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EKONOMIS : Journal of Economics and Business
Published by Universitas Batanghari Jambi
ISSN : 25978829     EISSN : 25978829     DOI : 10.33087/ekonomis
Core Subject : Economy,
Economics, Econometrics & Finance
Ekonomis: Journal of Economics and Business diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, Jurnal ini mencakup bidang ilmu Ekonomi Manajemen, Ekonomi Pembangunan, Akuntansi dan Bisnis. Ekonomis: Journal of Economics and Business Jurnal ini diterbitkan sebanyak dua kali dalam setahun yaitu pada bulan Maret dan September.
Arjuna Subject : -
Articles 947 Documents
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Strategi Media Relations PT Kereta Api Indonesia (KAI Commuter) dalam Menangani Krisis Komunikasi Terkait Kasus Pelecehan Seksual Penumpang KRL di Jabodetabek Wulandari, Charisma Dina; Ayuningtyas, Fitria
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1279

Abstract

The purpose of this study is to determine whether the strategy of PT Kereta Api Indonesia Commuter (KAI Commuter) in improving public information facilities for sexual harassment cases on the Jabodetabek KRL is effective. The method used in solving this problem is the Descriptive Qualitative Method. with qualitative content analysis method. With 7 responses from KRL passengers in Jabodetabek who use KRL at least 2x in 1 week. Based on research using qualitative content analysis, it is found that PT Kereta Api Indonesia Commuter (KAI Commuter) uses a media relations strategy by hoping to reduce a lot of justification. This means that PT Kereta Api Indonesia Commuter (KAI Commuter) tends to try to take full responsibility for the occurrence of sexual harassment by confirming to the mass media and immediately taking action against the perpetrator and providing support to victims psychologically.
Pengaruh Transparansi, Akuntabilitas, dan Pengawasan Terhadap Pengelolaan Dana Desa (Studi Kasus Desa Bangun Harjo Kecamatan Pelepat Ilir Kabupaten Bungo) Alfala, Miftakul Khoir; Mukhzarudfa, Mukhzarudfa; Mansur, Fitrini
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1710

Abstract

The aim of this research is to find out how the management of village funds in Bangun Harjo Village, Pelepat Ilir District, Bungo Regency is influenced by accountability, transparency and supervision. The target population for this research was 50 people including village officials, BPD, and community leaders. The sampling strategy used was saturated sampling. Using SPSS version 25 software, quantitative methods and multiple regression analysis were used in this descriptive research. Based on test findings, village financial management in Bangun Harjo Village has improved significantly through accountability, openness and supervision.
The Application of Strategic Management in Enhancing Business Sustainability of Franchises in the Beauty Salon Industry: a Business Study on Haircode Salon Nathisarasia, Katrini; Jr, Ruben M. Nayve
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.2139

Abstract

The franchise business model has recently been developing as an alternative business model that can be chosen to foster entrepreneurship. One business line that has great potential to grow based on a franchise system is the beauty salon industry. The exposure to global beauty trends through social media has undeniably increased the demand and opportunities for the development of salon service businesses. This research aims to analyze the implementation of strategic management by the franchise company PT. Sisir Emas Nusacipta (PT. SEN), the brand holder of Haircode, in developing and sustaining its business amidst increasingly competitive business conditions. The investigation into strategies to enhance the sustainability of franchise businesses, particularly in addressing economic, environmental, and social dimensions, is deemed important by the researcher for further study. The findings from this research can serve as a reference for entrepreneurs who wish to adopt the franchise system as their business model. A qualitative method will be used in this research, where the necessary data will be collected from interviews, literature reviews, and both written and digital documentation.
Pengaruh Investasi, Human Capital, Kesenjangan Sosial, dan Pertumbuhan Ekonomi terhadap Kesempatan Kerja di Pulau Sumatera Harahap, Siti Holijah; Rujiam, Rujiam; Syafii, M
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1504

