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INDONESIA
Jurnal Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : 22523294     EISSN : 25484923     DOI : 10.14710
Jurnal Administrasi Bisnis (JAB), accredited SINTA 3 by Kemenristek Dikti, is published by Diponegoro University, Semarang. This publication contains various scientific writings in the form of research result, theoretical and conceptual studies, practical applications from academics and business practitioners. We welcome novel, innovative, and ground-breaking contributions, the focus of authors’ work must be on addressing the Business Administration issues. The following are suggested areas of interest: Marketing Human resources Financial Management information system Entrepreneurship Operation Management Consumer behavior Service marketing Corporate Governance Business Ethics Leadership Strategic Management Knowledge Management Taxation
Articles 169 Documents
Why Personal Characteristics of Innovative Leadership Can Drive Organizational Competitive Advantage? A Literature Review with Integrative Approach Asrarudin - Asrarudin
Jurnal Administrasi Bisnis Vol 12, No 2 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v12i2.50805

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This research is qualitative research that investigates the multi-characteristics of innovative leadership that drives the organization's competitive advantage by applying an integrative review of literature approach. Data and information are adopted from research outputs published in indexed and reputable journals in 2012-2021. Based on several articles reviewed the author found that there are three core competencies of innovative leaders: managerial, conceptual and team-building skills. These embedded competencies can shape innovative attitude and behaviour of subordinates which consistently and sustainably will enhance individual and collective productivity.   In the long term it can boost organizational competencies in all level of management hierarchy. Personal characteristics of innovative leader consist of (1) clear and strong vision; (2) consistent integrity; (3) partnership working; (4) two-way communication; (5) managing uncertain changing environments; (6) thinking creatively and innovatively; (7) understand the issues comprehensively; (8) problems solving; (9) positive and energetic thinking; (10) mental health stability; and (11) adequate physical health. In principle, personal characteristics of characteristic of innovative leader consist of hard and soft personal unique competencies. The results of this research study reveal that the personal characteristics of innovative leadership as a role model are able to build subordinates' innovative behaviour which is consistently and continuously able to increase the organization's competitive advantage.
Hubungan Literasi Digital dengan Keputusan Belanja Online Nancy Tangguh Marlina Sianipar; Sartika Djamaluddin
Jurnal Administrasi Bisnis Vol 12, No 2 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v12i2.52938

Abstract

Online shopping attracts special attention because transactions for goods/services are able to be applied anytime and anywhere. Digital literacy was indicated having impact to push a person doing online shopping. By having optimal digital literacy, the increasing trend of internet users’ share was expected to be in line with the increase of online shopping. The purpose of this study was to investigate the relationship between digital literacy and online shopping decision, taking account into individual characteristics, digital infrastructure, regional characteristics, before and at the beginning of the pandemic in Indonesia. This study analyse cross section data based on Indonesian survey in 2019 and 2020 using the probit model. The results show that digital literacy has a significantly greater probability to push online shopping decision. In addition, the middle education group, the millennial, the population living in Java and Bali, as well as the fifth income quintile population significantly correlate with individual decision to shop online. This opportunity can be utilized by MSME to differ the products to those intended market segments.Belanja online merupakan salah satu pemanfaatan internet yang sangat menjanjikan karena transaksi barang atau jasa dapat terjadi tanpa dibatasi ruang dan waktu. Salah satu faktor yang diperkirakan mendorong seseorang untuk melakukan belanja online adalah pemahaman individu atas literasi digital. Dengan literasi digital yang optimal, tren peningkatan porsi pengguna internet diharapkan sejalan dengan peningkatan penggunaan internet untuk berbelanja online. Tujuan penelitian ini adalah menyelidiki hubungan literasi digital dan keputusan belanja online dengan mempertimbangkan karakteristik individu, infrastruktur digital, karakteristik wilayah, sebelum dan pada awal masa pandemi di Indonesia. Penelitian ini menganalisis data cross section berdasarkan hasil survei penduduk Indonesia pada tahun 2019 dan 2020 menggunakan model probit. Hasil penelitian menunjukkan bahwa literasi digital secara signifikan memiliki peluang lebih besar terhadap keputusan individu untuk belanja online. Selain itu, kelompok middle education, milenial, penduduk berdomisili di Jawa dan Bali, serta penduduk kuintil pendapatan kelima secara signifikan berpeluang lebih besar terhadap keputusan individu untuk belanja online. Peluang ini dapat dimanfaatkan oleh para pelaku UMKM untuk mendiferensiasi produknya pada segmen pasar dimaksud.
Environmental Knowledge, Awareness, Attitude Toward Purchase Intention, Mediated by Infrastructure Readiness & Price Affordability of Electric Vehicle (EV): Case in Indonesia Ramadhan, Naufalian; Nurdayadi, Nurdayadi; Alfiandri, Alfiandri
Jurnal Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v13i2.62216

