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INDONESIA
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam)
Published by Universitas Putera Batam
ISSN : 23373350     EISSN : 25499491     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Arjuna Subject : -
Articles 245 Documents
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PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS PELANGGAN PADA USAHA KECIL DAN MENENGAH (UKM) DI KOTA BATAM Haldy, Muhammad; Khoiri, M; Kusumawardani, Wulandari
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 1 (2024): Volume 12 Nomor 1 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i1.8288

Abstract

Direct marketing is very good at focusing strategies to promote specific products and services and contacting consumers to provide clearer information, analyzing characteristics and recording consumer trends. In addition, direct marketing also allows companies to choose the right and specific consumers so that customer loyalty occurs. This study aims to determine the effect of trust, commitment, communication, and conflict management on customer loyalty. This research uses descriptive quantitative method which is causal and comparative. The data were obtained by sharing the google form link with 400 respondents, namely people in Batam City as the research sample. The sampling method used was nonprobability sampling and the determination of the sample used purposive sampling. Furthermore, the data were analyzed using the SPSS version 24 application. Based on a series of statistical test results, it is found that the creation of customer loyalty by paying attention to variables, trust, commitment and communication has a significant positive effect on customer loyalty. Meanwhile, conflict management has no significant effect on customer loyalty.
PENGARUH ELECTRONIC WORD OF MOUTH DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI SHOPEE MARKETPLACE DI BATAM Saputra, Arnoldus; Saputra, Asron
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 1 (2024): Volume 12 Nomor 1 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i1.8292

Abstract

Technological developments bring many changes, especially to the business world This progress is being taken advantage of by entrepreneurs who market their products online. One of them is marketing through the Shopee marketplace which makes it easy for consumers to purchase a product. The aim of this research is to determine the influence of electronic word of mouth and promotions on purchasing decisions on the Shopee marketplace in Batam. This research is of a quantitative descriptive type. And the sample used in this research was 400 respondents where this sampling was based on the population in Lubuk Baja District, Batam City. The sampling technique used is non-probability sampling, namely purposive sampling. The test techniques that will be used in this research are validity test, reliability test, multicollinearity test, heteroscedasticity test, R2 test, T test and F test. From this research the results show that electronic word of mouth has a positive effect on purchasing decisions, promotions have there is a positive influence on purchasing decisions. And simultaneously electronic word of mouth and promotions influence purchasing decisions, with a large influence of 53% while 47% is influenced by other variables. Keywords: Electronic word of mouth,Promotion, Purchasing Decisions.
PENGARUH E-SERVICE QUALITY TERHADAP E-CUSTOMER LOYALTY MELALUI E-SATIFCATION SEBAGAI MEDIATOR DALAM E-WALLET INDONESIA Efdison, Zefri; Lova, Anggil Nopra; Y, Yelnim; Liantifa, Melifia
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 1 (2024): Volume 12 Nomor 1 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i1.8307

Abstract

This research aims to determine the effect of e-service quality on e-customer loyalty mediated by e-satisfaction among e-wallet users in Indonesia. The sample of this research was 100 respondents. Data was collected using a questionnaire that has been tested for validity and reliability. The data analysis technique used is descriptive analysis using SEM Amos 22. The results of the research show that there is a significant direct influence between e-service quality on e-satisfaction and e-customer loyalty among e-wallet users. There is a partial influence of the mediating impact of e-satisfaction between e-service quality on e-satisfaction and e-customer loyalty on e-wallet users. This shows that customer satisfaction can be built through good service so that customers do not switch to competitors.
PENGARUH PERKEMBANGAN TEKNOLOGI INFORMASI, PENGETAHUAN INVESTASI, DAN PENDAPATAN TERHADAP MINAT INVESTASI SAHAM GENERASI MUDA DI PASAR MODAL Nugroho, Mahfud
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 1 (2024): Volume 12 Nomor 1 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i1.8310

