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The Management Journal of Binaniaga
Published by STIE Binaniaga
ISSN : 25274317     EISSN : 2580149x     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Arjuna Subject : -
Articles 91 Documents
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Effect of digital payments and sales promotion on beverage franchise product purchase decisions :case study of Haus consumers in Binus branch muhammad yusuf; Pitri Yandri
The Management Journal of Binaniaga Vol 6, No 1 (2021): June 2021
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v6i1.423

Abstract

Abstract: In the era of globalization, the progress of science and technology is growing very rapidly. In the field of marketing, one of them is by increasingly advanced payment methods and sales promotions. Promotions and digital payments are also strategies to attract consumers to make purchasing decisions. This study aims to determine the partial and simultaneous effect of digital payments and sales promotions on purchasing decisions for thirsty drinks. The population of this research is the consumers of the Haus drinks,  Binus branch in West Jakarta, and have made a purchase of Haus. The sampling technique used was non-probability sampling, namely the purposive sampling technique with 80 respondents. The data analysis technique used is the Structural Equation model with SmartPLS. The results of this study indicate that digital payments and sales promotions have a simultaneous effect on purchasing decisions. Partially digital payments and sales promotions have a significant effect on purchasing decisions at the Binus branch of Haus drinks.
Influence of word of mouth location and atmosphere of the room to decision Agustini Tanjung; Rahmat Hidayat
The Management Journal of Binaniaga Vol 6, No 1 (2021): June 2021
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v6i1.413

Abstract

This research will discuss about there is a influence between WOM, location, and atmosphere of the room to the purchase decision in the coffee shop room longing, given the number of visitors who come when there are many coffee shops in Cikarang. WOM that we know the communication from word of mouth is a communication process in the form of either individual or group recommendations on a product or a service aimed at providing personal information. The location in relation to marketing activities is a special and interesting place because the land can be used to shop a variety of needs.  There are several factors of atmospheric stores that could affect emotions, behaviors or purchasing decisions. These factors include exterior, layout and interior. The decision on the purchase of a product is influenced by many factors, aimed at fulfillment of needs and desires  Researchers will use the entire coffee shop visitors as a population and will use 50 people as respondents, to collect data so that researchers will spread the questionnaire against visitors and then the data will be researchers using linear regression analysis techniques
The Influence of Work-Life Balance with Work Motivation as Mediating Factor on Job Satisfaction A Prediction toward Transition to New Normal Situation Inayah Alfatihah; Antonius Soelistyo Nugroho; Elmarian Haessel; Anita Maharani
The Management Journal of Binaniaga Vol 6, No 1 (2021): June 2021
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v6i1.431

Abstract

This study aimed to examine the effect of work-life balance and work motivation on job satisfaction. The literature review used to discuss the dynamics between variables is work-life balance, motivation and job satisfaction. The approach to this research is quantitative, and the number of respondents involved in this study was 212 people who filled out the survey through an online survey. We collect data during new normal situations. The data analysis technique in this study refers to the structural equation model. The results obtained show that all hypotheses are proven. In other words, this study has shown that work-life balance affects job satisfaction, then work motivation affects job satisfaction, and work-life balance can mediate work motivation on job satisfaction.
The effect of compensation, work discipline and achievement motivation on employee performance FITRI REZEKI; Rahmat Hidayat
The Management Journal of Binaniaga Vol 6, No 1 (2021): June 2021
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v6i1.414