Abstract

The study investigates the impact of electric vehicle (EV) technology on Indonesia's automotive industry and economy, emphasizing EVs' role in emission reduction. Factors affecting EV uptake, including purchasing behavior and environmental awareness, are analyzed, contributing to the theory of planned behavior. Data from 136 respondents were collected through surveys, revealing positive correlations between environmental awareness, knowledge, attitude, and purchase intent. Price affordability emerges as an intervening variable. The study offers insights for the gradual integration of EVs into Indonesia's automotive sector, highlighting initiatives by both manufacturers and the government, such as introducing EV options and implementing regulations related to energy, charging infrastructure, and taxation. This research underscores the importance of addressing consumer perceptions and market dynamics to facilitate the transition toward electric mobility in Indonesia.
Balanced Scorecard Approach in Strategic Decision Making in Development of Executive Clinic Universitas Trisakti Academic Dental Hospital 2023 – 2027 Meliani, Meliani; Astoeti, Tri Erri; Yusra, Yohana
Jurnal Administrasi Bisnis Vol 13, No 1 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v13i1.62519

Abstract

Strategic planning enables hospitals to anticipate various ever-changing conditions and provides a roadmap, direction, and means to achieve their goals. The Executive Clinic at RSGM-P FKG USAKTI is a comprehensive and professional healthcare provider offering specialized and public services. However, its role as a profit center has experienced a decline during the two-year pandemic. This research aims to revitalize the Executive Clinic as a profit center for RSGM-P FKG USAKTI. The research methodology employed is operational research. The strategic plan development involves three stages: input, matching, and decision stages. The findings from the research indicate that the input stage resulted in the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices with scores of 2.81 and 2.69, respectively. The matching stage utilized the SWOT matrix and IE matrix, recommending the "Hold and Maintain" strategy. The decision stage includes the prioritized strategies, namely, increasing operational hours and enhancing front office services. The identified strategic objectives are to boost revenue, enhance patient satisfaction, capture market opportunities, improve the institution's image, enhance service quality, upgrade the skills of operators, and enhance staff performance.Perencanaan strategis memungkinkan rumah sakit untuk mengantisipasi berbagai macam kondisi yang selalu berubah- ubah serta menyediakan peta perjalanan, arah yang dituju, dan cara untuk mencapainya. Klinik Eksekutif RSGM-P FKG USAKTI merupakan klinik pemberi asuhan yang memberikan pelayanan publik dan spesialis yang komprehensif dan profesional. Kemampuan klinik Eksekutif sebagai profit center mengalami penurunan selama dua tahun pandemi berlangsung. Penelitian ini bertujuan untuk mengembangkan klinik eksekutif agar dapat kembali menjadi profit center untuk RSGM-P FKG USAKTI. Metode penelitian yang digunakan adalah riset operasional. Penyusunan rencana strategi dilakukan melalui tiga tahap, yaitu tahap input, tahap pencocokan, dan tahap keputusan. Hasil penelitian menunjukkan input stage dengan nilai Matriks IFE dan EFE sebesar 2,81 dan 2,69. Matching stage menggunakan Matriks SWOT dan Matriks IE dengan rekomendasi strategi Hold and Maintain. Decision stage meliputi strategi prioritas terpilih yaitu meningkatkan jam operasional dan meningkatkan layanan front office. Tujuan strategi yang ditentukan yaitu meningkatkan pendapatan, meningkatkan kepuasan pasien, menangkap peluang pasar, meningkatkan citra yang baik, meningkatkan kualitas pelayanan, meningkatnya skill operator dan meningkatkan kinerja staff.
Strategi Brand Portfolio Untuk Perusahaan Menengah: Studi Kasus Pada Lifestyle Brand Saputri, Marheni Eka; Swasty, Wirania; Nastiti, Nisa Eka; Utami, Fitriani Nur; Sabrina, Keysia Shafa
Jurnal Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v13i2.64573

