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Primanomics : Jurnal Ekonomi & Bisnis
Published by Universitas Buddhi Dharma
ISSN : 1412632X     EISSN : 26146789     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 382 Documents
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Analysis of Factors Affecting the Decision to Purchase Mineral Water Le-Minerale in Tangerang City Widjaja Djohan
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 2 (2021): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i2.595

Abstract

This study aims to determine to what extent price, brand image, and product quality affect the increase in purchasing decisions for Le-Minerale mineral water. The research conducted is by distributing questionnaires, while the research method used is by using descriptive methods. In conducting this research the authors used correlation coefficient analysis, multiple linear regression analysis and F test and t test. From the results of the analysis the authors obtained the following results. From multiple linear analysis, the equation Y = 5.163 + 0.626X1 + 0.279X2 + 0.207X3 is obtained. From the results of the F model test, the value is 941,516 where the value is greater than the F table, namely 2.45, thus Ho is rejected and Ha is accepted. In the t test, it is known that the t count for Price (X1) is 12,120, the results for Brand Image (X2) are 6,634, and for product quality (X3) is 4,014
Analysis Of Bodrex Brand Tows As A Marketing Strategy Of Head Disease Drugs Asep Sugara; Mustofa Mustofa; MD Sukamto
Primanomics : Jurnal Ekonomi & Bisnis Vol 18 No 3 (2020): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v18i3.388

Abstract

His study aims to determine the company's external factors, namely opportunities and threats as well as internal factors of the company, namely strengths and weaknesses, as the basis for the company's strategy formulation in marketing headache products with the Bodrex brand. By using the TOWS analysis company strategy companies are advised to use a strategy that is aggressive (SO), by memafaatkan distribution channels in order to improve marketing by utilizing Bodrex that has become a brand image in the community and m enggunakan advertising funds to increase its frequency by utilizing a number of TV stations.
Designing Strategies and Green Business Models in the Coconut Oil Industry Abidin Abidin
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 2 (2021): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i2.583

Abstract

As a tropical country, Indonesia has enormous potential for the development of an industry with raw materials from coconut. One of the products that can be developed from coconut is coconut oil. The purpose of this research is to create a strategy and green business model in the medium coconut oil industry (klentik) by utilizing the waste it produces into a variety of prospective products with added value. Various prospective and value added products can be developed from coir, shell, coconut water, dregs, and blondo which are byproducts or waste from the coconut oil production process. The implementation of green business strategies and models has an impact on the sustainability of the medium-sized coconut oil industry, both in terms of profitability, social and environmental aspects.
Elaboration Of Sor Paradigm Using Information Transparency And Curiosity Variables Approach To Purchase Intention Irantha Hendrika Kenang; Junko Alesandro; Alexander Marfin Sutanto Putra
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 1 (2021): Primannomics : Jurnal Ekonomi & Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i1.509

Abstract

This study uses S-O-R theory to determine the effect of Information Transparency and Curiosity on the Purchase Intention of the Comme business. This research is a quantitative research. Primary data is collected using questionnaires. The sampling technique uses purposive sampling with a total of 100 respondents. The results showed that Information Transparency has a significant effect on Curiosity and Curiosity has a significant effect on Purchase Intention. Based on the results of this study, the Comme business is expected to be able to consider the quality and quantity of information shared on Instagram which can affect consumer affection such as curiosity and thus increase consumer purchase interest
Does E-Money Affect Inflation In Indonesia Andres Dharma Nurhalim
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 1 (2021): Primannomics : Jurnal Ekonomi & Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i1.500

Abstract

The purpose of this study aims to explain the effect of electronic money on inflation and how much influence it has on the Indonesian economy. In this study the authors used a quantitative approach. The variables used are inflation, electronic money, exchange rate, money supply (M1), and BI interest rate. Result: The previous money supply (LQMprev) and the interest rate (BI Rate) were the main factors affecting inflation. In this result, e-money and exchange rates are not the main components driving inflation. Based on SPPS processing using regression, e-money and exchange rates do not have a significant effect on inflation in Indonesia, but LQMprev has a significant effect on inflation. From the results of this study it is still too early to analyze the effect of e-money on inflation because it is still relatively new in Indonesia.
Roles of Micro and Small Enterprises of Snack and Pastry Productions and Product Innovation on the Increase of People’s Income in Periuk – Tangerang City Heri Satrianto; Suhendar Janamarta; Sutrisna Sutrisna
Primanomics : Jurnal Ekonomi & Bisnis Vol 18 No 3 (2020): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v18i3.394

Abstract

This research was conducted based on researchers’ will to find out the Roles of Small and Micro Enterprises of Snack and Pastry Productions, and Product Inovation toward the Increase of Economy Income of Periuk People – Tangerang City. There are many factors influencing the increase of economy income of UMKM People. Some of them are the lack of policy program on foster father, which was identified to affect the increase of people’s economy income. There was also a shift on the business pattern, which is from conventional into digital. This was why the number of enterpreneurs of micro and small enterprises grew so rapid and massive that it affected the increase of people’s economy income. The lack information on UMKM programs for the people was identified to affect the increase of people’s economy income. The small number of innovation on snack products produced was suspected to influence the increase of people’s economy income. The independent factors studied were the Roles of Small and Micro Enterprises (X1) and Product Innovation (X2), and the dependent factor was People’s Income (Y). Based on the results of correlation coefficient analysis, it was found out that coefficient correlation for X1 is 0.750 and for X2 was 0,805. This means that the roles of micro and small enterprises and product innovation strongly influenced the people’s income. The positive impact showed that the better the roles of micro and small enterprises and product innovation, the higher the people’s income. To find out how much they influenced, Simple Linear Regression was used as analysis tool. It was found out that the results of Variable (X1) and the value of tcount (8.253) was higher than ttable (1.984) and it rejected Ho. So, the hypothesis is Ho was rejected and Ha was accepted. This showed that there were significant influences between roles of micro and small enterprises and the product innovation with the people’s income. The variable X2 with the value of Tcount 4.862 was higher than Ttable and it belonged to the rejection scope of Ho. So, the hypothesis was Ho was rejected and Ha was accepted. This indicated that there were significant influences between product innovation and people’s income.
The Influence of Price, Service Quality, and Promotion Against Decision Users Transportation Online (Grab) in Jakarta Gregorius Widiyanto; Pujiarti Pujiarti; FX Pudjo Wibowo
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 2 (2021): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i2.589

