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EKONOMIS : Journal of Economics and Business
Published by Universitas Batanghari Jambi
ISSN : 25978829     EISSN : 25978829     DOI : 10.33087/ekonomis
Core Subject : Economy,
Economics, Econometrics & Finance
Ekonomis: Journal of Economics and Business diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, Jurnal ini mencakup bidang ilmu Ekonomi Manajemen, Ekonomi Pembangunan, Akuntansi dan Bisnis. Ekonomis: Journal of Economics and Business Jurnal ini diterbitkan sebanyak dua kali dalam setahun yaitu pada bulan Maret dan September.
Arjuna Subject : -
Articles 947 Documents
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Analisis Pengaruh Kemudahan, Efisiensi, dan Reliability Penggunaan terhadap Minat Penggunaan Media Chatbot Sebagai Sarana dalam Pemasaran Digital (Studi Kasus Pedagang E-Commerce) Fadilah, Muhamad Rafli; Nuriyah, Aminah
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1802

Abstract

This research aims to analyze the direct influence of the variables ease of use, efficiency and reliability of use on interest in using chatbot media as a means of digital marketing. This research is quantitative research. The type of data used is primary data obtained through a questionnaire that was distributed to a total of 199 respondents and secondary data obtained from literature related to the problems studied. The data analysis technique used is descriptive statistics and Structural Equation Modeling (SEM) analysis with the Partial Least Square (PLS) method, all data of which will be processed in the Smartpls 4 application. The results of this study found that there is a positive and significant influence between the ease of use variable on interest in use, then the variable efficiency of use on interest in use and the positive and insignificant influence between the variable reliability of use on interest in using chatbot media as a means of digital marketing
Pengaruh Customer Experience, Ease Of Use Terhadap Intention to Reuse Application melalui Customer Satisfaction pada Pengguna Layanan Pengantar Makanan Go-Food di Yogyakarta (Penelitian Kasus pada Pengguna Go-Food di Daerah Istimewa Yogyakarta) Sadewa, Alex Fitrianta; Udayana, Ida Bagus Nyoman; Cahyani, Putri Dwi
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1482

Abstract

This study aims to examine the effect of customer experience, ease of use on intention to reuse applications through customer satisfaction in users of Go-Food food delivery services. The method in this study uses a quantitative method and has a population of Yogyakarta people who use Go-Food services, with a total sample of 106 respondents. The analytical method used is IBM SPSS Statistics 25. The results show that customer experience has a positive and significant effect on customer satisfaction. Then ease of use has a positive and significant effect on customer satisfaction. The customer experience variable has a positive and significant effect on intention to reuse applications. Furthermore, the variable ease of use has a positive and significant effect on the intention to reuse application. And customer satisfaction has a positive and significant effect on the intention to reuse application.
Apakah Tax Aggressive Indikator Manajemen Laba? dengan Ukuran Perusahaan sebagai Variabel Moderasi Al Gifari, Muhammad Chaidir; Khomsiyah, Khomsiyah
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1439

Abstract

This research aims to obtain empirical evidence regarding the impact of independent variables, namely tax aggressiveness and leverage on earnings management as the dependent variable with company size as the moderating variable. The population used in this research is manufacturing companies listed on the Indonesia Stock Exchange (BEI) from 2019 to 2022. The results of this research reveal that there is no strong evidence regarding the influence of tax aggressiveness on earnings management actions. Leverage is proven to have a positive and significant influence on earnings management practices, and the company size variable is found to neither strengthen nor weaken the relationship between tax aggressiveness and earnings management practices. However, company size has the ability to weaken the relationship between leverage and earnings management practices.
Penerapan Information Adoption Model Untuk Mengukur Pengaruh Electronic Word Of Mouth Terhadap Niat Beli Scarlett Whitening di Media Sosial Tiktok Iskamto, Dedi; Zumarnis, Silfadila
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1296