Abstract

The lifestyle brand industry is highly competitive, with many brands competing for consumer attention and loyalty. This study aims to: 1) understand the adoption of the company's existing brand management, and 2) determine the optimal number of brands a company should own. Qualitative data were collected through in-depth interviews with key stakeholders, such as the co-founder, to understand the company's brand management practices. Secondary data in document reviews were used to assess the optimal number of brands. Based on the interviews, the company adopted the House of Brands and Sub-Branding strategies. From the document review, it was revealed that companies in the lifestyle brand industry in Indonesia tend to diversify their portfolios and expand product categories to reach various market segments and respond to trends. Having multiple brands provides flexibility in marketing strategies, positioning, and growth potential, which supports the overall development of the company.Industri lifestyle brand sangat kompetitif, dengan banyak merek bersaing untuk mendapatkan perhatian dan loyalitas konsumen. Penelitian ini bertujuan untuk: 1) mengetahui adopsi manajemen merek eksisting perusahaan saat ini, dan 2) menentukan jumlah merek optimal yang sebaiknya dimiliki perusahaan. Data kualitatif dikumpulkan melalui wawancara mendalam dengan pemangku kepentingan utama, seperti co-founder, untuk memahami praktik manajemen merek perusahaan. Data sekunder berupa review dokumen digunakan untuk meninjau jumlah merek optimal. Berdasarkan wawancara, perusahaan mengadopsi strategi House of Brands dan Sub-Branding. Dari document review, terungkap perusahaan-perusahaan dalam industri lifestyle brand di Indonesia cenderung melakukan diversifikasi portofolio dan ekspansi kategori produk untuk menjangkau berbagai segmen pasar serta merespons tren. Memiliki banyak merek memberikan fleksibilitas dalam strategi pemasaran, positioning, dan potensi pertumbuhan yang mendukung keseluruhan perkembangan perusahaan.
Pengaruh Self-Congruity Pengguna Smartphone terhadap Brand Trust melalui Brand Experience sebagai mediator Al Ihsan, Ibtihajar Mangputri; Chrisjatmiko, Kurniawati
Jurnal Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v13i2.56262

Abstract

This research is proposed to determine the influence of self-congruity from actual, ideal and social self-congruity aspects on brand trust mediated by brand experience. The survey was conducted on individuals in Indonesia who use one of the smartphone brands with the largest market share in the country, namely Oppo, Samsung, Xiaomi, Vivo, Apple, Realme, Infinix and Asus. The total samples obtained was 279. The sampling method was carried out by purposive sampling with a cross-sectional way. The model fit test uses Structural Equation Modeling (SEM) as a requirement to continue with hypothesis testing. The results of the study show that there is an influence of actual self-congruity, ideal self-congruity, and social self-congruity on brand trust mediated by brand experience. Moreover, this research also proves that brand experience has an influence towards brand trust.Penelitian ini diajukan untuk mengetahui pengaruh self-congruity dari aspek actual, ideal dan social self-congruityterhadap brand trust yang dimediasi oleh brand experience. Survei dilakukan terhadap individu di Indonesia yang menggunakan salah satu merek smartphone dengan pangsa pasar terbesar, yaitu Oppo, Samsung, Xiaomi, Vivo, Apple, Realme, Infinix atau Asus.Jumlah sampel yang diperoleh adalah 279. Metode pengambilan sampling dilakukan dengan purposive sampling dengan cara cross-sectional. Pengujian kesesuaian model menggunakan Structural Equation Modelling (SEM) sebagai syarat agar kemudian dapat dilakukan pengujian hipotesis. Hasil dari penelitian menunjukkan bahwa terdapat pengaruh actual self-congruity, ideal self-congruity, dan social self-congruity terhadap brand trust yang dimediasi oleh brand experience. Selain itu, penelitian juga membuktikan bahwa brand experience memiliki pengaruh terhadap brand trust.
Effect of Service Quality on Consumer Satisfaction: A Study on Traditional Retail (Nanostore) in Kabupaten Subang Mulyadi, Mulyadi; Tiorida, Ermina
Jurnal Administrasi Bisnis Vol 13, No 1 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v13i1.56111

