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INDONESIA
Lontar : Jurnal Ilmu Komunikasi
Published by Universitas Serang Raya
ISSN : 24425109     EISSN : 25992104     DOI : -
Core Subject : Education, Social,
Social Sciences Other
This journal is published to develop the ability of lecturers in writing in accordance with the field of cultivation, including public relations and journalism, in addition to the journal LONTAR discuss social phenomena concerned with the science of communication.
Arjuna Subject : -
Articles 309 Documents
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Digital Literacy of Tourism Awareness Groups in Digital Promotion Activities of Cibuntu Tourism Village, Kuningan Regency Yoka Pradana; Aiza Nabila Arifputri; Rizca Haqqu
LONTAR: Jurnal Ilmu Komunikasi Vol. 12 No. 1 (2024): Lontar: Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v12i1.8505

Abstract

Cubuntu tourist village in Kuningan Regency is an outstanding tourist village actively participating in digital promotion. The success of digital tourism promotion is closely related to the digital literacy skills of tourist village managers. This study aims to analyze the digital literacy of the Cibuntu village tourism awareness group (Pokdarwis) in digital promotion activities. The research method used is qualitative with a case study design. Data were obtained from interviews with four members of the Pokdarwis of Cibuntu village in the field of promotional media and observation of the Cibuntu village promotional media. The results showed that the digital literacy of Pokdarwis Cibuntu village has various aspects of digital skills, including information literacy, communication, and collaboration skills, the ability to develop digital content creation, and the ability to secure digital data. Meanwhile, the ability to solve problems using digital technology has not been able to be done, and the ability to create digital content has been done, but not entirely. The contribution of this research shows that the digital literacy skills possessed by the Pokdarwis of Cibuntu village are learned independently through content on social media. The findings are a consideration for tourism village managers in other regions to encourage Pokdarwis members to learn independently about digital promotion activities amid the wealth of information on social media.
Marriage Women Select Careers: Indonesian Film Reception Analysis “Dua Hati Biru” (2024) Afinada Aulia Agani; Triyono Lukmantoro
LONTAR: Jurnal Ilmu Komunikasi Vol. 12 No. 1 (2024): Lontar: Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v12i1.8529

Abstract

Film Dua Hati Biru (2024) lifts the drama's genre from the story of young women marrying and entering a conflicting reality of life and gender equality. The film forms the discussion room of both audiences and social media users. The study was intended to analyze the audiences' interpretation of the reception of family conflicts in the film, especially women who got married in their teen years. The study uses qualitative research methods with an encoding/decoding model reception approach and is a research phenomenon. Data is collected by conducting in-depth interviews, observations, and relevant library studies. Research shows the use of the Dua Hati Biru (2024) film audience as the dominant-hegemonic position and the dominant position. The dominant use of the audience is illustrated in the scene showing that women who marry young because they 'married by infants' then face conflicts and consequences that leave themselves with the choice to fully care for household or career affairs. Burial in a negotiating position occurred at scenes showing that caring for children and households was the wife's responsibility.
The Taste, Ritual, and Cultural Essence Within a Bowl of Mie Rebus Belitung Regitha Anna Mervia; Gerson Ralph Manuel Kho
LONTAR: Jurnal Ilmu Komunikasi Vol. 12 No. 1 (2024): Lontar: Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v12i1.8613

Abstract

One of the provinces in Indonesia famous for its diverse local cuisine is the Bangka Belitung Province, particularly in Belitung Regency. One of the well-known local dishes from Belitung is Mie Rebus Belitung. Mie Rebus Belitung is a preparation of yellow noodles drenched in hot shrimp broth. This dish is even recognized as an Intangible Cultural Heritage. Besides being considered a filling meal, Mie Rebus Belitung also reflects the culture, identity, and history that form the local identity of Belitung. This research aims to examine the role of the local dish Mie Rebus Belitung in preserving the cultural identity in Belitung. The theories utilized in this research are the Cultural Heritage Theory and the Cultural Representation & Heritage Theory. The research methodology employed is qualitative research. Data were collected through in-depth interviews with cultural experts from Belitung and literature reviews. The result of this research is that Mie Rebus Belitung contains cultural symbolism with potatoes (Dutch), noodles (Chinese), and seafood (Local Belitung). The use of simpor leaves as the wrapping for Mie Rebus Belitung expresses creativity and local identity in Belitung. Mie Rebus Belitung is also a symbol of communication with values that will be conveyed to future generations, either as a standalone dish or packaged in ritual processes such as “makan bedulang” (ritual feasting). The conclusion of this research is that Mie Rebus Belitung is a culinary dish whose history is connected to the arrival of Chinese and Dutch residents in Belitung. The distinctive feature of this dish is the use of simpor leaves as its wrapper. By combining elements from these three cultures, Mie Rebus Belitung becomes a symbol of identity and the cultural richness of Belitung.
Sentiment Analysis On The Conversation Pattern Of The @QUWEENJOJO Account's Apology Regarding Gofar Allegations Of Harassment On Twitter Lesmana, Ludi Azhari; Tambunan, Resman Muharul; Gunawan, Imsar; Hasna, Safira
LONTAR: Jurnal Ilmu Komunikasi Vol. 12 No. 2 (2024): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v12.i2.7808

