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INDONESIA
JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Published by Universitas Nusantara PGRI Kediri
ISSN : 25495291     EISSN : 25280929     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Nusamba is a peer review journal published by Department of Management and the media for researchers and lecturers who will publish the results of their research. The aim of the Journal is to facilitate scientific publication of the results of researches in Indonesia and participate to boost the quality and quantity of research for academics and researchers. The Journal of Nusamba is published every April and October by publishing research results and critical analysis studies in the field of strategy of management, financial management, operation management and marketing management.
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Articles 247 Documents
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Analisis Kualitas Layanan Terhadap Penggunaan Aplikasi Blended Learning Menggunakan Model EESS Tatumang, Elsia Miranda Mildad; Ahmatang, Ahmatang
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 1 (2023): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i1.18490

Abstract

Research aim : This study aims to test the Quality of Moodle Borneo E-Learning (BEL) which includes Service Quality, Student Quality and Lecturer Quality on Perceived Satisfaction, Perceived Usefulness and Benefits based on the E-learning System Success Evaluating Model for active BEL users Design/Methode/Approach : This research uses a quantitative approach with non-probability sampling method and the technique used is Quota Sampling. To determine the number of samples, the hair formula was used which determined that the sample consisted of 280 University of Borneo students who had used BEL. The data analysis method used is SEM (Structural Equation Modeling) with the help of the SmartPLS program. Research Finding : The results showed that the variables of Service Quality, Student Quality and Lecturer Quality had a positive and significant effect on satisfaction and usability. And the Satisfaction and Usefulness Variables also have a positive and significant effect on benefits. Theoretical contribution/Originality : It is hoped that this research can provide insight and knowledge as well as provide information to researchers and academics regarding the analysis of the quality of BEL application service quality using the EESS model. Practitionel/Policy implication : The results of this study are used as input for the Borneo Tarakan University's LP3M, so that in the future it can improve the quality and quality of BEL so that in the future students will be more comfortable doing online learning with BEL. Research limitation : In this study it only focuses on evaluating the quality of using the BEL application but only looks at it from the perspective of students at the University of Borneo Tarakan. And also focuses on the EESS conceptual model which includes only social factors, namely Service Quality, Learner Quality, Instructor Quality. sitive and significant effect on benefits
Determinants Analysis of Ride-Hailing Application Acceptance: SEM - Neural Network Approach Ramadhan, Audi Cahya Lucky; Amrozi, Yusuf; Ridwan, Mujib
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 1 (2023): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i1.18639

Abstract

Research aim : This research aimed to develop a technology acceptance model based on innovation and marketing perspective on ride-hailing services application. Design/Methode/Approach : This research is an explanatory quantitative research that use a primary data which collected from 303 ride-hailing services application users with questionnaire. The methods were used in this research is SEM - neural network methods. SEM is used to analysis the significant of effect of independent variable on dependent variable while neural network is used to identify the most importance independent variable on explaining dependent variable. Research Finding : First, the SEM analysis result shows that relative advantage, price, promotion and distribution have an impact on user satisfaction. In intention to use variable furthermore, The only influencing variables are user satisfaction and distribution. Second, the results of neural network analysis on user satisfaction model shows that promotion is the most importance variable in explaining user satisfaction with followed by relative advantage, price and distribution. In neural network model of intention to use, user satisfaction is the most importance variable with followed by distribution. Theoretical contribution/Originality : With the results of this study it can be said that there is an integration of aspects of innovation and marketing in explaining application user acceptance. Practitionel/Policy implication : This research can be one of the considerations for the management of online transportation services to make a decision related to the service quality development, especially from the aspect of customer-based innovation and marketing. Research limitation : The limitations in this study are limited to use of neural networks as a machine learning method and conceptual aspects of innovation and marketing in explaining application user acceptance.
Hard Skill Sebagai Faktor Dominan Kesiapan Kerja Di Era Industri 4.0 Riyanto, Fery; Astuti, Sih Dari; Mahmud, Mahmud; Panjaitan, Roymon
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 1 (2023): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i1.18676

Abstract

Research aim : This study aims to test soft skills and hard skills and competencies to determine job readiness in the industrial era 4.0 in generation z students at public and private universities in the city of Semarang. Design/Methode/Approach : The sample technique used was proportional random sampling. Data collected using a survey method using a questionnaire. This study uses Structural Equation Modeling (SEM) data analysis techniques which are operated using the AMOS 24 program. Research Finding : Hard Skills have a direct effect on Work Readiness in the industrial era 4.0. 2) Soft Skills have a direct effect on Work Readiness in the industrial era 4.0. 3) Hard Skills have no effect on Work Readiness in the industrial era 4.0 through Competence as a mediating variable. 4) Soft Skills have an indirect effect on work readiness in the industrial era 4.0 through competence as a mediating variable. Theoretical contribution/Originality : Generation Z students can be well received in the world of work, and are able to succeed in the world of work, apart from the hard skills they have, of course from the soft skills they have. Practitionel/Policy implication : The practical implications of this research have the potential to prove that high curiosity in seeking knowledge, experience and enthusiasm is important to compete in preparing to work in the industrial era 4.0. Research limitation : This research was only conducted by students in the city of Semarang and research is still limited to a short time or data using cross-sectional data.
Aplikasi Mobile Untuk Menekan Biaya Penjualan Produk Pertanian Lokal Tjong, Wan Sen
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 1 (2023): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i1.18725

