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Benchmarking: Jurnal Manajemen Pendidikan Islam
Published by Universitas Islam Negeri Sumatera Utara
ISSN : 26151499     EISSN : 27163776     DOI : 10.30829
Core Subject : Humanities, Education, Social,
Humanities Education Social Sciences
Benchmarking journals places that can receive article writers from various universities and professions around the world to share concepts, theories and innovations in the management of Islamic education, education management, supervision, managerial, resource management in the field of education and multidisciplinary use by management.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 240 Documents
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MANAJEMEN STRATEGI PEMASARAN DIGITAL MELALUI MEDIA SOSIAL DALAM MENINGKATKAN VISIBILITAS DAN DAYA TARIK PESANTREN Lutfiatun, Alfina; Nur Fauzi, M.
Benchmarking: Jurnal Manajemen Pendidikan Islam Vol 8, No 2 (2024): BENCHMARKING
Publisher : Universitas Islam Negeri (UIN) Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/benchmarking.v8i2.23992

Abstract

This research aims to analyze digital marketing strategy management through social media in increasing the visibility and attractiveness of Islamic boarding schools. The focus of this research is to explore how Islamic boarding schools can utilize social media, such as Instagram, Facebook, and YouTube, to introduce themselves and attract the attention of prospective students. The method used is a descriptive qualitative approach with in-depth interviews with Islamic boarding school managers, students, and students' parents, as well as observations of social media content published by Islamic boarding schools. Data collection techniques were carried out through interviews and direct observation of Islamic boarding school social media accounts. The collected data was then analyzed using thematic analysis and content analysis techniques to identify the main themes and patterns in the use of social media. The research results show that the use of attractive visual and video content, together with testimonials and reviews from alumni and parents of students, plays a significant role in increasing the visibility of Islamic boarding schools and building a positive image in the eyes of the audience. In addition, an integrated digital marketing strategy via social media has proven effective in increasing the attractiveness of Islamic boarding schools, building trust, and expanding the reach of the Islamic boarding school education market. This research suggests that Islamic boarding schools need to optimize the use of social media as a strategic and adaptive marketing tool for technological developments. 
STRATEGY TO BUILD BRAND IMAGE TO INCREASE COMPETITIVENESS AT SMK SYUBBANUL WATHON SECANG Nurfiati, Alma; Dahlia, Dahlia; Aini, Qurotul
Benchmarking: Jurnal Manajemen Pendidikan Islam Vol 9, No 1 (2025): BENCHMARKING (Author Geographical Coverage: Egypt, Iran and Indonesia)
Publisher : Universitas Islam Negeri (UIN) Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/benchmarking.v9i1.24448

Abstract

The decline in applicant interest and weak public trust in vocational schools pose serious challenges to vocational education in Indonesia. This study examines the brand image development strategies at SMK Syubbanul Wathon Secang, a pesantren-based vocational school in Magelang Regency, as well as the challenges faced in enhancing the school's competitiveness. The research subjects consisted of five informants, including the principal, vice principals for curriculum and student affairs, and several teachers directly involved in school branding activities. The object of the study was the school’s branding strategies implemented in digital, academic, and religious aspects. This study employed a qualitative method with a case study approach. Data were analyzed thematically using the Miles, Huberman, and Saldana model and validated through source triangulation and member checking. The results indicate that the main strategies include improving the quality of vocational programs, utilizing social media, organizing student work exhibitions, engaging alumni and school ambassadors, and strengthening religious values as the school’s distinctive identity. These strategies align with Keller’s brand image theory, emphasizing the importance of strong, favorable, and unique brand associations. The challenges faced include limited digital human resources, minimal promotional budgets, inter-school competition, and low public awareness of the importance of school image. The study’s implications contribute theoretically to Islamic education management literature and offer practical recommendations for developing branding strategies in other pesantren-based vocational schools.
KAREKTERISTIK PENGETAHUAN INDERAWI AL-KINDI DAN AL-RAZI TENTANG KONSEP PENGETAHUAN ISLAM Heryandi, M. Tubi
Benchmarking: Jurnal Manajemen Pendidikan Islam Vol 8, No 2 (2024): BENCHMARKING
Publisher : Universitas Islam Negeri (UIN) Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/benchmarking.v8i2.25165