Abstract

The business world is now prosecuted to create high employee performance for office development. The office must be able to build and improve performance within its environment. The most common problem is Sukamahi Central Cikarang Office. Which is in the field of serving to the society and goverment is related to the motivation of achieving a decline resulting from bonuses and wages that are less the main factor of discipline in the work decreases. Researchers set the population in this study are employees of Kantor Desa Sukamahi Central Cikarang. The results showed that partial compensation had no effect on the performance of the employees of Sukamahi Central Cikarang Office, this is shown from the results that Work discipline has an effect on the performance of the employees of Kantor Desa Sukamahi Cikarang Pusat as indicated by the results. Achievement also has a positive effect on employee performance and this is shown from the results. From the above statement it can be concluded that partially Work Discipline and Achievement Motivation on Employee Performance influences, While Compensation does not affect performance employe Sukamahi Central Cikarang Office
Influence of product quality, price, and quality of service to customer satisfaction (study on Resto Solaria Mall Lippo Cikarang) Erdi Erdi; Dadang Heri Kusumah; Sumardjono Sumardjono; Dimas Ari Darmantyo
The Management Journal of Binaniaga Vol 6, No 1 (2021): June 2021
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v6i1.443

Abstract

This study aims to partially examine the effect of product quality on consumer satisfaction, partially examine the effect of price on consumer satisfaction, and partially examine the effect of service quality on customer satisfaction, at the same time conducted at SOLARIA Resto Mall Lippo Cikarang.  The sampling method used is non-probability sampling, namely quota sampling. The sample of this study was 100 respondents who had visited the SOLARIA Mall Lippo Cikarang restaurant, and these respondents distributed online questionnaires via google form. This research is based on multiple linear regression analysis, with the help of SPSS statistical procedures, to test the validity and reliability of research tools in the form of partial test (t test) and simultaneous test (F test), classical assumption test and hypothesis test. hypothesis test (F test), the results obtained are product quality has a positive and significant effect on consumer satisfaction. There is a positive and significant effect of price on consumer satisfaction. There is a positive and significant effect of service quality on customer satisfaction. There is a simultaneous influence of product quality, price, and service quality on consumer satisfaction at Resto SOLARIA Mall Lippo Cikarang. This shows that all hypotheses in this study are accepted.
Financial Ratios and Share Prices of JII70 Indexed Companies for the 2018-2020 Period Ahmad Fauzan; Rindang Matoati
The Management Journal of Binaniaga Vol 6, No 1 (2021): June 2021
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v6i1.422

Abstract

  Abstract: The sharia capital market in Indonesia has grown over the last five years. One of the members of the sharia capital market instrument is sharia shares. During the 2015-2020 period, the number of Islamic stock issuers continued to grow. The stock index is used by investors as a tool to choose stocks that suit their needs. IDX has issued three sharia stock indexes, and the most recent one is the JII70 index. A stock index is a collection of statistics about the price movement of a group of stocks that is evaluated periodically. One of the many factors that influence stock prices is the company's financial ratios. This study aims to analyze the influence of financial ratio factors such as Current Ratio (CR), Debt to Equity Ratio (DER), Total Assets Turnover (TATO), Return on Equity (ROE) and Earning per Share (EPS) on the stock price of JII70 indexed companies. The data used is secondary data in the form of JII70 indexed company financial statements in the 2018-2020 period. The method of determining the sample using purposive sampling. This research uses panel data regression analysis method. The results of this study show a significant effect of the DER and EPS variables on stock prices, while the CR, TATO and ROE variables do not significantly affect stock prices.Keywords: Share Price, JII70, Financial Ratio, Panel Data Regression, Sharia Shares
Influence Of Organizational Culture, Work Discipline, And Work Environment On Employee Performance Bagas Pradana Aulia; Imam Sucipto; Ahmad Gunawan
The Management Journal of Binaniaga Vol 6, No 2 (2021): December 2021
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v6i2.464

