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Bisma: Jurnal Bisnis dan Manajemen
Published by Universitas Jember
ISSN : 19783108     EISSN : 26230879     DOI : -
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Bisma terbit secara berkala pada bulan Januari, Mei dan September dengan ISSN 1978-3108 (print), bertujuan untuk menyebarluaskan artikel hasil riset, hasil pemikiran (telaah analitis-kritis) dan artikel ulasan atas artikel yang pernah dipublikasikan dalam bidang bisnis dan manajemen. Bisma menerima kiriman artikel berbahasa Indonesia dan bahasa Inggris yang belum diterbitkan oleh media lain. Artikel hasil penelitian dengan pendekatan survai harus dilampiri instrumen penelitian (kuesioner, daftar wawancara, dan lain-lain).
Arjuna Subject : -
Articles 280 Documents
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DAMPAK KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KINERJA KARYAWAN: STUDI KASUS PERUSAHAAN START-UP DI PT. GLOBAL TALENTLYTICA INDONESIA Krishnabudi, Nyoman Gede; Saleh, Chairul; Purwanti, Gettik Andri; Natalia, Princessa
Bisma: Jurnal Bisnis dan Manajemen Vol. 17 No. 3 (2023)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v17i3.45008

Abstract

This study aims to examine and analyze the effect of compensation and work environment variables on employee job satisfaction partially. The population and sample in this study were 51 respondents who were all employees of PT. Global Talentlytica. This research is classified as explanatory research. Multiple linear regression analysis was applied as data analysis method. The results show that compensation and work environment have a positive and significant impact on employee job satisfaction partially. This indicates that the better the compensation and work environment provided by the PT. Global Talentlytica, the greater the job satisfaction of employees in the company. Compensation and work environment are crucial for companies in maintaining employee job satisfaction.
PENGARUH CORPORATE SOCIAL RESPONSIBILITY (CSR) DAN INTELLECTUAL CAPITAL (IC) TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL MODERASI Liani, Yolan; Wardhani, Rulyanti Susi; Sumiyati, Sumiyati
BISMA: Jurnal Bisnis dan Manajemen Vol 18 No 2 (2024)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v18i2.49879

Abstract

Firm value is important because high company value will bring great prosperity to shareholders. Firm value describes company performance which can influence investor perceptions. High firm value not only reflects the company's current performance, but also shows market confidence in the company's prospects in the future. This study aims to determine and analyze the effect of Corporate Social Responsibility (CSR) and Intellectual Capital (IC) on firm value which is moderated by profitability. The sampling technique of this study used purposive sampling and based on established criteria obtained as many as 33 manufacturing companies listed in BEI in 2021-2023. This study adopted a quantitative approach with data analysis methods in the form of descriptive statistical analysis and panel data regression analysis. The result show that Corporate Social Responsibility (CSR) has a positive effect on firm value, Intellectual Capital (IC) has no effect on firm value, profitability is able to moderate the effect of Corporate Social Responsibility (CSR) on firm value, and profitability is able to moderate the effect of Intellectual Capital (IC) on firm value.
PENGARUH CELEBRITY ENDORSER, KUALITAS PRODUK, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK BODY LOTION SCARLETT WHITENING Damayanti, Alvina; Inayati, Titik
BISMA: Jurnal Bisnis dan Manajemen Vol 18 No 1 (2024)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v18i1.46565

