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Eksis: Jurnal Ilmiah Ekonomi dan Bisnis
Published by Universitas Batanghari Jambi
ISSN : 20875304     EISSN : 25806882     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis merupakan jurnal ilmiah yang mempublikasikan hasil penelitian maupun review dibidang ekonomi, manajemen, bisnis, akuntansi, ekonomi syariah dan ekonomi islam. Jurnal ini terbit dua kali dalam setahun yaitu pada bulan Mei dan November.
Arjuna Subject : -
Articles 213 Documents
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Analisis Communication Skill Pada Pemasaran Tabungan Haji (Studi Kasus Bank Muamalat Kcp Stabat) Khairi, Mhd Rizki; Aggraini, Tuti
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14, No 2 (2023): November
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v14i2.405

Abstract

Marketing communications is an important part of the overall marketing mission and determines marketing success. The purpose of marketing communication messages is to provide information regarding new policies, new services, new products. And the benefit is that sending informative messages can change people's knowledge and references to products and companies. This research uses qualitative research methods to obtain data which includes primary and secondary research data. Primary data was obtained from direct interviews. And secondary data was obtained from the Google Scholar database. The content analysis of this article is in accordance with the main topics discussed in the Google Scholar database. It is hoped that the results of this research will provide a deeper understanding of the effectiveness of persuasive communication and WoM to increase consumer awareness and trust in Tabungan Haji products. The implications of this research can help Islamic banking companies and related financial institutions develop more effective marketing campaigns, and strengthen the impact of WoM in building better relationships with potential customers. Furthermore, the findings of this research can contribute to the theoretical understanding of the dynamics of persuasive communication and WoM. In order to market products that have religious value.
Pengaruh Jumlah Kunjungan Wisatawan terhadap Pendapatan Asli Daerah Kota Palembang Melalui Pajak Hotel Sebagai Variabel Intervening Sari, Mei; Sari, Rafika; Munandar, Aris
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 15, No 1 (2024): Mei
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v15i1.419

Abstract

This research aims to determine the influence of the number of tourist visits on the regional original income of Palembang City through hotel taxes as an intervening variable. The type of research used is quantitative research with the data used is secondary data. Sampling in this research used a saturated sampling technique which used the entire population, namely 48 months of data. The data collection technique in this research is documentation carried out at the Regional Revenue Agency of Palembang City, the Tourism Office and the Regional Financial & Asset Management Agency of Palembang City. The results of this research state that the number of tourist visits has no effect on the local income of the city of Palembang, the number of tourist visits has an effect on hotel tax, the hotel tax has no effect on the local income of the city of Palembang. Meanwhile, it is known that the value of the indirect effect is 0.191 and the direct effect is 0.286 which means the direct influence value is greater than the indirect influence value and it can be concluded that the number of tourist visits has no effect on the regional original income of Palembang City through hotel tax as an intervening variable.
Strategi Pemasaran PT Bank Syariah Indonesia KCP Cemara Asri dalam Menawarkan Produk Pembiayaan Pra Pensiun Guna Menarik Minat Nasabah Februari, Budi; Yanti, Nursantri
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 15, No 1 (2024): Mei
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v15i1.427

Abstract

The purpose of this study was to determine effective marketing strategies in offering pre-pension financing products by PT Bank Syariah Indonesia KCP Cemara Asri and increasing customer interest in this product. This study also aims to determine how effective marketing strategies can increase bank income and improve the quality of Islamic financial services. In this study, researchers applied a qualitative method that prioritizes data collection through field study techniques or field research. This approach was chosen to obtain an in-depth understanding of the obstacles faced by Bank Syariah Indonesia KCP Cemara Asri in marketing pre-retirement financing products. Qualitative methods allow researchers to dive into the perspectives of various related parties and analyze effective marketing strategies to increase customer interest in these products. effective marketing strategies for PT Bank Syariah Indonesia KCP Cemara Asri for pre-retirement financing products involve an integrated and diverse approach. The steps include increasing public education about the product, strengthening digital promotion, establishing cooperation with companies, and organizing seminars and education to the public.
Analisis SWOT Terhadap Tabungan IB Hijrah Haji Studi Kasus Bank Muamalat Kcp Stabat Nurhasanah, Upik; Anggraini, Tuti
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14, No 2 (2023): November
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v14i2.406