Abstract

Technological developments have increased from year to year, starting from the first industrial revolution technology 1.0 until now the ongoing revolution is named industry 4.0 by the World Economic Forum in 2016 which is called the digital era. The industrial revolution 4.0 involves all activities centered on the internet or often called the Internet of Things. TikTok has experienced a rapid increase where in 2022 it will be 61.3% of the total population and in 2021 it will be 38.7%. Based on these data, TikTok is the social media that has experienced the most rapid increase as the most active social media application in Indonesia. Scarlett Whitening is one of the most viewed brands on the Tiktok app. This study aims to better understand the effect of eWOM based on the TikTok application on Scarlett Whitening's purchase intention. To understand the impact of eWOM, I apply the information adoption model as a model that has been widely used in previous eWOM studies. Research using quantitative methods with the aim of this research is causal. Data collection used the non-probability sampling method with the convenience sampling type of 385 respondents using Scarlett. This study used a questionnaire data collection technique with a Likert scale and data analysis techniques using Partial Least Square Structural Equation Modeling (PLS-SEM) with the help of SmartPLS software.
Determinan Perilaku Belanja Online di Kota Jambi Rosmeli, Rosmeli; Ekasari, Novita; Wiralestari, Wiralestari; Saparuddin, Saparuddin; Fathiyah, Fathiyah; Alvaro, Rakan
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1766

Abstract

Online shopping is a trend that has spread throughout Indonesia, especially during Covid 19. This trend continues to grow today. As the capital of Jambi Province, Jambi City is an area that has the most complete internet facilities compared to other areas in Jambi Province. The availability of internet facilities and other suggestions means that online shopping in this area is quite large. This research aims to assess consumer behavior in online shopping in Jambi City; and Factors that influence online shopping in Jambi City. The analysis model used is descriptive analysis and binary logit regression model. The research results show that the average frequency of online shopping in Jambi City is 1-2 times a month. 40.2% of respondents visited 2 online sites. The e-commerce application that respondents use most for shopping is Shopee. Cheap and easy to get goods is the first reason to shop online. The more online shopping sites that are visited, the public's perception is that online shopping saves time and buying shoes/bags and accessories online are factors that have a positive and significant influence on people's online shopping in Jambi City.
Pengaruh Brand Awareness dan Product Design terhadap Buying Decision melalui variabel Purchase Intention pada Produk AQUA Japan di Kota Serang Bachrudin, Bachrudin; Sutisna, Sutisna; Umalihayati, Umalihayati
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1547

Abstract

This research aims to determine the influence of brand awareness and product design on purchasing decisions through the purchase intention variable. The subjects in this research were 250 community respondents in Serang City. Data analysis tools use SPSS and SmartPLS using a Likert scale. The results of the research show that there is a significant influence between the product design variable on the purchase intention variable, but no direct influence was found between brand awareness on the purchase intention variable for AQUA Japan products in Serang City. Then there is a significant influence of the brand awareness, product design, purchase intention variables on the buying decision variable for AQUA Japan products in Serang City. This research also found that the purchase intention variable does not have a mediating effect on the influence of brand awareness on buying decisions, but the purchase intention variable can be used as a mediation on the influence of product design on buying decisions for AQUA Japan products in Serang City.
Pengaruh Kepemilikan Asing, Direktur dan Komisaris Asing Terhadap Penghindaran Pajak dimoderasi oleh Profitabilitas Yustia, Lisa; Khomsiyah, Khomsiyah
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1437

Abstract

The purpose of this research is to examine the impact of foreign ownership, foreign directors and commissioners on the company's efforts to avoid tax liabilities, taking into account the role of profitability as a moderating factor. The Data used came from 44 companies in the energy sector listed on the Indonesia Stock Exchange in the period 2020-2022. Sampling was carried out through systematic random methods, and regression analysis with the concept of modernization was used to process the data. The findings of this research illustrate that foreign ownership and foreign directors and commissioners have an impact on tax avoidance practices in the corporate environment. It added that the profitability factor plays a crucial role in regulating the relationship between tax evasion and foreign ownership. In more detail, profitability has the potential to amplify the impact of foreign ownership on tax avoidance practices. On the other hand, the profitability factor also has no effect in moderating the relationship between foreign directors and commissioners against tax evasion practices.
Pengaruh Green Marketing terhadap Purchase Intention Melalui Brand Image Sebagai Variabel Intervening Permana, Madani Prima; Saputri, Marheni Eka
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1234

