korelasi positif antara citra merek dan komunikasi dari mulut ke mulut, yang menunjukkan pengaruh yang signifikan antara hubungan tersebut.
From promises to reality: Analyzing discrepancies in residential property advertisements in indonesia Kiky, Andreas
Jurnal Ekonomi dan Bisnis Vol. 28 No. 2 (2025)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v28i2.13410

Abstract

This study investigates the prevalence and impact of false advertising in residential property advertisements within the Indonesian market, particularly in Jakarta and Tangerang. Regulatory support allowing developers to advertise and sell properties before construction has stimulated demand. This research aims to empirically evaluate the accuracy of advertised distances and commute times, identifying potential discrepancies and their implications. The study utilizes a sample of 170 property advertisements, descriptive statistics, and the Wilcoxon Signed Rank test to analyze the differences between advertised and actual distances and commute times. Data collection involved comparing the advertised metrics with actual measurements obtained via Google Maps. The findings reveal significant discrepancies between the advertised and actual distances and commute times, suggesting prevalent false advertising practices in property developers. Developers and agents promote shorter distances and times than the actual value based on Google Maps measurements. This misrepresentation has implications for consumer trust and regulatory compliance. This research addresses a critical gap in understanding advertising practices in the Indonesian property market. It highlights the necessity for greater transparency and accuracy in property marketing to maintain consumer trust and comply with regulatory standards. The study underscores the importance of ethical advertising practices for long-term brand equity and customer loyalty. Property developers are advised to enhance the accuracy of their advertisements to build trust and avoid legal repercussions. Regulatory bodies are encouraged to enforce stricter advertising standards to protect consumers and ensure market integrity.
Absorption capability and aggressive marketing strategy in improving marketing performance Situmorang, Tumpal Pangihutan; Utami, Intiyas; Hamid, Mansyur Abdul; Haryanto, Jony Oktavian
Jurnal Ekonomi dan Bisnis Vol. 28 No. 2 (2025)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v28i2.14969

Abstract

Penelitian ini mengeksplorasi kapasitas absorptif terhadap kinerja pemasaran UKM melalui strategi pemasaran agresif sebagai variabel mediasi. Kebaruan studi ini terletak pada pengembangan model empiris yang mengusulkan strategi pemasaran agresif untuk menjembatani kesenjangan penelitian antara kapasitas absorptif dan kinerja pemasaran UKM. Penelitian ini melibatkan 200 UKM di Kabupaten Sumba Timur, Indonesia. Semua hipotesis yang diajukan terbukti valid, menunjukkan bahwa kapasitas absorptif, strategi pemasaran agresif, orientasi pasar proaktif, dan kemampuan inovasi memiliki pengaruh signifikan terhadap peningkatan kinerja UKM. Temuan ini memperkuat hubungan logis antarvariabel dan memperjelas kerangka teori yang digunakan. Selain itu, model konseptual ini relevan dalam menangkap fenomena bisnis di lapangan, sehingga menjadi referensi penting untuk pengembangan UKM. Penelitian ini menyimpulkan bahwa sinergi antara kapasitas absorptif, orientasi pasar proaktif, kemampuan inovasi, dan strategi pemasaran agresif memberikan kerangka kerja yang kuat bagi UKM untuk meraih keunggulan kompetitif di pasar yang dinamis.
Sustainable investment feasibility and optimization strategies for PLTSA Benowo: A system thinking approach Putra, Iqbal Maulana Anggara; Sarasi, Vita
Jurnal Ekonomi dan Bisnis Vol. 28 No. 2 (2025)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v28i2.15076