Abstract

This research aims to examine the influence of investment, human capital, social inequality and economic development on job prospects on the island of Sumatra. Associative quantitative research is used as an investigative approach. Secondary statistical data originating from the Central Statistics Agency (BPS) includes information regarding investment, human development index, Gross Regional Domestic Product (GRDP), Gini index, and job opportunity levels from 2018 to 2022. The results of this research show that simultaneously and partial investment factors, human capital, socio-economic disparities have a positive influence on employment opportunities on the island of Sumatra. Investment, human capital, social inequality and economic growth contribute 86.9% to the variation in employment opportunities.
Analysis of the effect of Dividend policy, Debt Policy on Firm Value with Profitabilits as an Innterveneing Variable in Manufacturing Companies Listed on the Indonesia Stock Exchange for the period 2018-2022 Kodi, Hutriana; Wiyono, Gendro; Rinofah, Risal
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1732

Abstract

The study is entitled “The Effect of Dividend Policy, Debt Policy on Firm Value with Profitability as an Intervening Variable in Manufacturing Companies listed on the Indonesian Stock Exchange 2018-2022 Period”. With the aim of knowing the results of the analysis of the effect of dividend policy (DPR) on firm value (PBV), to find out the results of the analysis of the effect of debt policy (DER) on firm value (PBV), to find out the results of the analysis of the effect of profitability (ROA) on firm value (PBV). ), to find out the results of the analysis of the effect of dividend policy (DPR) on profitability (ROA), to find out the results of the analysis of the effect of debt policy (DER) on profitability (ROA) in Manufacturing Companies listed on the Indonesia Stock Exchange in 2018-2022. And to prove the results of the analysis of the influence of dividend policy (DPR), debt policy (DER) on company value (PBV) with profitability (ROA) as an intervening variable. Sample selection used a purposive sampling technique using certain criteria so that 46 samples were obtained that met the criteria. Data analysis uses multiple linear regression and path analysis. The research results show that dividend policy influences company value, debt policy influences company value, profitability influences company value, dividend policy influences profitability, debt policy influences profitability and profitability is able to mediate the relationship between dividend policy and debt policy on company value.
Strategi Pemasaran Syariah dalam Menghadapi Persaingan Bisnis pada Syarah Bakery Kota Bengkulu Rahmawati, Gusti; Hak, Nurul; Shar, Aan
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1192

Abstract

In order to cope with business competitiveness at Syarah Bakery in Bengkulu city, this research set out to identify the best marketing approach. Qualitative and quantitative descriptive research methods are used. 20 respondents were given questionnaires to complete and observations, interviews, and secondary data sources were used as the data gathering methods. The data analysis technique used is SWOT analysis. The results of the study show that the company is in the growth quadrant I, where IFAS has a score of 3.69 and EFAS has a score of 3.2. Syarah Bakery has product advantages, namely processed durian specialists, has a complete variety of products, lots of toppings in the product, products are always fresh, uses social media in promotions, such as Instagram, Facebook, and Tik-tok, has friendly employees, fast and neat in serving customers. Thus the marketing strategy implemented at Syarah Bakery is an aggressive strategy by maintaining and improving product quality, following technological advances, increasing the completeness of various product variations by participating in every existing culinary event, improving the quality of service to consumers.
Corporate Governance memoderasi Related Party Transaction dan Financial Distress terhadap Penghindaran Pajak Widodo, Yulfian Ibnu Cahyo; Nofryanti, Nofryanti; Rosini, Iin
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1502

Abstract

This study aims to examine the influence of related party transactions and financial difficulties on tax avoidance with corporate governance as moderating variable. corporate governance. This research uses a population of 92 companies in the consumer goods industry sector listed on the IDX in 2018-2022. The research sample was carried out using a purposive sampling method and obtained 125 company data that met the criteria. The data used is secondary data in the form of financial reports and company annual reports. Data were analyzed using a panel data regression analysis model and moderate regression analysis (MRA) test with E-Views 12 software. According to the findings of the study, related party transactions and financial distress have an effect on tax avoidance. Corporate governance cannot moderate the influence of related party transactions on tax avoidance. Corporate governance cannot moderate the influence of financial distress on tax avoidance.
Pengaruh Price Discount, Store Atmosphere, Display Product, dan Kualitas Produk terhadap Pembelian Impulsif (Studi Kasus di Matahari Department Store Sidoarjo) Barutu, Risca Noviana; Yani, Muhammad; Nugroho, Tovan Tri
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1807

