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Bisma: Jurnal Bisnis dan Manajemen
Published by Universitas Jember
ISSN : 19783108     EISSN : 26230879     DOI : -
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Bisma terbit secara berkala pada bulan Januari, Mei dan September dengan ISSN 1978-3108 (print), bertujuan untuk menyebarluaskan artikel hasil riset, hasil pemikiran (telaah analitis-kritis) dan artikel ulasan atas artikel yang pernah dipublikasikan dalam bidang bisnis dan manajemen. Bisma menerima kiriman artikel berbahasa Indonesia dan bahasa Inggris yang belum diterbitkan oleh media lain. Artikel hasil penelitian dengan pendekatan survai harus dilampiri instrumen penelitian (kuesioner, daftar wawancara, dan lain-lain).
Arjuna Subject : -
Articles 280 Documents
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GREEN ON SCREEN, VALUE IN WALLET: HOW INSTAGRAM DRIVES SUSTAINABLE CONSUMPTION BEHAVIOR Potu, Tania Monica
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 1 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i1.53701

Abstract

Social media serves as an important marketing tool in shaping consumer perceptions of sustainable product quality. This study aims to analyze how factors in social media marketing efforts—namely entertainment, interaction, customization, and electronic Word of Mouth—affect Green Perceived Quality and its impact on Willingness to Pay Premium Price. This research focuses on @thebodyshopindo Instagram account, which actively and transparently educates consumers about sustainability and environmentally friendly products. This research model develops five main hypotheses. H1, H2, H3, H4 examined the influence of each variable of social media marketing—entertainment, interaction, customization, and electronic Word of Mouth—on Green Perceived Quality. Furthermore, H5 evaluates whether Green Perceived Quality has a significant effect on Willingness to Pay Price Premium. The research method uses a quantitative approach (survey) that targets Body Shop product customers in Surabaya and have purchased the products. The collected data were analyzed using SPSS 22. The findings of this study are expected to provide insight into the effectiveness of social media marketing, especially entertainment, interaction, and customization, moreover electronic Word of Mouth in shaping green perceived quality and encouraging willingness to pay premium price.
LEVERAGING INITIAL CAPITAL AND INCOME THROUGH HR-DRIVEN INNOVATION: STRENGTHENING HUMAN RESOURCE MANAGEMENT EFFECTIVENESS IN MSMES Dinna Dewi, Almas Farah; Agustiyaningsih, Dea Nova; Handriyono; Fadah, Isti
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 1 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i1.53706

Abstract

This study explores how initial capital, when strategically utilized through HR-driven innovation, enhances the effectiveness of human resource management (HRM) in Micro, Small, and Medium Enterprises (MSMEs). Drawing on data from 155 MSMEs and using multiple regression analysis, the findings reveal that both initial capital and HR-driven innovation significantly influence HRM effectiveness, particularly in areas such as talent development, employee motivation, and organizational adaptability. The interaction between initial capital and innovation indicates that financial readiness, when aligned with innovative HR practices, amplifies the capacity of MSMEs to manage and retain human capital effectively. Meanwhile, other variables such as age, number of dependents, working hours, business duration, monthly capital, monthly personal expenditure, education, marital status, and domicile showed no significant impact. These results underscore the importance of integrating financial strategy with human resource innovation to promote sustainable business growth.
STRATEGI PENGEMBANGAN BISNIS BERBASIS SWOT DALAM MENINGKATKAN DAYA SAING PADA FOURKEYS STUDIO NGANJUK Rahmadhani, Ika Puspitasari Dyah; Nugraha Putri, Tiara Ayu
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 2 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i2.53718

Abstract

Industri kreatif fotografi mengalami perkembangan pesat seiring kemajuan teknologi digital dan meningkatnya kebutuhan konten visual. Persaingan yang semakin ketat menuntut pelaku usaha untuk terus berinovasi dan menyusun strategi bisnis yang adaptif. FourKeys Studio Nganjuk memiliki potensi yang signifikan dalam industri fotografi. Potensi ini diimbangi dengan adanya tantangan yang dihadapi seperti munculnya teknologi AI hingga selera dan tren visual konsumen. Penelitian ini bertujuan mengidentifikasi faktor internal dan eksternal yang mempengaruhi daya saing FourKeys Studio Nganjuk serta merumuskan strategi pengembangan bisnis berbasis Analisa SWOT yang aplikatif sesuai dengan kondisi lapang usaha. Penelitian menggunakan pendekatan deskriptif kuantitatif dengan pengambilan data menggunakan teknik purposive sampling melalui observasi dan wawancara. Analisis data dilakukan menggunakan matriks SWOT melalui pendekatan IFAS dan EFAS. Hasil penelitian menunjukkan nilai IFAS FourKeys Studio memiliki nilai sebesar 1,35 dan nilai EFAS sebesar 0,8. Berdasarkan matriks IE yang dihasilkan, FourKeys Studio Nganjuk berada pada kuadran I (growth-oriented strategy), yang mendorong penerapan strategi agresif Strength–Opportunity (S–O) dengan memanfaatkan kekuatan internal dan peluang eksternal untuk memperkuat daya saing dan keberlanjutan di industri kreatif.  Penelitian ini memberikan kontribusi akademik terhadap pengembangan kajian manajemen strategis di sektor industri kreatif, serta manfaat praktis sebagai rujukan dalam merumuskan strategi pengembangan usaha fotografi yang responsif terhadap dinamika pasar.
ANALISIS SALURAN PEMASARAN IKAN LELE DUMBO (CLARIAS GARIPINUS) DI DESA WATES, KECAMATAN TANJUNGANOM, KABUPATEN NGANJUK Fibriani, Suwinda; Putri Sunaryanti , Dwi
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 2 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i2.53719