Abstract

The large costs that must be incurred to perform the Hajj pilgrimage are an obstacle for residents of Langkat. IB Hijrah Haji Savings is one of the savings that will simplify the process of traveling to Hajj. Who would have thought that there are still many people who don't know and don't know about Hajj savings, so the number of customers at Bank KCP Stabat is not needed. The problem formulation in this research was strengthened using SWOT analysis of IB Hijrah Haji Muamalat KCP Stabat Savings Bank. The original aim of this research was to find out how the number of IB Hijrah Haji Savings customers at Bank Muamalat KCP Stabat has developed and increased. The research method used in this research is theoretical and qualitative. Data collection uses interview methods and personal observation of the objects studied. The results of the SWOT matrix study show that Bank KCP Stabat loans have advantages consisting of good and quite fast service, free management fees, daily or monthly savings options and life premiums. The weakness of IB Hijrah Haji Savings is the lack of promotion due to inadequate human resources. The facilities offered by Hijrah Haji IB Savings are located in an environment that is generally dominated by Muslim residents so that it attracts the interest of other customers, as well as a strategic location that is easy to reach. The threat to the ib Hijrah Haji savings product is intense competition due to gaps between neighboring banks and crucial customer patterns when the same product is compared between banks..
Pengaruh Perdagangan Internasional terhadap Pertumbuhan Ekonomi di Indonesia Pasaribu, Alya Sabrina; Nasution, Armin Rahmansyah
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 15, No 1 (2024): Mei
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v15i1.426

Abstract

The purpose of this study is to determine and analyze the effect of international trade on economic growth in Indonesia. This study also aims to find out how other factors, such as investment, education, and technology, affect the effect of international trade on economic growth in Indonesia. This research adopts a qualitative approach using document analysis techniques to explore the influence of international trade on Indonesia's economic growth. This study confirms that international trade has a significant and positive influence on economic growth in Indonesia. This is evidenced by the strong positive correlation between real GDP growth and non-oil and gas exports over the period 2010-2020. The contribution of exports to Indonesia's GDP also shows a consistent upward trend, reaching 17.21% in 2020.
Mobilitas Berkelanjutan: Meningkatkan Minat Pembelian Ulang Melalui Kualitas Layanan Dan Promosi Yang Ditargetkan Pada Industri Bus Al-Aulawi, Abdurrahman; Roosdhani, Mohammad Rifqy
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14, No 2 (2023): November
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v14i2.402

Abstract

In this modern era, the industrial and business sectors are experiencing rapid development, including in the mass transportation services industry such as buses. This encourages business owners to compete in a very tight competitive environment. The approach used is quantitative with 100 samples, which are analyzed by the SEM method using the Smart-PLS version 4.0 tool. The testing used outer model testing, inner model testing, mediation testing, and hypothesis testing. The results of the validity test indicate that the loading factor value > 0.7 and the AVE value > 0.5 are valid. In the reliability test, the composite reliability value and Cronbach's alpha value > 0.7 are considered reliable. It can be concluded that service quality and promotion have a positive and significant influence on repurchase intention. Mediation testing shows that the quality of service variable on repurchase intention is mediated by purchase decision, which is stated as Partial mediation. The promotion variable on repurchase intention is mediated by purchase decision, which is stated as Partial mediation.
Analisis Studi Kasus Produk Indomie di Nigeria: Positioning, Promotion, dan Channel Management Jamira, Anaseputri; Razi, Fachruddin
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 15, No 1 (2024): Mei
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v15i1.435