Abstract

The purpose of this research is to analyze the influence of price discounts, store atmosphere, product display, and product quality on impulse purchases at Matahari Department Store Sidoarjo. The research was carried out using a quantitative approach. The method used was purposive sampling with a sample size of 100 consumers of Matahari Department Store Sidoarjo. The data analysis technique uses multiple linear regression analysis techniques. The results of this research found that the price discount and product display variables had a positive and significant effect on impulsive purchases, store atmosphere and product quality had a negative effect on impulse purchases at Matahari Department Store Sidoarjo.
Electronic Word of Mouth and Its Effects on Consumer Decision-Making: Insights from an Extensive Literature Review Siregar, Akhmad Irwansyah; Johannes, Johannes; Yacob, Syahmardi; Octavia, Ade
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1994

Abstract

This comprehensive literature review critically examines the pervasive influence of Electronic Word of Mouth (E-WoM) on consumer decision-making. Distilling insights from over a hundred scholarly articles spanning the last decade, this paper aims to map out how E-WoM impacts purchasing behaviors across diverse sectors. Methodologically, the review adopts a systematic approach to identify, analyze, and synthesize existing research, providing a robust evaluation of E-WoM's effects through both quantitative and qualitative lenses. Findings indicate that E-WoM significantly shapes consumer perceptions and buying decisions, moderated by source credibility, message sentiment, and consumer involvement. The study's major contributions include a proposed integrative model that links E-WoM dynamics with consumer decision-making processes, offering a nuanced understanding of the mechanisms at play. This model clarifies the pathways through which E-WoM exerts its influence and highlights the role of digital platforms in amplifying consumer voices. Furthermore, the paper identifies critical gaps in current research, particularly in the areas of cross-cultural variations and the influence of emerging technologies. By bridging these gaps, this review serves as a foundational resource for academics and practitioners alike, guiding future research trajectories and informing strategic marketing practices in the digital era.
Peran Produktif Wakaf pada Bank Wakaf Mikro di Masyarakat Kota Jambi Anggraeni, Lidya; Anggraini, Dessy
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1596

Abstract

This research aims to examine the significant role of productive waqf fund benefits distributed by micro waqf banks to SMEs, with the goal of improving well-being, and to assess the impact of productive waqf funds in micro waqf banks in developing the businesses of SMEs. Using a qualitative approach and descriptive research methods, the researcher collected data from various sources, including in-depth interviews with relevant parties such as the Micro Waqf Bank Management and recipients of productive waqf funds in the hope of explaining the facts and conditions needed for the research. The informants in this study consisted of 20 individuals who met the criteria of understanding and being able to argue when the researcher explored and delved into questions and statements, as well as individuals who received and used productive waqf funds, thus experiencing the impact and benefits of these funds for the sustainability of their businesses and the improvement of their quality of life. The research results indicate that the role of Micro Waqf Banks for SMEs and the impact of productive waqf fund assistance are significant. These banks play a crucial role in supporting the growth and development of SMEs. Micro Waqf Banks provide access to capital for SMEs who often face difficulties in obtaining loans from other financial institutions, thus helping them expand their businesses, create job opportunities, and enhance economic well-being. The bank's role also includes community economic empowerment through training and mentoring. The impact of productive waqf fund assistance on the development of SMEs' businesses is also highly significant. This assistance helps SMEs in business development, improving competitiveness, and overcoming capital constraints. In addition to the economic impact, productive waqf fund assistance also builds self-confidence, motivation, and the overall quality of life for SMEs.

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