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INDONESIA
JURNAL BISNIS STRATEGI
Published by Universitas Diponegoro
ISSN : 14101246     EISSN : 25801171     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Bisnis Strategi ( P-ISSN : 1410-1246, E-ISSN : 2580-1171 ) is an open access and peer-reviewed published by Department of Magister Management, Faculty of Economics and Business, Universitas Diponegoro, Indonesia. This journal published twice a year (juli and desember). The scope of journal is Business Strategy, Strategic Management, Financial Management, Organization, Human Resource Management, Organizational Behavior, Marketing, Marketing Strategy.
Arjuna Subject : -
Articles 381 Documents
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EVALUATION OF ORGANIZATIONAL TRANSFORMATION STRATEGY AT PT PERTAMINA PATRA NIAGA (PHENOMENOLOGY STUDY OF GENERATIONAL RESPONSE X, Y, DAN Z) Panuwun, Petrus Kane Puput; Perdhana, Mirwan Surya
JURNAL BISNIS STRATEGI Vol 31, No 2 (2022): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.31.2.73-82

Abstract

The current development makes many organizations have to transform. The organizational transformation involves shifting the direction of the organization from its current position to the more desired position, as an effort to respond new and better challenges and opportunities. This research is an evaluation of the organizational transformation strategy which recently happens at PT Pertamina Patra Niaga (PPN), by examining the perception of every generation (X, Y, and Z) towards the organizational transformation process. This is very important in order to develop an ideal change management strategy model according to the intergenerational perceptions, thereby increasing the success of the organizational transformation that has been set, and ultimately increase the organizational performance. This qualitative research uses a phenomenological approach which was conducted at PT PPN Regional Central Java (RJBT). Respondents were selected by using purposive sampling method, and then structured interview was conducted to them. All interviews were recorded and transcribed. The research results are presented into two categories, namely: organizational learning (with sub categories include: shared commitment, shared vision, knowledge transfer, and communication patterns) and readiness for change (with sub categories namely: leadership patterns, employee involvement, and employee satisfaction). According to the research outcome and discussion that were conducted, an ideal model of change management strategy is obtained based on intergenerational perceptions. This model consists of 10 strategies which are developed by using a knowledge management approach and the observation of intergenerational behavioral responses. Through those steps, it is expected to increase the success of the organizational transformation that has been set and ultimately increase the organizational performance
THE EFFECT OF PRICING AND PRODUCT QUALITY ON PURCHASING DECISIONS OF GARNIER FACIAL CLEANSER Christianingrum Christianingrum
JURNAL BISNIS STRATEGI Vol 31, No 2 (2022): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.31.2.%p

Abstract

This research is motivated by the phenomenon of competition in the business world in the era of intense globalization. All companies are constantly trying to reach new consumers and expand their market share. The leading skin care company, namely PT. L'Oreal Indonesia, with the Garnier brand, has the advantage of being in second place in the Face Cleansing Category from 2020-2022. Quantitative descriptive research using multiple linear regression analysis. The population is the people of Pangkalpinang city, with a sample of 100 respondents using a purposive sampling technique. Research results: 1). Pricing has a positive and significant effect on purchasing decisions, showing a count value of 3.481 > table 1.984 and a significance value of 0.001 <0.05; 2). Product quality has a positive and significant effect on purchasing decisions, with the results showing a count value of 6.878 greater than table 1.984 and a significance value of 0.000 <0.05; 3). Pricing and product quality have a positive and significant effect on purchasing decisions, and the results show the results of the Fount test 149.641 > Fable 3.09 and a significance value of 0.000 <0.05
THE EFFECT OF MOTIVATION ON EMPLOYEE PERFORMANCE WITH REGIONAL PERFORMANCE BENEFITS AS INTERVENING VARIABLES IN THE REGIONAL INSPECTORATES OF PURWAKARTA Tita Putri Astuti
JURNAL BISNIS STRATEGI Vol 31, No 2 (2022): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.31.2.%p