Abstract

Social media has become a fundamental necessity for humans, facilitating social interaction and communication which are essential needs as social beings. In the era of social media, information about scandals or controversial actions can spread rapidly and widely. One notable case is Gofar Hilman, where public perception turned negative due to allegations of sexual harassment posted by the @Quweenjojo account. This research explores the sentiments and communication patterns arising from the public apology discussion by @Quweenjojo on Twitter regarding the allegations against Gofar Hilman. The tweets generated diverse responses from the audience, as the accusations of sexual harassment against Gofar Hilman by @Quweenjojo were deemed delusional and false. This study applies communication pattern theory and narrative analysis methods. The findings from the communication pattern theory analysis reveal a circular communication pattern formed during interactions, reflecting equal distribution in communication and decision-making processes. The research identifies predominantly negative sentiments resulting from this interaction. It suggests that public apologies on social media may not always yield positive outcomes for the apologizer and can instead worsen their reputation. The apology by @Quweenjojo could be viewed as an attempt to restore Gofar Hilman's reputation.
Collaborative Strategies for Managing Mangrove Ecotourism: Raising Awareness and Stakeholder Participation in Sustainable Tourism Irmayanti, Dian
LONTAR: Jurnal Ilmu Komunikasi Vol. 12 No. 2 (2024): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v12.i2.8744

Abstract

The purpose of this research is to identify and develop collaborative strategies in managing mangrove ecotourism with a focus on increasing awareness and stakeholder participation in sustainable tourism. This research aims to explore ways to increase community awareness and stakeholder involvement in sustainable mangrove ecotourism management efforts.This research uses a qualitative approach with an explanatory case study method, because this research investigates and describes the complexity in the context of stakeholder involvement in the development of edu-ecotourism in Lembur Mangrove Patikang, Pandeglang. Data collection techniques used in-depth interviews, document study and observation. Data collection techniques used in-depth interviews, document study and observation. The Edu-Ecotourism Mangrove program in Patikang Mangrove Valley, run by PT Chandra Asri Petrochemical Tbk, is a sustainable initiative involving various stakeholders, including companies, governments, academic institutions, media, and local communities. The program aims to integrate education, environmental conservation, and sustainable tourism in mangrove forest preservation, building environmental awareness, increasing stakeholder participation, and empowering local communities in ecotourism management. It emphasizes economic, social, and environmental sustainability, demonstrating a commitment to holistic engagement.This study has several limitations of results due an interpretation, and limited stakeholder engagement. future research can improve the validity, reliability, and relevance of the recommendations.
Utilizing Storytelling As A Persuasive Communication Technique In The Branding Of HMNS Perfume Products Mulyani, Fani Agung
LONTAR: Jurnal Ilmu Komunikasi Vol. 12 No. 2 (2024): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v12.i2.9229

Abstract

In the competitive marketing sector, companies are realizing more and more how important narrative is as a means of developing close emotional relationships with customers. The effective incorporation of story into the branding strategy of HMNS, an Indonesian-based newly launched perfume brand, is investigated in this paper. With an eye toward stories that highlight the sources, inspirations, and creative techniques behind every perfume variation, HMNS purposefully uses storytelling to set its products apart in a crowded industry. Through a variety of digital channels including social media, the official website, and interactive marketing HMNS successfully shares emotionally powerful narratives to its audience. This study method consists on a case study, content analysis of HMNS marketing initiatives, and customer interviews to evaluate the effectiveness of narrative in increasing emotional appeal and client loyalty. The results suggest that encouraging customer engagement and developing strong emotional connections which in turn foster brand loyalty depending on narrative and are thus rather important. Well crafted tales appeal to consumers' individual experiences and ambitions, therefore encouraging inclusivity and a strong affinity for the HMNS brand. This research provides important new perspectives on how businesses could use story methods to create strong and long-lasting relationships with their consumers. It achieves this by looking at how consumer impressions and behavior change depending on narrative. HMNS's effective use of narrative highlights its ability to be a fascinating branding tool in the contemporary marketing scene. Keyword: Storytelling, Persuasive Communication, Branding, Perfume, HMNS
Critical Discourse Analysis of Teun A. Van Dijk's model on @gerindra's TikTok Content in Gaining Gen Z Votes for Prabowo Subianto in the 2024 Election Aprilia, Anggi; Firdaus, Feri
LONTAR: Jurnal Ilmu Komunikasi Vol. 12 No. 2 (2024): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v12.i2.9300