Abstract

This research aims to determine the influence of advances in information technology (X1), investment knowledge (X2), and income (X3) on interest investment in stock (Y) in the millennial generation. The population is millennials who have attended both formal and non-formal training regarding investment in the capital market. The number of samples in this study was 104 people. Determining the sample used a purposive sampling technique. The research results found that technological developments and income had a positive and significant influence on the millennial generation's stock investment interest. Meanwhile, investment knowledge has a positive influence but not significant influence on the millennial generation's stock investment interest in the capital market.
HUBUNGAN BRAND EXPERIENCE DAN BRAND LOVE TERHADAP BRAND LOYALTY: PERAN BRAND ATTITUDE SEBAGAI MEDIATOR Cahyo, Septian Dwi; Patmasari, Eka Kurnia; Lestari, Ika Anggun
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 1 (2024): Volume 12 Nomor 1 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i1.8312

Abstract

The company creates its competitive advantage through brand loyalty. Brand loyalty can be achieved when a company can offer a unique brand that  other brands do not. Brands must be well managed  to provide a competitive advantage. Building brand loyalty takes matching the character of a product with the consumer's personality so that the more positive is the consumer and the attitude towards the brand, the more attractive and reliable it isthe more positive  the consumer and attitude towards the brand. The purpose of this research  is to define the role of  brand attitude as a variable that mediates the relationship between brand experience and brand love and brand loyalty. This study focuses on consumers using local skin care brands in Indonesia. Local skin brands were chosen because the industry is currently  growing rapidly. The method used in this study is purposive sampling. of respondents who currently use local skin care brands. This study used  250 respondents from Indonesia. The results of this study show that mediating of role the brand attitude cannot mediate the relationship of brand experience and brand love with brand loyalty.
PENGARUH GAYA KEPEMIMPINAN DAN MOTIVASI TERHADAP KINERJA PEKERJA CV. PUTRA JAYA DALAM PROYEK PENGGANTIAN SEGMENTAL PARTIAL GARIS MINYAK UTAMA Saepudin, Asep; Gunawan, Ce
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 1 (2024): Volume 12 Nomor 1 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i1.8345

Abstract

This study aims to determine the effect of leadership style and motivation on employee performance on Segmental Partial Replacement Main Oil Line Project. The sample in this study is the employees CV. Putra Jaya who are in the Segmental Partial Replacement Main Oil Line project.  This research use quantitative method. Data collection techniques used were questionnaires. Data analysis techniques used in this study is multiple linear regression. Leadership Styke and Motivation simultaneously affect the performance of employees. Leadership style partially significant effect on employee performance, Motivation partially also have a significant effect on employee performance. Furthermore, the variable that has the most significant influence is the Leadership Style
PERAN LITERASI, PERILAKU, DAN TEKNOLOGI TERHADAP INKLUSI KEUANGAN YANG DIMEDIASI OLEH MODAL INTELEKTUAL Dwi Prayoga, Ryan; Padmantyo, Sri
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 1 (2024): Volume 12 Nomor 1 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i1.8397

Abstract

This study aims to make an important contribution to understanding the dynamics of financial inclusion among university students, particularly in the city of Surakarta. Focusing on the level of financial literacy, financial behavior and financial technology, this study aims to identify the extent to which these factors influence financial inclusion through intellectual capital. This study shows that financial literacy has a positive impact on financial inclusion, suggesting that a good understanding of financial concepts encourages more active participation in financial services. Financial behavior also plays an important role in building financial inclusion. Smart behavior in terms of spending, wealth management and investment decisions can improve students' access to financial services that meet their needs. The importance of financial technology in the context of financial inclusion is also apparent from the results of this study. The use of financial technology provides students with more effective and efficient access to financial services, thus expanding opportunities for financial inclusion in the digital age. The implications of these results can inform educational institutions, governments, and financial service providers to develop better strategies to improve student financial inclusion.
PENGARUH KUALITAS PRODUK, DESAIN KEMASAN, PERSEPSI HARGA, CITRA MEREK TERHADAP LEMINERALE Erza Ramadhan, Demas; Kussudyarsana
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 1 (2024): Volume 12 Nomor 1 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i1.8398