Abstract

Sensory knowledge is one of the foundational elements in classical Islamic epistemology, receiving significant attention from prominent Muslim philosophers such as Al-Kindi and Al-Razi. This article aims to examine the characteristics of sensory knowledge according to these two thinkers through a qualitative-descriptive approach and historical-philosophical analysis. The findings reveal that Al-Kindi views sensory knowledge as an initial stage in the intellectual process toward higher (rational) knowledge (ta‘aqqul), yet he acknowledges its limitations due to its temporary and material-bound nature. In contrast, Al-Razi considers sensory knowledge a primary foundation for acquiring empirical truth, particularly in the context of science and medicine, emphasizing observation and experimentation. These differing perspectives reflect the dynamic development of epistemological thought within the Islamic philosophical tradition, highlighting Al-Kindi’s rationalistic orientation and Al-Razi’s empiricist approach to understanding reality. This study contributes to the development of Islamic epistemology by shedding light on the role and limitations of the senses in the pursuit of knowledge
MANAJEMEN PENDIDIKAN DALAM PRESPEKTIF AL-GHAZALI : PENTINGNYA MORAL DAN SPIRITUAL Khalimah, Nur; Rofiq, Ainur
Benchmarking: Jurnal Manajemen Pendidikan Islam Vol 8, No 2 (2024): BENCHMARKING
Publisher : Universitas Islam Negeri (UIN) Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/benchmarking.v8i2.23878

Abstract

Education is a major pillar in the development of society and individuals, especially in the era of complex globalization. This study examines educational management from Al-Ghazali's perspective, which emphasizes the importance of integrating moral and spiritual values in education. Al-Ghazali argued that the purpose of education is not only to develop intellectually, but also to form good character and bring individuals closer to God. Through a qualitative approach and literature study, this study identified Al-Ghazali's concept of educational management, including the purpose of education, the role of educators, learning methods, educational environment, and evaluation. The results of the study indicate that holistic education must include teaching moral values, spiritual awareness, and character development. In addition, a positive educational environment and community support are essential to support the learning process. The implications of Al-Ghazali's thoughts in modern educational management include the need for integration of moral values in the curriculum, training for educators as moral role models, and holistic evaluation. By adopting this approach, it is hoped that education can produce individuals who are not only academically intelligent, but also have good morals and deep spiritual awareness, ready to face life's challenges wisely. This research provides new insights for the development of an educational curriculum that is more oriented towards character and spirituality.
IMPLEMENTASI TOTAL QUALITY MANAGEMENT UNTUK MENINGKATKAN KEUNGGULAN KOMPETITIF MADRASAH DI MA AL-AMIRIYAH DARUSSALAM Has, Amirudin Hamzah; Dwi Andriani, Zulfi Zumala
Benchmarking: Jurnal Manajemen Pendidikan Islam Vol 8, No 2 (2024): BENCHMARKING
Publisher : Universitas Islam Negeri (UIN) Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/benchmarking.v8i2.24390

Abstract

This study aims to analyze in depth the implementation of Total Quality Management in increasing competitive advantage in MA Al-Amiriyah Darussalam. This research uses a qualitative approach of case study type in MA Al-Amiriyah Darussalam Banyuwangi, which was chosen because of its commitment in implementing Total Quality Management. Data were collected through in-depth interviews, participatory observation, and documentation, with purposive informants including the head of madrasah, deputy head of curriculum, head of administration, senior teachers, and chairman of the committee. Data analysis was done thematically through the stages of reduction, presentation, and conclusion drawing. Data validity was strengthened by triangulating sources and methods to understand the implementation of Total Quality Management and its contribution to increasing the madrasah's competitive advantage. The results of this study show that the successful implementation of Total Quality Management at MA Al-Amiriyah Darussalam is supported by three main factors: visionary leadership of the madrasah head who encourages a culture of quality and collective commitment; adaptive educational services through curriculum development, teacher training, and structured evaluation; and a consistent and data-based quality evaluation system. These three aspects synergize to form a strong foundation in maintaining the quality of education in a sustainable manner, making the madrasah more adaptive, responsive and competitive in facing the dynamics and demands of modern education.  
BOARDING SCHOOL AND CHARACTER EDUCATION: EXPLORING MORAL DEVELOPMENT IN ISLAMIC EDUCATIONAL INSTITUTIONS IN INDONESIA Zainuri, Muhammad; Mu’alimin, Mu’alimin; Umam, Khotibul
Benchmarking: Jurnal Manajemen Pendidikan Islam Vol 9, No 1 (2025): BENCHMARKING (Author Geographical Coverage: Egypt, Iran and Indonesia)
Publisher : Universitas Islam Negeri (UIN) Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/benchmarking.v9i1.24575