Abstract

Tita Putri Astuti, 2022. "The Effect of Motivation on Employee Performance with Regional Performance Allowances as an Intervening Variable at the Regional Inspectorate of Purwakarta Regency". Thesis. Master of Management Study Program, Faculty of Economics and Business, Indonesian education universityThe purpose of the study was to determine, analyze and explain the influence of the influence of motivation on employee performance with regional performance allowances US an intervention variable at the Regional Inspectorate of Purwakarta Regency.The research was conducted using descriptive verification methods, namely collecting, presenting and analyzing data using statistical tests. Comparing research results with existing theories and previous research. The sample used in this study were 77 employees of the Regional Inspectorate of Purwakarta Regency with the sampling technique using Disproportionary Stratified Sampling (sampling technique using certain criteria). The research instrument used a questionnaire and analyzed using path analysis.Calculations obtained that there is a relationship between Motivation (X) and Regional Performance Allowance (Y) indicated by the correlation coefficient value of 0.809. The relationship between Motivation(X) and Employee Performance (Z) are indicated by the correlation coefficient value of 0.866. The magnitude of the influence of motivation and regional performance allowances partially on employee performance is 17% (0.412 x 0.412) x 100% = 17% with a significant effect. The magnitude of the simultaneous influence of motivation and regional performance allowances on employee performance is 85.9% with a significant effect.
STRATEGIC POLICY DIRECTIONS OF MICRO SMALL MEDIUM BUSINESS IN THE DIGITAL ECONOMY ERA Atsari Sujud; Muhammad Ivan
JURNAL BISNIS STRATEGI Vol 31, No 2 (2022): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Firms of all sizes, across all sectors, are increasingly equipping their staff with digital tools. Today, over half of firm's employees use computers with Internet access, including Micro, Small and Medium Enterprises (MSMEs). The purpose of this study is to determine the impact of digital economy on the MSMEs Performance in Indonesia. This study used a descriptive exploratory and literature review approaches. The theory construct is carried out by referring to several sources, such as books, scientific journals and papers. The results of the study shows that the rapid development of digital technology, apart from being a challenge for the business world, is also a huge opportunity and potential for increasing MSMEs Performance. Another finding is that the need for digital infrastructure development continue to be accelerated the process of using quality and sustainable digital technology. Digital infrastructure will linearly support inclusive and sustainable industrialization to encourage innovation. Recommendations for MSME business development require a long-term MSME development policy scheme to ensure that MSME performance continues to contribute optimally and have signigicant impact on improving the national economy even to the lowest ranks, namely rural communities.
BUSINESS STRATEGY FOR PRIVATE GENERAL HOSPITAL IN UNIVERSAL HEALTH COVERAGE ERA Nysa Ro Aina Zulfa; Dony Septriana Rosady; Umi Narimawati
JURNAL BISNIS STRATEGI Vol 31, No 2 (2022): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia seeks to implement Universal Health Coverage to ensure that all people can access health services. The implementation of this program has an impact on the national health system. The pattern of health services has shifted both in terms of health services and health financing. Hospitals as one health care institution must adapt to these changes in order to remain able to provide the best health services. MAL Hospital as one of the hospitals providing health services faces the impact of decreasing income after implementation of Universal Health Coverage. Facing these conditions required the right business strategy for MAL Hospital to be able to increase its income in order to continue running health services as one of the hospital with social mission. This study uses qualitative methods with primary data obtained from interviews and secondary data obtained from reports, articles, journals, and books. In business exploration, this study analyzes and proposes business strategies for public private hospitals. Analysis begins by analyzing internal and external factors. Internal factors are analyzed based on financial, operational, human resources, and marketing aspects. External factors were analyzed using PESTLE Analysis and Porters Force. All factors are classified as Strength, Weakness, Opportunity, and Threat (SWOT). The analysis is continued by calculating the Internal Factor Analysis Summary (IFAS) and External Factor Analysis Summary (EFAS). Obtained result value IFAS -40 with value EFAS 20. Position of MAL Hospital by using Cartesian diagram is in quadrant of weakness and opportunity. MAL Hospital should choose competitive strategy through differentiation focus by targeting the main target is the participants of Universal Health Coverage. Some alternative business strategies are prepared using TOWS Matrix. Alternative business strategies were analyzed using Analytical Hierarchial Process to obtain priority program sequence. Priority programs with the highest scores were selected and then continued by organizing activities. Estimated cost required and estimated increase in revenues are calculated to obtain Return on Investment value. MAL Hospital as one of the private hospital that has social mission is expected to do the best business strategy for health service can continue.
THE IMPACT OF PERCEIVED RISK, PERCEIVED BENEFIT, AND TRUST ON CUSTOMER INTENTION TO USE TOKOPEDIA APPS Hesti Candra Sari
JURNAL BISNIS STRATEGI Vol 31, No 2 (2022): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

