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MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Published by Universitas Islam 45 Bekasi
ISSN : 2528195X     EISSN : 25281968     DOI : https://doi.org/10.33558/makna.v10i1
Core Subject : Humanities, Education,
Humanities Languange, Linguistic, Communication & Media Other
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya is an open access scientific research journal published twice a year in March and September by Faculty of Communication, English Language and Literature of Universitas Islam "45" Bekasi. Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya has been published since 2010. Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya publishes original research articles which focused on communication studies, linguistics and cultural studies. Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya is an open access journal. Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya has a open peer review process where the identities of reviewers are known to the authors. Open peer review process provides transparency and recognition to every concerned party. Open peer review process also ensures the quality of published research articles.
Arjuna Subject : Ilmu Sosial - Linguistik dan Bahasa
Articles 536 Documents
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THE ROLE OF SOCIAL MEDIA IN BUILDING A BRAND IMAGE TO MAINTAIN A CORPORATE IMAGE ON TPA (THIRD PARTY ASSITANCE) COMPANIES Arga Baskoro
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 8 No. 1 (2021): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v8i1.2413

Abstract

The increasing number of social media users has presented new media for public relations communication. This is then used by companies to maximize social media to provide information about products or services. This study aims to determine the role of social media in building brand image and its role in maintaining corporate image. The concept which uses in this study are the Social Media network, MPR, Cyber PR, Brand Image, and Corporate Image. The research objects are social media of TPA (Third Party Assistance) Companies such as AAI Indonesia, Fullerton, Admedika and Owlexa. This study uses post positivist paradigm, a qualitative approach and is descriptive in nature. In this study it was found that social media is not instrumental tools in building their brand image and also not play a role in maintaining the corporate image.
THE REPRESENTATION OF CERDIKIAWAN in GOJEK ADVERTISEMENT Nabila Nabila; Yudha Asmara Dwi Aksa
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 8 No. 1 (2021): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v8i1.2434

Abstract

Consistent communication is the main key in building and developing a business. In Indonesia, the phenomenon of startup business is growing rapidly. The increasingly fierce business competition makes each startup company competing with each other to promote their products, one of which is advertising. Advertising does not only function for the marketing of products or services, but in public memory so that it can add value to the brand because it has its own impression for those who see it. One of the startup company advertisements that not only attracts the attention of researchers but also the people of Indonesia is the Cerdikiawan version of Gojek Ads. This advertisement depicts the story of cerdikiawan. However, cerdikiawan word in this ad is a new word that has not been defined by the KBBI so that it doesn’t sounds familiar to the public. Plus the mention of the word cerdikiawan sounds similar to the word cendekiawan who clearly has been known and used longer. So that many people who interpret the concept of cerdikiawan are similar to cendekiawan. Therefore, this study aims to find out how the Smart Advertising version of the Smart Project represents the smart concept. Based on the simple definition presented by Gojek , cerdikiawan concept uses the analysis method of the semiotics theory by Charles Sanders Peirce's with his triadic triangles, that are sign, object, and interpretant. The selection of characters, settings, naration (seen words), the problem and how to solved in each scene become sign and object in producing interpreters about the representation of cerdikiawan. The results of this research explained that cerdikiawan is someone who has high creativity, unique, light–handed, and out of the box. Furthermore, cerdikiawan can be done by anyone, anytime, anywhere, and under any circumstances that are then equated with Gojek users.
REPRESENTATION OF SOCIAL CRITICISM IN AN EPISODE OF INDONESIAKU TITLED “WE ARE THE ISOLATED ONES AT THE END OF THE COUNTRY” Yudha Asmara Dwi Aksa; Abdul Haris; Silfani Hariska
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 13 No. 2 (2023): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v13i2.2439

Abstract

Social criticism is a way to express opinions and functions as a social control while criticizing a problem in society. In this regard, television show can be used to convey social criticism as it has a strong effect for influencing people's minds and change the audience's point of view. Indonesiaku is a documentary TV show that explores the problems in remote villages in Indonesia such as the lack of infrastructure development or the social welfare of Indonesian people. One of Indonesiaku’s episodes titled “WE ARE THE ISOLATED ONES AT THE END OF THE COUNTRY” represents underprivileged people in Baibunta Hamlet and Lelogama Village. The episode shows the lack of access to those areas which hamper the distribution of goods to those villages. This episode can be perceived one of social criticisms toward Indonesian government. Thus, the present study aims to analyze how the aforementioned episode shows social criticism using the semiotic theory from Pierce. The present study analyzes the selection of environmental settings, situations and narratives in the contexts of social criticism. The results of this study explain that the social criticism in Indonesiaku shows is a satirical one and displayed through visuals and narration. The results also suggest that the lack of infrastructure development in Baibunta Hamlet and Lelogama Village as the cause of poverty in those villages.
KOMODIFIKASI WARTAWAN DI KORAN RADAR BEKASI Miftakhudin Miftakhudin
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 8 No. 1 (2021): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v8i1.2440

