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MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Published by Universitas Islam 45 Bekasi
ISSN : 2528195X     EISSN : 25281968     DOI : https://doi.org/10.33558/makna.v10i1
Core Subject : Humanities, Education,
Humanities Languange, Linguistic, Communication & Media Other
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya is an open access scientific research journal published twice a year in March and September by Faculty of Communication, English Language and Literature of Universitas Islam "45" Bekasi. Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya has been published since 2010. Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya publishes original research articles which focused on communication studies, linguistics and cultural studies. Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya is an open access journal. Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya has a open peer review process where the identities of reviewers are known to the authors. Open peer review process provides transparency and recognition to every concerned party. Open peer review process also ensures the quality of published research articles.
Arjuna Subject : Ilmu Sosial - Linguistik dan Bahasa
Articles 536 Documents
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SIMBOL MARAH DALAM MANGA DORAEMON VOLUME 7 KARYA FUJIKO F. FUJIO Shabrina Rahmalia
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 6 No. 1 (2020): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v6i1.2009

Abstract

Penelitian ini menggunakan kajian semiotika untuk mengidentifikasi simbol marah dalam manga Doraemon volume 7 karya Fujiko F. Fujio. Tujuan dari penelitian ini adalah untuk mengidentifikasi berbagai penanda simbol marah yang terdapat dalam manga Doraemon dan menemukan makna dari tanda-tanda tersebut yang didukung oleh tanda nonverbal berlandaskan pada teori trikotomis Peirce dan Danesi. Penulis menggunakan metode deskriptif analisis dalam penyusunan makalah ini. Data yang terkumpul dari sumber data berjumlah 22 buah dan data yang digunakan untuk keperluan analisis berjumlah 3 buah data yang mewakili simbol marah dengan ditandai simbol asap, garis, dan kedua tanda tersebut asap dan garis. Faktor pendukung simbol marah dalam manga ini yaitu balon kata yang tidak bulat namun berbentuk gerigi. Kemudian, tanda-tanda nonverbal yaitu tangan mengepal seperti akan meninju, mata yang melotot, mulut yang terbuka lebar, dan alis yang turun ke bawah. Setiap adegan marah dalam manga Doraemon, selain ditandai dengan tanda nonverbal dan balon kata yang gerigi, kemarahan dapat terlihat dari adanya simbol asap di atas kepala penutur, garis hitam yang tebal dan kaku di sekitar wajah penutur atau mulut penutur sebagai indeks penutur berbicara dengan keras dan kombinasi kedua simbol
Improving English Communicative Competence at Tertiary Level of Education in Industrial Revolution 4.0 using Co-Trainers Program Ratini Setyowati
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 6 No. 1 (2020): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v6i1.2010

Abstract

English communicative competence is needed in this Industrial Revolution 4.0. Indonesia must prepare the high-skill categories needs for every aspect because it causes transformation. Therefore English Communicative Competence is one of the priorities at Tertiary Level of Education. The researchers designed English teaching model called Co-Trainers Program. The ojectives of the study were to explain the design of the Co-Trainers program and to describe the result of Co-Trainers program implementation at Tertiary Level of Education in order to improve English Communicative Competence. This research used descriptive qualitative method. This research describes and elaborates Co-Trainers program to improve English Communicative Competence. The research was done in two semesters. The populations of the research were Medical Records students in academic years 2018/2019 from they were at the first semester and at the second semester. There were 327 students. To get the data, the researchers used interview, questionnaires, and an oral test (pre-test and post-test). The result of the study is Co-Trainers program can improve students’ communicative competence, the average score of the students is getting better, their communicative competence was fair become good. Good means their communication is mostly fluent; a few unnatural pauses; fairly comprehensible. The Co-trainers program can be applied continously.
Analisis Kecenderungan Pemberitaan Kampanye Calon Presiden 2019 di Antaranews.com Andam Rukhwandir; Tatik Yuniarti
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 7 No. 2 (2020): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v7i2.2173

Abstract

This study discusses the balance of the 2019 presidential election campaign coverage on Antaranews.com. This research uses a quantitative approach with descriptive content analysis method which is carried out through coding techniques on the news that has been determined as a sample in the study. The research was conducted by coding news samples through Westerstahl's objectivity theory. The objectivity of news can be measured through this theory, which has two dimensions, namely, factuality and impartiality. Coding is done by analyzing the sentences in the news through these dimensions which are divided into several indicators. The results of the study found that there was a tendency for the 2019 presidential candidates to report on Antaranews.com. The news on the presidential candidates on Antaranews.com tended to be more towards Joko Widodo. This is evident in Jokowi's reporting, which tends to show more positive opinions and a larger portion of the coverage.
Pengaruh Terpaan Pesan Kode Promo GrabFood terhadap Loyalitas Pelanggan pada Mahasiswa Kota Surabaya Nadia Putri; Anam Miftakhul Huda
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 7 No. 2 (2020): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v7i2.2174