Abstract

Lele dumbo (Clarias gariepinus) adalah ikan air tawar yang banyak diminati dan memiliki nilai jual tinggi. Untuk meningkatkan keuntungan pembudidaya diperlukan strategi pemasaran yang tepat agar distribusi berjalan lancar. Keberhasilan budidaya lele tidak hanya bergantung pada pembibitan dan pembesaran, tetapi juga pada sistem pemasaran yang baik. Penelitian ini bertujuan untuk mengetahui pola saluran pemasaran serta tugas dan fungsi lembaga pemasaran lele dumbo di Desa Wates, Kecamatan Tanjunganom, Kabupaten Nganjuk. Penelitian ini menggunakan metode deskriptif dengan lokasi yang ditentukan dan dikelompokkan ke dalam wilayah pedesaan dan perkotaan. Responden pembudidaya dipilih menggunakan metode purposive sampling, sedangkan konsumen menggunakan random sampling. Data primer dikumpulkan melalui wawancara menggunakan kuisioner sedangkan data sekunder diperoleh dari instansi terkait serta BPS Kabupaten Nganjuk. Hasil penelitian menunjukkan adanya empat pola saluran pemasaran. Saluran pertama adalah yang paling efisien dengan margin Rp2.700/kg dan Farmer Share sebesar 89,90%. Sementara itu, keuntungan tertinggi terdapat pada saluran kedua yaitu sebesar 10,48%. Setiap lembaga pemasaran memiliki peran penting dalam mendukung proses distribusi ikan lele dumbo diantaranya adalah pembudidaya, pedagang pengepul, pedagang besar, dan pedagang eceran memiliki peran dalam fungsi pertukaran, fisik, dan fasilitas.
ANALISIS PERILAKU KONSUMTIF SANTRI DALAM PENERAPAN CASHLESS PAYMENT PERSPEKTIF MAQASHID SYARIAH (STUDI KASUS PONDOK PESANTREN MADURA) Maulana, Nor Mohammad; Fahrurrozi; Alfarisi, Moh. Rizal
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 2 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i2.53720

Abstract

Artikel ini bertujuan untuk mengkaji perilaku konsumtif santri di dalam penerapan cashless payment di Pondok Pesantren Madura, dengan perspektif maqashid syariah. Penelitian ini menggunakan pendekatan kualitatif dengan metode field research, yang melibatkan wawancara semi-terstruktur dan observasi. Populasi dalam penelitian ini ialah santri aktif, pengurus, asatidz, dan alumni dari beberapa pondok pesantren di pulau Madura yang menerapkan cashless payment. Data dianalisis secara deskriptif untuk mengetahui pola perilaku konsumtif dan dampak penerapan cashless payment system. Hasil kajian menunjukkan bahwa santri cenderung berperilaku konsumtif, terutama dalam pembelian fashion, snack, dan produk skincare, yang dipengaruhi oleh faktor internal dan eksternal. Implikasi dari hasil penelitian ini menekankan pentingnya literasi keuangan dan pemahaman maqashid syariah untuk meminimalisir perilaku konsumtif yang berlebihan di lingkungan santri, serta mendorong manajemen keuangan yang lebih baik.
DETERMINAN KEPUTUSAN PEMBELIAN PRODUK: SATU PENDEKATAN KONSEP CRM Andriyanto, Dicky; Ardhitya Alam Wiguna; Mayasari, Financia; Aditya Nizar Al Ardi; Resya, Fachmi; Yuniar, Eka
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 1 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i1.53746

Abstract

Business development requires every business actor to increase profits and sustainability as part of economic productivity. Purchasing decisions as a stimulus in achieving profit and business sustainability can be achieved with strategic innovation in the aspects of product, price, location, and promotion. This study aims to determine and analyze the effect of marketing mix on coffee purchasing decisions at Tempo Doeloe shop. This research uses a survey method. The type of data used is primary data sourced from questionnaires filled out by respondents. The data analysis technique used is multiple linear regression analysis using IBM SPSS Statistics 22. The results showed that the price factor played an important role in influencing consumer decisions to buy products, while product, location, and promotion factors had no significant effect.
STRATEGI RANTAI PASOK KOMODITAS CABAI RAWIT DI NGABANG MENGGUNAKAN ANALISA STRUKTUR BIAYA LOGISTIK ARDILLA, AMANDA SANDY; Astrada; Jennifer
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 1 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i1.53760