Abstract

ABSTRAK / ABSTRACT Penelitian ini berusaha menjelaskan proses komodifikasi pekerja (wartawan) di Koran Radar Bekasi. Dalam penelitian ini, peneliti mengembangkan kerangka pemikiran teori ekonomi politik media yang pintu masuk pertamanya adalah komodifikasi. Hasil penelitian ini menemukan bahwa telah terjadi komodifikasi pekerja terhadap wartawan di Koran Radar Bekasi. Wartawan yang seharusnya mencari, mengumpulkan dan mengolah berita untuk disebarkan ke khalayak, namun di berdayagunakan oleh perusahaan untuk mencari iklan. Transformasi wartawan koran Radar Bekasi yakni melalui Separate, Concentrate, Recontitute. Dalam menjalankan tugasnya, wartawan Koran Radar Bekasi juga berfungsi sebagai fasilitator, penjual koran, pelobi, dan agen iklan. This research attempts to explain the commodification process of workers (reporters) in Radar Bekasi Newspaper. In this study, researchers developed a framework for the theory of media political economy whose first entrance was commodification. The results of this study found that there had been commodification of workers against journalists at Radar Bekasi Newspaper. Journalists who are supposed to search, collect and process news to be distributed to the public, but are utilized by the company to look for advertisements. Transformation of Radar Bekasi newspaper reporters through Separate, Concentrate, Recontitute. In carrying out its duties, Koran Radar Bekasi journalists also function as facilitators, newspaper sellers, lobbyists, advertising agents and promotional brokers.
HISTORY AND TRANSFORMATION OF CALUNG TO PUNKLUNG Yosaphat Yogi Tegar Nugroho; Ekawati Marhaenny Dukut
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 8 No. 1 (2021): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v8i1.2468

Abstract

Abstract: This research is carried out based on the rise of the Calung Malioboro phenomenon or Punklung, which is popularly seen at stoplight intersections. The research aims to find out the formulation of the Calung Malioboro/ Punklung history by using Maruska Svašek’s theory of Transit, Transiton and Transformation. The perspectives of Cultural Hybridity and Performing Arts Management are also applied to analyze the phenomenon. The research methodology is descriptive qualitative analysis, and the data sample used is purposive sampling. The research finds that there is a transformation process from Calung Banyumas to Calung Malioboro or Punklung, by giving attention to the local and global cultures that is evident from the Cultural Hybridity analysis done, and how the stage for the Punklung performance has been created by observing how the Performaing Arts Management has been applied in the musical groups found in each city.Key words: transformastion, calung, punklung, performing arts management, cultural hybridity
THE EFFECT OF LGBT’S CONTENT IN TIK TOK ON THE ACCEPTANCE OF LGBT BY COLLEGE STUDENTS IN A CAMPUS ENVIRONMENT Freza Nisfi Romadlon; Ginar Ayuningtyas; Renny Sundayani
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 10 No. 1 (2022): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v10i1.2494

Abstract

As a platform, TikTok is more open to people positing queer content. For example, seeing two men embracing each other, doing make-up on a trans person, or else. Although there are questions about censorship of LGBTQ content, the videos in that space are supportive and sometimes surprisingly confessional.The present study aims to describe the effects of gay content on TikTok social media on students’ acceptance about the presence of gays in the campus environment. The research method used is descriptive quantitative to explain a causal relationship of two variables by collecting data that has been distributed from 100 respondents who were randomly selected using a multistage random sampling. The results of present research show that despite feeling anxious about the existence of gay contents in TikTok social media, the participants accept the existence of gays due to several factors such as the existing culture in those places and peer groups. In addition, there is a relationship between the influence of social media content and the level of self-acceptance with the direction of the relationship being unidirectional because the correlation is positive. Furthermore, the level of influence of social media content correlates with the level of acceptance of gay identity among students.
POLITICAL COMMUNICATION STRATEGIES OF NEW POLITICAL PARTY: A CASE STUDY OF INDONESIAN SOLIDARITY PARTY (PSI) Karim Suryadi; Vidi Sukmayadi; Nursita Saria
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 8 No. 1 (2021): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v8i1.2508