Abstract

In the beauty industry, facial and body care is a major need for women to have an attractive and special appearance. This research aimed to 1) test and analyze the influence of celebrity endorsers on purchasing decisions for Scarlett Whitening body lotion products; 2) test and analyze the influence of product quality on purchasing decisions for Scarlett Whitening body lotion products; and 3) test and analyze the influence of word of mouth on purchasing decisions Scarlett Whitening body lotion product. The population in this study were 299 students from the Faculty of Economics and Business from the Management Study Program at Wijaya Kusuma University, Surabaya. The sampling technique used a non-probability sampling method with purposive sampling. The sample determined was 171 respondents with criteria: 1) respondents have seen advertisements for Scarlett Whitening body lotion products, and 2) respondents have repurchased Scarlett Whitening body lotion products at least 2 times. Data was collected by distributing questionnaires and analyzed using the normality test, coefficient of determination test, multiple linear regression analysis, T test. SPSS version 20 for Windows was then operated as analysis tools. The research results show that celebrity endorsers do not have a significant influence on purchasing decisions. Meanwhile product quality and word of mouth has a significant influence on purchasing decisions.
NIAT BELI GEN-Z PADA TRANSPORTASI ONLINE: EFEK HARGA, KEUNIKAN, NEGOSIASI, DAN ORIENTASI Pandowo, Aditya; Sumakul, Grace
BISMA: Jurnal Bisnis dan Manajemen Vol 18 No 2 (2024)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v18i2.47777

Abstract

The purpose of this study was to identify the factors that influence purchase intention in Generation Z in online transportation. The population in this study were online transportation users in Manado. Using a quantitative approach, a total of 105 respondents were drawn using a purposive sampling technique where the criteria used were users from Generation Z. Primary data was obtained using a questionnaire distributed via Google Forms. The collected data was then analyzed using Smart-PLS 4.0. The test results show that price and uniqueness can significantly affect purchase intention, while orientation and bargaining power do not affect purchase intention. This research contributes to marketers in developing marketing strategies that focus on price and uniqueness as drivers of creating purchase intention in Generation Z consumers.
Cover dan Daftar Isi Vol 17 No 3 November 2023 Bisma, Jurnal
BISMA: Jurnal Bisnis dan Manajemen Vol 17 No 3 (2023)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Cover dan Daftar Isi Vol 17 No 3 November 2023
MODEL RANTAI NILAI INDUSTRI KARNAVAL BANYUWANGI MENUJU KEUNGGULAN KOMPARATIF Muhsyi, Abdul; Khusna, Khanifatul; Subagio, N. Ari; Sukarno, Hari; Priyono, Agus
BISMA: Jurnal Bisnis dan Manajemen Vol 17 No 1 (2023)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v17i1.38716

Abstract

This research focuses on carnival performing arts as the sub-sector of performing arts. Banyuwangi, as one of the regencies in East Java Province, must evaluate its creative industry potential through the value chain to maintain business continuity. The pandemic has decreased the performance of all business sectors, including the creative industry in the performing arts (carnival) sub-sector. The main concern of business recovery should be related to the sustainability of the carnival performing arts sub-sector in the Banyuwangi region. This qualitative research aims to describe and explore the application of value chains and culture in the creative industry in the carnival performing arts sub-sector in Banyuwangi. The study results showed that the Value Chain Sustainability event model in Banyuwangi has five value chains, meaning that the carnival has five values in line with its basic concept. The chain of production, dissemination, exhibition, and consumption are the elements of the potential chain that can be used as a source of comparative advantage to maintain the continuity of the Banyuwangi carnival event.
ANALISIS FAKTOR ANTESEDEN NIAT BELI KONSUMEN MEREK SKINCARE Lukiman, Jessica Imanuela; Magdalena, Nonie
BISMA: Jurnal Bisnis dan Manajemen Vol 18 No 1 (2024)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v18i1.46537

