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Yaktiworo Indriani
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Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science
Published by Universitas Lampung
ISSN : 26204177     EISSN : 26204177     DOI : http://dx.doi.org/10.23960/jiia.v12i2.8948
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science is published by the Department of Agribusiness, Faculty of Agriculture, University of Lampung, in collaboration with PERHEPI, the Indonesian Agricultural Economist Association. The first printed Journal was published in 2013 and the online version started in May 2018 edition. The scopes include agribusiness, agricultural economics, agricultural development, rural sociology, agricultural extension, food security, and other subjects related to agriculture and society. This Journal is published four times a year, February, May, August, and November.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,059 Documents
 102   103   104   105   106 
SIKAP, POLA PEMBELIAN DAGING SAPI DAN FAKTOR-FAKTOR YANG MEMENGARUHI RUMAH TANGGA DI PASAR RAYA LEBAK BUDI KOTA BANDAR LAMPUNG Jenny Rosianna Situmeang; Yaktiworo Indriani; Maya Riantini
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 14 No. 1 (2026)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v14i1.12098

Abstract

This study aimed to examine the attitudes of household consumers, beef purchasing patterns, and factors that influenced beef purchased by the consumers. This study was conducted using a survey method at Pasar Raya Lebak Budi, Bandar Lampung City, with simple random sampling method to select the respondent.. The respondents consisted of 33 housewives. The data were collected in December 2024, and analyzed using Fishbein Multi-Attribute analysis, descriptive analysis, and multiple linear regression analysis. The results showed that the respondents were housewives aged 25-50 years old with educational backgrounds ranging from junior high school to university, had 3-7 family members, and household incomes ranging from IDR 4,000,000.00 to IDR 7,000,000.00 per month. The pattern of beef purchasing among housewives involved  the purchase of main cuts of beef. The amount of beef purchased in the last month was 1–2 kg per month, with a purchase frequency  was twice per month. The consumer attituded score towards beef attributed  based on the Fishbein Multi-Attribute Model was 151.19, which fell  into the “like” interpretation range of 123.20–161.50. The factors that influenced beef purchased  by households were the price of beef and the price of chicken eggs.   Keywords: attitudes, beef, household, purchasing patterns
VALUASI EKONOMI DENGAN METODE BIAYA PERJALANAN DI OBJEK WISATA BUKIT BAWANG BAKUNG KABUPATEN LAMPUNG BARAT Zuliardo; Ktut Murniati; Firdasari Firdasari
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 14 No. 1 (2026)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v14i1.12285

Abstract

This research aimed to analyze varios key factors that influenced the frequency of tourist visits, and estimate the economic value generated by Bukit Bawang Bakung Tourism through the application of the Travel Cost Method (TCM). The study was located at a tourism area namely Bukit Bawang Bakung in Pekon Negeri Ratu, Batu Brak Subdistrict, West Lampung Regency, Lampung Province. The study site was determined purposively due to its relevance to the research objectives. Data collection was conducted from May to June 2025. The research sample consisted of 76 visitors of Bukit Bawang Bakung tourism area, selected by using a survey-based data collection method. To analize the data, this research employed multiple linear regression to examine the influence of various explanatory variables on visit frequency, alongside the Travel Cost Method to quantify the economic value of the tourism site. The empirical results revealed that travel expenses, travel distance, and visitor income significantly affecedt the number of tourist visits to Bukit Bawang Bakung. In addition, by integrating the estimated consumer surplus per visit with annual visitation levels, the total economic value of Bukit Bawang Bakung Tourism was estimated to reach IDR 37,241,485,397.84 per year, highlighting the substantial economic contribution of this destination.   Keywords: economic valuation, tourist visit frequency, travel cost method
KEPUASAN DAN LOYALITAS KONSUMEN TERASI UDANG CAP MAWAR DI KABUPATEN LAMPUNG TIMUR Priyo Febriartiko Maulana; Adia Nugraha; Rabiatul Adawiyah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 14 No. 1 (2026)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v14i1.12444