Abstract

Persaingan bisnis tranportasi berbasis online semakin berkembang di Indonesia sehingga perusahaan harus memperhatikan strategi komunikasi pemasarannya agar tidak kalah bersaing dengan kompetitor. Pentingnya mempertahankan loyalitas pelanggan bagi sebuah perusahaan akan meningkatkan keuntungan 25% hingga 58%. Perusahaan transportasi online Grab yang telah berkembang di Indonesia sejak tahun 2014 menjadi objek yang akan diteliti pada penelitian ini. Grab telah mengembangkan bisnisnya di seluruh wilayah Indonesia hingga saat ini menjadi aplikasi transportasi online kedua yang memiliki pengguna terbanyak setelah Gojek. Penelitian ini dilakukan untuk mengetahui pengaruh pesan kode promo yang dilakukan oleh Grab melalui terpaan medianya terhadap loyalitas pelanggan. Penelitian ini menggunakan penelitian kuantitatif eksplanatif untuk menguji variabel terpaan pesan kode promo dan loyalitas pelanggan. Peneliti menggunakan populasi mahasiswa kota Surabaya sebanyak 272.846 orang dengan teknik pengambilan sampel berupa non probability sampling untuk mengambil data sebanyak 348 responden. Metode yang digunakan adalah survey maka penelitian dilakukan dengan menyebarkan kuesioner online berupa Google Form yang diukur dengan skala Likert. Pengembangan instrumen dilakukan uji validitas dan uji reliabilitas dengan 30 responden untuk menguji kelayakan instrumen untuk penelitian. Dalam menganalisis data penelitian untuk menguji hipotesis penelitian bahwa terdapat pengaruh positif terpaan pesan kode promo Grab terhadap loyalitas pelanggan maka teknik analisis yang dilakukan adalah uji korelasi Spearman Rank. Ditemukan koefisien korelasinya adalah 0,54 yang termasuk kategori hubungan yang sedang. Hasil penelitian menunjukkan bahwa durasi pelanggan dalam membaca pesan kode promo GrabFood adalah rendah, intensitas pelanggan dalam memahami informasi adalah tinggi, dan frekuensi pelanggan dalam menerima informasi dan membuka aplikasi adalah tinggi. Koefisien korelasi dilakukan pengujian signifikansinya dengan uji t dan uji z menghasilkan pengaruh yang positif dan signifikan. Penelitian ini menghasilkan hipotesis penelitian diterima bahwa terdapat pengaruh positif terpaan pesan kode promo Grab terhadap loyalitas pelanggan. Berdasarkan nilai koefisien determinasi yang ditemukan adalah 0,30 maka disimpulkan bahwa 30% loyalitas pelanggan dipengaruhi oleh terpaan pesan kode promo Grab dan 70% dipengaruhi oleh faktor-faktor lain.
Designing a Model of English for Tourism Materials Using Communicative Approach at English Department of Sultan Ageng Tirtayasa University Sutrisno Sadji Evenddy; Jumbuh Prabowo; Rosmania Rima
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 7 No. 2 (2020): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v7i2.2178

Abstract

The present study aims to determine and propose a model of material for English for Tourism using communicative approach. The present study uses a research and development methodology (R&D). The data collecting techniques are documentation, questionnaires, and interviews. The data gathered from documentation and interviews were analysed using content analysis while the data obtained from the questionnaires were analysed quantitatively using SPSS. The results of data analysis indicate that (1) the materials used of English for Tourism are based on lecturer’s assumptions, (2) based on the expert validation, the model material of English for Tourism falls into a very feasible category with the percentage of 86.76 %. The teaching materials based on the results of the students responses by the percentage is in the category of good (78.9 %). Based on the validation both from expert and students it could be concluded that a model of EFT material using communicative approach seems to be feasible to be applied in English Department of Sultan Ageng Tirtayasa University.
Grammar to Vlog : Meaningful and authentic language practice for 21st century ESL learners Sya'baningrum Prihhartini
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 7 No. 2 (2020): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v7i2.2179

Abstract

This study investigated the effectiveness of using Youtube to practice grammar. As Youtube vlogging has become the most current internet phenomena and one of the most sought career choices by today’s young generation, it is one of the most suitable platforms, both to learn and to practice the target language. In this study, 10 first-year university students from an intact-required class participated. The learners were given a task to make a video of them cooking, where they put the targeted grammatical items into use, and then upload it onto Youtube. Videos taken from the learners’ Youtube channels were collected, and qualitative method was utilized to see what strategies the learners employed to bridge the gap between the intended meaning and the lack of grammatical or word knowledge. The findings showed that the learners employed substitution, nonverbal language, and switching to L1 form pattern to overcome the language barrier they encountered during the communicative task. The result of this study shows that Youtube can be used as a meaningful and effective platform to practice grammatical structure, as the learners utilize their skills and strategies for an authentic language use.
The Influence of Using Genre Based Approach on Students Procedural Writing Text Skill (A True Experimental Study at the Ninth Grade in SMPN 11 Kota Serang) Nia Tresna; Eri Rahmawati; Sutrisno Sadjie Evenddy
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 7 No. 2 (2020): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v7i2.2181

