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Sketsa Bisnis
Published by Universitas Yudharta Pasuruan
ISSN : 23563672     EISSN : 24600989     DOI : https://doi.org/10.35891/jsb
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Sketsa Bisnis is a six-month scientific publication published by the faculty of social and political sciences, Yudharta Pasuruan University. with No : No ISSN Online 2460-0989 , No ISSN PRINT No : 2356-3672 .Sketsa Bisnis as a scientific study and information on agriculture contains scientific papers, summaries of the results of research, the latest critical thinking. Editors accept writers, researchers, practitioners, and anyone interested in contributing writings and scientific works that have never been published in other print media. Sketsa Bisnis is a scientific journal that focuses on all areas of business, which includes; entrepreneurship, marketing and finance, operations, logistics, management and human resources Business Administration is defined as the process of managing a profit or non-profit company or organization in order to maintain organizational stability and growth. Thus the Sketsa Bisnis is the basic framework in developing all aspects of the scientific knowledge-based business economy. Sketsa Bisnis has been indexed by Google Scholar, LIPI, Garuda, SINTA, Dimension Portal, etc.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 280 Documents
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Impact of External and Internal Factors Consumer has on Purchase Intention Live Streaming Shopping Jocelyn, Nathania; Christiarini, Renny
SKeTsa Bisnis (e-jurnal) Vol 12 No 1 (2025): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v12i01.5658

Abstract

Introduction; This research explores the factors influencing purchase intention through live streaming shopping in the fashion sector on social commerce platforms in Batam City. With the rising popularity of online shopping through interactive streaming channels, it is essential to understand the key determinants of consumer purchasing behavior in this context. The research model integrates constructs of interactivity, informativeness, professionalism, attitude, and impulsiveness as potential predictors of purchase intention, with trust serving as a mediator. Methods; Data was collected through an online survey of active live streaming shopping users in Batam. Measurement metrics utilized a 5-point Likert scale to assess these variables. Data analysis was conducted using Partial Least Squares - Structural Equation Modeling (PLS-SEM). Results; The analysis results reveal that interactivity, professionalism, and attitude have a significant positive impact on both trust and purchase intention. Informativeness positively influences trust but does not significantly affect purchase intention, while impulse buying positively affects purchase intention without influencing trust. Conclusion; Trust plays a strong mediating role in the relationships between interactivity, professionalism, attitude, and informativeness with purchase intention, except for impulse buying. These findings provide valuable insights for marketers in designing more effective marketing strategies through live streaming channels and are expected to enhance understanding of consumer shopping behavior.
Assessing the Impact of Service Quality, Perceived Price, and Store Location on Customer Satisfaction in the Beauty Retail Sector: A Case Study of Soappahollic Tambunan, Damelina Basauli; Thyrza Farizah Yosina; Teofilus
SKeTsa Bisnis (e-jurnal) Vol 12 No 1 (2025): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v12i1.6001

Abstract

Introduction: This study investigates the influence of service quality, perceived price, and location on customer satisfaction in the context of Soappahollic, a beauty retail business. While prior research has examined these variables individually, limited attention has been given to their combined effects in the beauty retail sector. This research aims to address this gap by analyzing how these three factors simultaneously shape customer satisfaction. Method: The study adopts a quantitative approach using a survey design. Data were collected from 200 Soappahollic customers through simple random sampling. The collected data were analyzed using Structural Equation Modeling with the SmartPLS software to evaluate the relationships among service quality, perceived price, location, and customer satisfaction. Result: The analysis revealed that all three independent variables significantly influence customer satisfaction. Specifically, service quality (p = 0.004), perceived price (p = 0.0097), and location (p = 0.0458) were found to have a positive and statistically significant effect. Among these, service quality emerged as the most dominant factor contributing to customer satisfaction. Conclusion: The findings highlight the critical role of integrating high service quality, fair pricing strategies, and strategic store location in enhancing customer satisfaction and loyalty. This study provides practical insights for managers in the beauty retail industry to design more effective customer service strategies and contributes to the literature by emphasizing the interconnected impact of these variables in a retail setting
The Role of Market Orientation in Linking Customer Knowledge, Networking, and Culture to Product Innovation and Success in Batam's F&B Industry Yuwono, Wisnu; Fortuna, Erica; Suprapto, Yandi
SKeTsa Bisnis (e-jurnal) Vol 12 No 1 (2025): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v12i1.6143

Abstract

Introduction; MSMEs face serious challenges in facing the industrial revolution 4.0 and the era of society 5.0, where there are changes in tastes, trends and increasingly competitive business competition. This condition requires MSMEs to continue to innovate even though data shows that not all MSMEs have transformed and innovated. This study aims to analyze the influence of customer knowledge, networking and cultural knowledge on product innovation and new product success with market orientation as an intervening. Methods; The research methodology uses a survey technique on 281 respondents of food & beverage MSME actors in Batam City, and the collected data is processed using SmartPLS software version 3.0. Result; The results of the study indicate that there is a significant positive influence of customer knowledge, networking and cultural knowledge variables on product innovation and new product success, and market orientation can mediate the relationship. Conclusion; The results of this study can be a reference for MSME actors in running their businesses to remain competitive in the era of globalization.
The Impact of Banking Digitalization on Customer Satisfaction and Loyalty in BPRs: Systematic Literature Review Yusup, Maulana
SKeTsa Bisnis (e-jurnal) Vol 12 No 1 (2025): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v12i01.6240