Abstract

Research aim: This mobile application development aims to directly connect local agricultural producers to their buyers without any intermediary party in order to keep the selling costs minimum. Design/Methode/Approach: Rapid Application Development method with User Oriented are used in this research, which allows a relatively short development time and supports a more intense interaction with the related stakeholders. Research Finding: This research finds that simplification of transactions and more exposure through this application is very important. Theoretical contribution/Originality: This application has unique functions and interfaces that are designed as simple as possible to be easily operated by local agricultural producers, even with minimum digital literacy level. Practitionel/Policy implication: This implicated on application speed factor, data transmission size, and minimum hardware requirements are also the main criterias on which this application development is based. The result is a new and unique mobile application which is easy to use, does not consume too much internet quota, and supports older smartphones which are very beneficial for stakeholder. Research limitation: However system limitations such as integration with digital payment, rating systems, and recommendation systems still not covered yet.
Upaya Manajemen Kinerja Strategis Perusahaan Melalui Sistem Informasi Pemeliharaan Aset Bergerak Berbasis Web Abigail Athallah, Muhammad; Kraugusteeliana, K; Muhammad Abigail Athallah; K Kraugusteeliana
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 1 (2023): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i1.18732

Abstract

Research aim : This research aims to design a web-based movable asset maintenance information system as a company's effort to implement strategic performance management. Design/Method/Approach : This research method uses the Software Development Life Cycle (SDLC) method with the use of the waterfall model. In addition, the analysis and design of the system in this research uses the Unified Modeling Language (UML), the PIECES method to identify problems, and Blackbox Testing as a test of the suitability of the system's functionality. Research Finding : The results of this study indicate that the functional requirements of the web-based movable asset maintenance information system are following the company's functional requirements based on testing through black box testing. Theoretical contribution/Originality : This research is expected to increase knowledge in the field of web-based information system design technology. Practitionel/Policy implication : The implementation of strategic performance management through a web-based movable asset maintenance information system has an impact on the digital transformation of the company's activity procedures, the performance of the company's activity procedures which is increasing, data management is carried out centrally, the negative impact of security is reduced, and excellent service is increasing. Research limitation : The object of the research is in the Pertamina Patra Niaga, Sultan Syarif Kasim II Pekanbaru Aircraft Filling Depot. In addition, this research is limited to the design of a web-based movable asset maintenance information system.
Prototype Aplikasi Rekomendasi Rekruitmen Karyawan Start-Up Pemula Menggunakan Metode Multi Attribute Utility Theory Maulana, Danis; Brillyanto, Muhammad Haffid Indra; Akseptori, Ristanti; Suhardjito, Gaguk; Rachman, Farizi
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 1 (2023): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i1.18042

Abstract

Research aim : The purpose of this study is to present a solution in the form of a web-based system with the Multi Attribute Utility Theory (MAUT) method approach to provide convenience in the employee selection process at CV. Bee Digital Prestasi Nusantara. Design/Methode/Approach : The Multi Attribute Utility Theory method approach provides a solution in the form of recommendations for the final results of the selection process which is carried out by conducting an assessment through several alternatives and sub-alternatives multiplied by the weight that has been determined by the company. The method approach was divided into several stages: (1) Submissions and Tests (2) Calculation of Values, Criteria and Weights (3) Ranking. Research Finding: The application of the MAUT method can provide effective decisions on the recruitment of prospective employees accepted by the company. The experimental results from the research showed that using MAUT method is able to speed up the recruitment process and can quickly determine prospective employees who match the company's criteria compared to conventional methods. Theoretical contribution/Originality : This research result showed that theoretically, MAUT method supports the employee selection process Practitionel/Policy implication : The practical implication is that the attributes used in the selection process support the company in getting employees that match their needs Research limitation : This method has limitations, namely the range of values is still static. So, it needs improvement in the next research. Keyword: Recruitment, Multi Attribute Utility Theory, Prototype, Agile
Hedonic Value Dan Eudaimonic Value Pada Quality Of Life Dan Purchase Behavior Produk Starbucks Firmansyah, Ade; Burhanudin, Burhanudin
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 1 (2023): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i1.18102

Abstract

The globalization has an impact on socia life so that lifestyle changes occur. The entry of foreign products and hedonic behavior to obtain a quality of life is a form of influence of globalization. Quality of life has an important role in the current consumer phenomenon. This study aims to determine the effect of hedonic value and eudaimonic value on the quality of life, which in turn will affect consumer behavior. This research is included in quantitative research with data collection techniques using questionnaires in google form. The results in this study indicate that hedonic value and eudaimonic value have a significant influence on the quality of life of consumers, which in turn has a significant influence on purchasing behavior. The results of this study indicate that someone buys Starbucks products with hedonic value and eudaimonic value needs to achieve quality of life, which in turn can affect their buying behavior.
Analisis Ulasan Pelanggan Terhadap Persepsi Resiko Dan Keputusan Pembelian Secara Online Isalman; Ittaqullah, Nurul; I, Farhan Ramadhani
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 1 (2023): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i1.18446