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Abstract

This study aims to analyze the influence of perceived benefit and perceived risk on trust and intention to use Tokopedia, as a biggest marketplace in Indonesia. This study using descriptive quantitative method to analyze 150 responden with Partial Least Square. The results of the study indicate a positive correlation between the perceived benefit and trust of Tokopedia users, which leads to an increase in the intention to use the application. Additionally, the results of the study demonstrate a negative correlation between perceived risk and trust in the Tokopedia. This research contributes to the growth of intention studies regarding mobile marketplace applications. This research contributes to the development of the Tokopedia Application so that it is more focused on maximizing customer benefits and minimizing user risks.
BUILDING LINK-MATCH OF GEN Z AND THE WORLD OF WORK THROUGH CONTEXTUAL-ADAPTIVE FACILITATION Januari Ayu Fridayani; Stephanus Eri Kusuma; Albertus Yudi Yuniarto
JURNAL BISNIS STRATEGI Vol 31, No 2 (2022): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

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Abstract

Organizations, both formal and non-formal, that have direct contact with young people have not fully focused on providing facilities that support these young people, especially GenZ, in entering the world of work. This study aims to analyze Generation Z (Gen Z) and employer representatives’ view on current and future work field. Utilizing focus group discussion (FGD) and webinar involving GenZ and employer representatives, we collect data from GenZ and firms representatives. The data is analyzed using descriptive methods. This study identifies some expectation of GenZ related to work field and their thoughts to anticipate the work field needs. Meanwhile, this study also describes the employers’ hope that Gen Z should have some information related to the competitive and other contextual condition condition of workfield and be equipped with some skills to cope with the work field condition. The result of the study asks for the existence of organization that is taking the role as the relevant skill-knowledge provider and advisor to the GenZ before they enter work field. Regarding this, we recommend the existence of organizations that work directly with youth and provide: (1) character education, (2) training with business practitioner to improve soft skills, especially in terms of personal branding, teamwork and building networking, and (3) learning curriculum that gives more portion on practice.
THE INFLUENCE OF PRICE AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE DECISIONS ON TIKTOKSHOP Emi Amelia; Ratih Hurriyati; Mokh. Adib Sultan; Heny Hendrayanti; Christianingrum Christianingrum
JURNAL BISNIS STRATEGI Vol 31, No 2 (2022): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

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Abstract

E-commerce is a successful business model today. Tiktok Shop, a new platform launched by the social media platform TikTok, quickly became a popular trading platform, making Tiktokshop a social trading platform. The purpose of this study was conducted to find out the description of consumer purchasing decisions, prices, electronic word of mouth (E-WOM) on Tiktokshop. The type of research used was descriptive verification, and the method used was an explanatory survey with a purposive sampling technique with a sample size of 100 respondents. The data analysis method used is the validity and reliability test, multiple regression analysis, multiple correlation analysis and analysis of the coefficient of determination. Testing this hypothesis through the F test for simultaneous and T test for partial by using the SPSS 22.0 for windows program. The results showed that simultaneously price, electronic word of mouth (E-WOM) had a significant effect on purchasing decisions by 72.8%. 
THE ROLE OF SHARIA INVESTMENT GALLERY IN INCREASING STUDENT INTEREST IN INVESTING SHARIA STOCKS AT THE ISLAMIC UNIVERSITY OF INDONESIA Lukluil Mukarromah
JURNAL BISNIS STRATEGI Vol 31, No 2 (2022): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.31.2.%p

Abstract

This study is a study that aims to determine the effectiveness of sharia investment galleries in increasing the interest of students who invest in sharia shares at the Indonesian Islamic University. This research is qualitative which describes the phenomena and actual conditions of the data objects studied, based on field findings and then analyzed and presented in the form of descriptive information. The results of this study indicate that the sharia investment gallery at the Islamic University of Indonesia is quite capable of attracting students to invest in sharia shares in the sharia investment gallery of the Islamic University of Indonesia. However, it needs to be re-optimized after Covid-19 by increasing literacy among students.
Pengaruh Risiko Kredit, Tingkat Kecukupan Modal, dan Ukuran Perusahaan Terhadap Return on Assets (ROA) Bank yang Terindeks INFOBANK15 Wildan Army Abdillah; Muhammad Iqbal Nurfauzan
JURNAL BISNIS STRATEGI Vol 31, No 1 (2022): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.31.1.%p

Abstract

Profitability is the company's ability to seek profit, through the ability of resources and profitability to control the size of a company to determine its assets. This study aims to determine the effect of credit risk, capital adequacy level and firm size on profitability. The research method used is descriptive and verification methods. The subjects of this study were conventional banks registered with INFOBANK15 for the period 2009-2019 with a total sample of 14 banks and 153 observational data. Statistical analysis used in this study is panel data regression. The results of the study stated that credit risk and capital adequacy level had no effect on profitability, while firm size had a significant effect on profitability.

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