Abstract

This research seeks to examine the factors that contribute to consumer purchase intentions for skin care products. An investigation into forms of communication media, namely advertising and celebrity endorsements, which can increase brand awareness and ultimately impact purchase intentions was carried out. The questionnaire was distributed online in the form of a Google Form using a purposive sampling method. A total of 150 data were collected from respondents who were aware of celebrity advertisements supporting skin care products through multiple regression analysis. The research results show that there is a direct influence of advertising, celebrity endorsement, and brand awareness on consumer purchasing intentions, as well as an indirect influence, where brand awareness plays a role in mediating advertising and celebrity endorsement on consumer purchasing intentions. Companies can benefit from this research by formulating marketing communications tactics to increase their consumers' brand awareness, thereby driving increased consumer purchase intentions and gaining a competitive advantage over their competitors.
PERAN CITRA MEREK SEBAGAI MEDIASI PENGARUH CELEBRITY ENDORSER DAN VIRAL MARKETING TERHADAP MOTIVASI KEPUTUSAN PEMBELIAN OREO X BLACKPINK Rahmawati, Yessica Gustya; Suryaningsih, Ika Barokah; Musmedi, Didik Pudjo
Bisma: Jurnal Bisnis dan Manajemen Vol. 17 No. 3 (2023)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v17i3.42225

Abstract

This research aims to examine the role of brand image as a mediator variable in the influence of celebrity endorser and viral marketing on decision motivation to purchase Oreo X Blackpink. This research was designed using explanatory research. Respondents were Blackpink fans who use social media Twitter in Indonesia. The sample used was 112 respondents with purposive sampling as the sampling method. Path analysis is a data analysis method that was used in this research. The results showed that: (1) Celebrity endorser has a significant and positive effect on brand image; (2) Viral marketing has a significant and positive effect on brand image; (3) Celebrity endorser has a significant and positive effect on purchase decision motivation; (4) Viral marketing has a significant and positive effect on purchase decision motivation; (5) Brand image has a significant and positive effect on purchase decision motivation; (6) Celebrity endorser has a significant and positive effect on purchase decision motivation through brand image; (7) Viral marketing has a significant and positive effect on purchase decision motivation through brand image.
PENGARUH STRATEGI PENGELOLAAN MODAL USAHA DAN STRATEGI PEMASARAN PADA UMKM DALAM MENINGKATKAN PROFITABILITAS Lifchatullaillah, Endang; Supeni, Nely; Legiyanti, Indra
BISMA: Jurnal Bisnis dan Manajemen Vol 18 No 2 (2024)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v18i2.45520

Abstract

One of the economic strengths in Indonesian economy is MSMEs or Micro, Small and Medium Enterprises which are growing and developing in society and resulting in significant growth after the Covid 19 Pandemic. This research aims to analyze the influence of business capital management and marketing strategies in increasing profitability of MSMEs. The population in this study were MSMEs in the Jember Lor area, Jember. Samples were drawn using cluster sampling techniques in accordance with specified criteria. The questionnaire for data collection consists of 8 (eight) question items which were measured using a Likert scale. The collected data was then analyzed using multiple linear regression. The results of the analysis show that there is an influence of business capital management strategies and marketing strategies in increasing profitability.
PENGARUH FAKTOR PENDORONG RANTAI PASOK TERHADAP INISIATIF GREEN SUPPLY CHAIN DAN EFEKNYA TERHADAP KINERJA LINGKUNGAN DAN BISNIS Hasudungan, James; Yunus, Erlinda N.
BISMA: Jurnal Bisnis dan Manajemen Vol 18 No 1 (2024)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v18i1.45976

Abstract

Currently, stakeholders continuously encourage companies to implement green supply chain management (GSCM) to reduce negative impact to environment. In this research, there are 4 drivers of green supply chain(GSC), consist of regulatory measures, customer pressures, competitor pressures, and socio-cultural responsibility. These GSC drivers was then used as variables to determine their impact on GSCM practice in Indonesian manufacturing companies. Despite the influence of GSC drivers on GSCM implementation, this research also seeks for the impact of GSCM implementation to company environmental and business performance. The sampling method utilized was purposive sampling method. This research used online questionnaire to collect the data and SmartPLS 4.0 as a tool to process data. This result reveals that regulatory measures, customer pressures, and socio-cultural responsibility give positif influence for GSCM implementation. However, this research found that competitor pressures have no impact to GSCM implementation in Indonesian manufacturing companies. GSCM implementation have positif impact for company environmental and business performance.

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