Abstract

This study aims to determine the effect of Green Marketing on purchase intention of Ikea products through brand image as an intervening variable. This study used a quantitative method with the analytical technique used, namely Partial Least Square-Structural Equation Model (PLS-SEM) analysis. The sampling technique used is the non-probability sampling technique, with a total of 400 respondents participating. The results of this study are that green marketing has a positive and significant effect on purchase intention, green marketing has a positive and significant effect on brand image, brand image has a positive and significant effect on purchase intention, and green marketing has a positive and significant effect on purchase intention through brand image as an intervening variable on Ikea products.
Analisis Faktor-Faktor yang Memengharuhi NPF Pembiayaan UMKM di Perbankan Syariah Periode 2019-2022 Muntashir, Abdul Hakim; Cupian, Cupian
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1268

Abstract

MSMEs are currently still the largest sector that supports the majority of Indonesian people, but MSMEs business development tends to be difficult considering that banking sector tends to be careful when providing financing to MSMEs because this sector has a high NPF ratio. Meanwhile, Bank Indonesia made regulations PBI Number 23/13/PBI/2021 that requiring banks to increase financing for MSMEs, this creates a dilemma for Islamic banking because this can make worsen the health of bank due to the higher NPF. This study examines the factors that could influence the NPF of MSMEs Islamic banking such as equivalent rate of working capital financing, equivalent rate of investment financing, ROA, the amount of financing, and Inflation. This research is a quantitative study using multiple linear regression to determine the direction and how much influence the independent variables have on the dependent variable. From this study it was found that the two types of equivalent rates have the opposite impact on NPF where Islamic banking can actually reduce the equivalent rates to help MSMEs development while reducing the NPF ratio because Islamic banking ROA is still in the very healthy category and ROA is directly proportional to NPF if it is increased. Then, if Islamic banking increases the amount of financing for MSMEs will reduce the NPF and the effect of inflation will not affect the increase in the NPF of MSMEs financing.
Religiusitas sebagai Homologizer Moderasi dalam Hubungan antara Dimensi Fraud Diamond dan Kecurangan Akademik pada Perkuliahan Daring (Studi Kasus Mahasiswa Akuntansi) Tiswiyanti, Wiwik; Herawaty, Netty
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1675

Abstract

Acts of dishonesty are often committed by students, especially in online lectures, in order to get a high grade point average (IP). The achievement index is an indicator of success during education and to provide wider job opportunities. Education is all learning experiences that take place and affect the joints of life and affect one's behaviour in life. Accounting students are future accountants, accountants must comply with the accountant's code of ethics and avoid cheating. Academic fraud committed by accounting students is a behaviour that, if often carried out, has an impact on cheating to commit dishonesty in the world of work. The study aims to analyse the direct and indirect effects of the dimensions of the fraud diamond consisting of opportunity, opportunity, rationalisation and ability on academic fraud where religiosity as a moderating variable on the indirect relationship between the dimensions of the fraud diamond and academic fraud. The research population was accounting students in the class of 2019 and 2020 and still active in 2023, totalling 317 at a State University in Jambi City. Sample selection using proposive sampling and obtained a sample of 287. Data analysis using PLS. The results found that the dimensions of the fraud diamond: directly affect academic fraud in online lectures, and indirectly religiosity is not able to provide a strong influence on the relationship between the dimensions of the fraud diamond and academic fraud in online lectures. The research novelty is religiosity as a moderating homologizer, seen from religiosity does not interact or is unable to influence the relationship between the dimensions of the fraud diamond variable and the academic fraud variable in online lectures.

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