Abstract

This study aims to explore how Islamic boarding schools (pesantren) in Indonesia play a strategic role in shaping students’ character education amid the challenges of modernization and globalization. Employing a library research approach, this study critically analyzes primary and secondary literature from reputable journals to understand the development of moral values and character within Islamic educational institutions, particularly pesantren. The findings reveal that pesantren implement a holistic and integrated character education system based on exemplary behavior, habitual practices, and spiritual reinforcement. Pesantren have also demonstrated adaptability in responding to the demands of modern society without losing their traditional core values. The pesantren model, with its affective and transformative approach to character building, is deemed highly relevant for adoption in formal educational institutions as an alternative to current character education practices. These findings reinforce the argument that pesantren are not only historically relevant but also contextually and futuristically positioned to address contemporary moral and educational challenges. The study's main contribution is proposing a pesantren-based character education model as a pedagogical framework suitable for integration into the national education system.
THE INFLUENCE OF WORK DISCIPLINE, SCHOOL CULTURE, AND PRINCIPAL'S LEADERSHIP ON TEACHER PERFORMANCE IN STATE ALIYAH MADRASAH IN MATARAM CITY Ahsanu Amala, Lalu Muhammad; Prasojo, Lantip Diat
Benchmarking: Jurnal Manajemen Pendidikan Islam Vol 9, No 1 (2025): BENCHMARKING (Author Geographical Coverage: Egypt, Iran and Indonesia)
Publisher : Universitas Islam Negeri (UIN) Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/benchmarking.v9i1.24903

Abstract

The study is intended to analyze the extent to which work discipline, school culture, and principal leadership impact teacher performance in Madrasah Aliyah in the Mataram City area. This study applied a quantitative approach with ex-post facto methods and surveys. This research used a survey strategy, using questionnaires as a data collection tool. The research population consisted of all teachers in three states and Aliyah Madrasah in Mataram City, totaling 169 people. The research sample was selected through probability sampling techniques, so that 114 teachers from the three MAs were selected. For the data collection process, the questionnaires had been validated both expertly and through empirical tests to support the accuracy of the research. Testing of the validity and reliability of the instrument was carried out with the help of SPSS Version 26 software.  The test results show that, partially, work discipline has a positive and significant impact on teacher performance with a regression coefficient of 0.459. School culture shows a negative influence on teacher performance with a regression coefficient of -0.176. Meanwhile, the leadership of the principal also has a significant positive effect on teacher performance, with a regression coefficient of 0.498. Simultaneously, these three variables have a significant impact on teacher performance, with an F value of 98.026, which is greater than the F value in the table of 2.68. These findings confirm that the improvement of teacher performance is greatly impacted by the level of work discipline, the quality of the principal's leadership, and the supportive school culture conditions.
LONGITUDINAL STUDY: CHANGES IN RELIGIOUS PATTERNS OF ISLAMIC RELIGIOUS EDUCATION STUDENTS DURING THE STUDY PERIOD Fikri, Ahmad; Mahyuzar, Mahyuzar; Sururuddin, Sururuddin; Fahri, Ismail
Benchmarking: Jurnal Manajemen Pendidikan Islam Vol 9, No 1 (2025): BENCHMARKING (Author Geographical Coverage: Egypt, Iran and Indonesia)
Publisher : Universitas Islam Negeri (UIN) Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/benchmarking.v9i1.24566