Abstract

This research was aimed to determine whether there was an influence of using genre based approach on students procedural writing text skill. The method used a quantitative method with true-experimental study. The population was ninth grade students of SMPN 11 Kota Serang with 66 students were taken as sample. There were two groups, experimental and control group. Each of which consisted of 33 students. Different treatments were given to the experimental group while the control group taught by conventional teaching. The test of writing instrument was administered in two sections; pretest and posttest. The data were counted with content validity, reliability, normality test,homogeneity test,and hypothesis test (t-test). The result of this research was that using genre based approach has positive influences such as the students could enjoy the process of learning and facilitated the student needs in mastering students’ writing skill. The result of the data in this research showed that the score of the average of post-test was bigger than pre-test and the result of analyzing in independent t-test showed that with level significance 0.05 % was 8.289 ≥ 1.997. It means that there was an influence of using genre based approach on students’ writing text skill at ninth grade in SMPN 11 Kota Serang.
PENINGKATAN PARTISIPASI PEMILIH MILENIAL: STRATEGI KOMUNIKASI DAN SOSIALISASI KOMISI PEMILIHAN UMUM PADA PEMILU 2019 Novita Dila; Ai Fitri
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 7 No. 2 (2020): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v7i2.2182

Abstract

In the era of the Industrial Revolution 4.0, the General Election Commission (KPU) does not only utilize conventional media, but also new media as part of the communication and socialization strategy in the 2019 General Election, one of the targets was the millennial generation, especially 17-year-olds who were first used their voting rights. This study aims: 1) to analyze the communication and socialization strategies of the General Election Commission in increasing millennial voter participation in Bekasi City, 2) Evaluating the level of millennial voter participation, and 3) Analyzing several factors that cause an increase in millennial voter participation. This study applied a qualitative method with a case study research design. Data obtained through direct observation, in-depth interviews, and documentation. The informants in this study were the Commissioner of the General Election Commission of Bekasi City, Political Party Officer, and Millennial Voters. The selection of informants in this study was determined based on purposive sampling and snowball sampling techniques. Data analysis techniques used include: 1) data collection, 2) data reduction, 3) data presentation, and 4) draw conclusions or verification. The research location was conducted at the General Election Commission of Bekasi City. The research findings show that the strategy carried out by the General Election Commission in increasing the participation of Millennial Voters in Bekasi City uses dialogical methods and communicating directly with voters, this has an impact on increasing Millennial Voter Participation in the 2019 General Election, besides that, several other supporting factors are political awareness. Society, especially Millennial Voters, is getting better and political education is also more effective.
ORGANIZATIONAL SEQUENCE, TURN-TAKING, AND ROLE-SWITCHING IN A HUMAN-ROBOT COMMUNICATION Anggy Fian Febriyanti; Irham irham
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 11 No. 2 (2022): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v11i2.2233

Abstract

Research on artificial intelligence has developed rapidly since the last fifteen years. Social studies and humanities scholars including linguists has put much attention on the relation between human-robot communications from wider and multidiscipline perspectives. Nonetheless, there is only a dearth of research investigating turn, sequence, and role-switching in humanoid interaction. Focusing on Sophia, the humanoid robot, the present study aims to examine three elements of dialogic- communication related to conversation. The present study applies a descriptive qualitative approach to investigate the research subject. Data consists of forms of utterances taken from two Sophia’s video that will be categorized into a sequence of organization, turn-taking, and role-switching functions. The results of present study show that Sophia is able to perform human-like interactional features in terms of providing adequate adjacency pairs, turn-taking, and a sequence of organizations. The present study shows that Sophia is not able to interrupt a conversation because it needs a brief moment of silence before replying.
English: English Fakhran Ramadhan
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 8 No. 1 (2021): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v8i1.2409

Abstract

Bali is known as one of the most popular destinations for domestic and international tourists. Beyond its beauty, Reclamation of Benoa Bay in Bali has become a rising controversial issue amongst local people, including the fishermen who live in coastal areas. This reclamation is a problematic issue since such action is considered to be a violation of Balinese local customs. Moreover, the reclamation is also believed to be destructing the local environment. A voice of rejection over this Reclamation plan has emerged since 2012 and it continues to grow among the locals, including amongst artists and musicians from and beyond Bali. The voice of rejection has resulted in the emergence of a compilation track album entitled Bali Menolak (Bali Rejects (Reclamation)) and it aims to increase awareness of the current environmental issues and social injustices occurring in Bali. Influenced by this issue, the writer intends to investigate the ideas of environmental activism of the compilation track album Bali Menolak and its impact.

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