Abstract

This study aims to analyze the sustainability of investments and operational optimization strategies for the Benowo Waste-to-Energy Power Plant (PLTSa) in Surabaya using a System Thinking approach through Causal Loop Diagram (CLD) and Cost-Benefit Analysis (CBA). Data were obtained through a mixed-methods approach, combining semi-structured interviews with PT Sumber Organik, the Surabaya Environmental Agency, PT PLN, the National Energy Council, and academic experts in finance, health, waste management, and system thinking. Secondary data, including waste processing capacity, electricity output, tipping fee and electricity sales revenue, and operational costs, were collected from official reports, academic publications, Bappenas, the Ministry of Environment and Forestry, Surabaya Population Agency, and Kominfo Jatim, covering the period 2015–2023 with projections up to 2032. The CLD highlights dynamic interactions among waste quality, public participation, technological efficiency, policy support, and environmental impacts. Financial analysis indicates that PLTSa Benowo is economically feasible, with a Benefit-Cost Ratio (BCR) of 2.58 at design capacity and 1.81 at effective capacity, and a Return on Investment (ROI) of 157.55% and 81.47%, respectively. Sensitivity analysis shows that increases in operational costs and the removal of tipping fees reduce BCR and ROI values. Therefore, cost efficiency, technology upgrading, revenue diversification, and sustainable policy support are needed to maintain the long-term viability of waste-to-energy projects in developing countries.
Analysis on generation Z's imaginary companions, gadget ownership, and their impact on consumer behavior Putra, Komang Widhya Sedana
Jurnal Ekonomi dan Bisnis Vol. 28 No. 2 (2025)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v28i2.15400

Abstract

This research explores the driving forces of Generation Z's consumption behavior in terms of gadget ownership, imaginary companions, and the inner child in the context of social media influences in an increasingly digital society. The study location was chosen as Bali because of the significant lifestyle changes driven by tourism, making it a unique context for examining these phenomena. In this study, the quantitative approach was applied through survey questionnaires among 200 respondents in Denpasar, Bali, using a purposive sampling technique. Data analysis was performed with PLS-SEM to investigate the relationships among the identified psychological factors, consumer behavior, and gadget ownership as a mediating variable. This is a geographically limited study that might affect generalization, but it is of great value to present the emotional and digital determinants of Generation Z's consumption patterns. The following research contributes to understanding the emotional and social media influences of consumer behavior in the digital era by bridging gaps between psychological theories and digital consumption trends.
Determinants of financial well-being in young adults' quarter-life crisis Mawadah, Badriatul; Sumiati, Sumiati
Jurnal Ekonomi dan Bisnis Vol. 28 No. 2 (2025)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v28i2.12647

Abstract

Penelitian ini mengkaji determinasi kesejahteraan finansial, yaitu literasi keuangan, tekanan keuangan, inklusi keuangan, dan kesehatan finansial, pada masyarakat dewasa muda usia 25-35 tahun di Blitar, Jawa Timur yang sedang mengalami fenomena krisis seperempat kehidupan. Berbeda dengan penelitian sebelumnya yang cenderung mengkaji faktor-faktor tersebut secara terpisah, keterbaharuan penelitian ini terletak pada pengenalan konsep baru, yaitu bagaimana kesehatan finansial mempengaruhi kesejahteraan finansial melalui peran mediasi terhadap literasi keuangan, tekanan keuangan, dan inklusi keuangan. Dengan desain penelitian kuantitatif, data dikumpulkan melalui kuesioner dan dianalisis menggunakan pendekatan SEM-PLS dengan sampel masyarakat usia produktif di Blitar. Hasil penelitian menunjukkan bahwa literasi keuangan, inklusi keuangan, dan kesehatan finansial berpengaruh positif signifikan terhadap kesejahteraan finansial, sedangkan tekanan keuangan berpengaruh negatif signifikan. Temuan ini mengindikasikan bahwa kesejahteraan finansial dewasa muda yang mengalami krisis seperempat kehidupan tidak hanya dipengaruhi oleh pengetahuan dan akses keuangan, tetapi juga oleh kemampuan mengelola tekanan keuangan dan menjaga kesehatan finansial. Implikasi praktisnya adalah pentingnya program terpadu yang mengombinasikan literasi keuangan, manajemen tekanan keuangan, dan strategi peningkatan kesehatan finansial guna membantu kaum muda mencapai stabilitas finansial di fase kehidupan yang krusial ini.

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