Abstract

Research aim: This study aims to determine the effect of customer reviews on perceived risk, the effect of customer reviews on online purchasing decisions, the effect of perceived risk on online purchasing decisions, and the role of perceived risk in mediating the effect of customer reviews on online purchasing decisions at the Shopee marketplace. Design/Method/Approach: The type of research used is explanatory research, which explores the relationship between research variables by testing hypotheses. This research focuses on marketplace users. The analysis technique uses Structural Equation Modeling (SEM) with PLS 4.0. Research Findings: The results of the analysis show that customer reviews have an effect on perceived risk. Customer reviews influence online purchasing decisions. Perceived risk influences online purchasing decisions. Perceived risk does not mediate the effect of customer reviews on online purchase decisions. Theoretical Contribution/Originality: Previous research has revealed a lot about the various risks that arise in buying and selling online. So this study includes and examines the role of customer reviews as an antecedent variable that can reduce risk perceptions in buying and selling online. Practitionel/Pelicy Implications: These findings can form the basis for marketplace management to consistently develop the review page features for each product and encourage online sellers to respond quickly. Research Limitations: This research does not focus on one type of product. So that future research can re-examine these findings on products that have high product prices and risks.
Perbandingan Kinerja Sub Sektor Makanan-Minuman dan Farmasi pada Kasus Pertama Covid-19 di Indonesia Surbakti, Maria Salsalina; Christianti, Ari
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 1 (2023): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i1.19718

Abstract

Research aim : This study aims to prove whether the consumer goods sector is a sector that is immune to the Covid-19 pandemic, considering that investment in this sector is an investment in defensive stocks. Design/Methode/Approach : Apply an event study approach, this study will compare the abnormal returns on stocks in the food-beverage and pharmaceutical sub-sector before and after the first case of Covid-19 entered Indonesia. Research Finding : This study showed a significant differences in positive abnormal returns before and after the first case of Covid-19 in the stocks of the food-beverage sub-sector. However, it is different from the pharmaceutical sub-sector. It has a positive abnormal return difference before and after the first case of Covid-19, but it is not significant statistically. Theoretical contribution/Originality : In addition to being influenced by internal factors, stock performance is also influenced by external factors and even external factors outside the market, such as the Covid-19 Pandemic. The Covid-19 Pandemic has impacted a country's economy due to anticipatory policies undertaken to reduce the spread of the virus, including work-from-home and social distancing. Practitionel/Policy implication : Investments in the Consumer Goods sector, in this case, the food-beverage and pharmaceutical sub-sector during the Covid-19 Pandemic, need to be included in the stock portfolio because its performance is stable and tends to increase. Investment in Consumer Goods sector stocks is essential as a defensive stock to stabilize the stock portfolio's performance. Especially during the Covid-19 period, the primary basic human needs are still needed, especially health and the need for PPE (Personal Protective Equipment), vaccines, and medicines the Pandemic. Research limitation : The event window is too short, namely, only five days before the event day and five days after the event. It is recommended that the number of days the event window can be extended so that the abnormal return reaction to the event of the first case of Covid-19 can be better analyzed.
Analysis Of Dynamic Capability Of Managers During The Covid-19 Pandemic Cooperative Village Units In The Mataraman Region, East Java Sumantri, Bambang Agus; Adawiyah, Wiwiek Rabiatul; Banani, Ade
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 1 (2023): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i1.19757

Abstract

Research aim : to find out and identify dynamic capabilities by KUD managers during a pandemic and the results in the form of index values are used to determine the impact on KUD in Kediri and Madiun Residents and provide information in the form of strategies that must be carried out by KUD. Design/Methode/Approach : The variables in this study are latent or unobserved variables, namely variables that cannot be measured directly, but are formed through indicators observed through a questionnaire. The type of data used in this research consists of primary data and secondary data. the linkert scale developed in this study consists of 7. The data analysis technique used is descriptive statistical analysis using index numbers. Research Finding : dynamic capability, ability to acquire knowledge, ability to create knowledge, ability to combine knowledge, interpretation at 26.43 to 79.29 is in the low index category. Theoretical contribution/Originality : dynamic capabilities KUD in Indonesia. Practitionel/Policy implication : Dynamic capability has managerial implications that must be created, namely: first, KUD has very good business and non-business knowledge. Second, KUD has the ability to develop business, non-business and technology knowledge. And third, KUD has the ability to combine and or create business, non-business and technology knowledge. Research limitation : The research object has not been classified from the level of business size, type of business, and others so that it becomes a comparable comparison. Where research can be categorized into 3 strata, namely: large-scale KUD, medium-scale KUD and small-scale KUD. And each stratum is the focus of research because large, medium or small capabilities have different characteristics.

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