Abstract

The purpose of this research is to see price, service quality, and promotion partially (individually) or simultaneously (jointly) against the decisions of online transportation service users (Grab) in Jakarta. The research was conducted by spreading questionnaires, while the research method was using Simple Random Sampling. The independent variables in this study are price, service quality, and promotion, while the dependent variable in this study is the decision of online transportation service users (Grab) in Jakarta. The analysis method used is direct questionnaire analysis. Online transportation service users (Grab) in Jakarta are 300 online Grab service users in Jakarta. The analytical method used in this study uses the coefficient of determination analysis, multiple regression analysis of the F test and t test, using SPSS Version 25 which is based on data from online Grab transportation service users of 300 people. The t test shows that the price variable (X1) partially has a positive and significant effect (the t count of price is 2,452 > t table 1,65 and 0,015 < 0,05) on decisions of online transportation service users (Grab) in Jakarta. Service quality (X2) partially has a positive and significant effect (the t count of service quality is 9,286 > t table 1,65 and 0,000 < 0,05) on the decision of online transportation service users (Grab) in Jakarta. Promotion variable (X3) partially positive and significant effect (the t count of promotion is 5,431 > t table 1,65 and 0,000 < 0,05) on the decision of users of online transportation services (Grab) in Jakarta. The F test results obtained the F count is 72,020 with a significance value is 0,000 so that the value of F count > F table or 72,020 > 3,87 or the level of significance (sig) 0,000 < 0,05, it can be shown that the effect is simultaneously (together) between price, service quality, and Decision Users Transportation Online (Grab) in Jakarta and the R Square in this study means that variance in decision making can be taken by price, service quality, and promotion through a model of 42,2% and the remaining 57,8% comes from other variables excluding price, service quality, and promotion variables.
Factors Affecting Employee Performance In Corona 19 Pandemic PT. Berlian Palugada Perkasa CilegonBanten Suhartini Suhartini
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 1 (2021): Primannomics : Jurnal Ekonomi & Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i1.514

Abstract

The pandemic period which lasted throughout 2020 gave its own meaning to a company, this study aims to determine the factors- factors affecting employee performance during the pandemic corona 19 at PT Berlian Palugada Perkasa Cilegon Banten. This study used a sample of 50 employees of PT. Berlian Palu Gada Cilegon, which is a saturated sample. The method is descriptive quantitative method and the analysis used includes reliability testing, validity testing, classical assumption tests, multiple linear regression analysis and hypothesis testing with the help of SPSS software version 25.0. Based on the results of the study, it shows that partially the work experience variable has a significant effect on employee performance by 4.005 with a significance of 0.000, so partially the work ability variable has a significant effect on employee performance by 2.533 with a significance of 0.015 and together the work experience and work ability variables have a significant effect. on employee performance of 27.042 with a significance of 0.000. However, management still needs to pay attention to indicators in work experience and ability, especially by providing training and development for employees so that the expected performance is in accordance with the organization's goals.
The Effect Of Information Asymmetry, Company Size And Managerial Ownership On Income Management (Empirical Study on Manufacturing Companies Listed on the Indonesia Stock Exchange) Farid Addy Sumantri; Agus Kusnawan; Rr. Dian Anggraeni
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 1 (2021): Primannomics : Jurnal Ekonomi & Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i1.505

Abstract

Earnings Management is the action of a manager by presenting reports that increase or decrease profit for the current period of the business unit for which is responsible, without causing an increase or decrease in the unit's long-term economic profitability. The purpose of this study was to examine the effect of information asymmetry, Company Size and Management ownership of Earnings Management in various industry sector companies listed on the Indonesia Stock Exchange 2017-2019. The sample used in this study consisted of 93 samples of various industrial, basic and chemical sector companies listed on the Indonesia Stock Exchange during the 2017- 2019 periods. The sample was selected using purposive sampling method. Earnings management is proxied by Discretionary Accrual using the Modified Jones Model. The data analysis method used in this research is multiple linear regression analysis. The results showed that information asymmetry has an effect on earnings management, firm size has no effect on earnings management, and management ownership has no effect on earnings management. The results of this study also prove that simultaneously information asymmetry, firm size and managerial ownership have an effect on earnings management
Price Strategies And Promotions Which E-Commerce Does In Sales Sutikno Sutikno; Suhartini Suhartini
Primanomics : Jurnal Ekonomi & Bisnis Vol 18 No 3 (2020): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v18i3.399

Abstract

The purpose of this study was to determine whether promotions and prices have an effect on sales made by e-commerce. This research was conducted by involving 100 respondents in the city of Tangerang who had shopped at an online store. To determine the relationship between variables with a test research instrument in the form of a scale to measure the variable Promotion (X1) and Price (X2) to Sales. (Y). with the method 1. Validity and Reliability Test; 2. Classical Assumption Test; 3. Multiple Regression Analysis; 4. Hypothesis test, and produce the value of X1 (0.287), X2 (0.148) and the value of R2 (0.144) so that it affects both partially and simultaneously.

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