Abstract

This study aims to outline a critical discourse analysis of ten TikTok contents from @gerindra related to Prabowo Subianto in their efforts to capture Gen Z votes. The high usage of TikTok among Gen Z and its significant role in the 2024 elections, with voting proportions reaching 23%, has substantial implications. This research analyzes the interconnection of discourse and the role of TikTok in the effort to attract Gen Z votes. The study employs Teun A. Van Dijk's critical discourse analysis model, which includes text structure, social cognition, and social context. Data is collected through interviews and categorized based on the research subjects' statements. The subjects reported that in the 2024 elections, Gerindra must adapt to social media trends, particularly TikTok, in order to gain Gen Z support for Prabowo Subianto. This adaptation involves using a "serious yet relaxed" political communication style in their brief, light, and straightforward content. The study finds that Gerindra creates such content to present Prabowo as more humanistic, contrasting with his previously known strict and rigid image.
Representation of Social Criticism through Morgans Journalist Characters in One Piece Anime: Examining the Meanings Behind and Propaganda Triwiyoso
LONTAR: Jurnal Ilmu Komunikasi Vol. 12 No. 2 (2024): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v12.i2.9302

Abstract

This research analyzes the representation of social criticism through the journalist character Morgans in Eiichiro Oda’s manga series One Piece. The focus of this study is on the dilemmas faced by Morgans as a journalist in balancing journalistic integrity against political and power pressures. The method used is qualitative analysis with a semiotic approach to examine the meanings behind Morgans' actions and decisions in several critical chapters. The findings reveal that Morgans serves not only as a conveyer of information but also as a tool of propaganda, reflecting the complex reality of the media world. This study highlights how Oda uses Morgans to critique the role of media in shaping public opinion and manipulating facts. Morgans represents the ethical challenges in journalism, where the truth is often compromised for specific interests.
Digital Content Marketing as Business Strategy for Japanese Video Game Company in the Network Society Muhammad, Abyan Nurfikri; Iskandar, Kurniawaty
LONTAR: Jurnal Ilmu Komunikasi Vol. 12 No. 2 (2024): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v12.i2.9496

Abstract

This study examines how CapCom, a company in the Japanese video game industry, increased its sales through digital content marketing. Japan is one of the countries that has strength in the global economy in various aspects of the economy, one of which is the video game industry. The video game industry in Japan has gone through several periods ranging from the arcade era to the handheld era. CapCom is one of the Japanese companies engaged in the video game industry. The company focuses its business on digital content marketing. This is also CapCom's effort to increase its sales. This research uses Castells' theory of network society and Koiso and Kanttila's concept of digital content marketing with a leatherative research method and document analysis obtained from online sources. Based on the analysis of data collected from various sources, CapCom's effort to increase its sales through digital content marketing is by utilizing global networks for various marketing purposes. Then, CapCom also tends to emphasize value-added services by offering DLC (downloadable content) on its digital content to increase sales and consumer loyalty to the company.
Marketing Communication Strategy on Instagram Social Media @ninetynine.indo in Increase Brand Awareness Putra, Yoga Permana; Sari, Eka Anisa
LONTAR: Jurnal Ilmu Komunikasi Vol. 12 No. 2 (2024): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v12.i2.9611

Abstract

This study aims to discover Ninetynine's marketing communication strategy for increasing Brand Awareness through Instagram social media @ninetynine.imdo. This study uses a qualitative research method with a Descriptive approach. The data collection techniques used in interviews, observations, and documentation were processed and analyzed using marketing mix theory and persuasion knowledge theory. The study results show that Ninetynine's marketing communication strategy has succeeded in increasing brand awareness on Instagram, with one of them optimizing Instagram features, most of which have been done well. The marketing strategy to increase Brand Awareness so that it continues to exist, Ninetynine still has to promote and improve so that its products continue to grow and become more expansive and remain in demand by Consumers, which is by the 7P Marketing Mix by Kotler and Keller, namely: 1) Product. 2) Price. 3) Place. 4) Promotion by implementing a promotion mix such as Advertising, Sales promotion, Direct marketing, Public relations, and Internet marketing. 5) People (participants/people). 6) Process. 7) Physical evidence.

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