Abstract

The aim of this study is to assess consumer satisfaction and loyalty and to highlight consumer behavior patterns regarding the purchase of Terasi Udang Cap Mawar in East Lampung Regency. This study was conducted in Pekalongan Market, Purbolinggo Market, Raman Utara Market, and Taman Cari Market. The inquiry method primarily utilized was a survey method. Accidental sampling was selected as the sampling method in this study. The number of respondents was 50 housewives. The data were analyzed using the Customer Satisfaction Index (CSI), Customer Loyalty Index (CLI), and descriptive analysis. The results showed that consumer satisfaction with product Terasi Udang Cap Mawar fell into the very satisfied category achieving a Customer Satisfaction Index (CSI) value of 81.68%. Furthermore, consumer loyalty towards Terasi Udang Cap Mawar was classified as loyal with a Customer Loyalty Index (CLI) value of 78.90%. The amount of consumer purchases of Terasi Udang Cap Mawar products was Rp 6,840/month with an average consumption of 16.3 packs/month. The frequency of consumer purchases was recorded as 2 times/month, while the frequency of consumption reached 4 times/month. The most common place to buy was at the nearest shop, with the main reason for consuming this shrimp paste being that they liked the taste.
MANFAAT SOSIAL EKONOMI PADA PRAKTIK EKONOMI SIRKULAR PETANI UBIKAYU DI DESA AGROPOLITAN PROVINSI LAMPUNG I.Rani Mellya Sari; Amanda Putra Seta; Teguh Endaryanto; Firdasari Firdasari
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 14 No. 2 (2026)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v14i2.12571

Abstract

The agricultural sector has gradually adopted the circular economy concept through various implementation models.  Lampung Province as Indonesia’s largest producer of cassava with contribution reached 34.55%  of total cassava production in Indonesia (2019) has also applied  circular economy practices in cassava production.  . These practices included crop–livestock integrated system  that reuse cassava waste  for fertilizer, and value-added products. However, the implementation of circular economy in cassava production systems still faced   various challenges, particularly in optimizing resource use and ensuring consistent economic benefits. In addition, the  socio-economic impacts of circular ecnomy remained insufficiently examined. Therefore, this study aimed  to analyze the socio-economic benefits generated by circular economy practices in cassava agribusiness. The research was conducted over a six-month period in agropolitan villages of Lampung Province. The results showed that farmers reuse cassava leaves as livestock feed and cassava stems as planting material and natural organic fertilizer. In addition, direct economic benefits from cassava waste utilization reached IDR 3,667,000, accounting for 21.54% of total farm income. These findings indicated that circular economy practices contributed positively to farmers’ income and support sustainable agribusiness development in agropolitan areas.   Keywords: Cassava, Circular Economy, Food Sustainability    
ANALISIS EFISIENSI PEMASARAN TELUR AYAM RAS DI KECAMATAN NATAR KABUPATEN LAMPUNG SELATAN (STUDI KASUS PADA CV. XYZ) Ni Nyoman Desmawati; Ani Suryani; Ktut Murniati
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 14 No. 2 (2026)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v14i2.12677

Abstract

This study aimed to analyze the marketing channels, margins, and marketing efficiency of layer chicken eggs at XYZ in Natar District, East Lampung Regency. By utilizing a case study method with both qualitative and quantitative descriptive analysis, the research measured the efficiency of layer chicken eggs by calculating the marketing margin, producer's share, and price transmission elasticity. This study involved 21 retailers, 5 wholesalers, and 9 collectors as respondents that selected by using a snowball sampling method. , to ensure that the selected traders were genuinely engaged in the marketing of purebred chicken eggs. The results identified three marketing channels: , 1) producer–retailer–consumer, 2) producer–collector–retailer–consumer, and 3) producer–collector–wholesaler–retailer–consumer. In each marketing channels, different marketing margins were formed across each marketing institution. Marketing channel I (producer–retailer–consumer) was the most efficient as it yielded the highest producer's share of 96%. Although all three channels were classified as efficient based on a producer's share exceeding 60%, the price transmission elasticity value of 1.17 indicated that the marketing system was not yet fully efficient due to imperfect price transmission mechanisms. In conclusion, shorter marketing chains would lead to higher efficiency and a larger price share for the producer.   Key words: chicken egg, margins, marketing channel, producer share
TINGKAT KEPUASAN DAN LOYALITAS KONSUMEN TERHADAP CINCAU HITAM TGR DI BANDAR LAMPUNG Rafif Tegar Shifano; Teguh Endaryanto; Yaktiworo Indriani
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 14 No. 2 (2026)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v14i2.12794

Abstract

TGR black grass jelly agroindustry is a black grass jelly producer facing a decline in selling, so understanding buyer satisfaction and loyalty is an important aspect of the sustainability of this business.  This study aimed to analyze the level of satisfaction and loyalty of consumer of TGR black jelly.  This study conducted at TGR black grass jelly agroindustriy in Bandar Lampung, and used a case study method.  The data gathered by interviewing 38 respondents consisting of 18 reseller agents and 20 household consumers.  The customer satisfaction index (CSI) and loyalty pyramid methods were applied to find out the level of consumer satisfaction and loyalty.  The results of this study revealed that the level of satisfaction of TGR black grass jelly buyers obtained a value of 70.78 percent, which meant that buyers were satisfied with TGR black jelly products, however about  29.22 percent of buyer expectations have not been achieved, while the level of loyalty of TGR black grass jelly buyers was categorized as loyal.      Key words:   Agent, black grass jelly, buyer, loyaly, satisfaction
ANALISIS KINERJA AGROINDUSTRI KOPI CAP JEMPOL SUPRI DI KECAMATAN KEMILING KOTA BANDAR LAMPUNG Senja Naromsyah; Wan Abbas Zakaria; Dian Rahmalia
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 14 No. 2 (2026)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v14i2.12823