Abstract

Penelitian ini bertujuan untuk menunjukan struktur rantai pasok cabai rawit, struktur biaya logistik dan penyusunan strategi alternatif untuk tier dalam rangka pemerataan dan peningkatan pendapat bagi petani. Total responden yang ada sebanyak 40 orang. Metode yang digunakan dalam analisa biaya logistik adalah Activity-Based Costing. Hasil dalam penelitian ini diketahui bahwa dalam rantai pasok komoditas cabai rawit terdiri dari empat tier yakni: petani, pengepul, pedagang besar, pedagang kecil. Presentase biaya paling tinggi adalah komponen transportasi sebesar 42,98%. Strategi yang di tetapkan adalah membuat tier pengepul di Ngabang baik dikelola secara koperasi desa atau kerjasama dengan pihak swasta.
BUDAYA KERJA AGILE DAN KINERJA PEMASARAN DIGITAL: PERAN MEDIASI KOMPETENSI DIGITAL DAN MODERASI KEPEMIMPINAN TRANSFORMASIONAL Dea Restika; Sulaeman, Maman
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 1 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i1.53761

Abstract

This research explores the influence of agile work culture on digital marketing performance at Shopee Indonesia, with employee digital competence as a mediator and transformational leadership as a moderator. Using a quantitative approach with explanatory design, data were collected from 237 Shopee Indonesia employees through structured questionnaires and analyzed using Structural Equation Modeling (SEM). The results reveal that agile work culture positively and significantly influences digital marketing performance (β = 0.487, p < 0.05). Employee digital competence proves to function as a partial mediator in this relationship with a significant indirect effect (β = 0.209, p < 0.001). Transformational leadership positively and significantly moderates the relationship between agile work culture and digital marketing performance (β = 0.198, p < 0.05). The mediated moderation analysis reveals that the indirect effect of agile work culture on digital marketing performance through digital competence increases with higher levels of transformational leadership (from 0.153 at low levels to 0.287 at high levels). These findings provide strategic implications for e-commerce companies in optimizing digital marketing performance through the integration of agile culture, development of digital competence, and implementation of transformational leadership style
BANK LIQUIDITY: THE RELEVANCE OF COMMERCIAL LOAN THEORY IN THE CONTEXT OF INDONESIAN BANKING INSTITUTIONS Nur Anita; Muhammad Khafid; Niswah Baroroh
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 2 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i2.53763

Abstract

This study investigates the effect of leverage, profitability, and firm size on the liquidity of banking firms listed on the Indonesia Stock Exchange (IDX), with particular attention to the moderating role of firm size. This study uses a quantitative approach. The population of this study is banking companies listed on the Indonesia Stock Exchange from 2020 to 2024. The sampling technique uses purposive sampling, which produces a sample of 235 analysis units. Data collection in this study uses documentation techniques. Data analysis uses panel data regression and moderated regression analysis (MRA). The findings reveal that leverage significantly negatively affects liquidity, supporting the principles of Commercial Loan Theory, which emphasizes maintaining liquidity through short-term, self-liquidating assets. The results demonstrate that firm size significantly enhances liquidity, while profitability shows no significant direct effect. Moreover, firm size moderates the relationship between leverage and liquidity in a positive direction, suggesting that larger banks can better withstand the liquidity risks associated with high leverage. Conversely, firm size negatively moderates the relationship between profitability and liquidity, implying that larger banks may reinvest profits into long-term, less liquid assets. This study contributes to the financial management literature by revisiting the relevance of Commercial Loan Theory in the context of Indonesian banking institutions. By integrating firm size as a moderating variable, the research offers a novel perspective on how internal firm characteristics influence the relationship between financial structure and liquidity. Furthermore, using the quick ratio to measure bank liquidity introduces a conservative and less common approach in banking studies, enriching the methodological diversity in liquidity research.
CHARACTERISTICS OF HUMAN RESOURCES NEEDED BY THE BANKING INDUSTRY IN MAKASSAR Jibril, Nabila Mukmininah; Jibril, Hadira Thumaninah; Tajibu, Muhammad Jibril
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 2 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i2.53771

Abstract

This study aims to determine the characteristics of human resources (HR) that are needed by banks in recruiting employees. The study was conducted by distributing questionnaires to banks that were the research samples consisting of 10 banks, both conventional and sharia in Makassar. The questionnaire results were then processed using the Cochran Q test analysis tool, to determine the similarity of opinion among respondents regarding the indicators that are considered to be the characteristics of the required HR. Based on the analysis results, the criteria for human resources that are needed by the banking industry are having a high education, having a background in management and other sciences, having work experience or having an internship while studying, having computer and foreign language skills, communication skills, and having work discipline. The implication of this research is on the development of curriculum in higher education so that it is in line with the needs required in the banking industry, and so that college graduates can be absorbed. This research fills the gap by focusing on the specific HR attributes prioritized by  banks in Makassar, a topic that has received limited attention in previous studies.

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