Abstract

This study aims to investigate the factors that influence consumer repurchase intentions on the Le Minerale mineral water brand in Greater Solo. In response to the significant growth of the food and beverage industry, drinking water companies are vying to expand their market share, creating intense competition. The main focus of companies, including Le Minerale, is to maximize marketing strategies through product quality, competitive pricing, attractive packaging design, and building a positive brand image. This research focuses on students of Universitas Muhammadiyah Surakarta as the study population, identifies repurchase intention as the dependent variable, and analyzes independent factors such as product quality, packaging design, price perception, and brand image. This study contributes by expanding the understanding of repurchase intention among university students, taking these factors into account to guide water companies in developing more effective marketing strategies. By involving these new variables, this research is expected to provide valuable insights for marketing practitioners and management science.
ANALISIS STRATEGIS MANAJEMEN SUMBER DAYA MANUSIA DI PESANTREN HIDAYATUL MUBTADI-IEN KENDAL (PONDOK PESANTREN) Hani, Umi; Astuti, Fitria Yuni
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 1 (2024): Volume 12 Nomor 1 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i1.8424

Abstract

Strategic human resource management integrates the role of management with human resource through strategic roles with SWOT analysis to achieve the goals expected by an organization or institution. This research uses a qualitative descriptive type of research with the research object at the Hidayatul Mubtadi-Ien Islamic Boarding School, after carrying out a strategic analysis using SWOT analysis, can maintail the Islamic Boarding School with classical yellow book studies and Al-Qur’an tahfidz as well as weekly recitations which are in great demand by local congregations. It has a strategic location but the development of the students has decreased, and have to compete with Islamic Boarding Schools or other educational institutions, which creates a challenge for the Hidayatul Mubtadi-Ien Islamic Boarding School in the future. 
ANALISIS IMPLEMENTASI STRATEGI PEMASARAN DIGITAL MENGGUNAKAN MODEL SOSTAC PADA PT. ERHA KLINIK INDONESIA Sulistyowati, Tussi; Ansori, Ansori; Husda, Nur Elfi
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 2 (2024): Volume 12 Nomor 2 Tahun 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i2.8707

Abstract

This research employs a qualitative, descriptive methodology to delve into PT. Erha Clinic Indonesia's digital marketing strategies. Through interviews, observations, and documentation, the study utilizes the SOSTAC model, analyzing Situation Analysis, Objectives, Strategy, Tactics, Actions, and Control to comprehensively assess the clinic's digital marketing strategy. The research begins by examining the current state of PT. Erha Clinic Indonesia's digital marketing efforts, aligning them with their objectives. The strategic plan outlines how the clinic targets middle to upper-class individuals throughout Indonesia, aiming to become a recognized leader in the beauty and skin health industry. Leveraging the 4Ps model, PT. Erha Clinic Indonesia offers dermatological services and beauty products with standardized pricing. Additionally, the clinic maintains a strong online presence, with multiple strategically located branches and promotional activities. The content creation process and advertising tools are integral to content dissemination. The clinic continuously monitors performance, ensuring alignment with objectives. In the suggestion section, recommendations are offered to enhance the clinic's digital marketing strategy, including responsive website development, localized social media profiles, content marketing, customer engagement, data analytics utilization, personalized services, and strategic online advertising. Recommendations for clinic customers emphasize staying connected through official platforms, sharing feedback, exploring informative content, and benefiting from seasonal offers. Future research suggestions encompass in-depth channel analysis, customer preference evaluation, competitive landscape exploration, offline marketing assessment, and a comprehensive study of digital marketing implications in the healthcare and skincare sector, including regulatory and ethical aspects.

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