Abstract

Digital media is one of the most popular media communication in recent years. A number of communities and organizations commonly use digital media as vessels to communicate, to inform and disseminate information. The proliferation of digital media has also been eclipsed by a number of political parties to deliver political messages to the public. The high profit derived from the use of digital media gave the political party a new innovation. The Indonesian solidarity party (psi), as a new political party in Indonesia, tries to use digital media as its political means of communication. The research will focus on psi's political communication strategy asa new political party to market its products and parties in digital media. The approach used was qualitative by case study methods with in-depth interviews and for the selection of informants used a intergalactic sampling technique. The principal informers of the study are the leaders, stewards, and caddis of the psi and are supported by supporting experts in political communication, public and political rival psi. The study will further expose digital political communication strategies done by the psi to marketing products, parties, approaches to voters, parliament, internal and media. The results of this study suggest that digital media is particularly influential in the strategies used. Keywords: Communication strategy, digital media, Indonesian Solidarity Party
Film Hidden Figures Dalam Kajian Pendekatan Aliran Feminisme: Feminism Value & Discourse Analysis Study of Mills Toward Hidden Figures Sheila Ayu Talissa; Nur Amathias Sari Gadis; Ginar Ayuningtyas
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 9 No. 2 (2021): Makna: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v9i2.2514

Abstract

Hidden Figures is a movie based on true story events set back in 1961 in the United States of America. The movie depicts three black women who fought for discrimination issues at the Langley Research Centre, NASA, Virginia, United States of America. This study uses a feminism theory as the basis for Sara Mills' discourse analysis which focuses on women's issues in the work environment, social life, class, race and biology. This research uses a qualitative communication method and Mills' critical analysis approach by using the subject-object and audience concept by looking at the dialogue, facial expressions and body language in the movie scene. Subject indicates the action narration of women's struggle in rejecting patriarchy are represented by the discourse and movements which carried out by the subject where women take actions to express the opinion so they can be positioned in regards skin color and men in their social environment (e.g work and education). The position of the object is described as an actor supporting the movement of the subject and as a party controlled and controlled by the subject. In addition the results of the present study show scene and dialogue relevant to several of feminism applications such as multicultural, cultural, radical, and postmodern feminism.
KONSEP DIRI DAN SELF DISCLOSURE REMAJA BROKEN HOME Iswatun Khasanah; Kartini Rosmalah Dewi Katili
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 9 No. 2 (2021): Makna: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v9i2.2810

Abstract

In the condition of broken home family especially for a teenager there are many concepts that are classified negatively with their own causative factors one of them is having a family that is not harmonious. During this transition from childhood to adulthood that the concept began to form. Self- concept is our own beliefs and self-perception. and a teenager's ability to communicate interpersonally also affects self-opening. The purpose of this research is to find out the picture of self- concept and self disclosure of broken home adolescents. The method used was qualitatively descriptive with in-depth interviews of six broken home teens with different foster patterns. The results showed that teenagers from broken home families had positive and negative self-concepts. Positive self-concepts have traits: feeling disliked by others, feeling hopeless and doing negative things. Negative self-concepts have traits: tend to feel disliked by others, experience barriers to interacting with their social environment, feel hopeless/negative, and unable to control themselves in the midst of conflict. While in self disclosure broken home teenagers tend to have an open and closed attitude. Characteristics of self disclosure open attitude include: assessing messages objectively and being able to distinguish easily and see nuances. While the characteristics of a closed attitude include: assessing messages based on personal motives, more on the source of the message than the content of the message, and teaching information about other people's beliefs from the source itself. For further research can explore the social influence on the formation of broken home adolescent self concept using the theory of social communication psychology.
KONSTRUKSI REALITAS PEMBERITAAN MANUVER POLITIK SURYA PALOH PADA MAJALAH GATRA DAN TEMPO Rina Sovianti; Saeful Mujab; Erita Riski Putri
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 9 No. 2 (2021): Makna: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v9i2.2838

Abstract

Surya Paloh's political maneuver in Gatra Magazine and Tempo discussed the Surya Paloh maneuver problem that was framed by Gatra and Tempo Magazine. Media and journalists need to be independent and objective in reporting news. However, receiving the latest news about getting the same news but containing several versions of the news. Certain media reported an event with one particular aspect or side of the news. Meanwhile, the media are preaching a different side of the news. The diversity of this version of the news shows that behind the greatness of the journalists in promoting independent and objective aspects, there are still other sides besides interests, ideology, politics, economics, society, culture, religion, and others. In other words, there is still a background of good or weak journalists in reporting something that cannot be separated from the news. Based on this background, it is interesting to discuss the Construction Reality of Surya Paloh's Political Maneuver in Gatra and Tempo Magazine. By using qualitative and descriptive methods, and using Robert N Entman's framing analysis method to analyze data, the results of this study will be valid and interesting.

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