Abstract

Introduction: This study analyzes the impact of banking service digitalization on customer satisfaction and loyalty in Rural Banks (BPR). Loyalty is a key factor in ensuring business stability in the banking sector, and digitalization plays a strategic role in fostering it. The research aims to explore how digital services influence customer behavior in the context of rural banking. Method: This study employs a Systematic Literature Review (SLR) by analyzing 20 Scopus-indexed articles published between 2005 and 2025. The selected literature focuses on digital banking services, customer satisfaction, and loyalty, particularly within the scope of rural banking institutions. Results: The findings indicate that the adoption of digital services is significantly influenced by perceived ease of use, perceived usefulness, trust, security, and compatibility with customers’ lifestyles. Trust emerges as a key mediating factor in shaping continued usage behavior. Moreover, loyalty is affected not only by technological features but also by emotional, personalized, and locally relevant experiences. Conclusion: The study highlights that the main challenge in rural areas is resistance to digitalization due to low digital literacy and concerns over data privacy. It recommends that BPRs prioritize digital literacy programs, ensure system transparency and security, and combine physical and digital services. Strategic partnerships with fintech and other stakeholders are also vital for achieving inclusive and sustainable digital transformation.
Financial Sustainability Of Microfinance Institutions In Kuningan Regency Amir Hamzah; Febriansyah, Yudi
SKeTsa Bisnis (e-jurnal) Vol 12 No 1 (2025): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v12i01.6260

Abstract

Introduction: This study investigates the influence of Financial Reporting Quality, Internal Control Effectiveness, and Financial Risk Behavior on the Financial Sustainability of Microfinance Institutions (MFIs) in Kuningan Regency from an accounting perspective. Method; Using a quantitative approach, data were collected from 116 respondents—including directors, managers, and finance heads of MFIs—through structured questionnaires and analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM). Results; The results show that Financial Reporting Quality and Internal Control Effectiveness positively and significantly affect financial sustainability, while Financial Risk Behavior has a significant negative impact, with the model demonstrating strong predictive power (R² = 0.984), thus emphasizing the role of accounting quality and rational decision-making in sustaining MFIs. Conclusion; These findings support the theoretical frameworks of Agency Theory and Behavioral Accounting Theory and suggest the importance of extending research beyond Kuningan Regency to include other influencing variables such as regulatory support or technological advancement.
The Effectiveness of Digital Technology Implementation in Enhancing the Competitiveness of MSMEs in the Creative Industry of Tangerang City Prasetyo, Dwi
SKeTsa Bisnis (e-jurnal) Vol 12 No 1 (2025): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v12i1.6361

Abstract

Introduction: The Fourth Industrial Revolution has triggered a fundamental shift in the global economic structure, significantly influencing the sustainability and competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. This study aims to evaluate the effectiveness of digital technology adoption in enhancing the competitiveness of MSMEs in the creative industry sector in Tangerang City. Methods: Utilizing the Technology-Organization-Environment (TOE) framework, this research applies a quantitative approach through an evaluative survey design involving 128 MSME actors who have integrated digital systems into their business operations. Results: The findings reveal that approximately 78% of respondents reported an increase in sales ranging from 20% to 35% following digital adoption, while 64% successfully expanded their market reach to national and international levels. Moreover, digital technology implementation has proven to significantly improve operational efficiency and accelerate product innovation processes, thereby strengthening the competitive edge of MSMEs. However, several challenges remain, such as limited access to formal digital training, low levels of digital literacy, and uneven availability of digital infrastructure across regions. Conclusion: The study concludes that optimal digital technology implementation can generate substantial positive impacts on MSME performance and competitiveness, provided there is strategic support from government bodies, educational institutions, and the private sector. Strengthening multi-stakeholder collaboration and building an inclusive and sustainable digital ecosystem are key strategies for advancing MSME transformation in the digital economy era. This research offers valuable implications for policy formulation and strategic empowerment of technology-based MSMEs in Indonesia.
Between Lifestyle and Financial Responsibility: The Moderating Effect of Financial Imprudence in Islamic Higher Education Contexts Perdana, Indri; Iiz Izmuddin
SKeTsa Bisnis (e-jurnal) Vol 12 No 1 (2025): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v12i01.6366