Abstract

This research discusses an organization that is involved in global marketing, which focuses its resources on global market opportunities and threats. The research object is Indofood with its product Indomie. The problems discussed relate to Indofood's marketing strategy for Indomie brand noodle products in Nigeria, seen from how Indomie shapes perceptions in the minds of the Nigerian people (positioning), how Indomie carries out promotional activities in Nigeria to encourage sales, and how Indomie is distributed in various remote areas in Nigeria. This type of research is descriptive with case study research techniques, which uses primary and secondary data. Indomie in Nigeria has successfully dominated the market and continues to develop as the strongest instant noodle brand through the right combination of good product strategy and affordable prices, the right positioning, integrated promotions and aggressive distribution. The company is expected to continue to strengthen its business through creating competitive advantages. This research is specific, where it only focuses on a few small parts of marketing strategies or activities, which can be followed up and developed further in the future.
Analisis Budaya Dan Kelas Sosial Terhadap Keputusan Pembelian Pada Teanol Cabang Telanaipura Kota Jambi Mappadeceng, Riko; Tarmizi, Ahmad; Putri Liantoni, Sonia Rosa
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14, No 2 (2023): November
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v14i2.407

Abstract

This study aims to determine the description of culture, social class and purchasing decisions at Teanol Telanaipura Branch, Jambi City and to determine the simultaneous and partial influence of culture and social class on purchasing decisions at Teanol, Telanaipura Branch, Jambi City. The research method used in this research is descriptive and quantitative research. Primary data is specifically collected by researchers to answer research questions collected using questionnaires. The analytical tool used is multiple linear regression. Based on the research results it is known or obtained that the F count is 83.184 greater than the F table which is 3.09 or the F-sig significance of 0.000 is less than 0.05 which indicates that cultural class and social class jointly (simultaneously) have a significant effect on decisions purchases at Teanol Telanaipura Branch, Jambi City. Based on the results of the study, it was found that the t count was 3.050, which was greater than the t table, which was 1.660. Then the probability value for the culture class variable is 0.000. with a confidence level (α = 5%), from these calculations it can be seen that the probability value is smaller than alpha (0.003 <0.05) meaning that cultural class has a significant positive effect on purchasing decisions at Teanol Telanaipura Branch, Jambi City. Furthermore, it is obtained that t count is 6.335 which is greater than t table which is 1.660. Then the probability value for the social class variable is 0.000. with a confidence level (α = 5%), from these calculations it can be seen that the probability value is greater than alpha (0.000 <0.05, meaning that social class has a significant effect on purchasing decisions at Teanol Telanaipura Branch, Jambi City.
Pengaruh PPN (Pajak Pertambahan Nilai) terhadap Pendapatan Nasional Yani, Rindy Endry; Simandalahi, Eliata; Nasution, Armin Rahmansyah
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 15, No 1 (2024): Mei
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v15i1.424

Abstract

The purpose of this study is to explore the effect of VAT on national income. This research aims to find out how VAT can affect national income and how national income can be affected by VAT.and how national income can be affected by VAT. Research methodused in this study is a qualitative method. Qualitative methodmethod was chosen because the purpose of this research is to understand how VAT affects national income and how national income is affected by VAT.affects national income and how national income is affected by VAT.by VAT. The research method used in this research is aqualitative method with a document analysis approach. Value-added tax (VAT) is an important instrument in a country's fiscal policy, including Indonesia.in a country's fiscal policy, including Indonesia. Thorough data analysisdata analysis and in-depth discussion show that VAT has a positive and significant influence on national income.positive and significant influence on national income.
Sosialisasi Pengenalan dan Implementasi Sistem Pembayaran Digital Menggunakan QRIS pada UMKM Lestari, Desi Tika; Yanti Siburian, Crisya Damai; Ndraha, Ewisra
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14, No 2 (2023): November
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v14i2.403

Abstract

This study aims to describe the process of socialization, introduction, and implementation of QRIS (Quick Response Code Indonesian Standard) in Micro, Small, and Medium Enterprises (MSMEs). QRIS is an electronic payment system that allows non-cash transactions using QR codes, which has been introduced by Bank Indonesia to improve efficiency and financial inclusion in Indonesia. This study was conducted using a qualitative approach and descriptive research methods. Data was collected through interviews with MSME owners, as well as through direct observation of QRIS implementation in several places. Data analysis was carried out using an inductive approach, by identifying themes and patterns that emerged from the collected data. The results of this study indicate that QRIS socialization to MSMEs is an important step to increase understanding and acceptance of this payment technology. Socialization was carried out through various methods, including counseling, training, and technical guidance organized by the research team. The introduction of QRIS among MSMEs also involved payment service providers, who provided the necessary technical and infrastructure support.

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