Abstract

This study aims to analyze the accuracy of raw material procurement, production performance, and marketing strategies of the Cap Jempol Supri Coffee Agroindustry in Kemiling District, Bandar Lampung City.  The research was conducted at the Cap Jempol Supri Coffee Agroindustry located in Kemiling District, Bandar Lampung City, using a case study method.  The respondents included the agroindustry owner, production employees, and packaging employees.  The first objective was analyzed using the 6 Right criteria.  The second objective was analyzed based on eight aspects: productivity, capacity, quality, delivery speed, flexibility, processing speed, packaging process, and production management.  The third objective was analyzed using the 4P method (Product, Price, Place, Promotion).  The results showed that the accuracy of coffee and corn raw material procurement was categorized as good. The lowest score was found in the price indicator because the price obtained did not meet expectations.  Labor productivity was 34.33 kg per workday, machine capacity was 77percent, and product quality reached 85percent. Delivery speed, flexibility, processing speed, packaging process, and production management were also categorized as good based on the analysis.  The agroindustry produces two types of products: blended ground coffee and pure ground coffee, sold in two packaging sizes of 100 grams and 200 grams. The selling price is competitively determined. The products are marketed in Kemiling District and Sukarame District.  Promotion is still carried out through personal selling by directly visiting small shops and wholesale stores to offer ground coffee products for purchase and further distribution. Keywords: Agroindustry, ground coffee, marketing, production performance, raw material
ANALISIS KEPENTINGAN DAN KINERJA ATRIBUT PELAYANAN PADA WARUNG MAKAN IBU IIS DI BANDAR LAMPUNG Alfina Ulfami; Wuryaningsih Dwi Sayekti; Rabiatul Adawiyah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 14 No. 2 (2026)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v14i2.12879

Abstract

Warung Makan Ibu Iis is the target of this research, which seeks to examine critical features, performance attributes, and maintenance and improvement needs. A survey approach utilized to gather data from the research location. This research employed  quota and non-probability sampling methods to compile a sample size of 64 individuals. The data collection was conducted in November 2023.  To analyze the data, this research used Importance Performance Analysis (IPA). The findings  of the research related to attribute performance of service at Warung Makan Bu Iis indicated that menu variety and parking availability were  two areas that  need some improvement. In addition, the feature that customers rank as having the lowest performance level was  menu variety, with a score of 4.41, while the attribute that has the best ranks  was the comfortableness of the venue, which rated about  4.56.   Key words:   Attributes, Importance, IPA, Performance, Warung Makan
KOMPARASI PENDAPATAN USAHATANI UBI KAYU BERDASARKAN SALURAN PEMASARAN DI KECAMATAN TULANG BAWANG TENGAH, KABUPATEN TULANG BAWANG BARAT, INDONESIA Lidya Sari Mas Indah; Wan Abbas Zakaria; Amanda Putra Seta; Gagah Wicaksono
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 14 No. 2 (2026)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v14i2.12960

Abstract

This research aims to analyze income farming and comparing the actual condition with the condition that should be in income farming of cassava in Tulang Bawang Tengah district, Tulang Bawang Barat regency.  This research uses a survey method.  This research was intentionally (purposive) in Tulang Bawang Tengah district with the consideration that the location was cassava production center in Tulang Bawang Barat Regency and has a tapioca factory as market location.  Farmer petanits were chosen randomly.  The results showed, there are two cassava marketing channels in Tulang Bawang Barat Regency, namely Channel I (Farmer–Factory) and Channel II (Farmer–Collector–Factory). The majority of farmers (90%) preferred Channel I because it is more efficient and generates higher profits than Channel II, which is used by only 10% of farmers. Cassava farming was profitable under both marketing channels, as indicated by R/C ratio values greater than one. However, Channel I generated higher farm income, amounting to IDR 6,053,909.81 per hectare based on cash costs and IDR 4,202,364.95 per hectare based on total costs, compared with Channel II, which generated only IDR 3,346,204.80 per hectare and IDR 776,610.51 per hectare, respectively. The R/C ratios of Channel I (1.68 and 1.39) were also higher than those of Channel II (1.48 and 1.11). These findings indicate that direct marketing to processing factories is more efficient and provides higher income for farmers than marketing through intermediaries.   Keywords: cassava, income, marketing channel

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