Abstract

Introduction: This study aims to examine the influence of lifestyle on personal financial management, with financial imprudence serving as a moderating variable. The focus is on students at Islamic State Higher Education Institutions (PTKIN) in West Sumatra, where increasing consumer behavior raises concerns about financial discipline among young adults. Method: A quantitative survey method was employed, with data collected through a Likert-scale questionnaire distributed via Google Forms. The population consisted of PTKIN students in West Sumatra. A total of 288 responses were collected, with 271 valid after data screening. Sampling was conducted using the Rao Purba formula. Data were analyzed using the Warp Partial Least Squares method through WarpPLS 7.0 software. Result: Findings indicate that lifestyle has a positive and significant effect on personal financial management (p-value = 0.056 < 0.05). Additionally, financial imprudence moderates the relationship between lifestyle and financial management, as evidenced by an interaction coefficient of 0.080. While the moderating effect is statistically significant, it is relatively small in magnitude.Conclusion: Lifestyle significantly shapes how individuals manage their personal finances. A more balanced lifestyle tends to support better financial practices. Furthermore, financial imprudence—as a reflection of excessive or wasteful spending—can either strengthen or diminish this relationship, suggesting its critical yet nuanced role in financial behavior dynamics.
Examining the Impact of Instagram Engagement and Organizational Transparency on Social Donation Intentions: The Moderating Role of Trust Yulianti, Elma; Asyari
SKeTsa Bisnis (e-jurnal) Vol 12 No 1 (2025): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v12i1.6390

Abstract

Introduction: This study investigates the influence of Instagram engagement and organizational transparency on the public's interest in channeling social donations, while also examining the moderating role of trust in these relationships. The research responds to the growing relevance of digital platforms and transparency in encouraging charitable behavior, particularly within local community contexts. Method: The study employed a quantitative approach using primary data collected from 160 respondents in the Tilatang Kamang community, Agam Regency. Data were gathered via a Likert-scale questionnaire distributed through Google Forms. The independent variables were Instagram engagement and Transparency, the dependent variable was Interest in Channeling Social Donations, and Trust served as a moderating variable. Purposive sampling was used, and data analysis was conducted using WarpPLS 7.0. Results: Findings reveal that Instagram significantly and positively affects donation interest (β = 0.69; P = 0.01; R² = 0.47), as does Transparency (β = 0.58; P = 0.01; R² = 0.34). Trust was shown to significantly moderate both relationships: it strengthened the effect of Instagram on donation interest (moderation coefficient = 0.26; R² = 0.22; P = 0.01) and also enhanced the effect of Transparency (moderation coefficient = 0.14; R² = 0.34; P = 0.04). Conclusion: The results suggest that Instagram and transparency are effective drivers of interest in social donations within community settings. Moreover, trust acts as a critical moderating factor that amplifies these effects, highlighting its importance in the design of digital philanthropic strategies.
The Flexible Work Practices and Employee Performance: An Empirical Study on Productivity Outcomes Vidi Paramestri, Nabila; Arifianti, Ria; Meisa Dai, Ratna
SKeTsa Bisnis (e-jurnal) Vol 12 No 1 (2025): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v12i1.6521

Abstract

Introduction: This study aims to determine the influence of Flexible Working Arrangement (FWA) on employee productivity, particularly among employees in the lifestyle category at PT X. In the context of evolving workplace trends, FWA is seen as a strategic approach to enhance productivity, efficiency, and work satisfaction. Method: The research employs a quantitative method with a descriptive-verificative approach. Data were collected through observation, interviews, and the distribution of questionnaires to 71 respondents. The sampling technique used is the saturated sampling method. The data were analyzed using simple linear regression. Result: The results show that the Flexible Working Arrangement has a positive and significant effect on employee productivity. The analysis revealed a coefficient of determination (R²) of 36.48%, indicating that FWA explains approximately one-third of the variance in employee productivity. The remaining 63.52% is likely influenced by other factors not explored in this study. Conclusion: The findings suggest that Flexible Working Arrangement plays a role in enhancing employee productivity at PT X, particularly within the lifestyle category. However, other factors outside of FWA also contribute to productivity outcomes and should be explored in future research.
Analysis of Determinants of Competitive Advantage and its Impact on Marketing Performance in Retail Business in Batam City Cuandra, Fendy; Willien Agustian; Lady; Lily Purwianti
SKeTsa Bisnis (e-jurnal) Vol 12 No 1 (2025): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v12i01.6540

Abstract

Introduction: This study aims to analyze the influence of innovation, social media, market orientation, entrepreneurial orientation, and competitor orientation on marketing performance in retail businesses, with competitive advantage as a mediating variable. Method; Data was collected through a survey involving ritel companies in various sectors in the Batam city area, by distributing questionnaires to 350 people in various retail companies in the city of Batam is a research method used to test the relationship between variables. Results; The results showed that social media innovation, market orientation, entrepreneurial orientation, and competitor orientation significantly affect marketing performance, both directly and indirectly through competitive advantage. Competitive advantage acts as a factor that strengthens the influence of these variables on marketing performance. Conclusion; This research suggests that ritel businesses should continue to innovate, maintain the right market orientation, and focus on entrepreneurship and understanding of competitors to create a sustainable competitive advantage

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