Abstract

The purpose of this study is to ascertain the effect of organizational culture, work discipline, and work environment on employee performance at PT Mitsubishi Logistics Indonesia's repack division. The population is comprised of employees of PT Mitsubishi Logistics Indonesia, and the sample size was 74. The sampling technique used in this study is Non-Probability Sampling with a saturated sampling type. Multiple linear regression analysis is used to analyze data using the SPSS software version 25.According to the study's results, corporate culture, work discipline, and work environment positively and substantially influence employee performance concurrently. Then, organizational culture influences employee performance, followed by work discipline and the work environment. 
THE INFLUENCE OF THE LIFE CYCLE ON THE EFFICIENCY OF THE COMPANY'S INVESTMENT IN THE FOOD AND BEVERAGE SECTOR IN INDONESIA Nabila Maharani; Raihan Fadhillah Aqshal; Elga Adestria; Farah Margaretha Leon
The Management Journal of Binaniaga Vol 6, No 2 (2021): December 2021
Publisher : Universitas Binaniaga Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v6i2.445

Abstract

This research examines the role of the Company Life Cycle stage in determining investment efficiency of 36 food and beverage companies listed on the Indonesia Stock Exchange for 4 years (2016-2019). And using multiple linear regression analysis method. The independent variable in this research is the Company Life Cycle, while the dependent variable is the company's investment efficiency. There are 3 control variables in this research, namely leverage, firm size, and cash flow. The results of this research indicate that the Company Life Cycle (Intro, Growth, Mature, and Decline) specifically Intro and Decline have no significant effect on Investment Efficiency 1, while Growth and Mature have a negative or significant effect on Investment efficiency 1. The results of this research can be useful for managers, policy makers, and investors. For Managers, this research encourages managers to adjust investment policies to the stages of the life cycle of each company. For policy makers, they will be able to optimize what policies should be implemented, while for investors, they will be wiser in making decisions in the efficiency of their investment portfolios. 
The use of social media as a way of selling handicraft products from the baduy community. Agus Prana Mulia
The Management Journal of Binaniaga Vol 6, No 2 (2021): December 2021
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v6i2.473

Abstract

Baduy Indigenous Community who live in Kanekes village, , as part of an isolated community that consistently carries out its ancestral traditions in farming (ngahuma) while maintaining harmony with nature, continues to experience a touch of online technology. Even though they do not have permission to use technology, as a result of the massive social interaction with outside visitors, the younger generation of Baduy are familiar with gadgets. The results of the research conducted in Baduy using analytical descriptive research methods found that the use of social media as a way of selling Baduy craft handicraft products has been very massive, since PT Telekomunikasi facilitated the Internet Training Center in 2016 which was followed by Community Access Points with an Internet network. Internet training in 2016 followed by a Community Access Point with an Internet network. The use of social media as a way of selling is not only done by Baduy people directly but also through the help of tour agents, freelance youtubers, bloggers and visitors who become sales agents by mouth selling in introducing handicrafts through the impression of SABA BADUY in social media.  
The Influence of Financial Literacy and Behavior In Using Fintech Payments on The Financial Management of Jabodetabek Students Nuriza Nenden Irawan; Rindang Matoati
The Management Journal of Binaniaga Vol 6, No 2 (2021): December 2021
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v6i2.459

Abstract

The low financial literacy of Indonesian students at 23.20% and the emergence of a technology called fintech payment which tends to change individuals encourages the creation of a cashless society. The younger generation has great potential in increasing the level of financial literacy and the ability to use financial services optimally which will have an impact on financial management. This research aims to 1) analyze the level of financial literacy, the level of behavior in using fintech payments, and the level of financial management in students in Jabodetabek, 2) analyze the effect of financial literacy on the financial management of students in Jabodetabek, and 3) analyze the effect of using fintech payments on financial management. students in Jabodetabek. The population of this research is Jabodetabek bachelor degree students. The sampling technique used is non-probability sampling with purposive sampling technique with 200 respondents. The method of analysis used descriptive analysis and PLS Structural Equation Modeling (SEM). The results showed that the average level of financial literacy for Jabodetabek students was 81.09% and classified as well literate, the behavioral level of using fintech payments was 84.43% and classified as very high, and the level of financial management for Jabodetabek students was 80.93% and classified as very good. Financial literacy and the behavior of using fintech payments partially have a positive and significant influence on financial management. 

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