Abstract

This study aims to analyze changes in the religiosity patterns of students of the Islamic Religious Education (PAI) Study Program during the study period using a longitudinal quantitative approach. The research sample consisted of 180 6th semester students from a total of 210 students at the Sultan Thaha Saifudin Jambi State Islamic University. Data were collected through a religiosity questionnaire based on the five dimensions of religiosity according to Glock and Stark, analyzed descriptively and inferentially. The results showed a significant decrease in the dimensions of worship practices and ideology, and an increase in the dimension of religious knowledge. Social and academic environmental factors also influence the dynamics of student religiosity. These findings provide important input for the development of religiosity development in Islamic higher education environments
DEVELOPMENT OF WEB BLOG-BASED LEARNING MEDIA TO IMPROVE HISTORY LEARNING OUTCOMES OF STUDENTS AT MAN 2 MODEL MEDAN Afni, Ade; Tanjung, Samsidar; Sibuea, Abdul Muin
Benchmarking: Jurnal Manajemen Pendidikan Islam Vol 9, No 1 (2025): BENCHMARKING (Author Geographical Coverage: Egypt, Iran and Indonesia)
Publisher : Universitas Islam Negeri (UIN) Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/benchmarking.v9i1.25476

Abstract

This study aims to develop and produce learning media, namely the development of Web Blog learning media on students' History learning outcomes at MAN 2 Model Medan. In this study, the type of research used is development research using the Borg and Gall model. The stages are as follows: (1) Research and data collection (research and information collecting), (2) Planning, (3) Development of a preliminary product draft (develop preliminary from of product), (4) Initial field testing, (5) Revising the results of the field test (main field testing), (6) Refinement of the final product of the field test (operational field testing), (7) Field implementation test (operational field testing), (8) refinement of the final product (Final product revision), (9) dissemination and implementation (dissemination and implementation. Experiment with pretest-posttest control group design to determine the effectiveness of Web Blog learning media on students' History learning outcomes at MAN 2 MODEL Medan which were selected by cluster random sampling totaling 45 students as the experimental group and 45 students as the control group and questionnaires to determine the responses of students from the experimental group and the control group to the use of the Web Blog. The value obtained from experts and trial respondents is in the category of "very feasible" with a percentage of 93% and there is a significant difference between the average score of the posttest scores of students in the experimental group and the control group, namely the experimental group score and the control group score. Where the value for group 80> 50 is the control group value, where the value is strengthened by student responses through questionnaires distributed to students regarding the use of Web Blog learning media. Thus it can be proven that the learning media developed is feasible and effective in improving students' History learning outcomes at MAN 2 MODEL Medan.
IMPROVING THE PROCESS AND OUTCOMES OF SCIENCE LEARNING USING THE TALKING STICK LEARNING MODEL WITH WORDWALL MEDIA AT FOURTH GRADE STUDENTS AT SD NEGERI 130/II PASIR PUTIH Novita, Ovra; Sundahry, Sundahry; Dani, Refril
Benchmarking: Jurnal Manajemen Pendidikan Islam Vol 9, No 1 (2025): BENCHMARKING (Author Geographical Coverage: Egypt, Iran and Indonesia)
Publisher : Universitas Islam Negeri (UIN) Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/benchmarking.v9i1.25558

Abstract

This research is motivated by the teaching and learning process not fully using learning models, the delivery of material is still monotonous, and teachers have not fully used learning media in social science learning, resulting in low social science learning outcomes in class IV SDN 130/II Pasir Putih. The aim of this research is to describe the improvement of the cognitive social science learning process and outcomes using the Talking Stick learning model with Wordwall media for class IV students at SD Negeri 130/II Pasir Putih. This research is classroom action research, consisting of two cycles. The research subjects were fourth grade students at SDN 130/II Pasir Putih. Research data was collected using qualitative and quantitative data analysis techniques. The research results show the process and results of class IV social science learning at SDN 130/II  Pasir Putih. Details of teacher observation results in cycle I obtained a percentage of 76.91% in the good category and in cycle II obtained a percentage of 92.30% in the very good category. The results of student observations in cycle I obtained a percentage of 57.05% in the sufficient category and in cycle II obtained a percentage of 85.00% in the good category. Student learning outcomes in cycle I obtained a percentage of 35.00% with good/very good (complete) criteria totaling 7 students, in cycle II obtained a percentage of 75.00% with good/very good (complete) criteria totaling 15 students. It was concluded that the use of the Talking Stick model with Wordwall media could improve the science AS learning process and outcomes..

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