Abstract

The development of modern retail in Indonesia is so fast, this has an impact on the growth and development of various retailers in various regions. Nanostore as a micro business which is one of the traditional retailers which in Indonesia is known as a grocery shop is a business run by families in villages that support the daily needs of the surrounding community. In 2022 there will be 326 modern retailers which will result in competition leading to higher consumer expectations for service quality. That way, the purpose of this study is to determine the quality of services provided by nanostore owners, to determine the effect of service quality on nanostore consumer satisfaction in Subang Regency. Data collection was carried out by distributing questionnaires using a Likert scale to 230 nanostore respondents. The sampling method used purposive sampling technique. The research method used is descriptive quantitative method with correlation analysis techniques, simple regression analysis, coefficient of determination, and hypothesis testing. The results have shown that service quality affects customer satisfaction by 46.6%.
Improving Customer Data Quality on Pension Bank Loans in Palembang-South Sumatra Herlina, Herlina; Muyasaroh, Muyasaroh; Hairunnisa, Hairunnisa
Jurnal Administrasi Bisnis Vol 13, No 1 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v13i1.61724

Abstract

The bank has transferred the retirement loan application service to the cooperative as one of its subsidiaries. The phenomenon that often occurs is misinformation from cooperative officers when explaining the number of credit applications that should be made. The purpose of this research is to find the right pattern and form for applying the latest data technology so that it can provide the right information in the credit application process. Measurement and analysis of research data are qualitative, with a descriptive explanation level. Viewed by place and classified as field research. Types and research strategies, including Case Studies. Retrieval, collection, and analysis techniques were carried out repeatedly and simultaneously until the data was saturated and credible. The research yields findings about internal customer data connection patterns that are accurate and up-to-date. The form of credit data management by providing recommendations and internal references to customer performance, so that process and procedure connectivity is guaranteed between Bank Financial Institutions (LKB) and Non-Bank Financial Institutions (LKBB). The conclusion from the research is that the track records or data records of retired customers at the bank must be properly and up-to-date so that when applying for the same credit at a subsidiary of the institution, there is no misunderstanding of information and guaranteed correct and correct data.
Memberdayakan Generasi Z: Peran Edukasi Pasar Modal dalam Meningkatkan Minat Investasi Mu'afi, Muhammad Irfan; Hapsari, Nurul Retno; Perdana, Arika Bagus
Jurnal Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v13i2.57879

Abstract

Generation Z has great potential to become future investors. However, their interest in investing remains relatively low. This study analyzes the influence of learning channels on investment interest, with financial literacy as a mediating variable among Generation Z students in Yogyakarta, using the Partial Least Square (PLS) method. The results show that learning channels have a positive and significant impact on financial literacy and investment interest. Financial literacy also has a significant effect on investment interest, though its impact is weaker compared to the influence of learning channels. Mediation tests reveal that financial literacy mediates the relationship between learning channels and investment interest, although the effect is small. Learning channels have a strong influence on students' investment interest, with financial literacy serving as a connecting factor.Generasi Z memiliki potensi besar untuk menjadi investor di masa depan. Namun, minat mereka dalam berinvestasi masih tergolong rendah. Penelitian ini menganalisis pengaruh saluran pembelajaran terhadap minat investasi dengan literasi keuangan sebagai variabel mediasi pada mahasiswa Generasi Z di Yogyakarta, menggunakan metode Partial Least Square (PLS). Hasilnya menunjukkan bahwa saluran pembelajaran berpengaruh positif dan signifikan terhadap literasi keuangan dan minat investasi. Literasi keuangan juga berpengaruh signifikan terhadap minat investasi, namun dampaknya lebih lemah dibandingkan pengaruh saluran pembelajaran. Uji mediasi mengungkap bahwa literasi keuangan memediasi hubungan antara saluran pembelajaran dan minat investasi, meskipun efeknya kecil. Saluran pembelajaran terbukti memiliki pengaruh besar terhadap minat investasi mahasiswa, dengan literasi keuangan berperan sebagai penghubung.
Pengaruh Brand Awareness, Brand Image, dan Brand Personality terhadap Keputusan Pembelian Layanan Hiburan Digital Subscription Video on Demand (SVOD) Subkhan, Farid; Barrygian, Firqi
Jurnal Administrasi Bisnis Vol 13, No 1 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v13i1.62101

Abstract

The era of digitalization and the internet continues to influence consumer behavior changes in accessing digital entertainment services, such as the transition from CD–DVD players and Bluray Discs to Television on Demand (TVOD) and then to Subscription Video on Demand (SVOD) platforms such as Netflix, Amazon Prime Video, Disney+ Hotstar, HBO, Iflix, Vidio, etc. This study seeks to determine the influence of brand equity factors such as brand awareness, brand image, and brand personality on consumer purchase decisions for digital entertainment services “Subscription Video on Demand (SVOD).” The study involves 150 respondents from five major Indonesian cities: Jakarta, Bandung, Surabaya, Medan, and Makassar, using a non-probability sampling method. The respondents are aged from 15 to 55 and have watched SVOD advertising on YouTube. The SPSS was used to conduct the analysis, which employed a multiple linear regression technique. The study's findings show that brand image and personality significantly influence customers' decisions to subscribe to SVOD services, while brand awareness does not. It contributes to brand equity theory in digital services – while in practice, digital entertainment companies must establish a strong brand reputation and character to become consumer preference, as advertising alone does not influence consumer decisions.Era digitalisasi dan internet terus mempengaruhi perubahan perilaku konsumen dalam mengakses layanan media hiburan digital seperti transisi CD–DVD player dan Blueray Disk menjadi Television on Demand (TVOD) dan selanjutnya menjadi Subscription Video on Demand (SVOD) seperti Netflix, Amazon Prime Video, Disney+ Hotstar, HBO, Iflix, Vidio, dan lain-lain. Penelitian ini bertujuan untuk mengukur pengaruh faktor brand equity seperti brand awareness, brand image, dan brand personality terhadap keputusan konsumen dalam pembelian layanan hiburan digital Subscription Video on Demand (SVOD). Penelitian dilakukan terhadap 150 respoden di lima kota besar di Indonesia yaitu Jakarta, Bandung, Surabaya, Medan dan Makassar dengan pemilihan sampel secara non-probabilitas. Responden penelitian ini adalah konsumen usia 15 hingga 55 tahun yang menonton iklan SVOD di YouTube.  Analisis dilakukan dengan pendekatan regresi linear berganda melalui aplikasi SPSS. Hasil temuan penelitian menunjukkan bahwa keputusan konsumen untuk berlangganan layanan SVOD dipengaruhi secara signifikan oleh brand image dan brand personality, sementara brand awareness tidak memiliki pengaruh yang signifikan. Penelitian ini memberikan kontribusi baru terhadap teori brand equity pada layanan hiburan digital SVOD, sedangkan implikasi praktisnya – para pelaku bisnis layanan hiburan digital harus membangun reputasi dan karakter merek yang kuat agar menjadi preferensi konsumen, karena iklan saja tidak mempengaruhi keputusan konsumen.